Board refreshment: New paradigms

Board refreshment: New paradigms for board effectiveness

To bring new ideas and perspectives to the boardroom, it is time for organisations to embrace change

TIME FOR A MAKEOVER

Well-run boards are continually looking to refresh themselves

Board refreshment is trending. For those of us not of the millennial generation (myself included) this simply means that board refreshment is popular, praised and finally becoming mainstream.

The reasons for this are numerous. Firstly, diversity in the boardroom has been a hot topic for years now. These days we clearly understand that diverse boards make better decisions and these better decisions lead to improved business results. Yet, despite the knowledge that diversity in the boardroom is not primarily a social good but rather a business imperative, many companies are still having a hard time diversifying their boards. One of the reasons for this is that there is simply not enough turnover of directors. Not enough open seats.

Another reason for the current focus on board refreshment is because the rate of change and evolution in our business environment is brisk, to say the least. Customers, employees, competitors and investors are dynamic and ever-changing. Boards need to adjust accordingly. Skill sets and experiences quickly become obsolete and refreshment can counter this.

Director tenure, and the implications of this for boards and their effectiveness, is often debated and related to the issue of board refreshment as well. In August 2016 the Financial Times reported that US boards are ‘maler, staler and frailer’ than their European counterparts. In fact, the average director tenure in the US was disclosed to be more than eight years while in the UK this number was just under six years. Tenure is meaningful for several reasons but, importantly, director independence naturally diminishes the longer the time spent on a board. In an ISS (Institutional Shareholder Services) 2016-2017 policy survey with investors, 51 per cent flagged lengthy average tenure as problematic. Just 11 per cent among investors said tenure was not a concern for them.

In a paper that focussed on the link between director tenure and innovation, Ning Jia of the School of Economics and Management at Tsinghua University in Beijing observed: “Stagnant boards that are filled with directors with extended tenure fail to refresh themselves in a timely manner, can no longer keep current with technological developments and grow unable to offer new insights into corporate issues… long executive tenure is often associated with rigidity and a commitment to established policies and practices that potentially kill the entrepreneurial spirit and hinder innovation.”

Board refreshment is on the minds of shareholders and regulators. They seek to understand the value and contributions Founder & President, Agility Executive Search

made by the board in its entirety as well as individual directors. Board refreshment has come to be understood as a best practice of corporate governance. Board memberships are no longer treated as lifetime appointments, as was the case not too long ago. Yet how to effect board refreshment is not straightforward. There is no cure-all and it is certainly not easy. There are also no hard and fast rules, but it can unequivocally be said that it should never be done arbitrarily. Operationalising refreshment a step at a time

evaluation should be conducted. There are all sorts of methodologies that can be used, but the ultimate goal should be a comprehensive and objective enumeration of individual director performance. Interestingly, from almost the moment one enters the workforce, performance evaluations are commonplace and even expected and yet, at the board level, until recently directors were usually considered beyond evaluation. Among the S&P 1500 firms, board evaluations are now close to universal (97 per cent according to a survey conducted by ISS). However, according to the PwC 2016 Annual Corporate Directors Survey, only 49 per cent said their board actually made changes as a result of their self-evaluation. Board evaluations cannot be a box-checking exercise. Rather their Board refreshment cannot be some value and purpose must be understood and random formulaic activity. It must be the results should bring about meaningful judicious, thoughtful and relevant to change and improvement. the company’s overall objectives and Board evaluations cannot be conducted strategy. Changing directors simply to in a vacuum, either. They must take into change them makes no sense. consideration the unique circumstances

The exercise of creating a board matrix of the board and company in question. that lists directors on one axis and their This should include the company’s strategy. skills and competencies on the other can What are the near and medium-term goals allow a board to begin to understand itself and challenges and does the board have and enumerate its areas of proficiency or the requisite skills to guide the company lack thereof. The skills and appropriately? The competencies listed should Boards are no competitive environment contain those necessary for the future of the business and not only those that are longer treated as lifetime needs to be considered as do expectations from investors. To evaluate currently present on the board. For example, perhaps the company is moving into a appointments, as was the case the board is to consider risks the company faces and make a determination new emerging market, such not too long that the board is equipped as Africa. Experience running a business in this region ago. Yet how to not only to plan for them but also to properly may be a new skill to include effectuate board react if the worst case on the board matrix. Social media or cybersecurity expertise are relatively refreshment is not straightforward. scenario comes to pass. Many discussions of board refreshment do not current and in-demand skills and might be something to consider including on any There is no cure-all and include board evaluation as if they are separate aspects of the functioning matrix. For most companies, it is certainly of the board. To effectively if these are not currently present on the board they will not easy refresh one has to effectively evaluate first. need to be sometime soon. Board evaluations can

Ultimately, there will be many opinions help pave the way for board refreshment. about how and when refreshment should Age limits and term limits are additional take place and who is to be refreshed. means of refreshing a board. There are many For example, Warren Buffett has been diverging opinions as to the effectiveness on the Berkshire Hathaway board for 51 of these ‘forced exit’ mechanisms. It is often years and Rupert Murdoch has been on argued that experienced directors add value Twenty-First Century Fox for 37 years. and that there is little to compare to the Should they step down from these roles wisdom and institutional knowledge that to make room for new talent? comes with time spent affiliated to a board.

No matter the situation, the foremost Nevertheless, according to the 2016 Deloitte criteria when reviewing any board must Board Practices Report, among large-cap be contribution and performance. This companies, 81 per cent have age limits and is the ultimate benchmark. As such, before five per cent have term limits. In mid-cap embarking on any board refreshment companies, 74 per cent have age limits and exercise a full and thorough board six per cent have term limits.

In spite of the prevalence of age limits, directorships in the S&P 1500 held by 70-something board members rose from 11.7 per cent in 2008 to 18.6 per cent in 2016. Those aged 80 and above represented 1.8 per cent in 2016. But, again it is performance that matters. There is an expression ‘It’s not the age, it’s the sage’. It should be noted that a board that is entirely composed of a particular generation may suffer from the same lack of diversity limitations that boards without gender or ethnic diversity do.

As for term limits, all of the large-cap companies that have them, specify a maximum term of between 12 and 15 years. Notably, according to a study by the Investor Responsibility Research Center Institute (IRRC) and ISS, ‘term limits led to a meaningful decrease in average board tenure and younger directors and it is the most effective tool if the goal is to ensure board turnover”.1

It should also be noted that there are some practical considerations that need to be taken into account in any discussion about board refreshment. Board committee structure and participation will impact the amount of refreshment that a board undertakes. It has been shown that ‘service on the nominating, audit and compensations committees may lead to longer tenures due to the desire to retain subject-matter expertise.1

Succession planning

Effective board refreshment goes hand in hand with board succession planning. Like board refreshment, succession planning is also a relatively new proceeding for corporate boards. The Council of Institutional Investors (CII), which is a nonprofit with members who have combined assets that exceed $3trillion maintains that ‘boards should implement and disclose a board succession plan that involves preparing for future board retirements, committee assignment rotations, committee chair nominations and overall implementation of the company’s long-term business plan’.

Board succession planning, like all other business succession planning, is part of sound business foresight and risk management. A robust and regular board succession planning process focusses the board on its future. Through deliberate thinking about where the company is heading strategically as well as the challenges it will encounter along the way, boards can prepare to recruit the requisite skills and experiences necessary to guide the company into that future. A board that is planning for succession is inherently planning for refreshment. In other words, refreshment is a natural byproduct of board succession planning.

Culture shift

Currently there are somewhat limited options and tools for refreshing boards. We have discussed evaluations as well as term limits and retirement policies and board succession planning. Above and beyond all of this there needs to be a culture shift in the mindset and expectations of board directors and the stakeholders they serve.

There is an underlying expectation that director appointments, while no longer for life, are at the very least long term. Intrinsic to this is the feeling that stepping down from a board position is akin to failure or deficiency of some sort. Board membership can feel like joining a club and, as is the case with other exclusive clubs, once you get in, you don’t want to leave. This thinking is so embedded in board membership that it is unspoken and, in many cases, unconscious. For boards to truly embrace refreshment and all of the tools and accoutrements to get there, reasoning and thinking must be adjusted and an appreciation for the value of change must be developed.

And finally...

Fresh perspectives can be very valuable when trying to solve any problem or make important decisions. On the other hand, experience and expertise contribute clarity and, of course, wisdom. The right combination of these attributes can be difficult to obtain but that should not discourage trying. Boards have not always been proactive about their own evolution and effectiveness. However, they no longer have much of a choice. Boards need to become more self-aware. Complacency and being opaque about their internal workings are things of the past.

The word refreshment, of course, conjures up the word fresh and one look at the definition of fresh should make any doubt surrounding refreshment dissipate:

Fresh: having its original qualities unimpaired, such as (1) full of or renewed in vigor, (2) not stale, sour or decayed (3) not faded2 .

Can your company afford anything less?

1Davis Polk Governance Briefing. 2Merriam-Webster dictionary.

IMPROVING THE BOARD

Fresh perspectives are pivotal to a company’s success in a changing world