Portfolio Etti Susterman by ETTISUSTERMAN

HELLO HOLA ‫שלום‬

MY NAME IS ETTI SUSTERMAN, AND WHAT DO I DO? I SOLVE CREATIVE PROBLEMS WITH A TOUCH OF LATIN SPICE AND A DROP OF JUDAISM FLAVOR www.ettisusterman.com #MoreThanAnAdFreak

CREATIVITY IS CONTAGIOUS. PASS IT ON

I NEVER THOUGHT IT WAS GOING TO BE EASY, BUT I ALWAYS KNEW IT WAS GOING TO BE WORTH IT ( AND IT DEFINITELY WAS )

ULTA BEAUTY

GARIN TZABAR

CANDY CRUSH

THE POP MEETS ART

HIPPOP Become the biggest ARTIST In Artwalk Download the app to find us

GERBER

OTTERBOX

ULTA BEAUTY

OVERVIEW Ulta is a full-service beauty and care retailer with more than 489 stores located throughout 45 states United States. Each store averages10,000 square feet that includes a full-service salon. Ulta sells more than 21,000 products and over 435 brands including a private label. Ulta also has an online website where customers can do custom searches by brand, category or product type

PROBLEM Even though Ulta is well recognized as a beauty and skincare retailer, it faces an identity problem. • External signage is not cohesive as the store name designs vary through the different locations • Ulta’s identity color is peach, however, the color tone is different in each use • Logo is not very appealing to the target market • The website’s homepage has a claustrophobic atmosphere • Ulta doesn’t have any advertising campaigns

SOLUTION

• Rebrand • Use bright colors for its identity • The logo can have a more fun look to it by adding color and changing the typeface • Launch advertising campaign

USABILITY A visit was conducted at Ulta store in Aventura on Thursday, February 7, 2013 at 5pm to see how the customers shop at Ulta FINDINGS

• Nice, helpful staff • Staff is highly educated about skincare and products; they are referred to as “beauty specialists” • Beauty Specialists take time with each customer to ensure the customer buys the best product to fit her needs • Accept returns and exchanges with or without a receipt even if product was open and used • Store is well organized by products and brands

COMPETITION Ulta has one strong competitor; Sephora.

Sephora is an innovative beauty, skincare and fragrance retailer with more than 1,300 stores in 27 countries. Sephora sells higher end products than Ulta at less affordable prices

TARGET PERSONA Daniela is a 32 years old, single woman. She loves going out with friends and is always looking good, because she never knows where she could meet her future husband. A problem that she faces is that she spends so much money on beauty products, that when she goes out she doesn’t enjoy because she has to be counting every dollar she spends. Daniela wishes she could find a place where she could buy good quality products without spending all of her paycheck on it

SUR VE

56%

said they would go to a store they donâ&#x20AC;&#x2122;t shop at because of a special promotion

41%

70%

answered they shop at Sephora when in need of a new product

14%

y would said the generic and buy re & skinca beauty s a h c s su product e t a Ulta priv d n label bra

answered they shop at Ulta

67%

said quality is more important than price when it comes to beauty products

52%

said the lowe y rathe r r & ski cost be buy a ncar e pro uty duct s

CURRENT BRAND IDENTITY The logo does not give a sense of a beauty store, and less of a fun place to shop. The target market, women 18-45, should inspire the logo and brand identity, however the brand currently looks as if it were for older women

CURRENT LOGO

NEW LOGO

COLORS C:6O M:9O Y:O K:O

C:2O M:O Y:1OO K:O

TYPOGRAPHY

JK ADOBE

REBRANDING

CALIBRI BOLD

B E AU T Y itâ&#x20AC;&#x2122;s all about

TOUCHPOINTS B EETTI AU T Y SUSTERMAN

General Manager 21065 Biscayne Blvd. Aventura, FL 33180 tel: 305-466-1478 fax. 305-932-5826 store448@ulta.com

ULTA BEAUTY

www.ultabeauty .com

ETTI SUSTERMAN

General Manager 21065 Biscayne Blvd. Aventura, FL 33180 tel: 305-466-1478 fax. 305-932-5826 store448@ulta.com

www.ultabeauty .com

BUSINESS CARD

ULTA

B E AU T Y

BEAUTY

B E AU T Y

ULTA Beauty 21065 Biscayne Blvd. Aventura, FL 33180 Tel: 305-466-1478 Fax: 305-932-5826 store448@ulta.com

LETTERHEADS

STORE CREDIT

REWARDS PROGRAM

SKIN CARE

BEAUTY PRODUCTS

EXTERNAL SIGNAGE

TOUCHPOINTS VEHICLE

WEBSITE The website and app were rebranded with Ultaâ&#x20AC;&#x2122;s new identity colors. They are user-friendly, which makes it funner and easier to shop for the customerâ&#x20AC;&#x2122;s needs. All products are organized by categories and brands

MOBILE APP

ONLINE

The purpose of the campaign is to make women understand that they shouldnâ&#x20AC;&#x2122;t spend all their paycheck (exaggeration) on beauty products because then they wont have money to spend on going out and showing off their new products. This will be done by using pictures of places where women would show off their new look: beach, parties, bowling, vacation etcâ&#x20AC;Ś

BILLBOARD

OUTDOOR

DIRECT MAIL

FLYER There is no better way to talk to the target market directly than by sending a personalined flyer to her house

HIPPOP RESEARCH: ELISA CORTES

OVERVIEW

WEAKNESSES

HipPOP’s Ice Cream truck is dedicated to create and provide innovative Popsicle fl vors to the Miami foodie audience. Offering more than 100 delicious fl vors and imported toppings, HipPOP’s truck is a crowd pleaser

• One line of products • Short staff • Natural ingredients can rotten • No permanent location • Only once a month • No advertising campaigns

GOAL The goal for this campaign is to create awareness in the Miami area, especially Wyndwood and Art Walk events. Making HipPOP’s truck the fi st option for those who need a sweet treat on hot Miami days. Furthermore, to merge social media in order to keep treat-seeking customers aware when HipPOP’s Truck is around their area

• Quick • Easy • Personalized Product • To-Go • Nutritious and Healthy • Mobile • Kosher • Private Events

ABOUT FOOD TRUCKS In 2011, the mobile food industry in the United States was estimated to be at $630 million according to the National Restaurant Assn. Studies made by the National Restaurant Assn., show that people are turning to food tucks for the easy accessible service. Food trucks have also stepped up to the occasion and made quick easy-to-grab gourmet food, without the inconveniences that come from sitting at a restaurant during lunch break.

MARKETING OBJECTIVES • To increase awareness of HipPop food trucks in four months • To increase Facebook “Likes” by 30% in four months • To increase traffic to the truck by 40% in five months

TARGET PERSONA David is a 26 year old young artist from Miami, FL. He works in a bank, but loves painting as a hobby. His free time he loves to spend visiting different museums and art galleries. He has marked down on his calendar “Art Walk” every second Saturday of the month. He likes to go with friends and go in to the different art galleries. David never leaves before eating at the food trucks

STRENGTHS

THREATS • Sweet trucks creating cold pops • Cold weather • People perceive food trucks as unhealthy, greasy food • Competition - Churro Mania, Yummy, Marlie’s Delights • Travel to beaches during summer season • Buy another truck • Co-work with artists to create limited edition flavors • Introduce new product line (Ice Cream Sandwiches on a stick) • Sell cake-pops for winter

2.5

million people eat

street food everyday

+30

OPPORTUNITIES

In Miami

Foods

Latin 30% American 22% Pastries 16% Middle Eastern 12% Asian 11% Cold treats 9%

T W TH F S

Popular location sharing tools

In Miami

# BUSIEST DAY

S Most Popular

Gourmet Food Trucks

THE POP MEETS ART

THE POP MEETS ART Become the biggest ARTIST In Artwalk Download the app to find us hippops.com #THEPOPMEETSART

Become the biggest ARTIST In Artwalk Download the app to find us hippops.com #THEPOPMEETSART Introduce HipPop as a creative and fun ice cream truck during Art walk events. Use a play on words with POP meaning both POPsicle and POP Art

BILLBOARD Strategically place billboards and outdoor ads close to the HipPops location. It is also important to place the ads on highway exits to Wynwood and Art Walk and bus stops that provide a bus directly to the area

OUTDOOR

BUS STOP

GUERILLA

ART GALLERY Since the target market are artistic individuals who enjoy going to art galleries and museums, what better way to find them than in their own habitat. HipPop will have a Guerilla campaign where the ads will be displayed as famous paintings making everyone stop, take a look, laugh, get an ice-cream craving, and of course go to the HipPop truck

MENU - OPEN

MENU MENU - CLOSED

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Belg Mint a i u d n a i G

e t a l o c o ium Ch

GARIN TZABAR

Garin Tzabar, founded in 1991, is a program formed to help Diaspora Jews move temporary to Israel and enlist in the Israel Defense Forces (IDF) for two-three years The program offers two sessions: Winter and Summer. The Winter session’s final registration date is in July, while the Summer’s final date is in September. Once in Israel the soldier is placed in a kibbutz, a joint community, which becomes their home for the period of their military service The channels chosen to express the message are Social Media, Online, Non-Traditional, Direct Mail, Magazine/Newspaper, and PR. The campaign will run for six months from April until September 2014. It will start in April because of Holocaust Remembrance Day, Israel Memorial Day, and Israel’s Independence Day fall in this month. During this time, the target market is sensible and more understandable to the importance of a Jewish State

MARKETING OBJECTIVES • Increase Garin Tzabar organization’s awareness among the US Jews population by 30% by September 2014 • Increase volunteer recruitments to the IDF through Garin Tzabar by 15% by September 2014 • Increase Facebook “Likes” and Instragram followers by 40% by September 2014

TARGET PERSONA Etti was born in Caracas, Venezuela, but currently lives in Miami, FL. She is Jewish and always felt a special connection to Israel. She believes Israel is her homeland even though she wasn’t born there. She visited Israel for the fi st time at the age of 16 and was fascinated by the soldiers walking down the street and loved the idea that everyone she met was Jewish. It was then that she got the “crazy” idea of joining the IDF. Not only because the admiration to the soldiers but also for the sense of fig ting to defend the State of Israel. Etti enlisted to the IDF through Garin Tzabar in 2008. Until this day, she believes it is the best choice she has made and the best experience she could ever have

FACT:

IDF

WITHOUT

ISRAELI

ISRAEL HAS

MANDATORY

DRAFT AT AGE OF

ISRAEL

WOULD BENEFIT

6 MILLION

AS MUCH

AROUND 176,000

FROM RECRUITING

CITIZENS &

ACTIVE DUTY

NOT

ENOUGH

AROUND

ISRAEL

535,000

WOULDN’T

EXIST

PURPOSE IS ALSO TO

AS POSSIBLE

JEWS LIVE

IN SOUTH FLORIDA

connect

DIASPORA JEWS

ISRAEL refu gee

OVERVIEW

FOR

JEWISH

SINCE INDEPENDENCE

1948

TERRORIST

THERE ARE

ATTACKS INCLUDE: SUICIDE

ROCKETS

BOMBING STABBING

HAS BEEN UNDER DAILY CONFLICTS

WITH THE

THROWING

FIREBOMBS

SHOOTING

ABOUT 2,800 NEW IMMIGRANTS

SITUATION ANALYSIS

IN 2012

270 OF THOSE

SERVING IN IDF ENLISTED & ABOUT 950 THROUGH LONE SOLDIERS GARIN ENLIST YEARLY TZABAR

92%

FIND PERSONAL

ARAB NATIONS

BENEFITS &

SURROUNDING IT

98%

100 SURVEYED

72% VISITED

90% WOULD JOIN THROUGH

ORGANIZED

IS THEIR

IS INSPIRATION

ISRAEL

HAVE

ISRAEL

FEEL 93%

WOULD VOLUNTEER

TO ARMY IN ISRAEL

GROUP

TO ENLIST

EVEN

THOUGH NOT BORN

THERE

RESPONDENTS: 17-25 YEARS OLD

59% 41%

SURVEY CONFIRMED THAT HARDEST PART OF JOINING IDF: 30% 6% ‫ג‬ 64% ‫ב‬ ‫א‬

LEAVING FAMILY & FRIENDS

EDUCATION ON HOLD

LEARNING NEW LANGUAGE

BUDGET SOCIAL MEDIA - $1,000 POSTERS - $2,000 WEBSITE - $3,000 APP - $5,000 MAGAZINE $15,000 PR - $18,000

TV - $80,000

GIVEAWAYS - $100,000

WEAKNESSES

• Offer Hebrew classes • Affordable prices • Given housing in Israel • Sponsored by the Israeli Ministry of Immigrants • Assist in assmiliating members to the Israel society

STRENGTHS

THREATS

• Graphics on the website are not appealing to the target • Lack of technology to spread information • Information is not widely available • Lack of advertising

• Bigger online presence • Almost 500,000 Jews live in South Florida • Use of technology • Make website more appealing to target market • Mobile app • Reach target through strong advertising campaign

OPPORTUNITIES

• Some people don’t want to be a part of a group, rather enlist on their own • Competition • Hard decision to join army • Economic issues - life is expensive in Israel

CURRENT BRAND IDENTITY

NEW LOGO

Garin Tzabar’s current brand identity is not strong and recognizable; the logo seems like a child’s drawing, which is confusing as to who is the target market and the seriousness of the organization

The new logo should have a Jewish Star in it, as Jews get attached to this element. Jews, as a minority religion, do not get to see a Jewish Star everywhere; therefore when a Jew sees one, there is an immediate attraction to it. The outline of the map of Israel has a nice figure to it, and it is also a very big part of the fight of the IDF, hence using it in the logo would be beneficial. The type is called “Kosher” and it is made to look like Hebrew letters, another Jewish Identity that is important to use. The logo needs to be serious yet not too serious, having in mind that the primary target audience are 17-25 years old

CURRENT LOGO The elements of Garin Tzabar’s current logo, which is the cactus, rooftop, and Jewish Star, have a strong meaning. The Cactus is the national plant of Israel and an Israeli is called a Tzabar and the roof is a shelter, a sense that Israel will always protect the Jewish people. Connecting the three elements, it communicates an important message that being Jewish is the base and root of the existence of Israel, which will always be the homeland to the Jewish Nation

COLORS C:1OO M:95 Y:5 K:O

TYPOGRAPHY

WHITE

KOSHER WIDE SEED

CACTUS

OR ISRAELI

From research conducted, Garin Tzabar realized it is not effective to simply tell the target market to enlist; therefore, the challenge of the campaign will be to get the audience to believe they thought about it by themselves. There is so much AntiSemitism in the world, making it essential for all Jews to stay together and have a Jewish State to protect them. The concept of the campaign is that such a country, Israel, already exists; now it is the target marketâ&#x20AC;&#x2122;s turn to protect it. Joining the IDF is definitely a hard task and difficult decision to take; but when you are doing it for the correct reasons and from your heart, it is as easy a childâ&#x20AC;&#x2122;s game of connecting dots

ISRAELI FLAG HAMSA

DREIDEL

JEWISH STAR

EXECUTIONS

POSTERS IN JEWISH SCHOOLS Since the target market cannot be reached through public outdoor advertising, the campaign will be placed at private locations. For example, Jewish high-schools and colleges, Jewish magazines, Jewish websites, Jewish supermarkets, etc... 2

ANIMATED WEB ADS

JEWISH MAGAZINES

SCAN TO WATCH COMMERCIAL

The commercial will be aired on the Israel Channel and also on Youtube during Hebrew songs, Hebrew shows, and to Jews in Miami based on search habits

COMMERCIAL

Home Page

About

Links

Tzofim Chetz V’keshet About the program Contact Information Our Garinim Aims and Goals Program Success Shlichey Aliyah Contact Info Links Program Eligibility FAQs Alumni Seminar Details: Garin 2014

Contact

Tzofim Friendship Caravan

Tzofim Summer Delegation

Change Region

search...

Tzofim Garin Tzabar

Tzofim Tzabar

Tzofim Shnat Sherut

More than a website #MoreThanA

GARIN NEWS Apply Now! Interested in Garin Tzabar? Click HERE to apply now!

garintzabar

@garintzabar

There is no doubt that the target market has so many doubts, concerns, and obstacles to move to Israel and join IDF. Because of this, through the website and app, the target market will be able to chat with current Garin members in Israel and share their concerns

Garin Tzabar will strongly focus on Social Media throughout the campaign. Three times a week the organization will post a picture asking the target market what is “x” more than to them. For example, “What is Israel More than to you?” making constant interaction with followers and friends

ONLINE

SOCIAL MEDIA

GIVEAWAYS

DIRECT MAIL

GERBER TEAMWORK WITH PAOLA OSPINA

OVERVIEW The Gerber brand focuses on the manufacturing of baby products, from gestation to the preschooler stage. They have a broad range of baby products including but not limited to clothing, formula, insurance service, and much more. Gerber is one of the strongest brands in the baby food industry

PROBLEM Despite Gerber’s strong position in the market, mothers are not buying the Organic Line. This line is more expensive, and mothers are still not convinced about spending more money. Moms often compromise and give up when trying to feed their kids with a balanced diet

SOLUTION Inform moms about the importance of organic food. Make them understand that it is for their kid’s future, and in the long run, it is worth it

MARKETING OBJECTIVES • To increase awareness of Gerber Organic Line in three months • To inform mothers of the importance of feeding their baby with Organic food in two months

MARKETING MIX PROMOTION

• Print Ads • Billboards • Guerilla Campaign (Supermarket) PLACE

• Supermarkets • Online PRODUCT

• Organic baby food line PRICE

• $0.99 - $14.99

TARGET PERSONA Jessica is a 37 years old female, born and raised in Miami, FL. Jessica is married with two kids, and pregnant with the third. With two kids, one more on the way, and a full-time job, Jessica doesn’t have much time to cook for everyone. However, she knows of the important for a baby to eat healthy food, especially organic. Jessica is willing to spend a little more money of food for the health of her kids

baby food facts

300

is spent on baby food in the

1 year st

TOP 6 EASIEST foods TO GET baby to eat

1. 2 BILLION

industry in the

USA

Consumption of

BEECH-NUT, HEINZ

ORGANIC

GERBER

Control

FOOD

OF THE

95%

INCREASED BY

21%

in 2011

In an attempt to get their kids to eat a balanced diet, moms admit they sometimes compromise because their kids wonâ&#x20AC;&#x2122;t eat the healthier option

31% OF MOMS

Have given chicken nuggets instead of the healthier choice of a chicken breast

17% OF MOMS

Have given fish sticks instead of the healthier choice of fresh fish

31% OF MOMS

Have served french fries instead of the healthier choice of a potato

15% OF MOMS

Have given processes cheese instead of the healthier choice of unprocessed cheese

Some mothers believe that as long as their kids are eating something, itâ&#x20AC;&#x2122;s good enough. But it is not true because organic food is on a different level, a healthier level

OUTDOOR

BILLBOARD Moms will be constantly reminded of the importance of buying Organic food for their kids. Billboards will be place near kindergarten schools, supermarkets, department stores, hospitals, etc...

SHOPPING CART Gerber wants to speak to moms where the crucial decion of buying regular food or Oragnic food is made. When they put the product in their shopping cart, they will have the last opportunity to think about it; and Gerber will be there to make sure they really think about it

CANDY CRUSH

OVERVIEW Candy Crush has become the sweetest social game with more than 19O million players. It is a puzzle game that challenges users to mix and match types of candy in a row. The game was launched on Facebook in April 2O12 and on mobile in November 2O12 by King.com. Candy Crush is free but it allows the “addicts” to buy extra lives and boosters in order to continue passing the levels. It currently offers about 5OO levels, however, it keeps on upgrading each week. Candy crush allows a user to have up to five lives at a time. When the user has no more life; it takes 3O minutes for each life to be replaced or asking from Facebook friends to send. This is what makes the player become anxious so much that his/her adrenaline starts pumping until they can play again

MARKETING OBJECTIVES

• To raise game loyalty by 15% in three months • To raise app downloads by 10% in two months • Become number one game app in the Top Charts in two months

MARKETING MIX PROMOTION

• Print Ads • Outdoor Advertisement (bus, train and subway stops) • Web Ads PLACE

• Mobile devices • Tablets

PRODUCT

• Game app that requires users to mix and match types of candy in a row PRICE:

• Game is free, but users have the option to purchase in-app boosters and lives

PROBLEM Mobile games are a trend; users get tired of it after a while and pass to the next new game.

SOLUTION Candy Crush users need a constant reminder of how much fun it is. Maybe some users will get tired of it after a while but when they see the ad, they will remember of all the times the game saved them from complete boredom.

TARGET PERSONA

Michelle is a 29 years old female born and raised in New York City. Michelle is currently working in Brooklyn, which requires her to take the subway every morning and afternoon. That is a 40 min commute each way that can often get very boring. But the subway is not the only place Michelle gets bored at; she also works at a job she doesn’t enjoy very much and needs something to help her pass the time

level

is the bitterest level

70%

of users finish all the levels without

paying anything

million active

monthly users

1.7%

of users spend over

$1000

Being played

700 million times a day on

mobile devices alone

CONCEPT

The big idea of the campaign is to get people to play during those little moments when they need an escape like when they are at work, class, train, etcâ&#x20AC;Ś

TRAIN The target market spend a big amount of time on public transportation, such as trains and buses, on the way to work or school and back home

BUS STOP Some of our target market walk daily to school or work and back home

OUTDOOR

FACEBOOK Because Facebook on a Smart Phone is not enough for the daily gossip dosage. Candy Crush will target these women through the computer as well

SOCIAL MEDIA

MOBILE Women 25-55 years old, AKA the target market, have a Facebook acount linked to their Smart Phone and love to gossip through it many hours a day

OTTERBOX RESEARCH: Maria Rodriguez

OVERVIEW OtterBox is the number 1 selling case for smartphones in North America. It was established in 1998 by Curt Richardson and quickly became known for its innovation of protective solutions for many devices such as Apple, Samsung, Motorola, and more. OtterBox offers four lines of cases for today’s hottest technologies, such as a waterproof case

MARKETING OBJECTIVES • Increase sales by 10% during February 2015, especially during Valentine’s Day • Increase brand recognition by 15% by March 2015 • Increase brand loyalty by 10% by March 2015

MARKETING MIX PROMOTION

• Print Ads • Outdoor Advertisement (bus, train and subway stops) • Web Ads • Social Media

PRODUCT

• Smartphone Cases PLACE

• Online • Cell Phone Stores • Deaprtment Stores

PRICE:

• $20-$60

PROBLEM Even though OtterBox is the number 1 selling case, there is high level of competition throughout the smartphone cases industry

SOLUTION The target market gets bombarded by hundreds of phone case companies in a week; therefore OtterBox will create a memorable advertising campaign, which will make them stand out from its competitors in a fun and clever way. Each time the target market thinks of a case, OtterBox will automatically pop into their mind

TARGET PERSONA

Josh is a 22 years old male born and raised in Miami, FL. Josh is currently attending FIU for an Advertising degree. Josh is fun and loves going out, but is also known as a ladies’ man. This Valentine’s Day, he already has 4 hot dates. However, there is one thing that Josh loves more than the ladies; his iPhone. Josh needs to remember to keep both things as protected as possible

22% replace

their case when

a new design

comes out

not because it is broken

8 THINGS YOU DIDNâ&#x20AC;&#x2122;T KNOW ABOUT

SMARTPHONE CASES

57% of 18-34 years old

89%

use cases for fashion

NOT PROTECTION

of users

use a case

regularly

90%

53%

own more than one case

85%

17%

own more than

3 cases

4 in 10

users have

personalized phone cases

have dropped their 13% phone in the toilet

45% think a case should survive being

run over by a car

The concept of the campaign is that cellphone cases are very important for your phone. Not only because they are stylish or have a picture of your dog, but also for protection reasons; just like a condom. This Valentineâ&#x20AC;&#x2122;s day, OtterBox is calling everyone to be safe and stay protected but in a catchy and fun way

HORIZONTAL BILLBOARD As the target market are young adults, they spend large amount of their day commuting to work, school, and home. This is a great opportunity to attract their attention, laugh, and remember the campaign on Valentineâ&#x20AC;&#x2122;s Day

VERTICAL BILLBOARD

OUTDOOR

OTTERBOX WEBSITE

WEB ADS Web ads will be placed to intrigue the target market’s interest. They will think the campaign is funny and clever and click on the ad to see what it is all about. The web ads will be placed in websites where the target market likes to spend time (specially before Valentine’s Day) such as, Amazon, YouTube, Ebay, Facebook, Macy’s and of course OtterBox website

ONLINE

SOCIAL MEDIA

FACEBOOK OtterBox will use the Social Media sites, Facebook and Instagram to interact with the target market. Starting in January, four posts will be posted a week with the ads, ideal Valentine’s gifts, great Valentine’s dates ideas, etc... From February, the posts will go up to six a week. On Valentine’s Day (February 14) there will be three posts asking who has a date and who doesn’t, what gifts were bought, and if condoms were purchased already. On February 15, the questions will get hotter: who got lucky last night, how many times, and who stayed protected? INSTAGRAM

ETTI SUSTERMAN

ettisusterman@gmail.com ettisusterman.com

MORE THAN

THANK YOU

ETTI SUSTERMAN