IFM/SMS IFM/SMS has 28 years´ experience in sports marketing and research. The company is part of the RSMG Insight Group – the international leader in sports marketing and sponsorship research.
Meltwater Group Meltwater Group provides digital intelligence to over 20,000 clients from 50+ offices around the world. The Meltwater News tool tracks more than 170,000 global news sources online in 190 countries and 100 languages, ranging from major news outlets, to blogs, Twitter, YouTube, Facebook, trade publications, local and regional journals, weeklies, TV and radio transcripts.
PwC PricewaterhouseCoopers has long-standing and widely recognised experience in impact assessments in the sports and leisure sector. The team conduct surveys, prepare financial estimates and customise economic impact models to quantify economic impact in selected Stopovers in the Volvo Ocean Race.
This report summarises key findings from the global research programme for the Volvo Ocean Race 2011-12. The research programme was designed to provide stakeholders with a comprehensive assessment of the Race’s reach and impact. The report delivers data relating to the media reach and original, objectively-derived insights into the values associated with the Race as well as the impact on stakeholder brands. Data detailed in this Race Report was collected between October 2011 and July 2012. Published by: Volvo Ocean Race S.L.U. October 2012
Simply Measured Simply Measured aggregates data from multiple sources to give accurate information on social media. Simply Measured tools are trusted by over 30,000 users worldwide, Fortune 500 brands and top digital agencies.
IEG For more than 15 years, IEG Valuation Service has provided an objective resource to take an unfiltered look at a sponsorship offering, determine what it is worth, and bring leading properties and companies to agreement on that worth.
Kantar Media Kantar Media, one of the world’s leading media monitoring companies, was commissioned by Volvo Ocean Race and USP to evaluate the radio coverage of the race.
Key headlines 1.55 billion
Cumulative TV audience from 8,969 broadcasts
41%
Increase in cumulative print readership from 2008-09 to 2011-12
58,978
Online news articles from 4,240 different online outlets
41.6 MILLION
Visits to volvooceanrace.com, 6.27 million unique visitors and 127 million page views
8 MILLION
Views during the race on the official YouTube channel
6.7 MILLION
Views on the race’s official Livestream multimedia channel
144,869
Participating unique players in the official game
16 MILLION
Visits to the race trackers generating 244 million page views
266,300
Downloads of the Volvo Ocean Race Apps for iOS and Android
206,046
Fans on Facebook
2.9 MILLION
Visitors to the Race Villages from Alicante to Galway
2,954
Accredited journalists representing 86 different nationalities at the Race Villages
21,959
Corporate guests hosted at the Stopovers
Volvo Ocean Race 2011-12
Data Credentials
Winning Groupama skipper Franck Cammas
6
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