2025 January-February INSIDER | Guest

Page 1


ETHOS BEAUTY PARTNERS EAST

100 E. Ninth Avenue

Runnemede, New Jersey 08078

ETHOS BEAUTY PARTNERS WEST

345 Morgantown Road

Reading, Pennsylvania 19611

Copyright ©2025 Ethos Beauty Partners. Prices advertised are limited to in-stock merchandise and not all items are available in all locations. Ethos Beauty Partners reserves the right to limit quantities, and to correct any unintentional printing, illustration, photographic and typographical errors. All Ethos Beauty Partners promotions and deals are available only while supplies last, and can end at any time. Substitutions on promotional items may occur.

For salons looking to retain clients during the slower months of January and February, effective strategies are crucial to keep business flowing and maintain a strong client base. Focusing on strategies that add value, build relationships, and incentivize clients to return is key. Here are a few ideas to spark joy and business in the post-holiday, winter months:

Post-Holiday Wellness & Refresh Packages

“NEW YEAR, NEW YOU” Clients may be coming off the busy holiday season feeling worn out, so offering rejuvenating and restorative packages—such as deep conditioning treatments, scalp massages, or hydrating facials—can attract them to a self-care salon visit.

“DETOX & REPAIR”: Many clients will want to recover from the holiday damage to their hair. Special treatments like protein-building masks or keratin treatments could be marketed as “post-party recovery” services. Promote these with a focus on the health and restoration of hair after a season of styling and coloring.

Loyalty & Prepay Offers

“SEASONAL LOYALTY PROGRAM”: Create a winter loyalty program where clients earn points or discounts for every service booked in January and February. You could structure it so that after a certain number of visits, clients earn a free treatment or product. For example, “Book 3 appointments this winter, get 20% off your 4th.”

“PREPAID CARD”: Encourage clients to purchase prepaid packages that offer discounted services in exchange for an upfront commitment. These could be a set number of basic services like 5 waxes, 5 haircuts, or 5 treatments at a discounted rate.

Flexible and Creative Outreach

“OFFER FLEXIBLE APPOINTMENT SCHEDULING”: January and February can be tricky for some clients due to post-holiday financial strain or busy schedules. Offering flexible scheduling options, like extended hours, online booking, or a “priority booking” option for your best clients, can help retain business during these months.

“PARTNER WITH LOCAL BUSINESSES”: Collaborate with other local businesses to cross-promote services. For example, work with a nearby gym, café, or complementary service provider to offer bundled deals. A local business collaboration can help you tap into new potential clients while fostering a sense of community and supporting other local businesses.

By implementing these strategies, salons can not only retain clients through the quieter winter months but also build stronger, long-lasting relationships with them. Offering value, personalization, and exclusive promotions can make all the difference in keeping your business vibrant and busy in January and February.

This is a unique sales, education, and communication program designed specifically for hairdressers. Drawing inspiration from the energy of working behind the scenes, SESSION.SALON provides an interactive journey where stylists can enhance their skills to meet and exceed client expectations.

This program places a strong emphasis on effective communication to ensure all stylists achieve success. By understanding the editorial world and mastering advanced communication, you will not only reach new creative heights but also ensure that your creativity is accurately and effectively applied for the benefit of both you and your clients. Our commitment to you is to achieve measurable success by using brand insights to further develop your craft and its application and communication. FIVE SESSIONS IN RUNNEMEDE, NJ IN MARCH, APRIL AND JUNE. ASK YOUR SBS FOR DETAILS.

7.2 / 7B 9.2 / 9B 8.27 / 8Bch 10.27 / 10Bch 9.28 / 9BV

BEYOND BEIGE

Blonde radiance beyond expectations

BEYOND BEIGE

TRY.ME SHADE PRE-PACK

KIT INCLUDES:

1 X 10.27 PLATINUM.BEIGE.CHOCOLATE

1 X 8.27 LIGHT.BLONDE.BEIGE.CHOCOLATE

1 X 9.2 VERY.LIGHT.BLONDE.BEIGE

1 X 7.2 MEDIUM.BLONDE.BEIGE

1 X 9.28 LIGHT.BLONDE.BEIGE.VIOLET

1 X GEL. ACTIVATOR 1.5% 5VOL (900 ML)

1 X NEW SHADES BROCHURE

1 X TRY.ME BOX

Salon Saves: 22%

Item: 09KTD41372

BEYOND BEIGE

OPEN STOCK

SALON PURCHASE:

6 X 10.27 PLATINUM.BEIGE.CHOCOLATE

6 X 8.27 LIGHT.BLONDE.BEIGE.CHOCOLATE

6 X 9.2 VERY.LIGHT.BLONDE.BEIGE

6 X 7.2 MEDIUM.BLONDE.BEIGE

6 X 9.28 LIGHT.BLONDE.BEIGE.VIOLET

SALON RECEIVES:

1 X TENT CARD + SWATCH TAB SET

1 X NEW SHADES BROCHURE

6 X GEL. ACTIVATOR 1.5% 5VOL (900 ML)

Salon Saves: 22%

Specialty Deal: 09KTD41364

.2 BEIGE
.27 BEIGE.CHOCOLATE .28 BEIGE.VIOLET

KEVIN.MURPHY

DAMAGE CONTROL

A Tried and Tested Winning Combination

PRE-PACK KIT INCLUDES:

1 X REPAIR.WASH 250ML

1 X REPAIR.RINSE 250ML

1 X YOUNG.AGAIN 100ML

Salon Saves: 35% Item: 09KTD66010

20% OFF LITERS

ANGEL, MAXI, HYDRATE-ME, PLUMPING, REPAIR-ME, YOUNG.AGAIN, BLONDE.ANGEL, STIMULATE-ME, SMOOTH AGAIN, EVERLASTING.COLOUR, BLOW.DRY, KILLER.CURLS, RE.STORE

INDULGE IN ABSOLUTE BEAUTY WITH NEW OI SOUFFLÉ

PURCHASE

6 OI SOUFFLÉ 125 ml

RECEIVE COMPLIMENTARY

2 OI SOUFFLÉ- Stickered Tester 125 ml

1 OI SOUFFLÉ SHELF PRODUCT GLORIFIER

1 STYLIST TIP SHEET

Salon Savings - 32% Specialty Deal: DAVKTOISRT

This silkening, bodifying foam is expertly crafted for fine to medium hair, offering a natural, weightless finish that leaves hair looking fuller, softer, and irresistibly silky. Its innovative liquid-to-foam formula works beautifully as a leave-on treatment and can be seamlessly paired with other OI products to meet specific hair needs.

Indulge in absolute beauty with OI Soufflé, a touch of luxury that you and salon clients are sure to fall in love with.

OI SOUFFLÉ: A TREAT FOR FINE HAIR

THE NEWEST JEWEL IN OUR BEST-SELLING OI FAMILY: INGREDIENTS:

AND BENEFITS:

WINTER TREAT(MENT) WITH NATURALTECH TAILORING

PURCHASE:

1 CHOICE OF TAILORING BASE 500 ml

2 CHOICE OF TAILORING BOOSTER 150 ml

RECEIVE FOR NATURALTECH FREE:

1 NOURISHING SHAMPOO- Stickered 1000 ml

3 PACK SERVICE MIRROR CLING

SALON SAVINGS 32% PROMOTION: DAVTW

ENJOY THE VIEW

SMALL PROMOTION

PURCHASE:

16 CHOICE OF VIEW NUANCES 60 ml

RECEIVE COMPLIMENTARY:

1 10 VOL ACTIVATOR 900 ml

1 HEART OF GLASS INSTANT 300 ml

1 BONDING GLOW - Stickered

Salon Savings - 23% Promotion: DVJF25S

LOVE/smoothing shampoo mini 75ml, LOVE/smoothing conditioner mini 75 ml, LOVE/smoothing instant mask mini 75 ml, Discover LOVE/smoothing travel pochette & Discover LOVE/smoothing hangtag Salon Savings 15%

LARGE PROMOTION

PURCHASE:

48 CHOICE OF VIEW NUANCES 60 ml

RECEIVE COMPLIMENTARY:

3 10 VOL ACTIVATOR 900 ml

1 ESSENTIAL HAIRCARE MINU 1 Liter

1 HAIR MASK - Stickered

1 HEART OF GLASS INSTANT 300 ml

1 BONDING GLOW - Stickered

1 HEART OF GLASS SHEER GLAZE - Stickered 150 ml

Salon Savings - 27% Promotion: DVJF25L

SUPER SIZE IT

PURCHASE: (3 OR More MIX & MATCH) Liters Daily Shampoo, 3-in-1 Shampoo, OR Daily Conditioner

SAVINGS 26% PROMOTION: RZLTR

NEW

NEW GROOMING TONIC TEXTURE CREAM

PURCHASE: 6 Grooming Tonic Texture Cream (3.38oz)

Receive FREE 2 Grooming Tonic Texture Cream (3.38oz) Stickered for PRO Use Only 1 Grooming Tonic Texture Cream Display Box + 2 Tent Cards (Printed in 8 Languages)

SAVINGS 25% PROMOTION: RZLKTGTTC

BACKBAR STOCK UP

SELL THROUGH 4 OZ POMADE

PURCHASE: (6) Mix and Match Retail Size Pomade (4oz OR 3.38oz) - Red, Green, Pink, Blue, Fiber, Clay, Extreme, OR Concrete Receive FREE: 6 Wood & Spice Solid Cologne Balm (1.3oz)

1 Solid Cologne Balm Display (In Envelope) & 2 Tent Cards (Printed In 8 Languages)

SAVINGS UP TO 41% PROMOTION: RZPOMJF

PURCHASE: 6 Retail Size (11.83oz) - Daily Shampoo, Scrub Shampoo, 3-in1 Shampoo, OR Daily Conditioner & Receive 1 (33.81oz) Complementing Product FREE for Backbar Use OR

6 Retail Size (11.83oz OR 12oz OR 3.38oz) - Hair Tonic, Grooming Tonic, Spray Grooming Tonic, Surf Tonic, OR REFRESH Receive (2) (16.9ozl OR 12oz OR 6.76oz) Complementing Product FREE for Backbar Use VISIT OUR WEBSITE UNDER THE SPECIALTY DEALS SECTION

CBD Daily Triple Strength Serum and NEW! Moisturizing

Massage Lotion

Banded Set

Buy One - Get One at 50% OFF

Salon Savings: 25%

PRE-PACK BANDED ITEM: CBDKTSML

CBD PRODUCTS ARE NOT AVAILABLE ONLINE.

STYLING ELIXIR 2oz

Buy One - Get One at 50% OFF

Salon Savings: 25% Item: MKSKTELIX

HEMP SEED

Lavender Caddy Item: EBKTLAV

Nag Champa Caddy Item: EBKTNCH

Skinny Dip Caddy Item: EBKTSKD

Naked in the Woods Caddy Item: EBKTNW

Moroccan Nights Caddy Item: EBKTMN

Monoi Caddy Item: EBKTMO

HAND & BODY LOTIONS 7oz

BUY ONE - GET ONE 50% OFF

Salon Savings: 25%

pro deals

Go Big, Get More

Get more of what you and your clients love with special deals on our liter and retail duos. For a limited time, buy one liter and get 50% OFF the retail size.

Shampoo (33.8oz)
50% OFF BOOSTA Shampoo (10oz)
Specialty Deal: UNIKTBSTS
BLONDA Daily Shampoo (33.8oz) 50% OFF BLONDA Daily Shampoo (10oz)
Specialty Deal: UNIKTBLDS
Conditioner (33.8oz)
50% OFF BOOSTA Conditioner (8oz)
Specialty Deal: UNIKTBSTC
BLONDA Daily Conditioner (33.8oz)
50% OFF BLONDA Daily Conditioner (8oz)
Specialty Deal: UNIKTBLDC
LAZER Straight Shampoo (33.8oz)
50% OFF LAZER Straight Shampoo (10oz)
Specialty Deal: UNIKTLZRS
WEEKENDER Shampoo (33.8oz) 50% OFF WEEKENDER Shampoo (8oz)
Specialty Deal: UNIKTWEEK
LAZER Straight Conditioner (33.8oz)
50% OFF LAZER Straight Conditioner (8oz)
Specialty Deal: UNIKTLZRC
Masque
50% OFF 7SECONDS Masque (4oz)
Specialty Deal: UNIKTMASQ

Replenishing Moisture Trio at a Special Price

Buy 1 EACH:

Replenishing Moisture Shampoo 10.1oz

Replenishing Moisture Conditioner 10.1oz

Replenishing Moisture Masque 8oz

Salon Savings 21% Promotion: B2RM3

Replenishing Moisture Masque 8 oz

Buy 3: Replenishing Moisture Masque 8oz

Receive 1 Free Replenishing Moisture Masque 8oz

Salon Savings 25% Promotion: B2RMM

Bokka Tote Bag Deal:

Buy 1 EACH: 1 Velvet Smooth Blowdry Balm

6.8oz, 1 Blowdry Boost Volumizing Spray 6oz

1 Abyssinian & Kendi Oil Serum 1.7oz

1 All Curled Up Defining Cream 6oz

1 Defy Gravity Volume & Thickening Foam 7oz

Receive Free Bokka Jute Tote Bag

Save 22% Specialty Deal: B2KTBAG

SHAPE SHIFT

RETAIL PROMO

3 Refresh Hydrating Shampoo

3 Revive Hydrating Conditioner

4 Magic Spell Leave-In

4 Enhance Curl Cream

4 Dolly Potion Volumizing Foam

4 Mermaid Tears Texture Refresh

3 Curl Care Kits

Salon Savings: 34%

Specialty Deal: CCTKTJF25 SHAPE

Demo (90 mins)

• Basic principles

• Review the different shapes

• Demo on live model or dollhead

• Inclues PK + styling

Hands-On (4 hours)

• More in-depth review of principles

• Stylists will practice on live model or dollhead

• Includes PK + stylingSHAPE

• 6 inch, high quality Japanese steel

• Cur ved blades follow the curls natural shape, eliminating harsh lines and blunt edges

Perfect Volume STYLIST BAG

SILVER 5X11

POP UP FOIL

Embossed Texture, 500 Sheets, Non-Slip.

Item: CLFMP500S

PINK PAWS

NITRILE GLOVES

Small: SUFMDSPK

Medium: SUFMDMPK

Large: SUFMDLPK

KOLOR KILLER WIPES 100ct

Color Remover Wipes, Fresh Scent

Item: CLFMKW

DETANGLE BRUSHES

Black: BRFMCDBK

Champagne: BRFMCDC

Pink: BRFMCDPS

Purple: BRFMCDP

CONTAINS 16 OLIVIA GARDEN TOOLS

A must-have for all stylists!

DEAL INCLUDES:

Ceramic + ion Speed XL Thermal Brushes, Recycled Detangler, SilkCutPRO Ultra Sharp Blade Shear 5.75", Double Clips 2pc, EssentialsPRO Black Cape, SuperHP Black Hair Dryer 6pc, and a bag to carry it all, 17"L x 12.5" x 4"D.

Salon Savings 51% Item code: SUOGBAG

rack em’ & stack em’ how high can you rack your stack? save 33% on evo liters

JANUARY-FEBRUARY OPEN STOCK. WHILE SUPPLIES LAST.

choose from:

the therapist hydrating shampoo and conditioner the great hydrator moisture mask

ritual salvation repairing shampoo and conditioner

mane attention protein treatment

gluttony volumising shampoo

bride of gluttony volumising conditioner

springsclean deep cleaning rinse

heads will roll cleansing conditioner

baby got bounce curl treatment

normal persons daily shampoo and conditioner

platinum blonde toning shampoo/boosting treatment Salon Savings: 33%

save 17% - PROMOTION: EVPHV51

1 Per Order

save: 25% PROMOTION: EVTD31 choose from: hydrate, repair, platnum and scalp

100% Formaldehyde-Free Keratin Smoothing Treatments and After Care Products

25% OFF LITERS

$22.13–$30.00 SALON PRICE

$29.50–$40.00 SALON VALUE

25% SAVINGS

CHOOSE FROM:

Perfect Moisture Shampoo

Perfect Moisture Conditioner

Clarifying Shampoo

Ultimate Blonde Shampoo

Ultimate Blonde Conditioner

CZSHMOIS33Z

CZCOMOIS33Z

CZSHCLFY33Z

CZSHBLND33Z

CZCOBLND33Z

SMOOTHING SAMPLER

$202.16 SALON PRICE

$288.80 SALON VALUE

30% SAVINGS

Specialty Deal: CZKTSAMPLER

INCLUDES:

1 Classic Keratin Smoothing Treatment 4 oz.

1 Express Keratin Smoothing Treatment 4 oz.

1 Classic Blonde Keratin Smoothing Treatment 4 oz.

1 Express Blonde Keratin Smoothing Treatment 4 oz.

1 Clarifying Shampoo 12 oz.

1 Leave-in Perfector Spray 4 oz.

1 Step-by-Step Instruction Book

1 Brand Booklet

WE’RE READY, ARE YOU?

Since the beginning, Cezanne Professional Products has been committed to delivering safe and e ective keratin smoothing treatments. Your health, wellness, and that of your clients have always been our top priority.

STYLIST OFFER - OPEN STOCK:

Buy 6 Xpress Shades 2oz:

Koleston Xpress 10/-10/N

Koleston Xpress 9/-9/N

Koleston Xpress 8/-8/N

Koleston Xpress 7/-7/N

Koleston Xpress 6/-6/N

Koleston Xpress 5/-5/N

Koleston Xpress 4/-4/N

Koleston Xpress 3/-3/N

Koleston Xpress 2/-2/N

Koleston Xpress 5/37-5/GW

Koleston Xpress 7 /37-7 /GW

Koleston Xpress 5/1-5/ A

Koleston Xpress 7 /1-7 / A

Get Free:

Any Kolestion Xpress Shade 2oz

Total Product Savings 14% Promotion: WEKX6

SALON OFFER - OPEN STOCK: BUY:

20 KOLESTON PERFECT SHADES 2oz

GET FREE:

5 XPRESS SHADES 2oz

1 WELOXON DEVELOPERS (LITER)

Choose From:

Welloxon Perf 6V 1,9%

Welloxon Perf 10V 3,0%

Welloxon Perf 20V 6,0%

Welloxon Perf 30V 9,0%

Welloxon Perf 40V 12,0%

Salon Saves: 22% Promotion: WEKP20X

SALON OFFER - OPEN STOCK:

BUY ANY 20

COLOR TOUCH SHADES 2oz

GET FREE:

5 COLOR TOUCH SHADES 2oz

Choose From:

CT 7 /0 MEDIUM BLONDE/NATURAL

CT 6/0 DARK BLONDE/NATURAL

CT 8/0 LIGHT BLONDE/NATURAL

CT 4/0 MEDIUM BROWN/NATURAL

CT 5/0 LIGHT BROWN/NATURAL

CT 10/6 LIGHTEST BLONDE/VIOLET

CT 9/0 VERY LIGHT BLONDE/NATURAL

CT 10/81 LIGHTEST BLONDE/PEARL ASH

CT 9/01 VERY LIGHT BLONDE/NATURAL ASH

1 DEVELOPER (LITER)

Choose From:

Color Touch 1.9% (6 VOL) EMULSION

Color Touch 4% (13 VOL) INTENSIVE EMULSION

Salon Saves: 23%

Promotion: WECT20

LITER DUOS

SAVE 20% (Pre-pack) SHAMPOO & CONDITONER

BRILLIANCE FINE

ITEM: 6VCDBRF1LD

NUTRI-ENRICH

ITEM: 6VCDNE1LD FUSION

ITEM: 6XCDR1LD

COLOR MOTION

ITEM: 6CMCD1LD

Salon Saves: 20%

OPEN STOCK LITER SALE

SALON SAVE 20%

Salon Saves: 20%

Color Motion, Nutricurls, Oil Reflections, Elements, Brillliance, Volume, Nutri-Enrich, Blonde Recharge, Ultimate Repair, and Fusion Intense.

Smooth Mask Deep Nourishing Care C2 500ml 16oz Item code: KPCDMASK16

Smooth Conditioner Anti-Frizz Hair Care C2 500ml 16oz Item code: KPCDSM16

Smooth Styling Cream Humidity Defense S1 8oz Item code: KPSASMC

Smooth & Protect Nourishing Oil Kerapod 2oz S2

Item code: KPSASP2

Professional Clarifying Shampoo PreTreatment Cleanser T1 500ml 16oz Item code: KPSHCL16

Professional Smooth Shampoo Anti-Frizz Hair Care 500ml 16oz Item code: KPSHSM16

Express Smoothing Treatment T2 3oz Item code: KPTREXP

Renew Smoothing Treatment T2 3oz Item code: KPTRREN

Ultimate Smoothing Treatment T2 3oz Item code: KPTRULT

All-in-One CURLS Shampoo

10 REAL CURLY BENEFITS

Removes Impurities and Build-up

Defines Curls

Keeps Hair’s Natural Oils

Treats Curls Root to Tip

Nourishes and Hydrates

Smooths Hair’s Cuticle

Provides Frizz Control

Doesn’t Weigh Down Hair

Enhances Shine

Color Safe

Buy 3 UniqOne Curl Shampoo

Receive 1 Free Curl 7.8 oz Treatment

Savings 29% - PROMOTION: UNIQ51S

Introducing The VersaSphere™

A professional grade dryer that acts as a curler, smoother and diffuser, all-in-one! Featuring a unique, ultralight sphere design, Digital BLDC Motor, and six styling attachments.

The VersaSphere™ is equipped with power and versatility. Powered by FHI

Heat’s innovative HydraHeat™ Technology, negative ions safely penetrate the cuticle, leaving hair instantly hydrated with increased shine.

Simplify your routine and elevate your styling game!

3 FREE Unbrush in Moonlight with Multi-Styler Purchase Promotion: FHIVSB While Supplies Last

NEW 32 OZ SIZE PROFESSIONAL BOND REPAIR

SALON PURCHASES:

1 NEW PROFESSIONAL BOND REPAIR 32 OZ

SALON RECEIVES FREE: 1 HEALTHY HAIR SHAMPOO 8.4 OZ 1 HEALTHY HAIR CONDITIONER 8.4 OZ

Salon Saves 16.6% Specialty Deal: EPRKTPRO

NEW 32 OZ SIZE HEALTHY HAIR SHAMPOO & CONDITIONER SALON PURCHASES: 1 HEALTHY HAIR SHAMPOO 32 OZ 1 HEALTHY HAIR CONDITIONER 32 OZ

SALON RECEIVES FREE: 1 BOND REPAIR TREATMENT STARTER KIT

Salon Saves 26.4% Specialty Deal: EPRKTSCLT

Buy Shampoo and Conditioner, Get Leave-In FREE!

Bundle Includes:

- Volume+Keratin Shampoo 10.1 oz

- Volume+Keratin Conditioner 10.1 oz

- Volume+Keratin Root Boost & Volumizer 8.5 oz

SAVE 30% - Special Deal: 0DKTVOL3

Buy 3, Get 1 FREE!

Purchase:

3 - Moisture+Keratin Leave-In 8.5 oz

Receive FREE:

1 - Moisture+Keratin Leave-In 8.5 oz

Save 25% - Promotion: KTLI3

Buy 2 Argan Oil 1.7oz, Get 20.25% Off! Specialty Deal: 0DKTAO2 Color Lock and Smooth Get 20.25% Off! Item: 0DCDCLS8

Moisture+Keratin Deep Conditioning Masque

Purchase:

6 - Deep Conditioning Masque 8 oz

Receive FREE:

1 - Deep Conditioning Masque 16.9 oz

6 - Deep Conditioning Masque 0.33 oz

Specialty Deal: 0DKTDM6+1S

Save on Liter Treatments Choose Your Liter Smoothing Treatment Formula:

- Brazilian Renewal 33.8 oz - 0DTRBR1L

- Extreme Renewal Creme de Cocoa 33.8 oz - 0DTRERC32

- Extreme Renewal 33.8 oz - 0DTRER32

- Pure Renewal PLUS+ 33.8 oz - 0DTRPRP32

NEW CATEGORY and PACKAGING

SCALP THERAPY™

HEALTHY SCALP. STRONGER, FULLER HAIR. Trichologists and stylists agree: the “skinification” of hair care is key to healthier hair!

The evolution of thickening is here! We’ve created a new category and refreshed the packaging while keeping the same amazing formulas. These products aren’t just for fine, thinning hair—they’re clinically designed for anyone looking to grow stronger, fuller, healthier hair.

Launch Special Prepack PURCHASE

3 SCALPTHERAPY thickening cleanser 6.8fl oz 200ml

3 SCALPTHERAPY thickening conditioner 5fl oz 148ml

3 SCALPTHERAPY thickening treatment 3.4fl oz 100ml

3 SCALPTHERAPY nutritional support (US only) 60 capsules

2 SCALPTHERAPY thickening regimen kit*

RECEIVE FREE

4 THICKENING SERUM light control volumizer 7.25fl oz 210ml

1 SCALPTHERAPY Consumer Display Card

1 Metal Consumer Display Card Holder

1 THICKENING SERUM Consumer Display Card

10 SCALPTHERAPY thickening brochure

Launch Special Prepack

Salon Savings 19%

Specialty Deal: EHCKTSCALP

new size and enhanced names

COLOR REVIVE

Three Options in One Tube. This easy-to-use treatment keeps color looking fresh between salon visits. Use it full strength for maximum tone or mix it with your favorite shampoo or conditioner for a seamless routine.

COLOR REVIVE’s smaller size and lower cost make it a perfect way to boost your salon’s retail sales while keeping your clients happy!

Launch Special

PURCHASE four of each COLOR REVIVE

warm brown 3fl oz 90ml. Designed to boost chocolate and caramel tones.

cherry red 3fl oz 90ml. Bright red vibrancy perfect for maintaining fashion-forward tones.

burnt copper 3fl oz 90ml. Perfect for natural copper (redheads) and fashion copper tones.

bright blonde 3fl oz 90ml. Ideal for blondes wanting to combat warm yellow tones.

RECEIVE FREE

1 COLOR REVIVE BLONDE 33.8fl oz 1000ml

1 COLOR REVIVE Consumer Display Card

1 Metal Consumer Display Card Holder

Launch Special Prepack

Salon Savings 22%

Specialty Deal: EHCKTREVI

Note The COLOR REVIVE launch special is a limited-time retail offer available in late January 2025, while supplies last. There are no substitutions or exchanges. Ask your Ethos sales representative for details. COLOR REVIVE BLONDE 33.8fl oz will remain available until further notice.

NEW CATEGORY and PACKAGING

eufora FOR HIM MEN’S HAIR + SCALP HEALTH

It’s more than just adding a smoky scent - men deal with internal factors that cause thinning, baldness, and skin irritation. These are high-performance grooming products developed specifically for men’s hair and skin care, utilizing key ingredients scientifically proven to address hair fall-out and skin irritation.

Launch Special PURCHASE

3 complete SHAMPOO 10.1fl oz 300ml

3 revitalizing TREATMENT 6fl oz 180ml

3 scalp RESCUE 3.4fl oz 100ml

3 grooming CREAM* 4.2fl oz 125ml

3 molding PASTE 2.75oz 78g new size

3 styling MUD 2.75oz 78g new size

3 texture PUTTY 2.75oz 78g new size

3 firm hold GEL 4.2fl oz 125ml

3 classic SHAVE 5fl oz 148ml

RECEIVE FREE

1 complete SHAMPOO 36fl oz 1064ml

1 revitalizing TREATMENT 36fl oz 1064ml

1 eufora FOR HIM Consumer Display Card

1 Metal Consumer Display Card Holder

10 eufora FOR HIM thickening brochure

Launch Special Prepack

Salon Savings 22% Specialty Deal: EFHKTHIM

Note The eufora FOR HIM launch special is a limited-time retail offer available in early January 2025, while supplies last. There are no substitutions or exchanges. Ask your Ethos sales representative for details.

*grooming CREAM features an improved formula for enhanced performance. Our Men’s Grooming Specialist Team of Hairdressers found the new formula very similar to the old version, with a tad more shine and slightly more viscous consistency, making it easier to apply in the hair.

Black Clay Shampoo, Exfoliating Treatment, Exceptional Shave, and the Shave Brush will remain available in the Eufora HERO for Men brand and packaging until further notice.

AMPLIFY TAPE ROW

The new 13” wide AMPLIFY TAPE ROW: Faster, flatter, easier application for more e continuous coverage. Unlimited customization; 2 boxes required to complete a 13” row. Combine multiple colors for hundreds of color combinations.

LENGTHS

14”-16”

18”-20”

22”-24”

Meet The Family

TAPE IN NANO WEFT

Amplify Tape Extensions are comfortable to wear, fast and easy to apply. A volume amplification can be achieved in as little as 5 minutes with full length taking well under an hour. The“Nano Panel” is the lightest, thinnest, most comfortable panel on the market which is not only easy and remove, they are damagefree and undetectable. 14”-16” 18”-20”

Nano Weft can be cut it anywhere along the 26” wide weft. No breaking, no unraveling, and definitely no shedding, for seamless comfort. No added bulk or hidden tethers. The sleek 2mm polyurethane construction ensures they dry in a flash, keeping things hygienic.

OPI’M DREAMING

Break Date 2-1-25

VIEW ENTIRE COLLECTION WITH QRCODE

36pc DISPLAY NAIL POLISH (NC34DCS022D)

12 pc DISPLAY NAIL POLISH (NC34DCS021)

ADD ON #1 GEL COLOR (NC34GC361)

ADD ON #2 GEL COLOR (NC34GC362)

OPEN STOCK NAIL POLISH OPEN STOCK GEL COLOR

Frost Pink Item: BRWBRCPK

Frost Black Item: BRWBRCBK

Frost Purple Item: BRWBRCPR

Frost Pink Item: BRWBFXPK

Frost Black Item: BRWBFXBK

Frost Purple Item: BRWBFXPR

CORETEAM

Advanced Learning CORETEAM Advanced Learning CORETEAM Advanced Learning

Foundation Cutting 1

Monday, January 27, 2025

Runnemede, NJ 08078

Monday, February 10, 2025

Reading, PA 19611

Monday, February 24, 2025

Sewickley, PA 15143

Fee: $250 (AN Points: 500)

Foundation Cutting 2

Monday, March 3, 2025

Runnemede, NJ 08078

Monday, March 10, 2025

Reading, PA 19611

Monday, March 24, 2025

Sewickley, PA 15143

Fee: $250 (AN Points: 500)

Foundation Cutting 3

Monday, April 7, 2025

Runnemede, NJ 08078

Monday, April 14, 2025

Reading, PA 19611

Monday, April 28, 2025

Sewickley, PA 15143

Fee: $250 (AN Points: 500)

Classic Cutting

Monday, March 10, 2025

Eatontown, NJ 07724

Monday, May 12, 2025 Reading, PA 19611

Fee: $250 (AN Points: 500)

Trending in Cutting

Monday, April 14, 2025

Eatontown, NJ 07724

Monday, April 28, 2025

Harrisburg, PA area

Fee: $250 (AN Points: 500)

Bob Cutting

Monday, February 3, 2025

Eatontown, NJ 07724

Fee: $250 (AN Points: 500)

Curly Cutting Part 1 & Part 2

Sunday, April 27, 2025

Monday, April 28, 2025

Runnemede, NJ 08078

Fee: $250 per class

(AN Points: 500 per class)

Short Hair Cutting

Sunday, February 23, 2025

Runnemede, NJ 08078

Monday, May 12, 2025

Runnemede, NJ 08078

Fee: $250 (AN Points: 500)

Creative Content; Social Media

Monday, April 7, 2025

Runnemede, NJ 08078

Monday, March 31, 2025

Reading, PA 19611

Fee: $225 (AN Points: 450)

Classic Barbering

Monday, February 3, 2025

Runnemede, NJ 08078

Monday, March 24, 2025

Monroeville, PA 15146

Fee: $250 (AN Points: 500)

Advanced Barbering

Monday, April 21, 2025

Runnemede, NJ 08078

Fee: $250 (AN Points: 500)

Bridal Hair Part 1

Monday, February 10, 2025

Runnemede, NJ 08078

Fee: $165 (AN Points: 330)

Bridal Hair Part 2

Monday, March 10, 2025

Runnemede, NJ 08078

Fee: $165 (AN Points: 330)

Bridal Hair Part 3

Monday, April 28, 2025

Runnemede, NJ 08078

Fee: $165 (AN Points: 330)

Cutting Classes with Marina Lantos

Bob Cutting

Monday, February 3, 2025

Eatontown, NJ 07724

Fee: $250 (AN Points: 500)

Classic Cutting

Monday, March 10, 2025

Eatontown, NJ 07724

Fee: $250 (AN Points: 500)

Trending in Cutting

Monday, April 14, 2025

Eatontown, NJ 07724

Fee: $250 (AN Points: 500)

CORETEAM

Advanced Learning

Advanced Finishing

Monday, February 17, 2025

Reading, PA 19611

Fee: $165 (AN Points: 330)

Advanced Dimensional Blonding

Monday, April 21, 2025

Reading, PA 19611

Fee: $250 (AN Points: 500)

Dimensional Brunettes

Monday, February 24, 2025

Voorhees, NJ 08043

Fee: $225 (AN Points: 450)

Trending in Color; Bronde

Monday, March 17, 2025

Voorhees, NJ 08043

Fee: $225 (AN Points: 450)

Canva App For Salons

Monday, January 6, 2025

Virtual

Fee: $85 (AN Points: 170)

MANUFACTURER Class Offerings

SESSION.SALON

KEVIN.MURPHY

SESSION.ONE

Sunday, March 2, 2025

SESSION.TWO

Monday, March 3, 2025

SESSION.THREE

Monday, April 14, 2025

SESSION.FOUR

Sunday, June 8, 2025

SESSION.FIVE

Monday, June 9, 2025

Runnemede, NJ 08078

Fee: $899.00

This is a unique sales, education, and communication program designed specifically for hairdressers. Drawing inspiration from the energy of working behind the scenes, SESSION.SALON provides an interactive journey where stylists can enhance their skills to meet and exceed client expectations. This program places a strong emphasis on effective communication to ensure all stylists achieve success. By understanding the editorial world and mastering advanced communication, you will not only reach new creative heights but also ensure that your creativity is accurately and effectively applied for the benefit of both you and your clients. Our commitment to you is to achieve measurable success by using brand insights to further develop your craft and its application and communication.

In 4 dynamic sessions, participants will:

• Develop exceptional communication skills

• Master the art of impactful consultations

• Embrace the power of teamwork and creativity

• Record and track sales and rebooking growth to reach goals

All while gaining the confidence to skyrocket their salon business to new heights

MANUFACTURER Class Offerings

AMPLIFY

Tape Row

Look & Learn and Workshop

Monday, April 7, 2025

Voorhees, NJ 08043

Monday, April 14, 2025

Monroeville, PA 15146

Fee: $300 (AN Points: 600)

2 Day Certification

Sunday, February 23, 2025

Monday, February 24, 2025

Runnemede, NJ 08078

Sunday, March 2, 2025

Monday, March 3, 2025

Reading, PA 19611

Monday, April 28, 2025

Monday, May 5, 2025

Voorhees, NJ 08043

Fee: $700 (AN Points: 1400)

DAVINES

Creative Color Collection

Sunday, May 18, 2025

Runnemede, NJ 08078

Monday, May 19, 2025

Reading, PA 19611

Fee: $265 (AN Points: 530)

evo

Shade Shifter

Sunday, March 2, 2025

Runnemede, NJ 08078

Monday, March 24, 2025

Reading, PA 19611

Fee: $225 (AN Points: 450)

KAARAL

Monday, March 24, 2025

Runnemede, NJ 08078

Fee: $225 (AN Points: 450)

Blonde Balayage & Beyond

Monday, May 5, 2025

Runnemede, NJ 08078

Fee: $225 (AN Points: 450)

KEVIN.MURPHY

BLOW.DRY

Monday, March 24, 2025

Harrisburg, PA area

Fee: $150 (AN Points: 300)

SESSION.SALON

SESSION.ONE

Sunday, March 2, 2025

SESSION.TWO

Monday, March 3, 2025

SESSION.THREE

Monday, April 14, 2025

SESSION.FOUR

Sunday, June 8, 2025

SESSION.FIVE

Monday, June 9, 2025

Runnemede, NJ 08078

Fee: $899

BRAID.ME.ADVANCED

Sunday, March 31, 2025

Exton, PA area

Fee: $165 (AN Points: 330)

Pastel Color

MANUFACTURER Class Offerings

STYLECRAFT/GAMMA+

Cosmetologist Crossover to Barbering w/ Clipper Over Comb

Monday, March 17, 2025

Reading, PA 19611

Fee: $189 (AN Points: 380)

SCHWARZKOPF

Everyway to Play with Grey

Monday, January 27, 2025

McMurray, PA 15317

Fee: $75 (AN Points: 150)

Inside the Inspiration with Block Coloring

Monday, April 28, 2025

Monroeville, PA 15146

Monday, June 2, 2025

Reading, PA 19611

Fee: $150 (AN Points: 300)

Lived in Blondes

Monday, September 8, 2025

Bryn Mawr, PA 19010

Monday, September 15, 2025

Monroeville, PA 15146

Fee: $150 (AN Points: 300)

2 DAY CERTIFICATION

TAPE ESSENTIALS

• Convert non-extension clients into loyal customers

• Boost service tickets by $300 in 5 minutes

• Training in planning, placement, cutting, and coverage

• Chemical-free color techniques

• Featuring Tape and Tape Row products KIT INCLUDES 1 - 14” Tape Extensions 2 - 14” Tape Row Extensions 1 - Tape Extension Panel Remover 1 - Double sided Replacement Tape 1 - Tape Row

Replacement Tape SEW METHOD

• Expert insights on Sewn Methods high-performance products

• Amplify’s low-tension Anchor Row and Hybrid Methods

• Step-by-step Sewn Method guidance for confidence and experience

KIT INCLUDES 1 - 14” Nano Weft

Cotton

Sunday, February 23, 2025

Monday, February 24, 2025

Runnemede, NJ 08078

Sunday, March 2, 2025

Monday, March 3, 2025

Reading, PA 19611

Fee: $700 (AN Points: 1400)

FIBRE CLINIX

Vibrancy

Vibrancy

Tribond

BREAK DATE JANUARY 6, 2025

ETHOS DIGITAL DEALS -

SAVE 20% KIT INCLUDES SHAMPOO, CONDITIONER, SCALP TREATMENT

Item: 0XKTST1

20% OFF SYSTEM 1 NATURAL UNTREATED HAIR LIGHT THINNING

SAVE 20% ON LITERS SHAMPOO - 0XSH1S1L CONDITIONER - 0XCD1STH1L

SAVE 20% KIT INCLUDES SHAMPOO, CONDITIONER, SCALP TREATMENT

Item: 0XKTST2

20% OFF SYSTEM 2 NATURAL UNTREATED HAIR PROGRESSED THINNING

SAVE 20% ON LITERS SHAMPOO - 0XSH2S1L CONDITIONER - 0XCD2STH1L

SAVE 20% KIT INCLUDES SHAMPOO, CONDITIONER, SCALP TREATMENT

Item: 0XKTST3

20% OFF SYSTEM 3 COLORED, DRY DAMAGED HAIR LIGHT THINNING

SAVE 20% ON LITERS SHAMPOO - 0XSH3S1L CONDITIONER - 0XCD3STH1L

SAVE 20% KIT INCLUDES SHAMPOO, CONDITIONER, SCALP TREATMENT

Item: 0XKTST4

20% OFF SYSTEM 4 COLORED, DRY DAMAGED HAIR PROGRESSED THINNING

SAVE 20% ON LITERS SHAMPOO - 0XSH4S1L CONDITIONER - 0XCD4STH1L

SAVE 25% JANUARY ONLY

Barrel Size: 0.625" Curling Iron

Barrel Size: .5" Curling Iron

Barrel Size: .75" Curling Iron

Barrel Size: 1" Curling Iron

Barrel Size: 1.25" Curling Iron

Barrel Size: 1.5" Curling Iron

BLACK GOLD CERAMIC STAY-TEMP CURLING IRON

Instant, Even Heat, Black Gold Ceramic Barrel, Piano Wire Spring Grip

Extra-Long Cool Tip

Extra-Long Thumb Grip

Salon Saves: 20%

Item: ELSCGL

SAVE 20% FEBRUARY ONLY

GLORY iV 1.5" FLAT IRON

Infrared Technology, Vibrating Feature combines heat and vibration, Ceramic Tourmaline Plates, Digital Display, Automatic Shut-off

ETHOS DIGITAL DEALS -

Incredi Cape Black 530 Bleach-Proof

Salon Savings: 13%

Item Code: CGBD530BK

1 KING & 1 QUEEN FIRM BRISTLE BRUSHES

Item Code: CLCT7142

Item Code: CLCTFLL400

Ergonomic design, contoured non-slip thumb groove to prevent fatigue during use. Firm bristles for precise painting detailed finishes root touch-ups all-over color and fierce results.

Add some Vegas flair to your styling routine with our 400ct pop-up hair foil! Featuring a vibrant, Sin City-inspired design, these foils bring the excitement of Vegas to every highlight and touch-up.

PROCESSING CAPS 100 ct, 21" X 8.5"

Salon Saves: 25%

Item Code: CACT4100BB

Clear, disposable plastic. Bouffant style.

ELECTRIC PINK 3PK WANDS
LUCKY IN LOVE
400 ct POP UP FOILS 5" x 11"

ETHOS BEAUTY PARTNERS

Customer Service 800-257-7104 www.ethosbeauty.com Store Hours

Monday-Friday 8:30am - 5:00pm Reading Store 8:30am - 4:30pm Saturday  CLOSED Sunday CLOSED

Ethos Beauty Partners East 100 East Ninth Avenue Runnemede, NJ 08078-0283 856-742-0300

Ethos Beauty Partners West 345 Morgantown Road Reading, Pennsylvania 19611 855-721-5250

NEW JERSEY

Parsippany 973-227-0015 360 Route 46 West

Voorhees 856-627-3500

Echo Shoppes 300 White Horse Road Voorhees, NJ 08043

PENNSYLVANIA

McMurray 724-942-9508 3523 Washington Road McMurray, PA 15317

Monroeville 412-373-7009

Mosside Plaza 2644 Mosside Boulevard Monroeville, PA 15146

Reading 855-721-5250 345 Morgantown Road Reading, PA 19611

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.