etourism forum event agenda

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Competitivity in Tourism: Managing Online for success


Our aim is about bridging the digital gap in the business of travel. This is an industry-wide effort to meet the challenges for growth and to establish the basis for customer centred relationships online. Our most valued customer today begins his journey with one click; be empowered to meet him there.


GRAND RESORT HOTEL LIMASSOL-CYPRUS

How to get there:

Event Planning:

FromLimassol City Centre: 11km Take B1 or A1 in direction of Larnaca, exit Amathus area.

GRAND HALL

From Larnaca Airport : 56km Take B5 or A5 in direction of Limassol, exit Amathus area From Paphos Airport: 70km Take A6 direction Limassol, merge with A1 direction Larnaca, exit Amathus area

Contact details: Hotel Venue

eTourism Forum:

GrandResort Amathus Area, P.O.Box 54500 3724 Lemesos - Cyprus Tel.:+357-25634333 Fax.: +357-25634588 Email: grand@grandresort.com.cy

Online Registration: www.emergence2009.com Media & Sponsorships: media@etourism-forum.com Speakers and organisation: event@etourism-forum.com Tel: +357 26948003

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Richard Sedley, Cscape

Dr. Natasa Christodoulidou, California State Univ.

Greg Carroll, Waggener Edstrom

Gerd Leonhard MediaFuturist

Theodore Koumelis, Travel Daily News

Petros Mavros, Avantless

John Horsley, eConsultancy

Andrew Gordon, jobs.co.uk


DAY 1 9.00 9.10 9.20

Welcome and Opening Remarks CTO Welcome Message Forum President Message Agenda Emergence 2009 Chairman, Petros Mavros

9.30-10.20

Key Note 1 Winning in a troubled economy by Richard Sedley Overcoming economic uncertainties, adequately using the benefits of digital media and decision making to increase probabilities for winning strategies.

10.40 coffe e, tea break and networking

9.00-9.30

Panel Presentations I

Cyprus Tourism in Figures: A review of trends and key indicators By Constantinos Chappas Overview of latest stastistical data from the Cyprus Tourism Authority with relevance to emerging tendencies.

11.10

Beyond E-Business Readiness

By Petros Mavros From Information to network collaboration and business development in Travel. 11.40

Marketing Convergence

By Dr. Natasa Christodoulidou When traditional marketing becomes digital, digital natives and immigrants, signs of new generational transition in leading business travel.

12.30/13.20 Lunch Recess Key Note 2 The participative Economy by Gerd Leonard Adopting customer-centricity and connecting through experience - access, usage, sharing an inevitable future scenario for differentiation and competitiveness.

Panel Presentation 14.20

Collaborative Platforms By Steve Poncini From community to informal networks, harnessing empowerment for engagement

14.40

The digital toolkit By Andrew Gordon How to effectively manage digital: the process and integrated perspective, from attraction to retention.

16.00-16.40

coffe e, tea break and networking

13.30-14.10

Key Note 3 Online reputation Management by Ged Carroll Review of online reputation and brand management implications for organisations and national tourism.

17.00-

Panel discussion: The end of control Moderated by Theodore Koumelis

New realities shaking up foundational structures of business, media, life and travel. A challenge to a hotelier's view. Steve Poncini Ged Carroll Petros Mavros Richard Sedley Gerd Leonard 17.30-

Remarks and Refreshments


DAY 2 9.00 9.05

Welcome and Opening Remarks Welcome Message Agenda Emergence 2009 Chairman, Petros Mavros

Panel Presentations II 09.10

Design by persuasion By Richard Sedley Website design and usability for effective performance with user intent

09.40

Impacts of Mobility

By Gerd Leonard When the handheld web overtakes us. Customer preparedness and the business divide for developing mobile connectivity.

11:00

Customer insights in Digital

By Ged Carroll When business is 24/7, how to maintain flow of constant communication, authenticiy and relevancy to different audiences in realtime

coffe e, tea break and networking

9.00-9.10

Panel Presentations III

11.30

Sustainable ROI in digital maketing By Andrew Gordon A balancing act between SEM, advertising, affiliation and social media while achieving maximum presence and internal coherency.

12.10

Panel Discussion: Connectivity Moderated: Theodore Koumelis Ged Carroll Dr. Natasa Christodoulidou Andrew Gordon Richard Sedley

13.00/13.30 Lunch Recess Panel Presentations IV

Media and networks

By Theodore Koumelis Challenges for media and new means of interaction in travel networks 14.10

Affiliate and Social Media networks

By John Horsley Impact of social media for business and peerto-peer influence, implications for travel and Tourism. 14.40

E-commerce and revenue online

By Dr. Natasa Christodoulidou Multi-channel management approach for revenue optimisation on e-commerce site. Opportunities for travel intermediaries, travel meta sites and suppliers

The opportunity for 2009 is digital

Cloenda of the eTourism Forum by Special invited guest 16.30-17.30 coffe e, tea break and networking

13.40

16.00

1st e-travel award Ceremony 2008/09 Special recognition for online presence a. best e-commerce site b. best online brand site c. best destination product/theme d. best e-marketing campaign e. best site promoting Cyprus

17.30

Closing Remarks Cocktail


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