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2 014 B R A N D S T Y L E GU I D E
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TA B L E O F C O N T E N T S
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OUR BRAND
S I G N AT U R E S Y S T E M
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Brand Stor y Who we are Mission Va l u e s Our Name Market Positioning
Our Logo Minimum Size & Variations Areas of Non-Inter ference Staging Ty p o g r a p h y Brand Colors Suppor ting Visual Element s
A P P L I C AT I O N S
APPENDIX
35 Stationar y 37 Merchandise 4 3 Signage
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OUR BRAND
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B RAN D STO RY We emerge from the need for a space in which like minded young musicians, tired of the mundane music lessons and conventional learning, can meet and produce a fusion of music through collaboration and experimentation, essentially creating their own unique sound. This is for the youth who grew up going to music lessons af ter school and are capable of playing an instrument but are in need to take it to the nex t level and compose their own music with others who have the same level of skills and commitment. We are here for those who always wanted to be in a band but never found those who would commit to practice, writing, and exploration.
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WHO WE ARE We are a leading establishment in providing a space for unconventional music development by facilitating the connection bet ween young musicians and providing them with the oppor tunit y to compose, practice and per form.
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MISSION WHO WE ARE Our mission is to be a haven for music development and live per formance. We foster a place for young musicians to experiment and fuse together t wo genres of music that per tain to opposite ends of the spectrum, such as classical music and rock. While giving these individuals reliable band mates, a space to practice, and a per formance platform all in an ef for t for them to be capable to express and construct their own sound.
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VA LU E S
Unconventional thinking
Progression
Individualit y
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Persistence
Integration
All done with a touch of finesse
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OUR NAME Our name Boom Bach derives from the fusion of Rock music constructed with Classical instruments. The impactful and demanding sound of Rock makes a “Boom”, while “Bach” is a reference to the iconic classical music composer Johann Sebastian Bach. These t wo words together epitomize the idea of bringing these t wo genres or music together.
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MAR KET POS ITI O N I N G Boom Bach ser ves as a vehicle for creativit y but can not be set in motion without a driver, or in our case drivers. The collaboration and experimentation that is done by these young adults (teens bet ween 17-18) is the driving force behind our brand. A great deal of impor tance is given to being able to provide these musicians with space and slight educational structure and for that reason we hold a unique place in the market. We dif fer from most because we really emphasize on creating and merging while other places are just about repetition and preparation.
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EXPERIMENTING OUR BRAND
T R A D I T I O NA L
HYBRID
PROFESSIONAL P R E PA R AT I O N
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S I G N ATU R E
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O U R LO G O The Boom Bach logo consists of the logotype and emblem.The emblem is composed of various music instruments merging along with a silhouette of Johann Sebastian Bach’s face. The logo must always be reproduced complete and unmodified.
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hybrid musical instrument
representative sound waves and drum kit
banner that houses our logot ype
violin bow
logo
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2.5 in.
M I N I M U M LO G O S I Z E The minimum width of the logo is presented above. This size maintains the integrit y of the logo. The maximum size of the logo is essentially unlimited.
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(A)
(B)
L O G O V A R I AT I O N S I f t h e l o g o n e e d s t o b e a ny s m a ll e r t ha n 2 . 5 in . b u t b ig g e r t han or e q ua l t o 1 in .t h e n l o g o ( A ) w ill b e u s e d . T hi s p ar t i c ular l o g o w ill n e e d t o l o s e o ur t a g lin e “ex p e r im e n t a l m u s i c s t u d i o� an d o ur b o o m r in g s . I f t h e l o g o n e e d s t o b e s m a ll e r t ha n 1 in . t h e n t h e B o o m B a c h l o g o t y p e w ill b e u t iliz e d .
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AR EAS O F N O N - I NTE R F E R E N C E Due to its roundness, the Boom Bach logo will need a significant amount of negative space around it. The formula that is used to determine the area of non-inter ference is: LOGO WIDTH / 10 = AREA OF NON-INTERFERENCE
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S TA G I N G O ur l o g o w h e n a p p li e d o n a s o li d c o l or e d b a c kgr o un d w ill r e t a in i t s w hi t e o u t lin e a n d w hi t e f ill e d c e n t e r. T h e exc e p t io n t o t hi s w ill b e w h e n t h e l o g o i s p la c e d o n a p h o t o gr a p hi c b a c kgr o un d, in t hi s c a s e, t h e l o g o w ill n e e d n o w hi t e o u t lin e or a f ill e d c e n t e r. T hi s i s d o n e in or d e r t o s h ow c a s e t h e l o g o w i t hin t h e im a g e w i t h o u t i t c r e a t in g h e a v y c o n t r a s t . I t s h o ul d b e n o t e d t ha t a ny p h o t o gr a p h t ha t i s u s e d f or B o o m B a c h’s p r o m o t i o n a l i t e m s a n d /or m e r c han d i s e w ill n e e d t o b e a p p r ove d an d c an o n l y b e u s e d i f t h e im a g e s ui t s t h e l o g o. I f c o l or i s n o t a n o p t i o n, a b la c k a n d w hi t e l o c k up i s a l s o a c c e p t a b l e .
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TYPO G RAP HY For our brand we chose a large sans serif t ype family, Univers. Univers works for the brand due to its varied weights and uniformed family. Boom Bach utilizes a clean t ype for its body copy and public tex t. Even though Univers is a large font family the brand will more commonly use 55 Roman, 45 Light Oblique, 65 Bold, and 75 Black Oblique.
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55 Roman
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 .,!?@#& 4 5 Light Oblique
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 .,!?@#&
65 Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 .,!?@#&
75 Black Oblique
abcdefghijklmnopqrstuvwxyz AB C D E F G H IJ KLM N O P Q R STUVWXYZ 12 3 4 5 678 9 0 .,!? @ #&
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B R A N D C O LO R S P E CTR U M The dominant brand color for Boom Bach is Boom Bach Blue 104. It is a regal blue that has a touch of edginess due to its rock music influences while maintaining the sophistication of classical sounds. The secondar y color for the brand is black.Boom Bach Blue 104 and black work together to maintain the feel of the brand which is edge with refinement. The logo should only appear in Boom Bach Blue, Boom Bach Black, Bach Grey, Boomin’ Gray, and Moody Bach. Colors can be produced using a 4 color process. RGB values should only be used for electronic media, such as the web.
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Boom Bach Blue
C:97 M:71 Y:35 K:19 R:16 G:75 B:110 Boom Bach Black
C:60 M:60 Y:40 K:100 R:0 G:0 B: 0
Bach Grey
C:70 M:6 4 Y:63 K:61 R:48 G:48 B:47
Boomin’ Gray
C:70 M:54 Y:50 K:34 R:71 G:83 B:88
Moody Bach
C:0 M:0 Y:0 K:60 R:128 G:130 B:133
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S U P PO RTI N G VI S UAL E LE M E NTS Our suppor ting visual elements are composed of music notes, hybrid musical instruments, customized pat terns and arranged images. The outlines presented on the right can be used as separate pieces or filled in. They can also work together as a pat tern. These vector images along with the following page of suppor ting visual elements will be the only visuals that will be used in our merchandise and promotional items.
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A P P LI C ATI O N S
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S T AT I O N A R Y
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MERCHANDISE Our brand’s merchandise consists of using already established visual elements such as the composed photographs, hybrid music instruments, and our brand’s pat terns and tex tures.
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SIGNAGE
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APPENDIX
LOGO b o o m b a c h _ l o g o _ f i n a l . p n g (1 8 ,1 9 ) b o o m b a c h _ l o g o _ f i n a l _ a l l _ b l u e - 01. p n g (2 0) boombach _ logot ype _ blk wht.png (20) b o o m b a c h _ s p a c i n g _ d i a g r a m - 01. p n g (2 2) boombach _ s taging _ blk.jpg (23) boombach _ s taging _wht.jpg (23) boombach _ s taging _ onimage.jpg (24) b o o m b a c h _ s t a g i n g _ o n c o l o r. j p g ( 2 4 )
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SEC ON DA RY E LE M E N T S
A P P L I C AT I O N S
bach _ pat tern.png (3 0) b o o m b a c h _ v i s u a l _ p a t t e r n . j p g ( 3 1) b oomba c h _ divider_ one.jp g (32) b oomba c h _ divider_ t wo.jp g (32) b oomba c h _ divid er_ thr e e.jp g (32)
b o o m b a c h _ s t a t i o n e r y. j p g ( 3 5 ) boombach _ tic ket s.jpg (37) boombach _ pin _ one.png (3 8) boombach _ pin _ t wo.png (3 8) boombach _ pin _ three.png (3 8) boombach _ c ase.png (3 8) boombach _ drums tic ks.jpg (3 8) boombach _ pic ks _wht .jpg (3 9) b o o m b a c h _ s h i r t _ o n e . j p g ( 41) b oombac h _ shir t _ t wo.jp g (42) b oombach _ sign.jpg (4 3) b oomba c h _ p os ter_ one.jp g (4 5) b oomba c h _ p os ter_ t wo.jp g(47) b oombach _ s tudio.jpg (4 9)
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S T Y LE GU I DE C R E AT E D BY: E D W I N T O R R E S & A N A VA L E N C I A
C O N TA C T I N F O : E T O R R E S 12 17@ G M A I L . C O M A N AVA L E N C I A12 3 @ G M A I L . C O M
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