251 Communication Toolbox by etonshirts.com

SPRING | SUMMER 2025

Communication

Tool Box

JanuaryFebruary March

Dawn of a New YearLife in MotionElegant Resort

Business Focus

Ushering in the new year, this assortment revisits timeless business attire, marrying classic sophistication with a contemporary twist in a fresh color palette, just in time for spring.

Smart Casual

Encapsulating the smart casual narrative, this assortment transitions effortlessly from strict to more leisurely aesthetics.

Leisure Focus

This assortment marks a transition for the modern gentleman to immerse in leisurely luxury as he steps into warmer days.

Inspire the desire for business attire in a fresh new palette of light business blues and ss25 key colors in muted tones.

Demonstrate the collection’s versatility, offering understated luxury that resonates with every aspect of a man’s life, from professional settings to weekend retreats.

Highlight the luxurious ease of resort living by marrying the natural sophistication of linen with a dynamic color palette. Emphasize comfort and a relaxed vibe for the on-the-go lifestyle of summer.

STORY OBJECTIVE STORY OBJECTIVE STORY OBJECTIVE

JanuaryFebruary March

Dawn of a New YearLife in MotionElegant Resort

PRODUCT FOCUS PRODUCT FOCUS PRODUCT FOCUS Tool Box – Overview CATALOGUES Digital, Printed and PR SPRING SUMMER 2025 La Primavera DIGITAL SHOWROOM & VIDEOS Shirts & accessories

Knitwear Expansion Elevated Poplin Dress Shirts Cotton Linen Silk

CAMPAIGN IMAGES POP UP INSPIRATION VISUAL MERCHANDISING DETAILED IMAGES

Polos Hand Painted Barcelona Garden Print Linen Update

Product Knowledge

January

Elevated Poplin Dress Shirts

Crafted from 120-thread-count organic Supima cotton, these fresh and lightweight dress shirts combine ultimate luxury with timeless style.

IMPECCABLE DRAPE

Precision design and exquisite fabric create a sophisticated silhouette.

SEASONAL VERSATILITY

Available in a variety of fresh hues.

SOPHISTICATED DETAILING

Mother of pearl buttons and 2 mm stitching detail.

EXQUISITE FABRIC

• 120-thread-count organic Supima cotton.

• *OCS Certified.

• Woven from chambray & solid yarns.

Following a well-received launch, Eton’s knitwear collection has expanded to include new pieces featuring innovative yarn qualities and blends. Exquisitely crafted by expert heritage weavers just outside Venice — renowned for their luxury knitwear — this collection merges cozy comfort with timeless elegance. High standards of quality and craftsmanship are maintained, ensuring each piece not only withstands the test of time but also retains its luxurious feel and sophisticated appearance.

• Fully fashioned

• Made in Italy

• Earthy color palette

Knitwear Expansion

MERINO CREW NECK FINE KNIT FW 24

& LINEN FINE KNIT POLO NEW

& CASHMERE FINE KNIT HALF ZIP NEW STRUCTURED FINE KNIT OVERSHIRT NEW

February

COTTON

February

Merino Crew Neck Fine Knit

Launched in the Fall/Winter 2024 collection, this classic knit piece is perfect for any smart casual setting.

DETAILS

FULLY FASHIONED

Enhanced fit & shape

Increased durability Reduces fabric waste.

• Combed Zegna Baruffa ultra-fine 100% Merino wool.

• 18 gauge knit.

• ***RWS Wool.

February

DETAILS

Elegant mother-of-pearl buttons.

A PERFECT FIT

• Thermoregulating and sweat-wicking.

• Regular fit with a stylish knitted collar.

LUXURIOUSLY SOFT

Cotton & Linen Fine Knit Polo

The new knit polo short sleeve is the epitome of relaxed elegance. This warm weather mast-have is made from an ultra-soft cotton and linen blend and is available in a range of serene hues inspired by the natural landscape.

• 68% linen & 32% cotton.

• 14-gauge knit for a refined and polished appearance.

THERMOREGULATING

Suitable for all seasons.

Cotton & Cashmere Fine Knit Half Zip

Designed for comfort and style, the new Cotton & Cashmere Fine Knit Half Zip is perfect for cool summer evenings or as a light seasonal layer. It combines the qualities of cotton with the luxurious softness of cashmere.

NEW STYLE

Regular fit with a stylish knitted collar.

ULTRA-SOFT

• 85% cotton & 15% cashmere blend for ultimate softness.

• Fine 14-gauge knit for ultra-fine softness.

February

FEATURES

Three front pockets.

Structured Fine Knit Overshirt

A new luxurious structured knitted overshirt made from specially selected, mercerized high-quality cotton yarn. It features an ultra-soft and smooth surface with a gorgeous luster. Designed for versatility, it pairs well with both a dress shirt and a T-shirt.

DETAILS

• 100% cotton.

• 14 gauge fine knit.

STYLE Turndown collar.

February

February

Cotton Linen Silk Shirt

Feel the difference of an exquisite blend that combines the comfort of cotton, the texture of linen, and the elegant sheen of silk. Perfect for enhancing any business and smart casual wardrobes for warmer days ahead.

MUTED SPRING COLORWAY

Color options offer contemporary versatility and style.

VERSATILE

Perfect for business and smart casual wardrobes.

DETAILS

• Mother-of-pearl buttons.

• 2mm stitching.

AN EXQUISITE BLEND

60% cotton, 25% linen, and 15% silk.

Hand Painted Barcelona Garden Print

Inspired by Park Guell’s natural splendor, this Signature Twill shirt brings Barcelona’s vivid charm to the discerning gentleman’s wardrobe. Features a vibrant watercolor print of wild parrots and lush flora, hand-painted by Eton’s in-house print designer, it’s wearable art at its finest.

WRINKLE-FREE SIGNATURE TWILL

• 100% cotton.

• Extra-long stable.

HAND-PAINTED PRINT

Vibrant watercolor painting of wild parrots and lush flora.

March

New Linen Shirts

Our summer essential linen update introduces two new shirt styles: the band collar and short sleeve shirt. Available in a wide range of colors and patterns, Eton’s soft yet durable linen collection is always a sure bet to beat the heat, with its sweat-wicking, breathable, and quick-dry properties.

March

Band Collar Linen Shirt

The band collar linen shirt is a modern staple, blending casual ease with a touch of formality. A go-to for high summer, ensuring a cool and contemporary look.

AIRY

STYLE

• Easy to style.

• Casual and smart-casual settings.

COLLAR UPDATE

Band collar design for a modern neckline.

Lightweight, breathable, and moisture-wicking.

March

Short Sleeved Linen Shirt

An updated classic linen shirt, short-sleeve version — the perfect blend of style and comfort for hot days. Lightweight weave ensures maximum comfort and breathability, with garment washing for extra softness.

Slim fit with slightly rounded hem designed to be worn mostly untucked.

Available in a vibrant array of colors.

• 100% linen.

• Quick-dry & moisture-wicking.

Buttoned down or wide spread collar.

FABRIC CASUAL COLLAR

Resort Collar Linen Shirt

Perfect for those who prefer a shirt that represents summer style. Paying homage to Barcelona’s iconic gardens and rich heritage, it is adorned with an exclusive hand-painted design by our in-house print designer.

Short sleeves for ultimate comfort in the heat.

Relaxed resort collar.

Soft and airy linen.

March

Long Sleeve Linen Shirt

Our classic long sleeve linen shirt is the foundation of summer sophistication. Lightweight, breathable, and effortlessly stylish, it’s the perfect companion for both seaside lounging and city exploring.

PRINTS & COLORS

Available in an array of seasonal colors.

SOFT YET ROBUST 100% linen.

CUFFS

Adjustable buttoned cuffs.

DETAILS

Standard button front with a refined collar.

March

Polos

A series of exquisite polo shirts, crafted from luxurious Supima cotton and Filo Di Scozia Piqué, that offer luxurious comfort and laid-back elegance.

March

DETAILS

Tonal buttons.

A PERFECT FIT

Rib knitted collar and cuffs.

EXQUISITE FABRIC

• 100% Organic cotton.

• *OCS Certified.

Experience unparalleled sophistication crafted from extra-long staple Filo Di Scozia yarn. This polo showcases a rich texture and lustrous finish, ideal for any smart casual ensemble.

• Flexible piqué knit.

Filo Di Scozia Piqué Polo

Supima Cotton Interlock Polo

Experience elevated comfort and all-day sharpness with our relaxed, yet structured and flexible polo. Crafted from resilient Supima cotton, known for its ultra-softness, enhanced body and durability, this polo is available in colors from deep navy to bright yellow.

COLORWAY

Available in a wide color range to enhance versatility for various occasions.

EXQUISITE FABRIC

A PERFECT FIT

Refined knitted collar and cuffs.

TEXTURE

Distinctive details.

• 100% Organic Supima cotton.

• *OCS Certified.

• Double-knitted interlock jersey.

March

Our Certifications

At Eton, we prioritize superior quality materials and practices. These are a few of our certifications that ensure transparency and accountability in our supply chain. Responsible sourcing and production processes are important to us.

The Organic Content Standard (OCS) certifies that products contain organically grown materials that have been independently verified at each stage of the supply chain, from source to final product.

**The Organic Content Blend Standard (OCS) certifies that products contain at least 50% organically grown materials that have been independently verified at each stage of the supply chain, from source to final product.

*** The Responsible Wool Standard (RWS) independently certifies animal welfare and land management practices in wool fiber production, tracking the material from farm to final product. It is a certification for wool farmers and sellers that aims to improve the welfare of sheep and the land they graze on.