Hassle-free Tricks to harness product photography skills In the new normal age of digitalized markets, consumers are inclining more towards online products. Not only e-commerce platforms, but even social media forums like Facebook, Twitter, and Instagram are pretty good for promoting the products. And all it needs to convince the potential consumers is flawless product photography. Indifferent to how trivial the product is, one needs to take picture-perfect images to appeal to the eyes of the consumer. It is because of the product photographers that the conversion rate increases by at least 30% (https://www.meero.com/en/news/e_commerce/511/How-Great-Product-PhotographsInfluence-E-Commerce-Websites-Conversions ) Not all professional photographers can be rendered a good option for professional product photography because it is a completely different ball game. One needs to have the expertise and grasp over the subject to make even the bland things look fascinating. What is it then which makes you different from the pro product photographers? Would you like to compete along with them at breakneck speed? Well, here are the strategies to give you a walk-through to the intricacies of product photography. Using standard lens Well, we might seem to be stating the obvious, but a standard lens ensures that the product angle is not distorted. If you use the wide-angle lens, it will contort the angular orientation and might not provide full justice to the product. Instead, it would help if you used a lens that can represent the product ideally, and for that, the standard focal length should be within the range of 40mm to 58mm. Studio lighting Even if you have a high-end camera, it will not work unless the studio lighting is up to the mark. Ensure that the product is under the direct focus of the light, but then you can go through the specifications of the website on which it will be promoted. Flipkart, Amazon, and all other stores have different lighting ideas, so follow them as much as possible. Try not to point the light towards the product and instead put it towards the background. It will make the product more prominent, and there will be no unnecessary casting shadow effect. Remove the horizon line Irritated of the horizon line since e-commerce platforms want you to have the product on a solid base? Well, you can eliminate the same with the help of a great white paper. Just fold it right at the horizon line, and you will get the result you are looking for! Idea sells not just the photo If you come up with a unique idea of taking the shot, the product's appeal will be even better, and the digital platforms will end up selling the products more! Try to create a perfect ambiance and storyline in a single shot so that the potential clients can relate to the same. Bring your creativity to the best level, take the shot to do justice to the product, and bring out its essence.
Apart from all the tips& tricks mentioned above, you can also learn the art of color toning, color theory, and decluttering the set. You can even check out reputed websites like https://www.etherartsus.com/ and even go through amazon photographers’ profiles to get an idea. Happy Shooting!