“There’s nothing like it. It gets in your blood and you can’t get rid of it.” Sir Peter Blake
2017–18
2014–15
2008–09
2005–06
2001–02 1997–98
Volvo Ocean Race
Race Report
2011–12
Perceived
Measured
The purpose of the Race Report is to align the perceived, measured and real results of the Volvo Ocean Race’s reach and impact for existing and new stakeholders.
150
The Race
4
Accredited Media
154
2014-15 in Numbers
4
Race Platforms
158
The Volvo Ocean Race
6
The App
158
The Experience
8
volvooceanrace.com
160
Guest Experience
8
Tracker
162
Pro-Am Racing
16
Game
163
Leg Jumper
18
China
164
Spectator Boat
20
Team Media Value
166
Arrivals
22
Team Media Overview
168
Boat Tour
24
Building Personalities
171
Guided Tour
26
Abu Dhabi Ocean Racing
173
Award Nights
28
Team Alvimedica
174
Brand Ambassadors
30
Team Brunel
175
Doing Business
34
Dongfeng Race Team
176
Internal Engagement
40
MAPFRE
177
B2E Case Study: Brunel
42
Team SCA
178
B2E Case Study: Robeco
43
Team Vestas Wind
179
The Conference Call: MAPFRE
44
In the Sports World
180
Race HQ
46
Celebrities
182
Volvo Ocean Race Museum
50
Corporate Social Responsibility
186
Race Control
52
Save the Oceans
186
The report summarises key findings from the global research programme for 2014-15 as well providing a description of the key assets and values related to the race.
Risk Management
54
The Academy
192
The report delivers data relating to the media reach and original, objectively derived insights into the values associated with the Race as well as the impact on stakeholder brands. Data detailed in this Race Report was collected between October 2014 and July 2015. Published by: Volvo Ocean Race S.L.U. October 2015
Branding
56
Volunteers
196
Your Colours
60
Making Waves
198
You are the Team
62
Economic Impact
200
Marketing Activation
64
Alicante
202
Target Group
70
Abu Dhabi
204
Auckland
Global
72
The Boat
74
Racing
206
One-Design
76
History
212
The Boatyard
78
216
12 Round the World Races
205
Race Village
80
Innovation
218
Race Village Visitors
82
Data
220
Race Village Activation
88
Methodology and Data Credentials
228
Entertainment
96
2017-18 230
3D Maps
100
Content Factory
110
Media Machine
112
Onboard Reporter
114
Media House
232
120
Television
122
Online News
132
Social Media
140
141
142
Multi-Platform Video
144
YouTube
145
146
147
Periscope
Our Team
1
148
Volvo Ocean Race
Real
Photos
Contents
Contents
3
Abu Dhabi Ocean Racing celebrating as overall Race winners in Gothenburg.
Volvo Ocean Race
2
Photo: Ainhoa Sanchez
16,326
4,197
(
(
(
(
221%)
12%)
16%)
42%)
19
6+
countries represented by sailors onboard the Volvo Ocean 65s 5
nationalities onboard the winning boat Abu Dhabi Ocean Racing on any Leg 5
corporate guests 6
Race Village visitors 8
daily average Race Village visitors 8
accredited media representatives 10
82%
6 of 7
2,451
€ 47.5M
69,032
113
1.2M
7,663 hrs
1.7B
(
(
of the Race’s core fans are ABC1 social class 2
teams won an offshore Leg and an In-Port Race 5
(
58%)
average team media value 2
online news articles 3
5
2.4M
Photo: Riccardo Pinto
4
70,471
countries with online news coverage 3
182B
49.9M
391k
(
(
(
141%)
524%)
111%)
(
potential cumulative audience from online news articles 3
video views on YouTube and Facebook combined 7
app downloads
€ 293M
€ 48.4M
4,874
(
(
TV publicity value 4
36%)
minutes streamed live from the boats via satellite 5
print publicity value 2
487%)
Facebook fans
7
€ 89.3M
economic impact though GDP increase in Spain 1
59%)
of TV coverage
4
16,355
business guests have visited the Volvo Ocean Race headquarters since its opening in 2010 6
7%)
cumulative TV audience 4
269 days
length of the event from the opening in Alicante to the Awards Night in Gothenburg
Sources: 1 PwC 2 Repucom 3 Meltwater 4 Repucom, Teletrax 5 Volvo Ocean Race, Race Control 6 Volvo Ocean Race HQ & Museum 7 Facebook Insights, YouTube Analytics 8 Volvo Ocean Race Events/Local Host Port teams 9 Parse 10 Volvo Ocean Race Media Centre/Accreditations system Percentage comparison is with the 2011-12 Race.
The Race 2014-15 in Numbers
27%)
9
Crowds cheering for Team Alvimedica arriving as the first boat for the pit-stop in The Hague at 2am Friday June 19, 2015.
Volvo Ocean Race
The Racein Numbers 2014–15
guests onboard for Pro-Am, In-Port Races and Leg starts 6
The 2014–15 Race route
7
6
The Volvo Ocean Race is a race around the world for professional sailors and a nine-month human adventure. It’s commonly regarded as the world’s longest and toughest sporting event, with sailors battling the elements in a test of teamwork, skill and endurance.
Gothenburg SWE
Abu Dhabi UAE
Lisbon POR
Sanya CHN
Auckland NZL
Itajaí BRA
No single athlete has ever won the Triple Crown of all three events over the course of a career. There is no prize money for winning the Volvo Ocean Race, just the prestige of fulfilling your dream and overcoming sailing’s ultimate challenge. Sailors can expect to face waves as high as four-storey buildings, winds of up to 70 knots and extremes of temperature that range from numbing cold to searing heat.
Each circle in the Volvo Ocean Race trophy represents an edition of the Race.
Photo: Ainhoa Sanchez
Photo: Matt Knighton
The trophy will grow over every edition and ultimately become an engineering challenge – just like the Race it represents.
The teams are at sea for weeks at a time and crews operate a 24/7 watch system. Sailors typically sleep no more than one to three hours at a time.
The Race The Volvo Ocean Race
Photo: Yann Riou
The Volvo Ocean Race is one of sailing’s three most prestigious events, along with the Olympics and the America’s Cup.
Photo: Amory Ross
Cape Town RSA
Even the most simple tasks, like brushing your teeth, can become a challenge.
The boats are monitored for safety from Race Control, but the racing is completely unassisted. No assistance is allowed from their onshore operations – meaning the sailors are on their own out on the ocean.
Volvo Ocean Race
It is the symbol of a great many sacrifices made by a great many sailors over the years.
Photo: Ainhoa Sanchez
The Volvo Ocean Race
The Hague NED Lorient FRA
Newport USA
Alicante ESP
9 The Experience Guest Experience
Photo: Matt Knighton
Abu Dhabi Ocean Racing skipper Ian Walker gives a guest a high-speed afternoon to remember in one of the Pro-Am Races in Cape Town.
Volvo Ocean Race
Guest Experience
8
Key to the Volvo Ocean Race client experience is the thrill of being behind the scenes, out on the water and competing alongside the sailors at one of the Race’s global destinations.
11 Photo: Ainhoa Sanchez
Photo: Ainhoa Sanchez Photo: Marc Bow
Photo: Amalia Infante
Photo: Ainhoa Sanchez
10
Morning
Boat tour in Newport with Team Alvimedica crew member Mark Towill, who gives a first-hand account of life onboard during the Volvo Ocean Race.
Abu Dhabi Ocean Racing skipper Ian Walker poses with a guest.
One by Jamie Oliver provided guest catering round the world.
Sailors mingle with guests during the Pro-Am prizegiving and After Sail party in the Sailors’ Terrace.
Enjoying the Azzam Lounge hospitality during the Abu Dhabi stopover.
Photo: Amalia Infante
Race CEO Knut Frostad talks to UN representatives about the business aspects of Volvo Ocean Race, in a session hosted by Maersk Line in Newport.
Photo: Ainhoa Sanchez
Photo: Amalia Infante
Volvo Ocean Race Commercial Director Karin Bäcklund addresses guests from Volvo Car Group at the Volvo Pavilion.
Nick Bice, head of the Boatyard, takes Samsa maritime students behind the scenes to show the composites/boat-building container.
Volvo Ocean Race
Photo: Marc Bow
Photo: Amalia Infante
An intimate Q&A with Rob Salthouse from Team Vestas Wind in Auckland.
Breakfast at the Boatyard before the Alicante In-Port Race. The sailors talk about the upcoming racing, and take guests behind the scenes to see where the boats are serviced and repaired.
The Experience Guest Experience
12.00
Photo: Amalia Infante
9.00
13
Champagne at the Sailors’ Terrace VIP lounge.
Guests enjoy the sailing and the catering onboard their spectator boat during the Alicante In-Port Race.
ďżź Socialising with Ian Walker, skipper of Abu Dhabi Ocean Racing.
Guests step out of a Volvo Ocean Race-branded Volvo courtesy car at the entrance to the Awards Night ceremony.
21.00
Photo: Amalia Infante
Photo: Ricardo Pinto
Photo: Billie Weiss
13.00
Guests enjoying the Gothenburg Awards Night gala dinner.
The Experience Guest Experience
Views from the front row for guests onboard the Volvo Ocean Race VIP spectator boat in Cape Town.
Photo: Billie Weiss
Photo: Lucy Toms
Photo: Marc Bow
Photo: Amalia Infante
Photo: Amalia Infante
12
Afternoon
Guests enjoy the live entertainment at an Awards Night dinner.
Volvo Ocean Race
Volvo Ocean Race RIB experience during the In-Port Race in Gothenburg.
Photo: Carmen Hidalgo
Guests from Team Vestas Wind onboard the Volvo Ocean Race VIP spectator boat in Cape Town.
15
A key platform for our sponsors and partners to give their guests an unforgettable, money-can’tbuy experience, the Volvo Ocean Race hosted more than 70,000 corporate guests in 10 Race Stopovers and one pitstop in 2014-15. That’s three times as many guests as in the previous edition – and proof that global business is at the heart of what we do.
Corporate guests per stopover 19,218
2011–12 2014–15
20,000
14,234
15,000
10,548 10,000
5,226
5,137
Spectator boat experience Guests have a front row seat as the sailors do what they do best – sail these boats fast! A hospitality boat or a RIB is the the best way to get a perfect view of the action, as it happens.
Corporate Sailing Clients can get a real taste of life on the water with a trip on the team’s Volvo Ocean 65. These are bespoke events which can be designed around the existing experiences – for example, many teams choose to generate pre and post-race programmes.
Awards Night At each stopover there is an Awards Night dinner. Teams, sponsors, partners and the media are invited, to celebrate the results of the previous leg, the work of the Onboard Reporters and the closing of another stopover.
Arrivals This is one of the most VVIP experiences in sport. Guests jump in the RIB with Volvo Ocean Race management and head out at full speed to greet the sailors as they’re racing to the finish line.
Visit a Volvo Ocean 65 Guests can see where these adventurers sleep, eat, shower and work. Onboard the Volvo Ocean 65, the guests receive a guided tour from the sailors themselves. Could you live and race in these conditions?
Race Village Guided Tour This is a chance to go behind the scenes of the Boatyard, as the team of experts test and tweak the boats around the clock to ensure they’re performing at their best. In a race this close, every second counts.
Pre and post-event sailing: • SCA had 800 corporate guests sailing pre-race. • Team Vestas Wind and Dongfeng Race Team raced from Gothenburg to Copenhagen after the end of the Race, with a handful of carefully selected guests onboard.
32 10 10 2,451 960
1,999 2,313 1,884
0
Alicante
Cape Town
3,494
2,837
2,537 1,856
797
635 Abu Dhabi
Sanya
4,207
Auckland
Itajaí
2,252
2,836
1,788
Miami1 & Newport
1,382 Lisbon
Lorient
The Hague
Galway1 & Gothenburg
Source: Volvo Ocean Race and stakeholders 1 Miami and Galway were stopovers in the 2011-12 Race.
“The first turn of the grinder was slightly nerve-wracking. ‘Keep going!’ cheered the crew. Next, it was my turn to step up to the helm. ‘Just steer the boat like a car,’ skipper Chris Nicholson advised me.” Amie Trewin, MUSTO guest onboard Team Vestas Wind
Corporate guests, total
+221%
Guest onboard 70,471
+58%
2,451
1,556 21,950
2011-12
2014-15
Source: Volvo Ocean Race and Stakeholders
2011-12
2014-15
1 Pro-Am Races, In-Port Races Leg starts (not including individual corporate sailing sessions) Source: Volvo Ocean Race and stakeholders
The Experience Guest Experience
Leg Start Jump At each Leg Start, very special guests get to leave the dock on one of the Volvo Ocean 65s as the sailors begin the next leg. But those who do go should be warned: you’ll have to jump – there’s no turning back!
Pro-Am Races Guests can feel the thrill of racing onboard a Volvo Ocean 65. A number of these events take place throughout the Race. Help the sailors to race the boat fast by grinding and trimming. You might even get to drive the boat!
4,376
4,296
Pro-Am Races
In-Port Races
Leg starts
Guests onboard medals were handed over to participating guests for claiming top three positions in the races
Team Vestas Wind VIP Guests during the Pro- Am Race in Cape Town.
Volvo Ocean Race
In-Port Race Series At each stopover the teams compete in a one-hour inshore race. Points count towards the In-Port Race Series trophy, and also act as a tie-breaker for the overall Race trophy. A few lucky guests can join the sailors as passengers onboard.
5,000
Photo: Brian Carlin
14
Volvo Ocean Race Guest Experiences
17 The Experience Pro-Am Racing
Photo: Francisco Vignale
MAPFRE guests and sailing crew celebrate after completing their Pro-Am Race.
Volvo Ocean Race
Pro-Am Racing
16
“Amazing! Amazing! I was lucky enough to be able to drive. It was a once in a lifetime experience! I’ll be telling my family all about this, and everyone at the office!” Morten Lehmann, Maersk Line guest after taking part in Pro-Am Racing in Lisbon.
19 The Experience Leg Jumper
Photo: Marc Bow
Volvo Ocean Race
Leg Jumper
18
Guests onboard for Leg Starts jump from the boat as they reach the end of the in-harbour course. Some go for style – some aim for the spectacular. Here, Dom Joly chooses the latter option as he jumps from Azzam in Itajaí. 
21 The Experience Spectator Boat
Photo: Ricardo Pinto
Volvo Ocean Race
Spectator Boat
20
Enjoy a front-row seat on a spectator boat as the Volvo Ocean 65s battle it out for every inch on the water.
You jump in the RIB and go hurtling out into the distance. The wind whistles past your cheeks. And then, you spot it – a light in the distance.
23
The ultimate VVIP experience is the chance to go out on the water and enjoy the thrill of meeting the boats at the finish line, after the exhausted sailors have completed weeks racing at sea.
Imagine this: it’s pitch black, the dead of night. After a 2am wake-up call to tell you the boats are on the horizon, you’re up, dressed and full of excitement (and coffee).
They wave, and smile. You’re so close you can shout to the boat, still racing full speed towards the finish line. These offshore heroes, for so long cut off from civilisation, are about to be greeted by a carnival atmosphere. And you’re the first to welcome them back.
Photo: Ricardo Pinto
Volvo Ocean Race
The Experience Arrivals
There’s a buzz in the air, cutting through the silent crush of the waves. As you get closer, you can clearly see the sailors’ faces – bleary-eyed but beaming; exhausted but excited.
Arrivals
22
“You could really feel the joy of a hard-fought victory, a triumph over nature and a series of setbacks. The seemingly weightless boat, the eery silence on the water, the fight for every gust of wind. And the mainsail – emblazoned with the company name, ‘Brunel’ – against the rising Lisbon sun... To me, it was something purely magical.” Jan Arie van Barneveld, CEO Brunel
25 The Experience Boat Tour Volvo Ocean Race
Boat Tour
24
Photo: Amalia Infante
MAPFRE skipper and Olympic gold medallist Iker MartĂnez talks about decision-making parallels between the corporate and sailing world during a guided tour onboard the MAPFRE Volvo Ocean 65.
27 The Experience Guided Tour
Photo: Ainhoa Sanchez
Volvo Ocean Race
Guided Tour
26
H.R.H. Crown Princess Victoria of Sweden arrives at the Lisbon Race Village and is given a guided tour by Race CEO Knut Frostad.
29 The Experience Awards Night The Gothenburg Prizegiving gala dinner.
At each Awards Night, sailors, sponsors, partners, media and stopover guests are invited to join together in a celebration of the achievements of the previous leg. Hosted by our Race MC, each event features live entertainment, videos, music and cuisine unique to the local culture.
Photo: Carmen Hidalgo
Volvo Ocean Race
Awards Nights
28
“The Awards Night is a real spectacle with a fantastic atmosphere. It is full of emotion and the whole Race family comes together. It’s truly a night to remember!” Yan Lefort, Sponsorship Manager IWC Schaffhausen
31 The Experience Brand Ambassadors
Photo: Victor Fraile
Dongfeng Race Team’s Swedish watch captain, Martin Strömberg, presents his experiences in the Dome at the Gothenburg Race Village.
Volvo Ocean Race
Brand Ambassadors
30
“To have Martin Strömberg address our clients in Gothenburg was incredibly impactful. He captured his audience with gripping stories about the Southern Ocean, and made them reflect on parallels in leadership and teamwork in sailing and business. Our customers were simply blown away.” Alain Visser, Senior Vice President of Marketing, Sales and Service at Volvo Car Group
Sailing onboard the Volvo Ocean 65s in Pro-Am races, In-Port races, Leg Starts and corporate sailing days with the sailors who actually race around the world. Join the sailors around the table for lunch at their team base
Mingling with the teams during the Pro-Am After Sail party in the Sailors’ Terrace
Management/ Leadership presentations from skippers during Stopover
Guided tours onboard from the skipper, navigator or a crew member
Keynote presentations to clients or employees at your HQ
Sitting with sailors and/or the skipper at their Awards Night table
Short talks/ appearances from sailors at product launches/ events
Behind-the- scenes tours of the team base with the shore manager Q&As with a sailor or team member on the docks in the Race Village
Skipper Chris Nicholson and Watch Captain Rob Salthouse from Team Vestas Wind with Vestas and Powerhouse guests at the Abu Dhabi Awards Night.
Dongfeng Race Team skipper Charles Caudrelier trying his skills at the Dongfeng factory in Shiyan, China. 500,000 Dongfeng employees listened to his story on the internal TV channel while Charles and members of the team visited the factory.
Photos: Stefan Coppers, Corinna Halloran, Sam Greenfield, Amory Ross, Matt Knighton, Brian Carlin
Volvo Ocean Race
Photo: Dongfeng Commercial Vehicles
Abu Dhabi Ocean Racing crew member Justin Slattery of Ireland sharing a smile with a fan in Itajaí.
The Experience Brand Ambassadors
Their profiles are as global as the Race itself. In 2014-15 there were 19 nationalities among the crews – and six among the skippers alone.
Photo: Buda Mendes
They are skilled storytellers with open attitudes – and have access to great multimedia material to illustrate their presentations as they speak to corporate guests and employees about their experiences.
33
Volvo Ocean Race skippers and crew are accessible to sponsors and other stakeholders in a way that would be unthinkable in other major sports.
Photo: Warren Little
32
Meeting the Sailors
35 The Experience Doing Business
Photo: Ricardo Pinto
Volvo Ocean Race
Doing Business
34
“Our sponsorship in the Volvo Ocean Race fits perfectly in our strategy to offer an image of a global insurance company, with business in 49 countries, in the five continents.� Antonio Huertas, MAPFRE Chairman and CEO
37
Photo: Ricardo Pinto
“Our guests came as clients and left as friends” Javier García de Vinuesa, Head of US Offshore, Robeco Miami B.V. The Leg 7 prizegiving held in the Samsung Business Lounge.
Day 1 • Extended breakfast in an informal setting – for an executive or board meeting, for example • Volvo Ocean 65 and Race Village tour • Pro-Am Racing including After Sail party in the Sailors’ Terrace • Awards Night
Day 2 • Breakfast meetings • Business sessions – product launch, technology showcase, etc • Informal sales discussions • In-Port Race departure ceremony including sailors’ parade • In-Port Race experience from spectator boat or RIB
Volvo Car China seminar in the Boatyard during the Sanya stopover.
The Experience Doing Business
Mirella Vitale, Vice President of Global Marketing at Vestas Wind Systems, chats to guests in the Sailors’ Terrace.
“Giving our partners a chance to take part in the Race as well as take a look behind the scenes, meet some crew members and give them a once in a lifetime experience has secured greater collaboration, commitment and loyalty for years to come.” Paul Jona, Senior Vice President at Cobham SATCOM
“The social networking creates long-term relations that bring customers closer to Volvo. This is the perfect arena where customers can meet each other and discuss business opportunities and future co-operation, and Volvo is the manufacturer that brings them together.” Waldemar Andre Christensen, National Vehicle Sales Director, Volvo Trucks Norway
A unique open-air setting for a private dinner for GAC Pindar at the Sailors’ Terrace.
Volvo Ocean Race
Photo: Ricardo Pinto
Arrivals Evening • Welcome reception at hotel by company CEO • Private dinner at the Sailors’ Terrace including a Q&A with one of the sailors
The Samsung Business Lounge hosted 10,585 business guests during the Lisbon stopover. The lounge offered front-row seats overlooking the racecourse and the Race Village, business suites, a full bar and catering service and a range of activities including Q&As with sailors. The Lisbon Awards Night was also hosted in the Samsung Business Lounge.
Photo: Amalia Infante
With a programme designed around you and your guests, there is plenty of opportunity to get to know each other in a relaxed and casual environment. A typical guest experience may look something like this:
The average length of stay at the Volvo Ocean Race for corporate guests is 48 hours, with a programme that makes for an exhilarating experience, while still leaving plenty of time and space for business activities and relationship building.
Photo: Marc Bow
36
48 Hours Together
• Board meetings • Executive management meetings • Partner conferences • Client seminars • Media events • Product launches • Brand presentations • Product demonstrations and testing • Technology showcases
The Volvo Ocean Race’s flexible, innovative and truly global business platform translates into measurable results for stakeholders.
Examples of Volvo Car Group’s and Volvo Group’s business results
900 units 41,000 units
The number of limited edition ‘Volvo Ocean Race’ trucks sold so far The number of ‘Volvo Ocean Race’ limited edition cars Volvo Car Group expect to sell. This accounts for nearly 10% of the annual sales for Volvo Cars1
Photo: Marc Bow
Business is not just an afterthought at the Volvo Ocean Race – the opportunities for client and corporate activity are woven into the fabric of this event. The global nature of the Race takes people around the world to meet their clients face to face for activities that include:
Business Results
39
The Race provides an arena for pre-planned business programmes for stakeholders. Whether that’s through specially-built pavilions, product launches, training days or meetings, the limit is your imagination. You have the platform and you can customise your presence.
Photo: Jenny Björnse
38
Business Activation
“I wish I could do as much business in my office at home as in the Sailors’ Terrace in the Volvo Ocean Race. From impromptu meetings through to important private dinners this was the place to be.” Andrew Pindar, GAC Pindar Schouten Global is a global learning and development company and one of the sponsors of Team Brunel. Schouten hosted 902 guests in leadership seminars during the 2014-15 edition. Keynote speakers included the Volvo Ocean Race management, Team Brunel crew members and Anje-Marijcke van Boxtel, team coach and an expert on leadership, teamwork and coaching. Schouten Global published a special edition of its book, ‘Improving Teams’, for the Volvo Ocean Race. The book uses real life case stories and images from the Race and insight from Schouten Global and Team Brunel coach
Anje-Marijcke van Boxtel. Team Brunel skipper Bouwe Bekking and the Volvo Ocean Race’s Knut Frostad and Tom Touber also made contributions based on their vast experience with the Race and with managing teams.
Volvo management at the Alicante Start Dinner in the Volvo Pavilion. Schouten Global’s activities during the 2014-15 edition led to
225 183 153 15 5
qualified contacts unique organisations concrete leads proposals deals
Examples of stakeholders’ business results
87% of SCA top leaders believe activities would lead to increased or new business 1.5% > 75%
x3 9.2 out of 10 84%
of Brunel’s clients indicated that these events had strengthened their relationship with Brunel the ROI on PR value for Powerhouse Vestas guest experience satisfaction score best ever net promoter score**
The edition is sold across a period of almost two years, which equates to 5% of the annual sales volume. ** Net promoter score is an internal Vestas variable to measure trade-fair and business to business activities.
1
Photo: Amalia Infante
increase on Dongfeng Trucks’ international sales during the race (Jan - June 2015)
Volvo Ocean Race
The Volvo XC90 launch event in the Volvo Ocean Race Museum in Alicante.
The Experience Doing Business
Photo: Marc Bow
Volvo Construction Equipment demonstration site during the Alicante stopover.
41
40
Volvo Ocean Race values overlap with those of our sponsors, and many of our stakeholders use the Race as a platform to activate their employees and drive internal pride within the company.
Teamwork To be in the same boat
Longevity 9 months + preparation = one fiscal year
Innovation Constantly evolving
Effort Giving your all
Flexibility Adapting to challenges and crises
Multicultural crew At least five nationalities per team
Brunel staff celebrating their team.
Volvo Ocean Race
Photo: Brunel
To be the best Set goals and achieve them
Internal Engagement
Diversity The characters that make a team successful
Photo: Brunel
Internal Engagement
Decision making Confidence in your choices
“After months of hard work, hundreds of emails and over a week coordinating more than 250 people in different activities in daily events with clients, we were really happy that everything went well. It was a great success and all of us are happy to belong to this amazing Robeco crew.” Pablo, Robeco employee
Increase employee engagement and international collaboration
Target:
75% of colleagues to be engaged in the Volvo Ocean Race
70%
agree/strongly agree that sponsoring the Volvo Ocean Race has enhanced their pride in the company
83.4% said ‘Very Positive’ when asked about the effect sponsorship of Team Brunel would have on the company. said they had the chance to build relationships with colleagues from other countries during the event.
98%
answered ‘Proud’ or ‘Very Proud’ when asked to what extent they felt pride in working for Brunel.
Sample size of Brunel staff survey: 800 employees
1
Brunel’s campaign ‘Drop A Buoy’ gave fans the chance to drop virtual support beacons along the Race route, with personal messages to the crew onboard. Designed primarily as a way to build brand awareness, it also engaged company employees and over 20,000 messages were sent to the team, cheering them on in their adventure around the world.
agree/strongly agree that sponsoring the Volvo Ocean Race has added value for Robeco
Results of employee survey with 410 respondents
1
Illustration: Robeco
96%
43
Staff survey results1
Staff survey results1
83%
Objective:
Internal Engagement
Brunel hosted 2,796 guests during the Race, primarily employees, in incentive programmes and events, such as seminars held at The Boatyard.
Robeco is an international asset manager and a co-sponsor of Team Brunel. The company undertook a range of activations at nine stopovers and a pitstop during the Race, while creating a game to increase employee knowledge of the event and inviting 420 members of staff to attend the pitstop in The Hague.
Volvo Ocean Race
Photo: Amalia Infante
‘Get Onboard’ was an internal, digitallydriven campaign to unite over 13,000 employees in Brunel’s offices around the world, promote the company’s sponsorship in the Race, and to boost pride among staff.
Photo: Team Brunel
B2E Case Study: Robeco
Brunel, the global recruitment company, targeted employees, clients and recruitment candidates with a series of marketing campaigns based around their participation in the Volvo Ocean Race.
Ad and illustration: Robeco
42
B2E Case Study: Brunel
Race Control
MAPFRE boat
45 Antonio Huertas, MAPFRE Chairman and CEO, talking live with Xabi Fernández.
Photo: Francisco Vignale
Internal Engagement Conference Call – MAPFRE
MAPFRE skipper and Olympic gold medallist Xabi Fernández addresses the company’s conference live from onboard the Spanish boat.
“Being able to incorporate a live link was something very special. This is about bringing together values that are shared by MAPFRE and an excellent crew, proudly carrying the name of our company worldwide.” “Thanks to the technology built into the boat, we were able to establish communication and arouse enthusiasm among the attendees. Having a conversation with Xabi live while sailing somewhere in the Indian Ocean is simply stunning.” Antonio Huertas, MAPFRE Chairman and CEO
Xabi’s live call with the MAPFRE conference.
Volvo Ocean Race
Live video and audio from MAPFRE was beamed via satellite to Race Control at Volvo Ocean Race HQ in Alicante and on to MAPFRE’s Headquarters for their annual conference in Madrid.
MAPFRE Headquarters
When: January 2015 Where: MAPFRE leaders conference, Madrid / the middle of the Indian Ocean Who: MAPFRE’s skipper Xabi Fernández and more than 1,000 MAPFRE executives What happened: The Volvo Ocean Race patched through the call using satellite communications technology. Skipper Xabi Fernández was able to chat informally with members of the MAPFRE management team via video link presented on the big screen.
More than 1,000 MAPFRE senior executives attend the company’s annual meeting in Madrid.
Photo: MAPFRE
That’s what happened when we connected a MAPFRE Leaders’ Conference with the team’s skipper Xabi Fernández, 10,000 miles away in the middle of the Indian Ocean.
Tracking your boat’s progress can be a great team building exercise for big companies. But if following the Race from the comfort of your laptop or smartphone is one thing, imagine being able to actually speak to those sailors in real time as they race around the world.
Photo: MAPFRE
44
The Conference Call MAPFRE
47 Race HQ
Photo: Ainhoa Sanchez
Volvo Ocean Race
Race HQ
46
Volvo Ocean Race HQ, Alicante.
159
Number of business events since 2010
16,355
Number of business guests since 2010
The waterfront site houses the Volvo Ocean Race Museum, meeting rooms, event spaces and Race Control, from where we track the boats 24/7.
49
Photo: Ainhoa Sanchez
48
The state-of-the-art Race headquarters in Alicante forms an innovative, adaptable space that is offered to our partners to use for meetings, events, product launches and campaigns. The Volvo Ocean Race Museum includes two open event spaces – the Skipper Room and the Regatta Room – in a unique setting.
Photo: Carmen Hidalgo
With rooms of 165m2 and 40m2, the spaces are ideal for product launches, exhibitions, training courses and presentations.
Photo: Volvo Ocean Race
Photo: Carmen Hidalgo
Above and right: Meeting rooms and event spaces feature free guest internet, up to 63” LCD and projector-cinema screens.
Race HQ Race HQ
For smaller meetings and workshops, the HQ has six available rooms, which can each seat between 10 and 20 guests.
Volvo Ocean Race
Left: Race HQ is based at the heart of Alicante’s redeveloped port area, a five-minute walk from the city’s main Esplanade. Alicante is one of Europe’s most popular tourist destinations.
Photo: Carmen Hidalgo
Above: The Race’s open plan office space has been designed to facilitate collaboration and innovation. Here, the communications department works around the clock to craft and deliver the latest content.
Photo: Carmen Hidalgo
Photo: Volvo Ocean Race
Below: Food for thought. With a restaurant above the Museum, we offer catering facilities and a large, private terrace overlooking the marina.
51
Photo: Ainhoa Sanchez
The Volvo Ocean Race Museum isn’t just the place where we celebrate the legends who made this round-the-world adventure. It’s also a premium event space put to regular use by Race partners and sponsors, and an increasingly popular local attraction that has pulled in over 14,000 school visits since 2013.
Photo: Ainhoa Sanchez
50
Volvo Ocean Race Museum
Museum visitors
The Volvo Ocean Race Museum is the most internationally visited museum in the region.1 According to Spanish Sports and Culture Ministry Statistics for 2012, average museums in Spain have 14.2% and in the Valencian Region 13.7% foreign visitors while the Volvo Ocean Race Museum had 40% foreign visitors.
Photo: Ainhoa Sanchez
1
With interactive installations, videos, games and the latest 360° virtual reality technology, the Museum gives a unique insight into what it takes to tackle the Race.
63,521
National 60%
International 40%
34,947
Race HQ Volvo Ocean Race Museum
The Museum has a 4.5 rating on trip advisor based on more than 200 public reviews.
8,251
Year 11
Year 2
Year 3
In Year 1 there was an entry fee; from July 2013 the entry has been free. Year 1: Jul 2012-Jun 2013 Year 2: Jul 2013-Jun 2014 Year 3: Jul 2014-Jun 2015
1
Volvo Ocean Race
Photo: Ainhoa Sanchez
A state-of-the-art venue, the Museum has hosted a wide range of events, conferences and seminars including a Q&A with two of Spain’s London 2012 Olympic gold medallists, TEDx Talks and the official Volvo XC90 car launch.
53
All live video interviews are relayed through Race Control. Watch Producers work with Onboard Reporters to connect the boats with broadcasters and sponsors across the world.
Race HQ Race Control
The Race’s in-house media team run a watch system of their own from inside Race Control, monitoring all material from the boats 24 hours a day to help make best use of the multimedia content coming from the oceans.
Photo: Ainhoa Sanchez
Duty Officers monitor the fleet continuously in a 24/7 watch system – studying the telemetry data, the weather and staying in contact with relevant maritime organisations. In the event of a major incident, the Duty Officers can instigate detailed and well drilled crisis management procedures, calling in internal and external expertise as required.
Race Control has access to more than 100 variables from black boxes on the boats, including boat speed, angle of heel, sea temperature, wind speed and direction, and wave height. Telemetry data is updated every 10 seconds and distributed to race trackers, websites and apps.
Volvo Ocean Race
Race Control
52
Race Control is the nerve-centre of the Volvo Ocean Race operation. From this ‘mission control’, the boats are tracked for the entire time they are at sea via the Inmarsat satellite network, with safety the main concern for the Duty Officers who man the station 24/7.
The Race collaborates with security consultants and entities such as Control Risks on land and Dryad and MRCC among others on the water. Race Control and the Crisis Management Team (CMT) at Volvo Ocean Race headquarters coordinate strategies for how to avoid risks, and lead the response during crisis scenarios.
55
“Once you start sailing in over 50 knots it turns into a survival race. It’s good to see the organisation make this decision and keep people safe.” Ryan Houston, sailor, Team Alvimedica
of weather data was sent to the fleet from Race Control every day
Abu Dhabi Ocean Racing’s Phil Harmer completes some temporary filling work on Justin Slattery during the Race. A minimum of two of the sailors onboard must be trained as onboard medics prior to the start. Each boat carries more than 30 kilos of medical equipment, medicine and IV fluids supplied by the organisers. Using the Inmarsat communication satellite link, Race Control can put the onboard medics in direct contact with doctors at Derriford Hospital in the UK, who support the Race on a 24/7 basis.
Photo: Ainhoa Sanchez
Abu Dhabi Ocean Racing crew members during life raft training prior to the start in Alicante.
The Race CMT shares and develops its Crisis Operations Plan with all the teams, their sponsors and the host ports. One larger rehearsal with all teams takes place before the start and in each stopover the CMT rehearses likely scenarios on the upcoming offshore Leg and next stopover. Volvo Ocean Race CEO Knut Frostad discussing iceberg detection strategy with Abu Dhabi Ocean Racing’s onshore navigation and weather specialist, Marcel van Triest before the Southern Ocean leg from Auckland to Itajaí.
Being owned by Volvo, the Race has a very strong focus on crisis management, performance and delivery. Its vision is ‘prudent over-reaction’.
Volvo Ocean Race
Photo: Ainhoa Sanchez
Ian Walker and Roberto Bermúdez look at the latest ice information in the nav station between watches.
Race HQ Risk Management
25 MB
A weather model showing Severe Tropical Cyclone Pam as it reached the northern tip of New Zealand at the same time as the start was scheduled for Leg 5 from Auckland to Itajaí.
All sailors onboard the boats have to go through an extensive safety training programme that includes life raft training, medical training, fire and emergency communication. All of this is done using exactly the same equipment that is onboard the Volvo Ocean 65s.
telemetric data updates from each boat in the 2014–15 edition
When: March 15, 2015 Where: Auckland, New Zealand What: As Cyclone Pam swept through the Pacific, Race Management made the tough call to postpone the Leg 5 start by almost three days in order to avoid sending the fleet out into boat-breaking conditions.
Photo: Matt Knighton
1.2 Million
This includes constant weather analysis, iceberg detection, and monitoring of piracy and medical situations as well as local developments in the countries and locations visited by the Race.
Cyclone Pam: Case Study
Photo: Matt Knighton
Sailing is an inherently unpredictable sport and organising large stopovers and public events in 11 different locations around the world means having to be prepared for a large number of potential scenarios.
Animation: http://earth.nullschool.net/
Racing around the world, across four oceans and five continents, will inevitably put hazards into the path of the sailors. The Volvo Ocean Race takes risk management extremely seriously, working proactively to ensure that the whole organisation is drilled in multiple risk scenarios.
Photo: Ian Roman
54
Risk Management
Branding Team Vestas Wind’s mainsail and jib display a striking wind turbine design. The sails also display the company slogan.
Volvo Ocean Race
Branding
57
56
Photo:Ainhoa Sanchez
4% 18%
5%
Branding Space
8% 5%
28% Branding space allocated to Volvo Ocean Race (the background colour in these areas can be the sponsors’s preferred colour as long as it is a solid colour)
4%
Coachroof (5m2) 13%
Hatches and aft face of coachroof (2m2)
Source: IFM Sports Marketing Surveys, Team Brand Exposure Report, Oct 2012
Photo: Fransisco Vignale
Steering pedestals (0.2m2 each side)
Brand exposure analysis The percentages indicate the areas with highest potential for brand exposure on the boats, based on an analysis of three teams – Abu Dhabi Ocean Racing, PUMA Ocean Racing and Telefónica – during the 2011-12 edition. The percentages represent the average between the three teams, not counting Volvo Ocean Race branded areas. Colour scheme and graphics will impact as well as positioning.
13%
Photo: Yann Riou
Grinding pedestals (0.2m2 each side)
59
Branding Space
Mainsail (163m2 each side) Docking banner (30m2 each side)
J1 jib (138m2 each side) J2 jib (138m2 each side)
Helmets/hats/caps (no limit)
Interior branding on Dongfeng Race Team.
Coachroof and deck branding on MAPFRE. Photo: Ian Roman
Mast (9m2 each side)
Deck & cockpit (100m2)
Photo: Ainhoa Sanchez
Stern (5m2) A3 asymmetric gennaker (415m2)
Crew name and flag on the back
Branding
All trousers/shorts front and back (no limit)
Branding under the hull of Dongfeng Race Team.
Branding on the bowsprit on Team Brunel.
Daggerboards (1m2 each side) Under the hull (20m2) Inside the boat (16m2)
Hull (33m2 each side)
Bowsprit (0.2m2 each side)
Spectacular and detailed branding on PUMA Ocean Racing in 2011-12 showing some of the unlimited possibilities to apply graphics and branding on hull and sails.
Volvo Ocean Race
All jackets/vests/ tops front and back (no limit except race logo on the shoulders)
Photo: Sander van der Borch
58
The Volvo Ocean 65 is the ultimate sporting blank canvas – a billboard that travels the world. The boat features more than 1,500m2 branding space and when it comes to colours and graphic design, the only limit is your imagination.
61
60
Branding Your Colours Photos: David Ramos, Matt Knighton, Yann Riou, Ian Roman, Ainhoa Sanchez, Carmen Hidalgo, Victor Fraile, Buda Mendes, Brian Carlin, Marc Bow, Charlie Shoemaker, Ricardo Pinto
Volvo Ocean Race
Your Colours
The ability to implement your brand identity and colours across everything from team clothing to accessories, pavilions and boats, ensures a consistent and striking visual impact.
Close involvement Sponsoring a team allows you to be part of every key decision throughout the Race cycle.
Your ambassador Being this closely involved means that you can select and work with a skipper and crew who share your values and will work with you to promote your brand around the world.
63 TCA Abu Dhabi named their boat ‘Azzam’. The name of the team was ‘Abu Dhabi Ocean Racing’. ‘Azzam’ means ‘Determined’ in Arabic.
Branding You are the Team
Naming a boat is an age-old maritime tradition and in the Volvo Ocean Race it marks the beginning of a campaign promoting your brand and your name. Which other brand activation could have a godmother to officially start your campaign? Here’s a shot of Dongfeng Race Team naming their boat ‘Dongfeng’ at a ceremony in China.
China’s CCTV News and Spanish state broadcaster TVE report on MAPFRE’s victory in Auckland.
Photo: Sander van der Borch
A vital distinction from most other sports is that the teams and race boats are referred to by the sponsor’s name.
Volvo Ocean Race
You are the Team
Clarity With the Volvo Ocean Race, there are no legacy team names for your brand to compete against – so no risk of confusion for the media and fans.
Brand values With the Volvo Ocean Race, sponsors can build a campaign from the ground up based on what’s important to them – so your brand values are implemented from the moment the team is created. This can even include selecting the nationalities of the sailors, their ages and their profiles to suit your target markets
Photo: Ian Roman
Team naming rights The main sponsors own the boat and team name in the Volvo Ocean Race. That is extremely rare in professional sports with a global profile, and even more so when it comes to sports where teams rather than individuals are the focus.
Photo: Raf Sanchez
62
Main team sponsors in the Volvo Ocean Race are given full naming rights to the team and the boat for the entire Race cycle – an involvement with the team that runs much deeper than in other sports. You are the team!
Branding Marketing Activation Rory McIlroy celebrates his first ever hole-in-one during the Abu Dhabi HSBC Championship in January 2015, in front of the on-course Abu Dhabi Ocean Racing billboard.
Volvo Ocean Race
Marketing Activation
65
64
Photo: Andrew Redington, Getty Images, Abu Dhabi HSBC Golf Championship
67 Photo: Rick Tomlinson
66
Photo: Marc Bow
Multi-platform marketing activation by SCA
Team SCA planting trees with local community groups.
At the CEA 2015, SCA won the gold award for ‘Best alignment of brand values for a sponsorship activity’ for its year-long campaign to raise awareness of women’s health and hygiene issues and to support the empowerment of women.
• Volvo made company car arrange ments with a number of the Race stakeholders during the stopovers. • In addition to brand and product communication in the Pavilion, Volvo Car Group carried out 12,930 Park Assist demonstrations at the stop overs, and 1,958 Autonomous Parking demonstrations in Alicante, Sanya, Newport and Gothenburg.
• Launch events for the new XC90 were arranged in all stopovers, and over the second half of the Race, test-drives were carried out in Newport, Lisbon and Gothenburg.
Photo: Ainhoa Sanchez
SCA activated their campaign across multiple channels with a dedicated TV programme, online and social media execution, interactive competitions, sales promotions and product branding.
Yoga class outside the SCA pavilion during the Alicante stopover.
Photo: Rick Tomlinson
Volvo Car Group • Volvo Car Group hosted 7,442 corporate guests in the Gothenburg stopover. • The forecast of 41,000 units sold for the ‘Volvo Ocean Race’ edition car is an all-time high prediction and almost 300% higher than the 2011-12 Race.
Activations were aligned with in-store and online campaigns as well as onpack design and point of sale displays. SCA sold 350 million product packs featuring the Volvo Ocean Race team logo.
Customers browsing in the MUSTO store in the Newport Race Village.
Photo: Rick Tomlinson
Photo: Carmen Hidalgo
“It has without doubt been the most successful event MUSTO has ever been involved in, both from a sales perspective and in reinforcing internationally the dominance of the MUSTO brand in offshore racing.” Nigel Musto, Musto CEO
Photo: Rick Tomlinson
MUSTO saw sales figures over 50% higher than projected due to public sales in the Race Villages, sales to teams and B2B sales to Race sponsors.
Team SCA billboards in Alicante.
Team SCA in focus at Gothenburg Airport.
Volvo Ocean Race
Volvo Car Group’s newly launched XC90 was chosen for courtesy car use during the Gothenburg Stopover.
SCA also used the Race to communicate key messages of sustainability and the empowerment of women, organising tree-planting initiatives at stopovers and highlighting women’s health issues.
Branding Marketing Activation
Corporate Engagement Awards
Team SCA used the Volvo Ocean Race to target business contacts, consumers and current and potential employees.
CONGR ATUL ATIONS ON WINNING THE VOLVO OCEAN R ACE .
Elevated digital promotional billboards in Sanya.
Photo: Ainhoa Sanchez
Photo: Ricardo Pinto
Baggage carousel billboards in the heart of Abu Dhabi Airport.
69
Photo: Ainhoa Sanchez
Photo: Abu Dhabi Tourism Authority
68
ENGINEERED FOR MEN WHOSE HOME PORT IS VICTORY.
Portugieser Yacht Club Chronograph “Ocean Racer”. Ref. 3902: Sailing around the world under the toughest conditions imaginable was a feat that stretched even pioneering Portuguese seafarers to their physical and mental limits. And it was no different for the crews in the VOLVO OCEAN RACE 2014–2015, the world’s toughest marine adventure. Before reaching journey’s end in Gothenburg with 39’000 nautical miles behind them, they spent nine months on the high seas with wind speeds up to 100 kilometres per hour and waves up to 30 metres high. The mere achievement of finishing makes every participant a winner. So it makes us all the happier and prouder that the Abu Dhabi Ocean Racing team, sponsored by IWC Schaffhausen and skippered by the experienced Ian Walker, emerged victorious from this maritime marathon. A great victory that deserves an equally great trophy: the Portugieser Yacht Club Chronograph “Ocean Racer”. Thanks to its combination of precision technology and sporty elegance, this fabulous limited edition of 1000 timepieces was practically made for intrepid adventures on the high seas. And, naturally, the glamour of the prize-giving ceremony that follows. I WC . E N G I N E E R E D FO R M E N .
I WC S C H A F F H AU S E N B O U T I Q U E S: PA R I S | LO N D O N | R O M E | M O S COW | N E W YO R K | B E I J I N G | D U B A I | H O N G KO N G | G E N E VA | ZU R I C H I WC .CO M
For more information please call +41 52 635 63 63 or contact info@iwc.com
One of several branded bus stops in Lisbon city centre.
Volvo Ocean Race in full view at Gothenburg Landvetter airport.
Abu Dhabi Ocean Racing’s Adil Khalid poses next to a giant billboard of his face in Alicante’s main tram station, Luceros.
Maersk Line print advertising.
Brunel advertising billboards during The Hague pitstop.
Volvo Car Group Spain’s ‘Spot The Car’ campaign.
Volvo Group and Volvo Car Group display at Gothenburg Airport, promoting the race for a full year.
MAPFRE’s promotional print campaign was featured in major Spanish newspapers including Marca, El Mundo, El País and As.
Volvo Ocean Race
Photoi: Ricardo Pinto
Photoi: Victor Fraile
Team Vestas Wind’s ‘Blue is Back’ activation during the Lisbon stopover.
Branding Marketing Activation
Photoi: Ricardo Pinto
Photo: Justin Chisholm
IWC advertising campaign celebrating the race winning team Abu Dhabi Ocean Racing.
82%
% fans in highest income bracket
ABC1 social class. Managerial position
83%
74%
21%
71 Female 36%
18%
23%
16%
17%
16%
€ 88k
14%
average gross household income (+67% higher than general sports fans)
9%
13%
12%
10%
Source: Repucom May 2015
General population
Tennis
Golf
Volvo Ocean Race
18–24
25–34
35–44
55+
Photo: Ian Roman
Target Group
Interest in product categories (top 7)
80% 73% 67%
45–54
Source: Repucom May 2015
Source: Repucom. June 2015 n = 8,773 interviews in two waves. Online survey at Volvo Ocean Race website (core fans) Two Waves: Nov 19, 2014 -Jan 12, 2015 and Mar 17 - Apr 30, 2015
73%
22%
Male 64%
18%
are the household chief income earner
Target Group
28%
20%
> €115,000 annual gross household income
The Volvo Ocean Race core fan follow the event for 15 years or more
Volvo Ocean Race fans Gender and Age groups 20%
have improved their opinion of sponsors due to Volvo Ocean Race sponsorship
28%
A platform to reach key customers and clients around the world.
65% 56% 46%
Travel & tourism
Electronics
Mobile phones
Cars
Airlines & flights
Source: Repucom. May 2015 n = 10,000 interviews per wave. National representative of total population (or online population) Markets: France, Brazil, China, Italy, Netherlands, Spain, Sweden, UAE, UK and USA. Two Waves: Nov 14 and May 15. Volvo Ocean Race Fan = strong + very strong interest in the Volvo Ocean Race (6 point scale)
Clothes & fashion
Watches
Q&A session with Simon Fisher, Ian Walker and Justin Slattery from Abu Dhabi Ocean Racing during the Abu Dhabi stopover.
Volvo Ocean Race
70
The Volvo Ocean Race is an effective way to reach decision makers, high earners and influencers around the globe.
The ability to communicate with and relate to the sponsor’s multinational clients and employees in their own language, with people from their own country, is unique and of major importance to the Race.
73 Accredited media in stopovers 8
Contracted TV broadcasters7
National Media Managers 6
Volvo Ocean Race staff5
10 Key Markets 4
Race and team main sponsors 3
Country
Media communication languages2
Winners, Abu Dhabi Ocean Racing, had the most international team with an average of seven nationalities onboard each leg, while every team had five or more nationalities onboard during the Race.
Top 301 countries in the 2014-15 race
Stopovers
The Volvo Ocean Race is one of the world’s most global sport events visiting every continent communicating in nine different languages.
Sailors onboard the Volvo Ocean 65s
72
Photo: Marc Bow
Argentina
• • • • •
Australia
• • • • •
Austria • • • Belgium
• • • •
Brazil
• • • • • • • •
Canada • • China
• • • • • • • • •
Denmark
• • • • •
Finland • • France
• • • • • • • • •
Germany • • • Ireland
• • • • •
Italy
• • • • • • •
Lithuania
• • •
Mexico • • Netherlands
• • • • • • • • •
New Zealand
• • • • • •
Norway • • • Poland • • • Number of crew members from different countries in the race1
Portugal • • • • • Russia • • • Singapore • •
France
16
Australia
11
UK
10
• • • • • • • • •
Sweden
• • • • • • • • • •
9
Switzerland
USA
9
Turkey • • •
8
New Zealand
7 4 3
Ireland
3
Argentina
2
Sweden
2
Switzerland 1
Belgium
1
Brazil
1
Italy
1
Lithuania
1
UAE
1
•
•
UAE
• • • • • • • • •
UK
• • • • • • • •
USA
• • • • • • • •
Ranked on how many race elements represented (media, sailors, stopovers, sponsors, etc.). Company nationality and headquarters. The Volvo Ocean Race media team provided all press content in Portuguese, Italian, Mandarin, French, Dutch, Spanish, Swedish, Arabic and English. 4 The 10 Key Markets are decided using a matrix for each of the team and race sponsors’ top markets, historical success for the race, ability to activate (stopovers) and general media interest. This gets updated for each edition of the race. 5 Volvo Ocean Race has as a strategy to have a multinational team to best serve its stakeholders and deliver the event in all key languages and markets. In total 28 nationalities were represented among the race staff. 6 In the Race media team there is a local media manager in each of these market to best serve the national media with news, online, video and TV content as well as liaise with stopovers, sponsors and team PR staff in that country. 7 National or regional broadcasters contracted for either weekly TV show or bespoke and feature programming (not counting TV news). In addition to these countries, there were TV broadcasters delivering this content in another 53 countries (in total 83 countries). 8 In addition to these countries there were accredited media in the stopovers from another 21 countries (in total 51 countries). Source: Volvo Ocean Race monitoring. 2 3
Counting on all offshore Legs and In-Port Races. Source: Volvo Ocean Race, Race Management
1
Number of nationalities onboard during the race (accumulated)
Abu Dhabi Ocean Racing Team Brunel
Average number of nationalities onboard at any time during the race
8
Abu Dhabi Ocean Racing
8
Team Brunel
Dongfeng Race Team
6
Team Vestas Wind1
Team SCA
6
Team SCA
Team Vestas Wind
6
Team Alvimedica
MAPFRE
5
MAPFRE
Team Alvimedica
5
Dongfeng Race Team
6.9 6.8 6.0 5.6 4.9 4.8
3.4
Team Vestas Wind did not start in 5 offshore Legs and 5 In-Port Races. Source: Volvo Ocean Race, Race Management
1
Source: Volvo Ocean Race, Race Management
•
1
2
Antigua
•
Global
Denmark
•
Volvo Ocean Race
China
Global
Spain
Spain Netherlands
The MAPFRE team during the Sailor’s Parade prior to leaving for the Leg start in Sanya
South Africa • • • • •
The Boat The one-design Volvo Ocean 65 fleet at the Gothenburg Race Village.
Volvo Ocean Race
The Boat
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74
Photo: Ainhoa Sanchez
Key benefits
Reduced costs A campaign now costs around 50% less to run thanks to the reduced costs of boat design, construction, economies of scale in insurance and other services and the introduction of shared shore facilities and expertise via the Boatyard.
Stronger and safer Safety has been at the heart of the onedesign process, with the boats designed from the outset to last at least two editions of the toughest race on earth.
Built around media The boats are designed around the cameras, microphones and media equipment, enabling better protection for spray and higher quality content.
Lower risk for the sponsor 1. No risk of having a slower boat as all teams have the exact same platform. 2. Lower risk for breakages due to high- er safety margins and significantly more structure and engineering. 3. Lower entry barrier. In open classes, teams with extensive experience start with a big advantage. Now everyone has the same starting platform. 4. Less downtime. The shared services, spare parts and expertise provided by the Boatyard mean reducing potential downtime to an absolute minimum. 5. Economies of scale. Fleet-wide insurance policies enable better coverage at a lower cost.
+/- 1mm 65 ft/19.8 m 30.2 m
The tolerance on the construction of the boats to ensure they are all identical The length of the Volvo Ocean 65 hull
The height of the Volvo Ocean 65 mast and rig – the equivalent of a 10-storey building
12,500 kg
The weight of an empty Volvo Ocean 65
36,000 hrs
The total number of man hours required to build a Volvo Ocean 65
75+
Companies involved as suppliers of equipment and composite parts for the boats
77
Photo: Green Marine
Branding the Future The design of the Volvo Ocean 65s envisioned optimum branding areas as well as a minimum weight for paint and branding material. That means there is no disadvantage in using spectacular (and heavier) branding and graphics. Here, Dongfeng is being painted.
The Volvo Ocean 65 build consortium and designer.
The Volvo Ocean 65 is delivered as a 100% turnkey solution – with even the computers and software in the nav station installed. The teams only have to bring their own clothing and food.
Photo: Ian Roman
The new Volvo Ocean 65s were always designed to run in at least two editions and the concept will be in place again in 2017-18.
In 2014, the Volvo Ocean 65 won the prestigious Yachts and Yachting Magazine Boat of the Year prize, in the Best Performance Boat (over 40ft) category.
Photo: Carmen Hidalgo
To reduce costs, improve reliability and lower the entry barrier, the groundbreaking Volvo Ocean 65 one-design was introduced for the 2014–15 edition. For the first time in the Race’s history, every team would compete in identical 65-foot boats, built by the same manufacturers, to the same specifications with incredible accuracy.
YACHT DESIGN
QI COMPOSITES
Building the future To manufacture the boats, four composite boatyards were involved in using sophisticated and very high accuracy jigs and tooling as well as laser controlled assembly.
“It’s not just about budget – it’s the fact that anybody who invests in the Volvo Ocean Race, whether they start now or in six months’ time, knows that they’ll have the same equipment and that they’ll be competitive.” Ian Walker, skipper, Abu Dhabi Ocean Racing
Volvo Ocean Race
The Boat One-Design
Improved competition The race is won and lost by the sailors on the ocean rather than in the design studio. The 2014–15 race saw closer racing, more lead changes and more Leg and In-Port Race race winners then ever before.
Photo: Pedro Freitas
76
One-Design
79
Photo: Brian Carlin
Photo: Ainhoa Sanchez
The Boatyard is the Volvo Ocean Race’s new centralised shared service and maintenance facility, travelling to every port to keep the boats in condition as they race around the world.
Photo: Ainhoa Sanchez
78
The Boatyard
Team Vestas Wind going back in the water in Lisbon.
Photo: Ainhoa Sanchez
Photo: Ainhoa Sanchez
The main Boatyard facility in Abu Dhabi. The boats are hauled out immediately after finishing and are back in the water 4-6 days later ready to go racing.
504
Sail inspections
Leading suppliers of high-tech equipment provide specialist manpower to maintain the boats at the highest level and make sure that their product performs at 100% at all times.
Photo: Ainhoa Sanchez
Photo: Maria Muiña
The Boatyard is where teams meet, exchange experiences and work collectively to improve the Race for the better of all. Here Martin Strömberg and Pascal Bidégorry discuss sail details.
Opening day at the Race Village in Gothenburg. The 1,200m2 Boatyard facility is open to the public with viewing platforms allowing visitors to watch the specialists working on the high-tech Race equipment and technology.
Smart logistics ensure teams have spare parts available anywhere around the globe. Larger parts such as rigs are located strategically on the race track in advance. This reduces risk and transport costs.
The Boat The Boatyard
Spare parts carried around the world
A 60-strong team of passionate boatbuilders, sailmakers, rigging experts and technicians travel with the Race, working around the clock to keep the boats in perfect shape. The Boatyard staff together make up a unique cooperation between the leading companies in the industry.
Boatyard staff giving visiting media a tour behind the scenes explaining the boat technology and the maintenance programme.
Volvo Ocean Race
2,455
For the teams, it means sharing and reducing operational costs, sharing expertise, reducing risk and having less need for specialised staff in their own teams.
Photo: Ainhoa Sanchez
Total hours worked
The last finishing touch before the boats are relaunched.
Photo: Ainhoa Sanchez
62,124
Photo: Ainhoa Sanchez
The Boatyard sailmaking team, a joint venture between North Sails and The Volvo Ocean Race.
To further increase cost efficiency for the teams, more shared services have been added under the Boatyard concept, including medical and physiotherapy.
Crowds in the Race Village in Lorient.
Volvo Ocean Race
Race Village Race Village Visitors
Race Village
Photo: Marc Bow
81
80
83
Total Race Village visitors
Average daily visitors by stopover
Alicante
Cape Town
Abu Dhabi
Sanya
Auckland
Miami/ Newport
Itajaí
Lisbon
41,870
16,455
13,163
14,795
18,408
10,668
1,722
19,493
14,871
20,142
25,150 9,510
17,109
10,582
12,802
7,310
2,148,392 1
6,914
2,399,865
6,407
34,054
+12%
40,191
During the 2014-15 edition, the Race Villages welcomed over 2.4 million people through the gates, in 11 locations around the world. Key stopover dates such as In-Port Races and Leg Starts attracted average crowds of more than 30,000.
41,971
2011–12 2014–15
Lorient
The Hague
Galway/ Gothenburg
Source: Volvo Ocean Race Events/local Host Port teams
Average daily Race Village visitors
Alicante1
2012 total reported figure including same-day repeats, and spectator venues outside the Race Village. Now adjusted to only include Race Village visits. 2014 not including opening day as Race Village only open from 6 pm.
1
2
Miami/ Newport
Itajaí
2012 included Coldplay concert and footfall outside the Race Village (now adjusted by 28,500).
210,600
207,128
202,490
Lisbon 3
125,914
131,643
25,823
131,346
320,205
14,871
20,142
Auckland
2014-15
2012 total reported figure including same-day repeats, and spectator venues outside the Race Village in Alicante. Now adjusted to only include Race Village visits. 2012 included Coldplay concert in Abu Dhabi and footfall outside the Race Village (now adjusted by 28,500). 2012 number for Lorient in the 2011-12 report had a calculation error by 550 that has been corrected. Only Race Village and not Global Village visitors in Galway 2012 included.
1
Lorient3
The Hague
2012 number in the 2011-12 report had a calculation error by 550 that has been corrected. 2015 not including opening day as Race Village only open 3 hours.
Alicante
Abu Dhabi
Sanya
Auckland
Re-start pitstop Itajaí
Source: Volvo Ocean Race Events/local Host Port teams
Newport
Lisbon
Lorient
First boat arriving Start Leg 9
First boat arriving
In-Port Race Start Leg 8
First boat arriving
First boat arriving
In-Port Race Start Leg 7
Start Leg 6
First boat arriving
First boat arriving
In-Port Race Start Leg 4
In-Port Race Cape Town
The start of Leg 5 from Auckland to Itajaí was delayed two days due to a cyclone and therefore took place after the Race Village had closed.
1
In-Port Race
In-Port Race
10,000
First boat arriving
20,000
In-Port Race
First boat arriving
30,000
Start Leg 2
40,000
First boat arriving
In-Port Race Start Leg 3
50,000
Start Leg 1
70,000
Race Village Race Village Visitors
Source: Volvo Ocean Race Events/local Host Port teams
Source: Volvo Ocean Race Events/local Host Port teams
Daily visitors by stopover 2014-15
60,000
Galway/ Gothenburg
The Hague Gothenburg
Volvo Ocean Race
Source: Volvo Ocean Race Events/local Host Port teams
276,651 152,162
159,011
Sanya
In-Port Race
2011-12
2014-15
Abu Dhabi2
First boat arriving
2011-12
Cape Town
96,104
124,271
201,061
273,474
314,161
294,442
14,134
361,714
2011–12 2014–15
16,326
334,962
Total visitors by stopover
+16%
In-Port Race
82
Race Village Visitors
85 67,393
64,535
59,290
58,208
49,879
27,912
47,657
29,590
27,404 21,900
18,146
Alicante Oct 9
Cape Town Abu Dhabi Nov 19 Jan 2
Sanya Feb 8
Auckland Mar 14
Itajaí Apr 11
Newport May 6
Lisbon Jun 6
Lorient Jun 14
The Hague Gothenburg Jun 20 Jun 27
Source: Volvo Ocean Race Events/local Host Port teams
Race Village opening hours
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00
00:00
Race Village Race Village Visitors
Time
Week days Weekends
Alicante
Cape Town
Abu Dhabi
Sanya
Auckland
Itajaí
Newport
Lisbon
Lorient
The Hague
Gothenburg
Source: Volvo Ocean Race Events/local Host Port teams
Photo: Marc Bow
The Race Village, Lorient.
Volvo Ocean Race
84
Top day each stopover, Race Village visitors
38% 36%
9,569
Average Volvo Ocean 65 Cross-section visitors per day Total Volvo Ocean 65 visitors in % of total Race Village footfall 26% 6,416
6,315
5,336
5,260 4,942
17% 16%
The Dome ‘Another day at the office’ is a 40-minute live quiz designed to inform the audience about the race, while giving a flavour of life on board. Visitors are divided into groups representing each team in the Race and answer quiz questions using remote controls.
23%
4,137 15%
3,312 10% 9%
670
Alicante
Cape Town Abu Dhabi
Sanya
Auckland
Itajaí
Newport
Lisbon
Lorient
The Hague Gothenburg
Source: Volvo Ocean Race Events/local Host Port Teams (Monitored Oct. 2, 2014 - June 28, 2015)
Volvo Ocean Race Experience (VORE) visitors 144,426
150,000
For more detailed data on Race Village Visitors see the Data section on page 220 to 227
15,000
Total Volvo Ocean Race Experience visitors Average daily VORE visitors
124,891
‘Expect the Unexpected’ is a documentary based on the Team Vestas Wind story of courage and leadership through the grounding incident in the Indian Ocean.
810 Photo: Xaume Olleros
1,081
The Dome also includes a cinema featuring two alternating films. ‘Generation Volvo Ocean Race’ is a documentary featuring interviews with heroes who have done this Race, giving first-hand insight into how it changed their lives.
Leaderboard and Trophy Visitors can take a photo of themselves against a green screen with the official Volvo Ocean Race trophy, choose their favourite Race background and post it on social media, or send as an email.
Photo: Buda Mendes
10%
There’s also a chance for audience members to join the host on stage and take part in a range of activities.
87
Cross-section The Volvo Ocean 65 Cross-section is a full-size half-model of the boat with all the real details in place. Visitors can climb through the boat, check out the bunks where the crew sleep, sit by the navigation station and try working at the positions on deck.
41%
123,863
105,036
103,497
97,254
100,000
50,000
44,529
41,249
5,000
33,778
The Volvo Ocean 65 Cross-section in Auckland.
The Race Village Dome in Itajaí.
Race Village Race Village Visitors
66,726
Photo: Ainhoa Sanche
Average daily Volvo Ocean Race Experience visitors
10,000
Total Volvo Ocean Race Experience visitors
27,034
Alicante
Cape Town Abu Dhabi
Sanya
Auckland
Itajaí
Newport
Lisbon
Lorient
The Hague Gothenburg
Source: Volvo Ocean Race Events/local Host Port teams
Total Volvo Ocean Race Experience visitors
The Dome visitors
Leaderboard trophy photo 116,905 13%
‘Another day at the office’ – show 64,480 39%
Boatyard viewing deck 131,735 14%
The Dome 164,557 18%
Source: Volvo Ocean Race Events/Local host port teams
Volvo Ocean 65 cross-section 497,557 55%
Cinema1 100,077 61% 1 Alternating two films (‘Generation Volvo Ocean Race’ and ‘Expect the Unexpected’) Source: Volvo Ocean Race Events/Local host port teams
Audience members are invited up on stage during a presentation of ‘Another Day at the Office’ at the Dome in Newport.
Volvo Ocean Race
86
Volvo Ocean 65 Cross-section visitors
Race Village, Cape Town.
Volvo Ocean Race
Race Village Race Village Activation
Race Village Activation
Photo: Marc Bow
89
88
91
Photo: Warren Little
90 Photo: Warren Little
Partners and sponsors can use the Race Villages to create their own campaigns and activations – and many choose to install a custom-built, fully-branded pavilion in the Race Village.
Container I, public 20 feet Your Race. Delivered. Race Logistics
Download the Your Race. Delivered. app and get the chance to win daily prizes
How Maersk Line delivers the race village experience to you
MAPFRE Pavilion in Itajaí.
Team Brunel pop-up information stand in The Hague.
Dongfeng Trucks Pavilion.
Valencia
Newport
ESP ETD: 25/05/2015
ETD: 25/10/2014
Abu Dhabi Atlantic Ocean Abu Dhabi
ETA: 14/04/2015
UAE Hong Kong
Atlantic Ocean
Pacific Ocean
CHN
Lisbon
ETA: 27/12/2014 ETD: 19/02/2015
Indian Ocean
Cape Town
Lorient Algeciras
Sanya
ETA: 20/11/2014 ETD: 15/01/2015
Itajai
RSA
Auckland ETA: 11/02/2015 ETD: 20/03/2015
ETD: 30/11/2014
POR
To this end, we have organised not one but two batches of nine 40-foot containers travelling in two leapfrogging routes with identical sets of equipment. So what you see right here actually also exists on the water – right now – on its way to the next stopover. Delivering the Cinema Dome, the boa ard and the rest of the race village is a long and exciting journey. Together the routes span 61,213 nautical miles, which is more than 113,000 kilometers.
We hope you enjoy the race village experience.
NZL
Auckland
ETA: 22/03/2015 ETD: 26/04/2015
Volvo Ocean Race
+2,800 nm +647 nm
+6,776 nm
+5,010 nm
+5,264 nm
+6,670 nm
FRA
As a proud and passionate partner of e Volvo Ocean Race, we decided to do what we do best: leverage our expertise and innovative minds to create a simple and reliable shipping solution that allows us to deliver the race village to you.
By comparison, if you were to travel the Earth's surface in a straight line from the North Pole to the South Pole, you would only cover a distance of approximately 20,000 kilometers.
Southern Ocean
+6,125 nm
ETA: 04/06/2015
ETA: 13/05/2015
BRA
Itajai Port Elizabeth
Bremerhaven
USA
Newark
Philadelphia
+960 nm FINISH (38,739 nm)
Alicante
NED
Your Race. Delivered.
Photo: Victor Fraile
e Hague
SWE
Photo: Carmen Hidalgo
Gothenburg
Illustration: Maersk Line
Artic Ocean
START
•
Race Village Race Village Activation
The Race Villages are based in some of the most stunning and prestigious waterfront locations around the world. Being at the heart of major global city centres has clear advantages for our stakeholders, with hotels, conference venues and other facilities on hand. It also helps greatly with transporting guests and fans to the Race Villages, which become hives of activity throughout the stopovers.
Volvo Ocean Race
The pavilions are often designed with split-levels – the first open to the public and featuring information and interactive displays, and the second used as a hospitality or meeting facility for business guests.
Photo: Victor Fraile
The two-tier Team SCA Pavilion with projector roof.
Photo: Buda Mendes
The Azzam Lounge for guests in Abu Dhabi, including the top floor hospitality terrace.
+6,487 nm
260 cm
Pavillions
Maersk Line Official Shipping Partner of e Volvo Ocean Race and e Dongfeng Race Team.
Maersk Line route I Distance (NM): 35,228 CO2 emissions (MT): 711 Maersk Line route II Distance (NM): 25,985 CO2 emissions (MT): 368
Maersk Line is the world’s largest container shipping company with more than 32,000 employees worldwide. Follow us on: Maersk Line provided all the sea freight to the race and GAC all the on land logistics and transport. Together they moved the leap-frogging two sets of Race Village content around the world to all the 11 stopovers.
610 cm
Vestas Pavilion in Alicante.
93
Photo: Ainhoa Sanchez
There are many ways to build brand presence in the Race Villages, from flags and fencing to spectator boats and sponsorship opportunities.
Photo: Ricardo Pinto
92
Branding & Activities
Race Village Race Village Activation
Photo: Ainhoa Sanchez
Dongfeng Trucks hosted Kung Fu performances in many of the stopovers. The company’s HQ is based in Shiyan, China, which is the home of the Wudang Kung Fu.
Branding in numbers
• 5 km of branded banners in total across all Race Villages
Photo: Ainhoa Sanchez
• A minimum of 94 branded flags in every stopover
Hostesses from Etihad Airlines welcome Race Village visitors in Abu Dhabi. Photo: Ainhoa Sanchez
• 1.8m-tall, branded fence fabric, covering the full length of perimeter fences of all Race Villages
Team SCA built brand presence in Alicante and other stopovers by ‘painting the town magenta’ – taking over local bars, restaurants and hotels. They also installed branded toilets, baby changing stations and ‘demake-up’ stations in the Race Village, all of course featuring SCA products.
Volvo Ocean Race
Photo: Victor Fraile
The Race Village in The Hague.
• 800m2 pavilion footprint • 350m2 exhibition with 12 interactive experiences or displays • 517m2 hospitality space on second floor with maximum capacity of 350 guests • 80m2 dedicated conference room space • 437m2 activation deck
95
Volvo Pavilion facts
Illustration: PS Communication
As owners of the Race, Volvo Group and Volvo Car Group pride themselves on offering an unparalleled interactive guest experience in and around the Volvo Pavilion.
Photo: Ainhoa Sanchez
94
Volvo Pavilion
Photo: Ainhoa Sanchez
Photo: Marc Bow
The 350m2 exhibition floor with 12 interactive experiences open to the public.
The illuminated Volvo pavilion, featuring interactive displays, stands out in the Itajaí Race Village. Photo: Marc Bow
The ground floor of the Volvo Pavilion was used to showcase the Race and Volvo products to the public, with simulators, interactive displays, virtual reality and games.
Using the Volvo Penta simulators to drive a virtual boat.
Race Village Race Village Activation
Photo: Marc Bow
Trying out the Volvo Cars XC90 Virtual Reality experience.
The upper floor hosted more than 21,000 corporate guests for hospitality and business.
Volvo Car Group invited the public to try their Park Assist and Autonomous Park technology.
A Volvo host showcases the Race tracker to visitors.
A giant screen displays race videos, images, the leaderboard, and social media feeds.
Volvo Ocean Race
Outside, the product deck gave everyone a chance to explore Volvo products in greater detail, including an experience driving a Volvo Construction digger.
96
Slackline world record holder Mich Kemeter attempts a walk between two Volvo Ocean 65s, 100ft up, in front of the Abu Dhabi skyline.
Red Bull freerunners Jason Paul and Pasha Petkuns defy gravity in Newport.
Carnival in the Cape Town Race Village.
Portuguese international footballer Nuno Gomes puts Azzam skipper Ian Walker to the test in front of a Lisbon crowd.
Entertainment
Red Bull X Fighters wow the crowds with incredible aerial trickery in Lisbon. Swedish international footballer Christian Wilhelmsson gives local kids lessons in Abu Dhabi.
Authentic African music in Cape Town.
Abu Dhabi Ocean Racing skipper Ian Walker shows off his footwork against Brazilian football superstar Cafu in ItajaĂ.
Photo: Ainhoa Sanchez
Swedish table tennis legends JĂśrgen Persson and J-O Waldner face off in the Sanya Race Village.
A spectacular air show in Alicante.
Lebanese singer Myriam Fares performs in front of a packed Abu Dhabi Race Village.
Sunset spinning in Abu Dhabi.
Crowds pack the Race Village in Lisbon to experience live music.
Portuguese Fado star Carminho performs in the Lisbon Race Village.
Race Village concert in Alicante.
Abu Dhabi welcomes the City of Birmingham Symphony Orchestra performing the BBC Blue Planet in Concert.
Sanya Race Village welcomes Chinese dragons.
Fireworks display in Lisbon. Kiwi legends The Black Seeds in concert in the Auckland Race Village.
Photos pages 113-115: Ainhoa Sanchez, Buda Mendes, David Ramos, Francois Nel, Ian Roman, Ricardo Pinto, Rick Tomlinson, Victor Fraile
ItajaĂ hosts dancers in the Race Village.
Alicante fans watch Vetusta Morla in concert.
The BBC Blue Planet concert in the Abu Dhabi Race Village.
Spanish rock band Vetusta Morla in concert during the Alicante stopover.
Volvo Ocean Race
Race Village 3D Maps
3D Maps
101
100
3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57
Skyline Terrace Abu Dhabi HSBC Golf Championship Activation Abu Dhabi Ports Company Exhibition ETIHAD Exhibition SCA & Vinda Kids Play Pavilion Serenity Coast Pavilion New Zealand Maritime Museum Marine Expo 40 Years, 40 Faces Exhibition Pavilion Touristic Region Costa Verde & Mar Semasa’s Drinking Fountains PRF Cinema Sunsail Dock Parties Stage Big Screen Live Graffitti Wall Classic Cars Exhibition Portugal Bubble Team Brunel Pavilion Dutch Pavilion Région Bretagne Stand Morbihan Stand Volvo Ocean Race Pavilion and brasserie Bolidt Dome Municipality of The Hague Pavilion In the journey of life, we will sail with you Legend boats pontoon Legends – Where are they now? Blokart – Sailing on land Ocean Race Club Swedish Ship Göteborg Triumf Glass Mix Megapol – Event Radio
Activities Area 58 Kids Area 59 Volvo Ocean 65 Cross Section 60 Pedal vehicules
127 128 129 130 131 132 133 134 135 136 125
126
Product Exhibition Swedish Armed Forces Exhibition Chalmers Exhibition Göteborg Energi Exhibition Framtiden Exhibition Ericsson Exhibition Saab Group Exhibition Panasonic Exhibition Radison Blu Riverside Gothia Towers Exhibition Seamark Choit Exhibition B&G Exhibition
103
Terra Aventura Playground Volvo Ocean Race Museum 63 Tirant Primer Schooner 64 Main Stage 65 Family games Area 66 Bag Jump 67 Race Simulator 68 Flying Bubble 69 Try Sailing 70 Park Assist 71 Bus 72 Autonomous Parking 73 Compact Wheel Loader 74 YAS Waterworld 75 Beach Fitness Zone 76 Culture & Heritage Zone 77 Dhow Boat 78 ADSYC Offices 79 Adventure HQ 80 Red Bull Activation 81 SCA & Vinda Baby Care Room 82 40 Knot Experience 83 Heineken Yatch Club 84 Stoneleigh Bar 85 IHeart Radio Main Stage 86 The Members Lounge Hospitality Venue 87 Eco Space 88 Planetarium 89 Sustanibility Space 90 Business Fair 91 Sesc Space 93 Storytelling area 94 Marejópolis 95 Heineken Dook Beer Garden 96 Moët Bar 97 Mt. Gay Rum Bar 98 Exploration Zone 99 Pier Bar 100 Bubble Soccer Tournament 101 Rock Climbing Wall 102 Zip Line 103 Inflatable Playground 104 CP Kids Giant Board Game 105 DGPM Pavilion 106 Portuguese Market 107 Samsung Business Lounge 108 Aquatic Sports with SCA 109 SCA Children’s Educational Activities 110 Submarine Museum 111 Offshore Racing Museum 112 La Flore Submarine 113 French Red Cross – Hygiene for all 114 Kite and Sailing Simulator 115 Navy Simulator 116 Navy Diving Tank 117 Navy Climbing Wall 118 Pirate’s Bouncy Castle 119 Libresse Photobooth 120 GoPro Truck 121 Gothenburg Pavilion 122 Welcome Home Expo 123 IF Metal Kids Zone 124 Trendmark Shop 61
62
70
144
142
141
68
140
137 139
143
66
145
67
138
33 22
61 60
59 58
13
12
64
39
69
14
64 15
11
146
10
9
8 63 7
Teams Area 137 The Boatyard 138 Haul out area 139 Abu Dhabi Ocean Racing 140 Team Alvimedica 141 Team Brunel 142 Dongfeng Race Team 143 MAPFRE 144 Team SCA 145 Team Vestas Wind 146 Berthing Pontoon
Other 147 Main Entrance 146 Information Centre Toilets 149 Race Offices 150 Crew Catering 151 Accreditation Centre 152 Volunteer Centre 153 Media Centre 154 Medical Centre 155 First Aid 155 TV Compound 156 Security Beware of loud sounds Food & Beverages
62 6 5 4
1
2 3
147
Alicante Race Village 49,590 m2
Race Village 3D Maps
2
Black Pearl Brasil 1 Info Point Photo exhibition. Back to the sea. 75 anniversary EFE Another day at the Office. Race Show & Cinema Official Race Store Team Vestas Wind Pavilion SCA Pavilion Pavilion Port Pilots Dongfeng Trucks Pavilion SCA Baby Station Beauty Center Sailors’ Terrace Leader Board & Trophy Department of Cultural Affairs and Sport Activation Deck Maersk Line Pavilion Swedish Pavilion Schouten Global SAMSA 9 Stack – Daily Show Azzam Lounge
Alicante Race Village.
Volvo Ocean Race
1
Photo: Ainoha Sanchez
102
Exhibition Area
105
104
138
143
142
144
137
140
145 141
76
59 74 60
77 78
59 21
79 19 80
75
20
8
82
73
9
15
15
6 11
82
146
71
23 70
146 24
18
16
22
70
17
25
64
26
144
14 11
22
143
5
137
27
141 139
139
145 140 142
138
Cape Town Race Village 17,057 m2
Abu Dhabi Race Village 49,639 m2
69
60 70
147
85 5
82
83
6
Race Village 3D Maps
8
30 22
39
84
59
70 9
137 146
22
82
146
138
72
64
81
39
60 8
31
32
14
17 18
11
15 15
29 28 6
73
147
146
140
142
9
70
71
86 143
144
141
142
141
143
139
140
14
139 144
5
Sanya Race Village 47,192 m2
Volvo Ocean Race
Auckland Race Village 33,852 m2
59
107 33
64
101 100
102
7
147 72 140
137
18
69
146
144
139
143
5 142
141 98
71
91
8
96
9
6
95
39
97
92 146
38
37
9 15
93
15
59 99
14 60
17
138
146 8
70 6
22
64
71
90
36
73
35
144
33
143
146
34 5
142
139
137
Newport Race Village 69,215 m2 59
141
140 89
88
147
Lisbon Race Village 51,787 m2
107
14 69
39 8
5 43
40 42
17
70
41
101
9 104
146 7
59
103
147 60
146 15
138
145
140
Race Village 3D Maps
87
Photo: Ainoha Sanchez
6 22
105
106
137
144
139
143
142
141 64
ItajaĂ Race Village.
Volvo Ocean Race
106
ItajaĂ Race Village 41,030 m2
109
108
The Hague Race Village 39,400 m2
143 145 144
70 146
140 141
142
147
139 111
112
22 5
17
46
45
44
59
110
8
9
39
120
15 6
109
69
113
60
108
146
118
146
146
15 82
12 59
43
119
147
9
47
6
5
48
Lorient Race Village 58,225 m2
64 114 49 117 60
116 115
58
137 139 7 142
56
18
6
11
144 140
146
55
122
9 17
15
59 51 126
53
54
8 14
54
146 131
50 57
69 135
133
22
60
132 128
136
124
127 124 134
123
130 129
52
125
70
121
64
Gothenburg Race Village 73,031 m2
5
72
Volvo Ocean Race
141
Race Village 3D Maps
147
143
Content Factory Volvo Ocean Race
Content Factory
111
110
Volvo Ocean Race uses Alphasat and I-4 satellites from Inmarsat.
“The Volvo Ocean Race represents a global showcase for our space-based technology. The Race’s values and the extremes of experience within it reflect Inmarsat’s maritime and resilience heritage. We are proud to be continuing Race Partners – delivering the bandwidth to bring home countless stories of human endeavour.” Chris McLaughlin, Senior Vice President of External Affairs at Inmarsat
The presence of five fixed HD cameras and two onboard microphones means that every moment is captured. A crash cam on the stern records the action on deck 24/7, keeping four minutes either side of an incident to ensure that nothing is missed.
Transmitting HD content to shore from the world’s oceans is a significant challenge. To solve it requires custom-designed hardware and software on the boats, backed by cutting-edge solutions from some of the biggest players in satellite technology and services.
4,874 minutes 265,257 MB
High-speed delivery. The Volvo Ocean Race works with the world’s leading satellite communication providers, Inmarsat and Cobham, to beam content from the most remote corners of the planet to Race HQ – via satellites in geostationary orbit 37,000km above the earth.
of Inmarsat satellite airtime used by the fleet during the race
B&G wind sensors at the top of the mast
HD night vision spreader cameras with remote zoom and pan operation
Custom built, gimbal mounted, HD stern camera with remote zoom and pan operation, night vision and fish eye lens. This camera records continuously and when the crash-button is pressed, the last four minutes and the subsequent four minutes are recorded. This is the way the Team Vestas Wind grounding was recorded and saved in the middle of the night. The auto-recording can also be activated automatically by pre-set telemetry data such as radical change of heel angle, for instance, a ‘Chinese gybe’.
Each team’s Onboard Reporter has access to slow-mo, night vision, POV and wide lens cameras onboard. This latest edition pushed boundaries by capturing drone and 360° footage in the middle of the ocean – a first for the sport.
of video streamed live from the boats
“The high production quality and innovative storytelling of the Volvo Ocean Race, make it a perfect fit for NBCSN’s programming lineup.” Jon Miller, President, Programming, NBC Sports and NBCSN
Bow camera WIFI Hub
During In-Port Races and Leg arrivals, each crew member has access to a smartphone for intercoms with event broadcasting.
Onboard Reporter with digital SLR handheld cameras
Wireless tablet for remote media station access
113
112
Media Machine
Wireless tablet for crew to send tweets, blogs, etc.
Cobham Sailor FleetBroadband 250 satellite antenna
Cobham Sailor Satcom C antenna
Custom wireless tablet software by Livewire for remote control of all fixed onboard cameras and microphones.
HD night vision electronically stabilised camera with remote zoom and pan operation and infrared light1
Photo: Ian Roman
Crash-button for auto-saving of material recorded from the stern camera
Cobham Sailor FleetBroadband 500 satellite antenna
The custom built antenna mast on the stern supports all communication antennas as well as the crash-button camera.
Infrared night vision light
Back-up Cobham Sailor Satcom C antenna
B&G WTP3 processor providing telemetry data to Race Control every 10 seconds 120 Hz water proof, noise cancelling, unidirectional stereo helm microphone
Media station for video editing, and transmission as well as camera remote controls
1 The coach roof hatchway has been designed around onboard communications. As the boat’s on-deck media hub, this protected area includes a camera (180 o on X-Y axis) a microphone, an infrared light and a Wi-Fi hub, allowing the Onboard Reporter to conduct live interviews and capture sound and footage in a protected location.
Photo: Ian Roman
120 Hz unidirectional stereo microphone and Wi-Fi hub
B&G Dual GPS antenna
The media station features a video editing suite, a camera and a microphone controller. Each piece of hardware can be operated remotely by the Onboard Reporters from a specially designed interface on deck, or even from Race HQ.
Volvo Ocean Race
Custom Livewire software at Race Control continuously calculates each boat’s relative position to the Inmarsat satellite network, optimising transmission by selecting which satellite to connect to.
Motion sensors recording wave height, G-force and heel angle
Content Factory Media Machine
GoPro helmet camera
115 Content Factory Onboard Reporter Dongfeng Race Team’s Yann Riou, pictured here on Leg 5 using his custom-built waterproof gimbaling camera.
Volvo Ocean Race
Onboard Reporter
114
Photo: Yann Riou
117
Photo: Gilles Martin-Raget
The Onboard Reporter is a unique innovation from the Volvo Ocean Race. No other sport has a dedicated multimedia journalist embedded in the team of athletes – right in the middle of the action, as close as you can get. One of the world’s toughest media jobs, it provides sponsors and media with stunning and unique content around the clock.
Photo: Amory Ross
116
Onboard Reporter
Matt Knighton’s onboard photography was featured in Outside Magazine’s Best Adventure Photography 2015.
Team Alvimedica Onboard Reporter Amory Ross battles the elements in search of the perfect shot.
10,220 33 TB
high-resolution still images transmitted from the oceans to Race Control
Content Factory Onboard Reporter
7,760
minutes of voice calls from the boats
of content created based on footage sent back from the boats.
Video editing onboard Team Brunel.
The media station on Team SCA, located behind the nav station.
The work of the Onboard Reporters is celebrated at an end-of-race awards ceremony. The winner of the 2014–15 edition was Abu Dhabi Ocean Racing’s Matt Knighton, who was selected by a panel of judges including representatives from Red Bull and the BBC.
Volvo Ocean Race
Photo: Ian Roman
Photo: Stefan Coppers
Social matters. Twitter updates live from the middle of the ocean? Using the media station and groundbreaking satellite technology, the Onboard Reporter keeps the world up to date with the action as it happens, providing content to multiple media platforms.
Brand ambassador. The Onboard Reporter can reinforce and build awareness of a sponsor’s brand values and wider communications strategy through their content, created in multiple languages and customised to the sponsor’s target markets. They also produce content from the Stopovers.
Photo: Ian Roman
Over 2,000 hopefuls applied for seven Onboard Reporter roles going into the 2014-15 edition. Documentary film makers, TV directors, photographers, adventurers and broadcast journalists were among the applicants.
Onboard Reporter Amory Ross filming action on deck onboard Team Alvimedica.
Matt Knighton Abu Dhabi Ocean Racing
Sam Greenfield Dongfeng Race Team
OBR Software: • Final Cut Pro X • Adobe Lightroom 5 • Aperture • Photomechanic V5 • Microsoft Office • Name Mangler
Plus… • Drones • GoPro • Night Vision camera • Slow-mo camera • Fish eye lens • Water housing • Steadicam stabiliser 360 camera
119
• Rode NTG 3 Shotgun mic • Go Pro Hero 3 kit • Nikon EN-EL20 Still Cam Battery • Sony 12V Battery Charger • Lemix 12V Battery Charger • Hoya 40.5mm UV Filter • 32 GB SD Card • MUSTO MPX wet weather gear • Headphones • Tablet for remote media station access
“The Onboard Reporters in the Volvo Ocean Race need to be more than just another pretty face with a microphone. In fact, they may be performing the toughest job in sports journalism.” Tim Wendel, The Huffington Post
Yann Riou Dongfeng Race Team
Corinna Halloran Team SCA
Brian Carlin Team Vestas Wind
Stefan Coppers Team Brunel
Amory Ross Team Alvimedica
Francisco Vignale MAPFRE
Content Factory Onboard Reporter
Their duties: to shoot video and still photographs, write, edit and transmit content to Race Control, and set up live satellite calls.
Standard issue OBR equipment: • 2 x MacBook Pro 15” • 2 x 500 GB Hard Drive • Sony HXR NX70E Video Camera • Nikon 1AW1 Still Camera • Go Pro 4, Black Edition • Sony NP FV100 Video Cam Battery • Sony ECM44 Omnidirectional Lavalier Mic • Pelicase 1600 • Pelicase 1490
Volvo Ocean Race
118
Constantly striving to tell their story in a unique, creative and interesting way, the Onboard Reporters are the link between life on water and land.
The Volvo Ocean Race supplies royalty-free content to stakeholders, partners and the media for editorial and commercial use.
121
120
Media House
Media House
ALT Y- FRE E CONTE NT ROY Social
OWNED PLATFORMS VOLVOOCEANRACE.COM VOLVO OCEAN RACE APP ‘LIFE AT THE EXTREME’ TV SHOW ‘THE INSIDE TRACK’ WEB SHOW
HOW WE DO IT Data Monitoring Team Camera Operators Directors Helicopter Operators Graphic Designers Technology Team Presenter Librarian
PARTNERS & SPONSORS ROYALTY-FREE CONTENT COMMERCIAL CONTENT AND EDITORIAL CONTENT USE DAY IN, DAY OUT PROMOTIONAL & BRANDING MATERIAL
Photo: Ainoha Sanchez
I N - H O U S E
EXTERNAL MEDIA VNRs BESPOKE CONTENT MULTIPLE LANGUAGES EMBEDDABLE WEB VIDEO PRESS RELEASES
SOCIAL MEDIA FACEBOOK TWITTER PERISCOPE YOUTUBE
IM
AG
ES
C U S TO M
VID
EO
A global presence In order to ensure optimum media coverage and exposure around the world, the Volvo Ocean Race employs a network of 10 national media managers, each located in a different key market and with expert local knowledge. They shape content produced by the central media team to make it work in their language and region.
TV Producers Writers Photographers Media Managers Photo Editors Reporters Web Editors Digital Strategists Live TV Team Drone Operators
2 4/ 7 P R O D U C T I O N
Extensive access to the Race archive is available, with a librarian on hand to service requests from stakeholders and media.
Over 33 TB of content was produced, based on footage transmitted back from the fleet to Race HQ.
Volvo Ocean Race helicopter camera operators filming with remote controlled Cineflex HD camera mounted outside the helicopter.
Photo: Ainoha Sanchez
A specially created video team at Race HQ researched, story-boarded and edited video, text and images for use within RedBull.com story assets at key moments in the Race. Red Bull were also a high-profile presence at the Newport Stopover, inviting Jason Paul and Pasha Petkuns to go freerunning on Volvo Ocean 65s, while the 39-part TV series ‘Life at the Extreme’ featured prominently on Red Bull TV.
Content Factory Media House
External stakeholders can access the Image Library and Broadcast Room online to download royalty-free content. Photo: Ian Roman
A fully-equipped radio room facilitates Live X satellite video calls to the boats, wherever they are, via Race HQ.
The Volvo Ocean Race worked closely with Red Bull Media House to produce content that featured exclusively on RedBull.com’s Adventure channel.
Volvo Ocean Race
Photo: Ainoha Sanchez
Photo: Ainoha Sanchez
Red Bull collaboration
123
122
A focus on supplying major broadcasters with high-quality news footage, plus the creation of ‘Life at the Extreme’, a 39-part weekly show produced and distributed by Sunset +Vine, helped generate record television coverage for the 2014-15 edition.
2011–12
2014–15
Difference
Number of broadcasts
8,969
24,894
178%
Hours of coverage
4,817 hrs
7,663 hrs
59%
Average duration
32 m 13 s
18 m 28 s
43%
Cumulative audience
1.56B
1.66B
7%
Publicity value
€ 230.7M
€ 293.1M
27%
Television
2011-12 Edition: Oct 10 2011 - Jul 20 2012 2014-15 Edition: Oct 1 2014 - Jun 30 2015 Source: Repucom, Teletrax
Bloomberg TV, USA
Globo TV, Brazil
Volvo Ocean Race
Television
Sky Sports, UK
Number of broadcasts 2011-12 vs. 2014-15
125 NBC, USA
RTP, Portugal
Rai TV, Italy
Sky Sports, UK
Sky News, Arabia
France Télévision 2, France
TV4 Nyhetsmorgon, Sweden
CCTV, China
Hours of coverage 2011-12 vs. 2014-15 7,663
24,894
+59%
4,816
+178%
8,969
2014-15
2011-12
2011-12 Edition: Oct 10, 2011 - Jul 20, 2012 2014-15 Edition: Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Teletrax
2014-15
2011-12 Edition: Oct 10, 2011 - Jul 20, 2012 2014-15 Edition: Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Teletrax
Number of broadcasts per leg
Publicity value per leg
4,111
Television
2011-12
€ 46.0M
3,022
3,178
3,018
€ 42.1M
2,989 2,632
2,505
€ 34.7M € 32.0M
€ 33.7M
€ 32.9M
€ 30.9M
2,144 € 24.5M
994
Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Teletrax
Leg 9
Leg 8
Leg 7
Leg 6
Leg 5
Leg 4
Leg 3
Leg 2
Leg 1
Pre-Race
Leg 9
Leg 8
Leg 7
Leg 6
Leg 5
Leg 4
Leg 3
Leg 2
Leg 1
Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Teletrax
Volvo Ocean Race
€ 9.2M
€ 7.2M 301
Pre-Race
124
"The thing that stood out for us was that the production was incredibly good – quality stuff that people don’t always get from outside production packages. We were impressed with how well-shot it was, the uniqueness, the innovation. Very compelling content all around.” Lou Ferrer, Director of Programming Acquisitions at NBC Sports
News
Number of broadcasts
Weekly show1 Magazine Total News
Broadcasts
Hours of coverage
127
Cumulative audience
1,509.2M
News
7,855
7,855 15,133 1,906 24,894 167 hrs
7,113 hrs
383 hrs
7,663 hrs
121.3M
Weekly show
Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Teletrax
Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Teletrax
1,659.4M
Broadcasts
Publicity value
€ 293.1M
Magazine 8%
Average duration
1 m 16 s
28 m 12 s
12 m 4 s
18 m 28 s
Cumulative audience
1,509.2M 121.3M
28.9M
Publicity Value
€ 71.0M
€ 16.6M
€ 205.5M
Weekly show
News
15,133
€ 71.0M
News 32%
39 half-hour episodes Oct 1 2014 - Jun 30 2015 Source: Repucom, Teletrax
1
Weekly show
€ 205.5M
Oct 1 2014 - Jun 30 2015 Source: Repucom, Teletrax
"The aerial and onboard footage was really strong and visually impressive for our news wraps, in particular. Really good depth and context.” Rory Rigney, Head of Commercial Development at Sky Sports
In order to maximise the Race’s news footprint, the in-house media team created daily high-quality Video News Releases in seven key languages (Arabic, Mandarin, Dutch, Spanish, Swedish, Italian and English) and distributed them to major news broadcasters globally. The Race also worked closely with accredited television media at the stopovers to ensure they had the best possible footage for news and magazine/ feature broadcasts. The majority of the publicity value came from the weekly show, ‘Life at the Extreme’, thanks to the quality and reach of the broadcasters, the longer running time and the number of repeat showings.
Weekly show 61%
Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Teletrax
‘No Ordinary Women’ Team SCA use their own team content combined with Volvo Ocean Race content to produce the four-episode TV documentary ‘No Ordinary Women’. The documentary was broadcasted in 17 countries plus pan Latin America and YouTube (eight episodes on YouTube).
The Race worked closely with Dutch public broadcaster NOS to provide bespoke material to run in a magazine show.
‘Helden Op Zee’ (‘Heroes at Sea’) Brunel, Powerhouse, Robeco and Volvo Ocean Race partnered with Endemol to create a Dutch TV show focusing on Dutch sailors and history in the Race. A total of 12 25-minute episodes were broadcast on RTL 5 and RTL 7 while 20 12-minute episodes focusing more on the business side of the event were broadcast on RTL Z.
Television
This was one of a number of magazine projects that altogether generated over 383 hours of broadcasts globally and a publicity value of more than 16 million euros.
NOS, The Netherlands
TVNZ, New Zealand
TV channels broadcasting ‘No Ordinary Women’
Channel 9, Australia
Australia Australia Austria Belgium Brazil Finland France India Israel Mexico Netherlands Pan Latin America Philippines Russia Spain Sweden UK USA
7Two Nat Geo People ORF Sport Plus VIJF Esporte Interativo YLE 2 RMC Découverte Neo Sports Good Life TVC Deportes Net 5 Direct TV (ARG) ABS-CBN Sports + Action TV Extreme Cosmo TV TV 3 Lifetime Unviversal Sports
Volvo Ocean Race
126
News, Magazine and Weekly Show
were represented among these broadcasters
TV channels broadcasting the weekly show ‘Life At The Extreme’, highlights or special feature programming Africa Nile TV International Sada el Balad Al Aoula Arryadia CNBC Africa CNN International Fox Sports Africa Nautical Channel SuperSport 2, 5, 6, 7 & 8 SuperSport Select SA TV 5 Monde Afrique ETV SABC 1, 2
Egypt Egypt Morocco Morocco Pan-Africa Pan-Africa Pan-Africa Pan-Africa Pan-Africa Pan-Africa Pan-Africa South Africa South Africa
Asia Beijing TV 6 Sports Beijing TV 8 CCTV 5 & 13 China Satellite TV (Macau) Chongqing Satellite TV Fujian Sports Channel Great Sports Guangdong Sports Channel Hainan Sports & Culture Ch. Hangzhou HD Channel Hefei Sports & Culture Ch. Heilongjiang HD Channel Heilongjiang Satellite TV Hubei Sports Channel Hubei TV Satellite LeTV2 Liaoning TV Sports Channel LNTV-Sports Channel Madden Sports Channel Phoenix TV Shaanxi Sports Channel Shangdong Sports Channel Shanghai Power Sports Shanghai TV Great Sports Ch. Shenzhen Sports Shenzhen TV5 Sohu Star Sports 2 China Taiyuan Sports Channel Tencent Doc. Channel Tianjin TV Satellite Tianjin TV5 Sports Channel Xinjiang Sports Channel CNN IBN Neo Sports Ten HD Ten Sports IRINN Al Forat Baghdad TV J Sports 1, 2, 3 & 4 JTV 2 TV3
China China China China China China China China China China China China China China China China China China China China China China China China China China China China China China China China China India India India India Iran Iraq Iraq Japan Jordan Malaysia
Bein Sports 2 Channel News Asia CNBC Asia Eurosport Asia Fox Sports Asia CNN International Abu Dhabi Sports 1, 2, 4 & 61 Dubai Sports 1 Nautical Channel OSN Sports 1HD, 2HD, 3 & 4 Showtime OSN / Gulf DTH Sky News Arabia Solar Sports Starhub Supersports 1, 4 & Arena IB Sports Cable Thai CTH Stadium 2, X True Sport 6 BEIN Sports 1 & 2 City 7 TV Dubai 1 & 2 Dubai Sports 4 Dubai Sports Channel Sama Dubai Yas TV
Pan-Asia Pan-Asia Pan-Asia Pan-Asia Pan-Asia Pan-Asia & ME Pan-Middle East Pan-Middle East Pan-Middle East Pan-Middle East Pan-Middle East Pan-Middle East Philippines Singapore Singapore South Korea Thailand Thailand Thailand UAE UAE UAE UAE UAE UAE UAE
Europe ORF/ORF Sport Plus Austria Sevrus TV Austria BE Sport 1, 2 & 3 Belgium RTL SportKlub Bosnia & Herz. Bosnia & Herz. BNT World Bulgaria Nova TV Croatia RTL SportKlub 1, 2 & 3 Croatia Fanda TV Czech Republic Nova Sports Czech Republic TV2 News & Sport1 Denmark TV3 Sport 1 & 2 Denmark Nautical Channel Europe Channel 4 Finland HD Life Finland MTV Sport 1 & 2 Finland Nelonen Pro 1 & 2 Finland Viasat Sport Finland Canal+ Sport France France 2, 3 & 4 France L’Équipe 21 France Sport+ France Tébéo France TébéSud France TV5 Monde1 France3 Deutsche Welle Germany N-TV1 Germany Qlar TV Germany RTL Germany Sport 1+ Germany ZDF Germany Nova Sports 2 Greece
BT Sport 1 & 2 UK CBBC UK ITV 1 & 2 UK Sky Living UK Sky Sports 2, 3, 41 UK Sky Sports 2, 3, 4 UK
129
Action 24 Greece & Cyprus Duna TV Hungary M2 & M3 Hungary RTL SportKlub Hungary TV3 Hungary RTE 1, 2 & 3 Ireland Setanta Ireland Sky Sports 2, 3, 4 & 5 Ireland TG 4 Ireland Fox Sports 2 Italy La 8 Italy RAI Due, Sport 1, Uno Italy Sky Sports Italia 2, 3 & 241 Italy LTV 8 Latvia Lietuvos Rytas TV Lithuania LNK Lithuania LRT televizija Lithuania TV 3 Lithuania TV 4 Lithuania RTL Sport Klub Macedonia Fox NL, Sports 2, 4 & 6 Netherlands NOS1 Netherlands NPO 1, 2 & 3 Netherlands Netherlands RTL 71 TV2 Sport Norway CNBC1 Pan-Europe CNN International Pan-Europe Euronews Pan-Europe Fox Sports International Pan-Europe Setanta Sports Eurasia+ Pan-Russia FightKlub Poland Orange Sport Poland RTL Sport Klub Poland Poland TVN25 Poland TVP Info Poland RTP 2, 3 & Informacao Portugal Sport TV 2 & 4 Portugal TVI 24 Portugal RTL SportKlub Romania NTV Russia Ocean TV Russia TV Culture Russia RTL SportKlub Serbia & Montenegro Fanda TV Slovakia Nova Sport Slovakia Pop TV Slovenia RTL SportKlub 1, 2 & 3 Slovenia RTV SLO 2 Slovenia Canal 24 Horas Spain Canal Sur Spain Canal+ Deportes HD, 2, 2HD Spain Cuatro Spain Esport 3 Spain ETB 2 Spain Intereconomia Spain La Sexta Spain Localia Vigo2 Spain Prisa TV Spain Sportmania Spain Teledeporte Spain TV3 / TV Catalunya1 Spain TVE 1, 2 & Internacional Spain TVG 2 & 3 Spain Sweden TV121 Sweden TV41 TV4 Play1,2 Sweden TV4 Sport1 Sweden Viasat Sport & 16 HD Sweden RSI La 3 Switzerland RTS 1 & 2 Switzerland SRF Switzerland LigTV 3 Turkey NTV Turkey Sports TV Turkey TRT 2 Turkey
North America Winners TV Bahamas Rogers Sportsnet Canada ESPN Caribbean Caribbean TYC Int. Costa Rica Costa Rica TYC Int. Rep. Dominicana Dominican Republic TYC Int. El Salvador El Salvador TYC Int.l Guatemala Guatemala TYC Int. Honduras Honduras C7 Jalisco Mexico TYC Int. Mexico Mexico CNN International Pan-North America TYC Int. Panama Panama TYC Int. Puerto Rico Puerto Rico WAPA Sport Puerto Rico Nautical Channel USA NBC Sports1 USA Outside TV2 USA TYC International USA USA Universal Sports (WCSN)1 USA Univision Deportes USA WAPA USA WJAR USA Oceania CNBC Australia Fox Sports 1, 2, 3 & 4 (Aus) One Sky Sport 1, 2, 3, 4 & 5 TV One TV4 Nautical Channel CNN International
Australia Australia Australia New Zealand New Zealand New Zealand Oceania Pan-Oceania
South America TYC Sports/Telered Argentina TYC International Bolivia Bolivia Bandsport / Newco Brazil Esporte Interativo Brazil Rede Globo de Televisao1 Brazil CDF Chile TYC International Chile Chile TYC International Colombia Colombia TYC International Ecuador Ecuador Canal 11 Honduras Claro Sports TV Latin America5 ESPN 3 7 HD Latin America Latin America6 CNN International Pan-South America TYC International Paraguay Paraguay TYC International Peru Peru TYC International Uruguay Uruguay Meridiano TV Venezuela
Special feature programming. Digital channel only. France + French speaking territories worldwide. 4 Italy, San Marino, Vatican State, The Italian speaking Switzerland (Canton Ticino), Principado de Monaco and speaking communities outside the territory. 5 Also including the Latin speaking parts of North America. Excluding Brazil. 6 Also including the Latin speaking parts of North America Source: Repucom, Teletrax, Sunset+Vine Distribution 1
2 3
Television
83 Countries
showed either the weekly show, highlights or special feature programming from the Race
Volvo Ocean Race
128
242 Broadcasters
Country
131
130
TV performance by country
Top channels in 10 key markets (ranked by publicity value) Broadcasts
Total coverage duration
Cumulative audience
Publicity value
Country Channel Broadcasts Total coverage duration
Cumulative audience
Publicity value
Brazil
632
234 hrs
14.4M
€ 3.5M
China
1,373
419 hrs
846.0M
€ 73.9M
Brazil
BandSports
384
183 hrs
810.139
€ 2,378,785
France
976
287 hrs
75.3M
€ 7.3M
Esporte Interativo
74
36 hrs
420.970
€ 559,456
Germany
195
7 hrs
68.1M
€ 1.8M
RBS TV Florianopolis
35
3 hrs
4.058.653
€ 182,448
Italy
808
268 hrs
20.7M
€ 11.0M
China
Xinjiang Sports Channel
154
73 hrs
7.302.901
€ 19,025,824
Netherlands
924
285 hrs
62.4M
€ 16.4M
CCTV 5
188
5 hrs
601.033.193
€ 18,313,684
Portugal
733
123 hrs
43.5M
€ 12.5M
CCTV News
64
18 hrs
2.775.000
€ 7,014,726
Russia
674
261 hrs
14.0M
€ 8.2M
France
Tébéo
281
122 hrs
291.500
€ 2,237,327
South Africa
522
178 hrs
39.5M
€ 1.3M
TébéSud
274
119 hrs
342.800
€ 2,183,325
Spain
1,419
450 hrs
105.9M
€ 8.5M
Sport+
69
34 hrs
797.603
€ 911,706
Sweden
567
183 hrs
17.2M
€ 2.1M
Italy
Fox Sports 2
573
248 hrs
1.650.308
€ 6,909,749
Turkey
478
142 hrs
9.2M
€ 1.6M
RAI Sport 1
43
2 hrs
1.364.330
€ 1,552,153
UAE
1,596
532 hrs
24.6M
€ 22.2M
Sky Sport 24
137
9 hrs
4.610.949
€ 935,866
UK
411
89 hrs
14.4M
€ 1.7M
Netherlands
Fox Sports 2
610
251 hrs
1.458.678
€ 7,994,782
USA
1,011
354 hrs
69.7M
€ 12.9M
NPO 1
106
5 hrs
46.303.630
€ 4,258,132
Rest of the world
12,575
3,852 hrs
234.6M
€ 108.2M
Oct 1 2014 - Jun 30 2015 Source: Repucom, Teletrax
Publicity value per region
Asia Pacific
€ 106.19M
Europe
€106.17M
Africa & Middle East Central & South America
€ 31.92M
RTL 7
105
19 hrs
3.950.200
€ 3,377,675
Spain
Teledeporte
166
41 hrs
9.648.900
€ 4,072,495
TVE 1
48
1 hrs
59.743.900
€ 1,845,042
TVG
118
2 hrs
9.663.100
€ 318,730
Sweden
TV 12
108
42 hrs
1.301.600
€ 929,871
TV 4
54
20 hrs
6.276.250
€ 434,591
TV 3
16
13 hrs
435.200
€ 426,340
UAE
Abu Dhabi Sports 6
312
148 hrs
406.085
€ 7,722,977
Dubai Sports Channel
239
18 hrs
2.805.906
€ 5,713,732
Abu Dhabi Sports 1
126
53 hrs
12.983.739
€ 5,659,412
UK
BBC 1
4
13 min
2.900.800
€ 655,485
Sky Sports 4
62
30 hrs
80.500
€ 173,006
ITV1 Meridian
35
3 hrs
4.058.653
€ 182,448
USA
Outside TV
370
184 hrs
16.911.703
€ 5,709,382
NBC Sports
41
20 hrs
2.045.700
€ 3,290,753
CBS
2
4 min
8.967.320
€ 1,159,203
€ 22.67M Oct 1 2014 - Jun 30 2015 Source: Repucom, Teletrax
North America
€ 13.29M
Oct 1 2014 - Jun 30 2015 Source: Repucom, Teletrax
Italy 3.7% USA 4.4%
Spain 2.9% France 2.5% Brazil 1.2% Sweden 0.7%
Netherlands 5.6%
Television
Publicity value
UK 0.6%
UAE 7.6%
Photo: Ainhoa Sanchez
Rest of the world 45.6%
TVNZ's Breakfast show broadcasts live from Auckland Race Village.
Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Teletrax
Volvo Ocean Race
China 25.2%
133
132
Higher quality online sources covering the Volvo Ocean Race in 2014-15 resulted in 141% growth in potential audience reach1.
Online articles per day Team Vestas Wind grounding incident
1,400
Rounding Cape Horn Dongfeng Race Team mast incident Leg 9 Arrivals
1,200 Leg 6 Arrivals
1,000
Alicante In-Port Race
Leg 8 Arrivals
Leg 3 Arrivals Leg 7 Start
800
Leg 2 Arrivals
Leg 1 Arrivals
Leg 1 Start
600
Leg 4 Start
Leg 4 Arrivals Leg 5 Arrivals
Abu Dhabi In-Port Race
Leg 6 Start
400
200
Oct 2014
Nov 2014
Dec 2014
Jan 2015
Feb 2015
Mar 2015
Apr 2015
Number of articles per day Average articles per day
Jun 2015
July 2015
Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Meltwater
The average potential daily audience reach from online sources was higher than the peak level in the previous edition.
The 2014-15 edition saw interest climb throughout the event with significantly higher numbers in the mid-Race period than in previous editions.
This growth was driven largely by improved content from the Onboard Reporters and closer racing in the one-design format.
Potential cumulative audience reach1 per Leg 2011-12 vs. 2014-15
Online News 2011-12 vs. 2014-15
2011-12 2014-15 Difference
242.7 252.9
4.2%
Average number of articles per day
Total articles
69,168 69,032 Âą0%
Number of sources
5,654 5,336
Potential cumulative audience reach1
75.2B 181.6B 141%
Online News
30B
22.5B
5.6%
15B Potential Audience 2014-15 Potential Audience 2011-12 Average Potential Audience 2011-14 Average Potential Audience 2014-15
7.5B
Dates Monitored: 2011-12 Edition: Oct 10, 2011 - Jul 20, 2012 2014-15 Edition: Oct 1, 2014 - Jun 30, 2015 Source: Meltwater
Potential cumulative audience reach is calculated by multiplying the number of articles with the number of people who visit the website at least once a month.
1
Dates Monitored: 2011-12 Edition: Oct 10 2011 - Jul 20 2012 2014-15 Edition: Oct 1 2014 - Jun 30 2015 Source: Meltwater
0 Pre-race
Leg 1
Leg 2
Leg 3
Leg 4
Leg 5
Leg 6
Leg 7
Leg 8
Leg 9
Volvo Ocean Race
Online News
May 2015
135
134
Number of articles: 142 Unique visitors1: 6.3M Potential cumulative audience reach: 895.9M
Number of articles : 15 Unique visitors1: 43.5M Potential cumulative audience reach: 622.4M
Number of articles: 33 Unique visitors1: 91.4M Potential cumulative audience reach: 3,283.4M
Number of articles: 5 Unique visitors1: 2.4M Potential cumulative audience reach: 12.0M
Number of articles: 72 Unique visitors1: 59.5M Potential cumulative audience reach: 4,069.3M
Number of articles: 27 Unique visitors1: 8.7M Potential cumulative audience reach: 238.4M
Number of articles: 132 Unique visitors1: 2.9M Potential cumulative audience reach: 365.2M
Number of articles: 8 Unique visitors1: 4.3M Potential cumulative audience reach: 34.7M
Number of articles: 5 Unique visitors1: 31.0M Potential cumulative audience reach: 150.6M
Number of articles: 66 Unique visitors1: 89.3M Potential cumulative audience reach: 5,812.8M
Number of articles: 25 Unique visitors1: 10.6M Potential cumulative audience reach: 250.2M
Number of people who visit the website at least once a month. The number of unique visitors varies over time, therefore the potential audience reach also varies over time for the same source. Source: Meltwater, Forbes
1
Volvo Ocean Race
Online News
Number of articles: 49 Unique visitors1: 26.2M Potential cumulative audience reach: 1,305.1M
137
The global nature of the Volvo Ocean Race gives it a natural worldwide audience. Reach is extended even further by using a network of international media managers and working closely with major news agencies.
Online coverage per country USA
8,826
Spain
8,528 Ireland 167 Korea
Hong Kong
20 Fiji
2
China
7,086
Venezuela 167 Slovenia
15 Guatemala
2
France
7,038
Poland
13
2
Italy
6,166 Austria 143 Estonia
11 Latvia
2
Sweden
4,627
11
2
Finland
172
155 135
Indonesia
Cape Verde Iraq
21
Curaçao
Kazakhstan Netherlands Antilles
2
Netherlands 4,198
Malaysia 125 Panama
11 Nigeria
2
Brazil
3,604
Canada
110
10
Papua New Guinea
2
3,141
Kuwait
86
Saint Kitts And Nevis
2
UK
Ukraine Czech Republic
9
Australia
2,900 Thailand 85 Moldova
8 Azerbaijan
UAE
1,985 Hungary 82 Bermuda
7 Bangladesh 1
Germany
1,473
Taiwan
81
Cyprus
7
Bosnia and Herzegovina 1
Portugal
931
Philippines
77
Dominican Republic
7
Central America
1
New Zealand
691
Saudi Arabia
75
Mozambique
7
Costa Rica
1
Denmark
616 Jordan
71 Chile
6 Ecuador
1
Russia
568 Oman
68 Nicaragua
6 Guam
1
Lithuania
498 Peru
63 Bahamas
5 Guyana
1
Croatia
439 Bahrain 59 Ghana
5 Honduras
1
Switzerland
414
5
1
Argentina
400 Greece
50 Romania
5 Kenya
1
South Africa
338
Japan
49
Vietnam
5
Macau
1
Belgium
329
Malta
46
Belarus
3
New Caledonia
1
Colombia
324
Madagascar
40
Cayman Islands
3
Serbia
1
India
273 Qatar
3 Somalia
1
Singapore
262 Lebanon 35 Paraguay
3 Tunisia
1
Norway
215
3
1
Mexico
201 Yemen
31 Slovakia
Turkey
183
24
Egypt
178 Pakistan 23 Bolivia
Luxembourg 58
Bulgaria Mauritius
Palestine
39 Iceland 33
Puerto Rico Antigua and Barbuda
Israel
Uruguay
1
3 2 2 Total 69,032
Oct 1, 2014 - Jun 30, 2015, Source: Meltwater
Number of articles: 120 Unique visitors: 3.3M Potential cumulative audience reach: 363.2M
Number of articles: 144 Unique visitors: 54.2M Potential cumulative audience reach: 8,202.0M
Top 10 languages by number of online articles
Number of articles: 92 Unique visitors: 3.3M Potential cumulative audience reach: 287.4M
8,826 articles
Top 15 countries by number of online articles
published in the United States
New Zealand 1% French 9%
Portugal 1% Portuguese 7%
Chinese 10%
Other countries 10%
Denmark 1%
Italian 9%
USA 13%
Germany 2% UAE 3%
Swedish 7% Spanish 14%
Spain 12%
Australia 5%
Dutch 6%
UK 5%
German 2%
Brazil 5%
China 10%
Arabic 1% English 29%
Other languages 5%
113 countries
Netherlands 6% Sweden 7%
Italy 9%
France 10%
Percentage of online articles published from a total 69,032
Percentage of online articles published from a total 69,032
Source: Meltwater, Oct 1, 2014 - Jun 30, 2015
Source: Meltwater, Oct 1, 2014 - Jun 30, 2015
Oct 1, 2014 - Jun 30, 2015, Source: Meltwater
published articles about the Volvo Ocean Race
China
€ 37,231,864
USA
€ 13,122,311
UAE
€ 10,712,593
Sweden
€ 8,570,618
UK
€ 8,102,727
Spain
€ 7,455,042
France
€ 4,755,180
Brazil
€ 3,686,444
Italy
€ 3,106,472
Netherlands
€ 2,139,621
Rest of the world
€ 11,221,382
Total
€ 110,104,254
Oct 1, 2014 - Jun 30, 2015, Source: Repucom
Online News Online Global
Publicity value for top 10 countries
Volvo Ocean Race
136
Online Global
139
Brazil
Spain
Website
Articles
Unique visitors1
Pot. cumulative audience2
Website
Articles
Unique visitors1
Pot. cumulative audience2
G1. Globo.com
14
6,063,200
85,314,340
El País
43
12,020,484
516,880,825
R7.com
19
2,778,034 60,851,461
As
73
6,143,990 430,764,299
Lancenet.com.br 132
2,911,953
365,226,444
ABC
115
8,471,568 974,230,292
O Povo Online
1,347,289
144,563,937
Marca
12
8,845,928 114,365,045
La Informacion
282
2,845,116
910,546,826
Unique visitors1
Pot. cumulative audience2
113
ClicRBS 93
1,069,662 136,213,113
China
Sweden
Website
Articles
Unique visitors1
Pot. cumulative audience2
Website
中国日报网 (chinadaily.com.cn)
144
54,210,376
8,201,986,803
Aftonbladet 91
2,324,129 229,483,667
中国网 (china.com.cn)
86
83,999,780
7,223,981,062
Göteborgs-Posten 253
783,056
新华网 (news.xinhuanet.com)
66
89,320,856
5,812,755,053
Expressen 67
1,965,881 113,319,594
23,156,024
4,146,931,101
DN.se
58
1,213,277 82,689,767
2,778,953,405
SvD
57
785,843 45,780,376
凤凰网 (ifeng.com)
28 99,248,336
UAE
France Website
Articles
168,056,122
Unique visitors1
Pot. cumulative audience2
Website
Articles
Unique visitors1
Pot. cumulative audience2
131
115,787,456
16,681,409,149
492,281
143,595,371
L’Équipe
133
5,847,299 742,564,958
Yahoo! Maktoob News
Yahoo
143
4,329,704 619,147,623
The National
288
Euronews 132
2,710,969 334,045,716
Sport360
238 228,017
93,535,977
Le Monde
27
8,701,846
238,419,245
Gulf News
88
836,713
72,335,197
Nouvel Obs.com - Sport
73
8,097,829
619,721,803
Al Ittihad Newspaper – داحتالا ةديرج156
296,213
35,685,475
Italy
UK
Website
Articles
Unique visitors1
Pot. cumulative audience2
Website
Articles
Unique visitors1
Pot. cumulative audience2
Primo Magazine
105
10,670,711
1,097,692,289
Daily Mail
72
59,524,464
4,069,299,167
La Gazzetta Dello Sport
89
2,249,387
191,670,740
BBC Online
42
20,023,382
812,733,679
La Repubblica
142
6,309,146
895,898,706
Telegraph
26
27,846,338 708,986,944
La Stampa
120
3,316,912
363,209,519
The Guardian
15
43,518,352
622,435,347
ANSA.it
92
3,268,942 287,437,724
The Independent
26
14,539,736
415,787,256
Pot. cumulative audience2
Netherlands
Online News
搜狐体育 (sports.sohu.com) 182
Articles
USA
Website
Articles
Unique visitors1
Pot. cumulative audience2
Website
Articles
Unique visitors1
De Telegraaf
317
2,590,226
838,426,870
Yahoo!
147
35,665,200 5,161,216,800
NOS.nl
176
1,950,507 361,506,382
The Huffington Post
44
96,920,144
4,417,061,545
NU.nl
56
4,576,439 257,402,900
Reuters US News
25
10,599,170
250,207,754
AD.nl
60
2,520,147 148,478,924
The Washington Post
49
26,244,212
1,305,058,078
RTL Nieuws
65
1,846,176
FOX Sports
38
5,756,530
241,440,586
1 Number of people who visit the website at least once a month. The number of unique visitors varies over time, therefore the potential audience reach also varies over time. 2 Potential audience reach is accumulated.
125,710,141
Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater
Volvo Ocean Race
138
Online news in 10 key markets
Volvo Ocean Race images had a higher engagement rate than the top 25 most followed brands on Instagram.
141
140
www.instagram.com/volvooceanrace
The Volvo Ocean Race Instagram account received 1.66 million likes during the 2014-15 edition.
1.66 M
Instagram engagement rate benchmark 5,115
5,028
4,927
Volvo Ocean Race
Engagement rate
6%
Dakar Rally
4,5%
Le Tour de France
Top 25 brands America’s Cup
Wimbledon
3% 4,923
4,798
F1
50.000
Followers
4,342
200.000
350.000
500.000
Source: Iconosquare, Oct 1, 2014 - Jun 30, 2015.
238,727 195,240
191,595
4,166
4,152
4,292
171,222
Jan
Feb
Mar
Apr
Feb
Mar
Apr
157,402
144,395
85,473
Oct
Nov
Dec
May
Jun
Social Media Instagram
131,109
166,362
Source: Iconosquare, Oct 1, 2014 - Jun 30, 2015.
Average Like per post 3,792
3,643
3,953
3,400
1,700
3,606
3,744
3,534
Oct
Nov
Dec
Source: Iconosquare, Oct 1, 2014 - Jun 30, 2015.
Jan
May
Jun
Volvo Ocean Race
Social Media
Number of Likes on Instagram
143
Volvo Ocean Race has significantly more followers in the 25-54 age group than the Facebook average. The number of Facebook fans grew by 487% from the previous race. Photos were the most engaging content type.
Facebook engagement rate1 and total page likes Engagement rate Total page likes
On average, 14,603 people were talking about the Volvo Ocean Race daily – with the peak figure coming on March 31, when the fleet rounded Cape Horn and Dongfeng Race Team broke their mast on the same day.
8%
1,250k
6%
1,175k
4%
1,100k
2%
1,025k
950k
0 Oct 1 2014
Facebook posts with the highest reach
Nov 1 2014
Dec 1 2014
Jan 1 2015
Feb 1 2015
Mar 1 2015
Apr 1 2015
May 1 2015
Jun 1 2015
Jun 30 2015
Engagement rate based on Facebook page fans (likes, comments and shares by number of Facebook page fans) Source: Facebook analytics, Oct 1, 2014 - Jun 30, 2015
1
Daily people talking about Volvo Ocean Race on Facebook
Daily People Talking About Volvo Ocean Race Daily Average People Talking About Volvo Ocean Race = 14,603
Rounding Cape Horn
Shares: 14,573 Likes: 55,929 Views: 754,021 Reach: 2,195,456
Shares: 7,497 Likes: 25,725 Views: 635,165 Reach: 1,848,320
60,000
45,000
Dongfeng Race Team broke their mast
Team Vestas Wind grounding incident Cyclone Pam
Arrivals Leg 1
Start Leg 1
Arrivals Leg 9
Start Leg 3 30,000
15,000
Oct 1 2014
Nov 1 2014
Dec 1 2014
Jan 1 2015
Feb 1 2015
Mar 1 2015
Apr 1 2015
May 1 2015
Jun 1 2015
Jun 30 2015
Source: Facebook Insights, Oct 1, 2014 - Jun 30, 2015
Volvo Ocean Race Facebook page fans demographics
Shares: 7,407 Likes: 27,140 Reach: 1,879,552 Facebook page fan growth
Shares: 6,411 Likes: 23,158 Reach: 1,789,952 1,494
1,220,541
13-17 yrs
Number of posts2
5,917,526
Female 30%
65+ yrs
18-24 yrs
1,012,362
New fans since last race2
55-64 yrs
25-34 yrs
Spain 4%
Ireland 2% Germany 2% Portugal 4%
Australia 1%
30% Total page fans2
UAE 4%
India 2%
40%
Total engagements2
1,220,541
UK 3%
France 3% Sweden 2%
Male 70%
Social Media Facebook
0
Turkey 6%
Netherlands 6%
20%
Italy 6%
713,043
+487%
8.8%
Daily average reach2 Average engagement rate based on reach2
1.98% 207,994
2011–12 Source: Facebook Insights
216,500 2014–15
45-54 yrs
Total comments – an average of 793 per day
Source: 1 Supermetrics, Oct 1, 2014 - Jun 30, 2015 2 Facebook Insights, Oct 1, 2014 - Jun 30, 2015
USA 16%
35-44 yrs
Average engagement rate based on fans1 2
Brazil 40%
10%
Age Female – Volvo Ocean Race Female –Facebook Average Male – Volvo Ocean Race Male –Facebook Average Source: Facebook Insights, Oct 1, 2014 - Jun 30, 2015
13-17
18-24
25-34
35-44
45-54
55-64
65+
Volvo Ocean Race Facebook average Source: Facebook Insights, Oct 1, 2014 - Jun 30, 2015
Source: Facebook Insights, Oct 1, 2014 - Jun 30, 2015
Volvo Ocean Race
142
The Volvo Ocean Race’s official YouTube channel had more than 12.8 million views from over 180 countries during the Race – 4.8 million more views than in 2011-12. Most video views came from the United States. Over 40% of the audience is between 18 and 34 years old.
Video views grew by 524% compared with the 2011-12 edition, while 29% of Facebook videos were watched for at least 30 seconds, representing extremely high levels of engagement. YouTube views per day
Source: YouTube Analytics Oct 1, 2014 - Jun 30, 2015
Team Vestas Wind grounding incident
300,000 Arrivals Leg 1 225,000
145
YouTube
Arrivals Leg 9
Rounding Cape Horn Dongfeng Race Team broke their mast
Start Leg 1
150,000
Cyclone Pam
Start Leg 3
75,000
0 Oct 1 2014
Dec 1 2014
Jan 1 2015
Feb 1 2015
Mar 1 2015
Apr 1 2015
May 1 2015
Jun 1 2015
Jun 30 2015
‘Just another day in the office’ – 808,792 views. Volvo Ocean Race YouTube demographics
12.8M
Australia 4%
87M
YouTube views: 188,124
1-4 h
•
•
Daily boat stories
2 min
•
•
Stopover features
3 min
•
•
Promos
1 min
•
• •
•
37,167,731 Facebook views
Behind the scenes
5 min
•
Weekly show
30 min
•
Inside Track
10 min
•
Branded content for sponsors and partners
5 min
•
Press conference highlights
2 min
•
986,545 Total views
Interviews
2 min
•
2008-09
USA 29%
Sweden 7%
2014-15
Views during the 2014-15 Race Estimated minutes watched Average percentage of each video viewed Views of Volvo Ocean Race YouTube videos embedded on external sites (19.1%)
Based on YouTube Analytics data of 200 top viewed videos. Source: YouTube Analytics: Oct 1, 2104 - June 30, 2015
8% Spain 15%
3%
Age Source: YouTube Analytics Oct 1, 2014 - Jun 30, 2015
2.4M
16%
11%
Netherlands 14%
Source: Facebook Insights, YouTube Analytics | 2008-09: Jul 11, 2008 - Jul 19, 2009 2011-12: Oct 10, 2011 - Jul 20, 2012 | 2014-15: Oct 1, 2014 - Jun 30, 2015
17%
UK 7% Germany 8%
8,011,143 Total views
2011-12
20%
65+
Live Leg Starts, Arrivals and In-Port Races
50.45%
55-64
Average Length
25%
France 6% Canada 6%
45-54
Video Types
12,815,878 YouTube views
Italy 4%
35-44
524%
49,983,609 Total views
25-34
Total Video views per edition
18-24
Facebook views: 458,902 YouTube views: 7,813
‘Join the adventure of a lifetime’ – 1,199,979 views.
Social Media Multi-Platform Video/YouTube
YouTube views: 106,813
Volvo Ocean Race
Facebook views: 482,919 YouTube views: 69,809
Nov 1 2014
13-17
144
Multi-Platform Video In order to optimise output and reach a larger number of viewers, the Race’s inhouse media team created custom content for both YouTube and Facebook.
15%
USA UK
14%
Netherlands
12%
Spain
10%
France
5%
Italy
5%
Canada
3%
Ireland
3%
Turkey
3%
Australia
3%
3,942 192,490
Followers
Tweets sent during 2014-15 Race
Interactions
Periscope data for May and June 2015
153,285 3,437 19,693 32
Total likes
Live viewers of launch event
Putting fans right at the heart of the action, the all access stream added an extra dimension to the racing – and the Volvo Ocean Race account went on to stream live Q&As from team bases, the Sailors’ Parade, and even from 100 ft up the mast.
Likes during launch event
Broadcasts
The event, launched in partnership with Twitter on May 17, 2015, took viewers on board hometown boat Alvimedica in the Newport In-Port Race.
“Live streaming a highprofile race from one of the competing boats brings fans closer to the action than ever before. It’s a unique perspective that only the Volvo Ocean Race can offer.” Alex Trickett Head of Sport, Twitter UK
Source: Twitter Analytics
For more detailed data on Social Media see the Data section on page 220 to 227 SportTechie
147
The Volvo Ocean Race became the first major sporting event to broadcast live from the field of play using Periscope, a new streaming app launched by Twitter in March 2015.
The New York Times
Social Media Twitter/Periscope
69,216
Twitter followers location by percentage
Periscope
Volvo Ocean Race
146
Twitter is now the fastest way to get news from the fleet. Race Control supplies automatic position reports and the Race’s in-house media team broadcast live video via Periscope.
The biggest publishing names in lifestyle, sports and news have featured the Volvo Ocean Race in galleries. The Guardian published galleries with photo highlights of every leg. The Daily Telegraph regularly featured the Race in their photos of the week. The New York Times published galleries tracking the journey of Team Vestas Wind back to the water.
Getty Images and the Volvo Ocean Race
29,381 9,246
Photo: Amory Ross
Photo: Brian Carlin
Image Library All images taken by the Onboard Reporters and official Race photographers are available royalty-free for use by stakeholders in their communication and campaigns, and to the media for editorial use.
1,043 downloads.
Getty Images downloads by country USA
Total downloads
18,004
China
5,168 2,280
Germany Total images
979
UK Italy
703
UAE
452
Bulgaria
231
Hungary
199
Russia
187
India
148
France
112
Austria
106
Netherlands
92
Australia
84
Ireland
83
Source: Getty Images Dates: Oct 1, 2014 - Jun 30, 2015
Photos
Photo: Rick Tomlinson
684 downloads.
1,077 downloads.
Photos
149
The Volvo Ocean Race worked closely with Getty Images, the largest photo agency in the world, to distribute content.
2.62M
Downloads from the Volvo Ocean Race image library during the 2014-15 edition
38,975
Number of different images downloaded from our library in 2014-15
Source: Volvo Ocean Race Image Library Dates: Oct 1, 2014 - Jun 30, 2015
The Guardian
The New York Times
Forbes
Volvo Ocean Race
148
The Volvo Ocean Race takes the fleet through some of the most remote and picturesque areas of the planet, while the sailors face a human adventure like no other. It’s no surprise, therefore, that the stunning visual content produced by the Onboard Reporters and official Race photographers is in such demand.
Publicity value from print articles in 10 key markets
2011-12 2014-15
Number of print articles for 10 key markets
1,912
Netherlands
€ 9.6M € 8.4M
151
150
The Volvo Ocean Race story was a bigger draw than ever for major print media in 2014-15. Coverage was concentrated in much higher quality publications than in previous editions, meaning that event media value increased overall and was markedly higher in key markets.
1,690
Spain € 7,5M € 6,4M € 5.1M
€ 5.1M € 4.6M
China
€ 4.8M
€ 3.6M
€ 4.0M
Sweden
€ 3.8M
€ 2.4M
€ 2.2M
€ 1.9M
€ 1.6M
€ 1.8M
€ 1.5M € 0.7M
€ 0.5M
€ 0.4M
UAE
Spain
408
€ 4.6M € 3.4M
Netherlands
1,129
UAE
France
Brazil
China
Italy
USA
Sweden
UK
Oct 1, 2014 - Jun 30, 2015 Source: Repucom
Rest of the world
302
UK
209
Brazil
205
USA
190
Italy
148
France
122
Rest of the world
937
Oct 1, 2014 - Jun 30, 2015 Source: Repucom
Print articles per leg
Race partners1 print brand value in 10 key markets2
Race partners1 print brand mentions in 10 key markets2
1,425
€ 973,102 +169%
2,067 +159%
1,021
810
755
623
566
659 568 478
2011–12
2014–15
Oct 1, 2014 - Jun 30, 2015 Source: Repucom 1 Race Partners for 2014-15: Abu Dhabi, Cobham, Inmarsat, IWC Schaffhausen and Maersk Liine. 2 Netherlands, Spain, UAE, China, Sweden, UK, Brazil, USA, Italy, France
2011–12
2014–15
Oct 1, 2014 - Jun 30, 2015 Source: Repucom 1 Race Partners for 2014-15: Abu Dhabi, Cobham, Inmarsat, IWC Schaffhausen and Maersk Liine. 2 Netherlands, Spain, UAE, China, Sweden, UK, Brazil, USA, Italy, France
Leg 9
Leg 8
Leg 7
Leg 6
Leg 5
Leg 4
Leg 3
Leg 2
Leg 1
Pre-race
Oct 1, 2014 - Jun 30, 2015 Source: Repucom
797
€ 361,138
347
447,823 Average readership per print article in 2014-15
2011-12 2014-15 Difference
Event publicity value
€ 35.6M € 48.4M
36.0%
Total articles
13,266 7,2521
45.3%1
Print articles for 2014-15 were collected manually by the Volvo Ocean Race monitoring team and provided to Repucom for analysis. Smaller articles that mentioned the Volvo Ocean Race among other events were not counted. In 2011-12, a third party agency were engaged to collect clippings which resulted in a much higher number of articles. However, even with a 45.3% reduction in articles collected, the readership and publicity value increased due to a significant increase in quality of the publications covering the Race.
1
Dates monitored: 2011-12 edition: Oct 10, 2011 - Jul 20, 2012 | 2014-15 edition: Oct 1, 2014 - Jun 30, 2015 Source: Repucom
Volvo Ocean Race
Print 2011-12 vs. 2014-15
153
152
Top three print publications in 10 key markets
Share of publicity value from print articles in 10 key markets
Italy 8%
China 5%
USA 8%
Country
Total publicity value Publication Articles per country
Total readership
Average readership
Publicity value per publication
Brazil
€ 4.6M
Diarinho
119
42.8M
360,000
€ 3,241,341
Jornal de Santa Catarina
25
1.2M
48,833
€ 174,613
Lance!
16
9.7M
608,372
€ 38,269
China
Xinmin Evening News
7
23.0M
3,292,000
€ 215,784
Global Times
9
71.3M
7,920,000
€ 204,944
Beijing Times
7
13.9M
1,992,000
€ 148,257
France
L’Équipe
15
22.2M
1,478,000
€ 870,015
Le Telegramme
29
16.9M
584,000
€ 753,225
Femme actuelle
3
17.1M
5,689,000
€ 692,922
Italy
€ 4.0M
La Gazzetta dello Sport
46
183.8M
3,995,000
€ 979,133
OGGI
1
2.6M
2,643,000
€ 670,794
Corriere della Sera
7
20.1M
2,870,000
€ 528,773
Netherlands
€ 8.4M
NRC Handelsblad
69
39.3M
570,000
€ 1,005,386
Algemeen Dagblad
48
9.2M
190,694
€ 589,671
De Telegraaf
25
52.8M
2,110,000
€ 309,418
Spain
Marca
179
322.3M
1,800,378
€ 2,120,570
ABC
33
24.6M
744,000
€ 393,219
€ 2.4M
€ 4.8M
Sweden 4%
Brazil 10%
UK 1%
€ 5.1M
France 10%
Rest of the world 17%
UAE 11% Spain 11%
Netherlands 17%
Oct 1, 2014 - Jun 30, 2015 Source: Repucom
El País
14
27.9M
1,991,000
€ 274,538
Sweden
€ 1.8M
Dagens Nyheter
28
27.7M
990,000
€ 597,885
Göteborgs-Posten
30
12.7M
424,800
€ 252,958
Expressen
14
16.6M
1,183,000
€ 183,357
UAE
The National
215
63.9M
297,000
€ 2,177,466
Al Ittihad
125
38.9M
311,108
€ 681,171
Abu Dhabi Week
25
5.5M
220,846
€ 331,213
UK
Daily Telegraph
8
14.5M
1,818,125
€ 281,996
The Times
11
19.5M
1,773,000
€ 36,851
Metro.co.uk
2
7.2M
3,597,000
€ 16,115
USA
The New York Times
10
24.3M
2,432,000
€ 700,077
Providence Journal
12
3.8M
315,389
€ 451,363
The Wall Street Journal
4
14.2M
3,542,000
€ 330,536
€ 5.1M
€ 0.7M
Sweden 4% Italy 9%
UAE 8%
France 4%
€ 3.8M
Share of total readership in 10 key markets
USA 3% China 14%
UK 2% Brazil 2%
Spain 21% Netherlands 22% Oct 1, 2014 - Jun 30, 2015 Source: Repucom
Volvo Ocean Race
Rest of the world 12%
42.1%
155
Growth in media accreditation from the 2011-12 Race
4,197
Accredited media representatives
51
Countries represented
27
Countries with more than 10 media
Skippers press conference at Alicante Start Race Village.
Total number of accredited media representatives
National and foreign accredited media 2014-15
4,197 Foreign media 40.2 % 2,954
2008–09 2011–12
National media 59.8 %
2014–15
Source: Volvo Ocean Race Media Centre/Accreditations system
Source: Volvo Ocean Race Media Centre/Accreditations system
Accredited media per stopover, 2011-12 vs. 2014-5
1 2 3
Miami was the USA stopover in 2011-12 There was no pit-stop in 2011-12 Galway was the final stopover in 2011-12
Source: Volvo Ocean Race Media Center/ Accreditations system
811
2011–12
Accredited Media
2,631
2014–15
711
495 417
407 362
386
351
384 301
262
247 173
200
246 187
327
288
288
212
96 0 Alicante Photo: Buda Mendes
Cape Town
Abu Dhabi
Sanya
Auckland
Itajaí
Miami1 & Newport
Lisbon
Lorient
The Hague2
Galway3 & Gothenburg
Volvo Ocean Race
Accredited Media
Photo: Ainhoa Sanchez
154
The Volvo Ocean Race offers all visiting media royalty-free multimedia content, access to media centres and free high speed internet connections in every stopover.
Europe Aftonbladet (Sweden) BBC (UK) Conde Nast Traveller (Russia) Cosmopolitan (UK) Daily Telegraph (UK) De Telegraaf (Netherlands) El Mundo (Spain) El País (Spain) Elle (Italy) Financial Times (UK) France Television TF1 (France) Frankfurter Allgemeine Zeitung (Germany) Health and Fitness (UK) ITV News (UK) L’Équipe (France) La Gazzetta dello Sport (Italy) La Stampa (Italy) Le Monde (France) Le Parisien (France) Marca (Spain) Men’s Health (Poland) NOS (Netherlands) Paris Match (France) Rai TV (Italy) RTL (Netherlands) Sky TV (pan-European) Stern (Germany) Sunday Times/The Times (Ireland) The Guardian (UK) TVE (Spain) Vanity Fair (Italy) Vogue (Italy) North America ABC TV Boston Globe Businessweek
Top accredited media, all stopovers 2014–15 Capitol TV CBS News CNBC CNN ESPN Esquire Gear Patrol Huffington Post Marie Claire National Geographic NBC Sports New York Post New York Times Popular Science Sports Illustrated Wall Street Journal Washington Post
157
156
Top accredited media 2014-15 Yahoo Asia (pan-Asia) Yangtse Evening Post (China) South America BandSports TV (Brazil) Condé Nast Traveller (Chile) Diarinho (Brazil) Globo TV (Brazil) GQ (Brazil) Jornal de Negócios (Brazil) Lance! (Brazil) Marie Claire (Brazil) RBS TV (Brazil) The Independent (Brazil)
Asia/Oceania 21st Century Business Herald (China) Al Jazeera (UAE) Beijing Times (China) Business Daily (China) Businessweek (China) CCTV (China) Channel 9 (Australia) Gulf News (UAE) Hello! (Turkey) Khaleej Times (UAE) National Business Review (New Zealand) NZ Herald (New Zealand) NZTV (New Zealand) Outside Television/Magazine (Australia) People’s Daily (China) Sina.com (China) Sky News Arabia (pan-Gulf) Sohu.com (China) The National (UAE)
Africa Cape Argus (South Africa) Cape Times (South Africa) CNBC Africa (pan-Africa) Die Burger (South Africa) ESPN (pan-Africa) Eye Witness News (South Africa) Playboy (South Africa) South African Broadcasting Corporation (SABC) The Sunday Times (South Africa) Top Gear (South Africa) News Agencies AFP (France) ANSA (Italy) Associated Press (United States) Bloomberg (United States) EFE (Spain) Europa Press (Spain) Fairfax (Australasia) Reuters (UK) TT (Sweden) Xinhua (China) Source: Volvo Ocean Race Media Centre/Accreditations system
Netherlands 538 Brazil 412 Spain 384 China 364 Portugal 339 France 329 USA 283 South Africa 190 Sweden 176 UAE 172 UK 152 Germany 150 Italy 127 New Zealand 75 Russia 72 Turkey 67 Belgium 52
Switzerland 48 Australia 32 Poland 30 Denmark 29 Lithuania 21 Canada 18 Argentina 17 Ireland 15 Norway 14 Finland 11 Austria 9 Chile 9 Czech Republic 8 Hungary 8 Sri Lanka 7 Slovenia 6 Ukraine 5
Estonia 3 Andorra 2 Colombia 2 Egypt 2 Greece 2 Japan 2 Latvia 2 Mexico 2 Peru 2 Saudi Arabia 2 Bolivia 1 Croatia 1 India 1 Qatar 1 Singapore 1 Uruguay 1 Venezuela 1
Accredited Media
Photo: Carmen Hidalgo
Number of accredited media personnel per country 2014-15
TVNZ producing their breakfast show in the Auckland Race Village.
International media covering the start of the Volvo Ocean Race in Alicante.
Volvo Ocean Race
Photo: Ian Roman
Photo: Ainhoa Sanchez
Volvo Ocean Race media centre, Alicante stopover.
“Thanks for these nine months. I followed the race with big interest. The app was great!” Joop Brune from Holland
390,697
Downloads
1 min 22 sec
159
In 2014-15, the Volvo Ocean Race App became the first to offer subscription-free in-app live streaming video on a 24/7 basis, whenever content was pushed from Race HQ. The App was downloaded over 390,000 times over the course of the Race – more than double the number of downloads in the previous edition.
Average time spent on tracker screen
1.5M
Live video views from the App
99.5M
Total screen views
“My pupils and I have been following the Race via the App since the start in Alicante. We have learned so much about sailing, geography, oceans, cultures and the environment. This has been the highlight of every day for me and my pupils.” Maria Eriksson, teacher
App user age groups
App downloads iOS
Android
Total 390,697
27%
400,000
22%
+111%
282,489
20%
Race Platforms The App
Live free-to-air video All Leg Starts, In-Port Races and Arrivals shown live on the App completely free of charge.
300,000
16% 185,300 200,000
150,638
10%
108,208 100,000 34,662
Source: Google Analytics, Oct 1, 2014 - Jun 30, 2015
65+
There were more than three times as many iOS users as Android. iOS users spent 5 times longer on the tracker than Android users.
Source: Parse 2008-09 Edition: Sep 20, 2008 - Jul 12, 2009 2011-12 Edition: Oct 10, 2011 - Jul 20, 2012 2014-15 Edition: Oct 1, 2014 - Jun 30, 2015
Volvo Ocean Race
55-64
2014-15
45-54
2011-12
35-44
2014-15
25-34
2011-12
0 18-24
2014-15
Track the boats, explore the route. The Tracker with updates on boat positions given every three hours along with more in-depth telemetry data.
16,000
0
2008-09
16,000
2008-09
5%
2011-12
Real time multimedia Breaking news across video, stills, text and graphics.
Device Customised. The App was specially designed for the iPad as well as the iPhone. It was also customised for 8,429 different Android device types. The tablet version of the App provided a richer experience of the Tracker.
2008-09
Race Platforms
158
The App
34,2M
161
The official Volvo Ocean Race website has acted as a hub for fans since 1997 – the definitive source for news, results, video, photos, stats and history. In 2014-15 the site was redesigned and optimised for mobile users with a responsive design. It was made available in English, French, Spanish and Chinese, with specially created content in each language.
Sessions
6,5M
Users
101,5M
Total page views
81%
were returning visitors
1 min 45 sec
Average time on site
Website users
Website demographics 27%
+8% 6,490,615
7,000,000
23%
5,992,783
+57%
Male 81%
5,000,000
Female 19%
3,824,523
16%
7,250,000
16%
14%
3,500,000 0 4%
2014-15
Source: Google Analytics Sep 20, 2008 - Jul, 12 2009 Oct 10, 2011 - Jul, 20 2012 Oct 1, 2014 - Jun, 30 2015
Website users
The Vestas crash attracted the highest number of users to the race site in a single day (172,548) and produced 1,058,602 page views.
180,000
2011-12
Arrivals Leg 2
25-34
35-44
45-54
55-64
65+
Search trends
The fleet rounded Cape Horn on the same day as Dongfeng Race Team’s mast broke.
Team Vestas Wind grounding
Start Leg 1
Google Trends is a public web facility, based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume.
Volvo Ocean Race America’s Cup International Ski Federation European Tour Golf World Surf League Arrivals Leg 9
Rounding Cape Horn DFRT mask breakage Arrivals Leg 3
18-24 Source: Google Analytics, Oct 1, 2014 - Jun 30, 2015
Race Platforms volvooceanrace.com
2008-09
100
Arrivals Leg 4
90,000 50
0 October 1 2014
November 4 2014
December 4 2014
Source: Google Analytics, Oct 1, 2014 - Jun 30, 2015
January 11 2015
February 14 2015
March 20 2015
April 23 2015
May 27 2015
June 30 2015
Oct 1 2014
Nov 1 2014
Source: Google Trends, Oct 1, 2014 - Jun 30, 2015
Dec 1 2014
Jan 1 2015
Feb 1 2015
Mar 1 2015
Apr 1 2015
May 1 2015
Jun 1 2015
Jun 30 2015
Volvo Ocean Race
160
volvooceanrace.com
38,892,969
Unique sessions page views
250,972
Page views per day
2 min 35 sec
Average time spent on tracker on the website
The 3D Tracker, powered with graphics technology from New Zealand-based company Virtual Eye, offered a wealth of features including close-up 3D images of the boats and their performance, plus
Game
For fans of the Volvo Ocean Race Game, the virtual version of the race around the world can quickly become an obsession. The number of registered users was up by 39% on 2011-12 and the average amount of time each user spent on the Game was close to 14 minutes per day.
163
The Tracker is the most popular way for fans to follow the positions of the boats during the ocean legs. It was made available in 2014-15 as a standalone desktop app in a 2D and 3D version for Mac, Windows and Linux and was also embedded on the website in 2D and on the official race App in 2D and 3D for iOS and Android. wind direction and speed. Positions were calculated every 10 seconds and were used to display the boats’ tracks. Updates were live at arrivals and key moments.
App
Tracker visitors including returning
+35%
Virtual Eye
“Everyone dreams of taking part in the Race. We can’t do it in real life so the virtual one does the trick. We’ve just virtually sailed around the world. How rare is that! I really enjoyed the international side of it, it was great seeing so many people playing around the world.” Overall Game winner Patrick Babin, who received an IWC watch from the Race’s official timekeeper as first prize.
2,770,459
2011–12
2014–15 Source: Google Analytics, Oct 11, 2014 - Jun 27, 2015
Unique tracker users +53%
Dashboard Tracker 1,382,000 Registered Players 2014-15 vs. 2011-12 388,398
900,673 142,673
201,562
Registered players
201,562 145,209
+39%
39%
848,393
758,000
Increase in registered players vs. 2011-12
144,869
7 Million 13 min 57 sec
Game sessions
Average time spent per day per user
Source: Virtual Regatta, Oct 1, 2014 - Jun 30, 2015.
2011–12 App Standalone Website
Race Platforms The Tracker/Game
3,744,972
2014–15 2011-12 Source: Google Analytics, Oct 11, 2014 - Jun 27, 2015
2014-15
Source: Virtual Regatta, Oct 1, 2014 - Jun 30, 2015.
Volvo Ocean Race
162
The Tracker
The race first visited China in 2008. Now, it has its own media and sponsorship team in Shanghai, who focuses on the main Chinese platforms to engage with a growing Race audience.
165
164
Dongfeng Race Team’s remarkable performance both on the racecourse and in the media meant a strong improvement in the Volvo Ocean Race’s presence in China.
113,544 Page views
20 times Each post was forwarded on average
From the Race’s own WeChat channel.
CCTV-5
Youku
Design your own Volvo Ocean 65 boat campaign in WeChat in collaboration with Volvo Cars China.
10.8M Page views
170,785 Fans
92 times Each post was forwarded on average
In total 206 news clips were broadcast on CCTV-5 for a total of 4 hours 8 minutes of news coverage. CCTV-5 also aired a 26-minute highlights show on June 24, 2015.
“My memories of the last edition are still vivid. Looking forward to the next one!”
sohu.com Sohu.com was the official Chinese website for the 2014-15 Volvo Ocean Race.
Weibo fans 180,000
“This is fantastic! It makes me want to travel the world!”
120,000 60,000
China
LeTV was the Official Chinese digital broadcaster of the Race. It featured all In-Port Races and Leg Starts, the weekly show ‘Life at the Extreme’, video news reports and special reports on Dongfeng Race Team.
Oct 2014
Tencent
Dec 2014
Feb 2015
Apr 2015
Jun 2015
Black’s story The youngest sailor in the Race, Dongfeng Race Team’s Liu Xue, or ‘Black’ was the most searched-for individual during the 2014-15 edition. A Sina Weibo topic
“This highlights video makes me so excited for the next one!”
named ‘#what were you at your 21st’ was launched, which invited users to share their experience. The story was also pushed on WeChat, alongside video interviews with the team.
China
LeTV
0
8.8M
Number of views
5 days
Length of topic campaign
See Online News, Television and Print for more data on Chinese media.
Volvo Ocean Race
The Volvo Ocean Race site was repeatedly promoted by Sohu on the Sohu Sports front page.
Team Media Value Fans and media attend MAPFRE’s Leg 5 celebrations after their second place in ItajaĂ, Brazil
Volvo Ocean Race
Team Media Value
167
166
Photo: Vincent Arens
169
Share of voice1 on TV
Teams’ media valuation Abu Dhabi Ocean Racing 16%
Team Vestas Wind2 12%
Team SCA 15%
€ 48.0M Team SCA TV
€ 36.2M MAPFRE TV
€ 32.7M Team Alvimedica TV
€ 26.4M Team Brunel TV
Team Alvimedica 14%
MAPFRE 11%
Dongfeng Race Team 16%
Team Brunel 16% € 47.3M Dongfeng Race Team TV
Share of voice is the percentage of time on screen across all global TV coverage for each team, whether branding is visible or not. 2 Team Vestas Wind did not start in five offshore Legs and In-Port Races. 1
Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Repucom, Teletrax
Team Brunel
861.9M 695.2M
21,801
20,403
21,086
21,495
21,265
20,485
886h 53m 57s
MAPFRE
757h 50m 29s
Team SCA Abu Dhabi Ocean Racing
Team Alvimedica
Team Brunel
Dongfeng Race Team
Dark Colours: Number of TV broadcasts Light Colours: Cumulative TV audience Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Teletrax
MAPFRE
Team SCA
Team Vestas Wind1
1 Team Vestas Wind did not start in five offshore Legs and In-Port Races.
Online news articles and mentions per team
1157h 34m 41s
Team Vestas Wind1 1
510h 52m 19s
Team Vestas Wind did not start in five offshore Legs and In-Port Races.
Abu Dhabi Ocean Racing Team Alvimedica 85,122
Abu Dhabi Ocean Racing
24,127
Team Alvimedica
27,767
26,407
26,190
41,177
Dongfeng Race Team
MAPFRE
Team SCA
1 Team Vestas Wind did not start in five offshore Legs and In-Port Races.
Print articles and print mentions per team
1
62,564M 40,006M
Cumulative print articles readerships per team Abu Dhabi Ocean Racing
2,836 2,398
1,965
Team Alvimedica
2,429 1,617
Dark Colours: Articles, Light Colours: Mentions Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Repucom
Dongfeng Race Team
MAPFRE
Team SCA
1 Team Vestas Wind did not start in five offshore Legs and In-Port Races.
1,074M
Team SCA
Team Vestas Wind1
854M
Team Vestas Wind
1
1
Dongfeng Race Team
€ 62,788,868
Team SCA
€ 54,543,251
Abu Dhabi Ocean Racing
€ 45,554,763
MAPFRE
€ 40,927,031
Team Alvimedica
€ 35,057,158
Team Brunel
€ 28,377,194
Team Vestas Wind1
1,169M
MAPFRE
1,883 1,088
Team Brunel
957M
Dongfeng Race Team
1,420
Team Alvimedica
734M
3,734
2,169
€ 65,126,561
1,250M
Team Brunel
4,073 3,435
€ 2.5M SCA Social Media
€ 3.1M ADOR Social Media
€ 1.9M TBRU Social Media
€ 2.8M Team SCA Print
€ 1.7M ADOR Print
€ 2.5M VEST Online News
€ 1.5M DFRT Print
€ 2.3M DFRT Social Media
€ 2.2M ALVI Social Media
€ 1.5M MAPF Social Media
€ 1.4M VEST Social Media
€ 1.4M MAPF Print
€ 1.1M ALVI Print
€ 1.1M TBRU Print
€ 645,338 VEST Print
Media Coverage NOT included in the valuation
Team Vestas Wind did not start in five offshore Legs.
Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater
5,012
Team Media Value
60,959M
Team Vestas Wind1
6,424
Abu Dhabi Ocean Racing
127,393M
Team SCA
Team Vestas Wind1
€ 4.9M Team Alvimedica Online News
66,883M
MAPFRE
19,439
Dark Colours: Articles, Light Colours: Mentions Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Meltwater
52,906M
Dongfeng Race Team
36,757
Team Brunel
€ 11.0M Abu Dhabi Ocean Racing Online News
68,670M
Team Brunel
74,970 61,751
27,513
€ 14.0M Dongfeng Race Team Online News
Cumulative potential online news audience per team
106,760
53,476
€ 38.7M Abu Dhabi Ocean Racing TV
Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Repucom, Teletrax
113,736
€ 5.6M TBRU Online News
525h 56m 8s
Dongfeng Race Team
19,141
€ 6.4M MAPFRE Online News
€ 332,374,826 € 47,482,118
Total team media value Average team media value
558M
Team Vestas Wind did not start in five offshore Legs.
Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Repucom
1
Team Vestas Wind did not start in five offshore Legs.
Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Repucom
There is a significant part of the Volvo Ocean Race media coverage that has not been included in the media valuation programme.
Team Media Value Team Media Overview
914.2M
€ 9.5M Team SCA Online News
800h 18m 47s
Team Alvimedica
1,021.2M 840.6M
892h 47m 23s
Abu Dhabi Ocean Racing
1,291.6M
1,024.3M
€ 23.7M Team Vestas Wind TV
TV exposure time per team
Cumulative TV audience and number of broadcasts per team
• Chinese digital and social media channels: Weibo, WeChat, etc. • Social media channels apart from Facebook, Twitter and YouTube. • Volvo Ocean Race channels: Official website, Tracker, Apps, Live coverage etc. • VOD digital channels: Red Bull TV, LeTV, etc. • Port branding and on-site visibility: Banners, Flags, Pavilions, etc. • Radio broadcasting. • The teams’ own communication channels. No valuation extrapolation or estimate has been included in the media valuation, which must be therefore taken as conservative.
Volvo Ocean Race
168
Team Media Overview Unlike in other major sports, every Volvo Ocean Race team generates substantial media value regardless of overall results. With almost nine months of racing, plus pre and post race periods, all teams generate compelling stories and content to drive media coverage in sponsors’ key markets.
Abu Dhabi Ocean Racing Team Alvimedica
18,501
9,198
Dongfeng Race Team MAPFRE
98 %
98 %
98 %
98 %
97 %
55 %
54 %
Abu Dhabi Ocean Racing
Team Alvimedica
57 %
53 %
52 %
Dongfeng Race Team
MAPFRE
56 %
60 %
7,600
Abu Dhabi Ocean Racing Team Alvimedica Team Brunel Dongfeng Race Team
Number of online news articles where a sailor is mentioned (top 25 sailors)
Potential cumulative online news audience for each sailor (top 25 sailors)
5,440 5,710
Volvo Ocean Race’s official Twitter account. Team Vestas Wind did not start in five offshore Legs and In-Port Races.
Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Sysomos
Team Brunel
Team SCA
Team Vestas Wind
Dark colours: unprompted Light colours: prompted
Question (unprompted awareness): Can you name any of the teams taking part in the 2014-15 Volvo Ocean Race?
Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Repucom
Question (prompted awareness): Which of the following teams taking part in the 2014-15 Volvo Ocean Race are you aware of?
Ian Walker, UK
14,826
Charles Caudrelier, France Bouwe Bekking, Netherlands
12,609
Charlie Enright, USA
TV exposure per team and country
Abu Dhabi Ocean Racing Team Alvimedica Team Brunel Dongfeng Race Team
90h
MAPFRE Team SCA Team Vestas Wind1
60h
Netherlands
Spain
Sweden
UAE
UK
8,070M
2,863
Martin Strömberg, Sweden
6,504M
Martin Strömberg, Sweden
2,756
Jang Jiru ‘Wolf’, China
6,395M
Roberto Bermúdez, Spain
2,242
Iker Martínez, Spain
6,386M
Matt Knighton, USA
2,128
Chen Jin Hao ‘Horace’, China
5,956M
2,037
Adil Khalid, UAE
5,881M
Cheng Ying Kit ‘Kit’, China
5,661M
Liu Xue ‘Black’, China
1,709
Amory Ross, USA
1,707
Damian Foxall, Ireland
Alberto Bolzan, Italy
1,664
Anna-Lena Elled, Sweden
Team Vestas Wind did not start in five offshore Legs and In-Port Races.
Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Repucom, Teletrax
Online news articles per team and country
Abu Dhabi Ocean Racing Team Alvimedica Team Brunel Dongfeng Race Team
8,000
5,506M 4,503M
Yann Riou, France
4,404M
Francisco Vignale, Argentina
3,997M
Pablo Arrarte, Spain
1,393
Simon Fisher, UK
3,409M
Jang Jiru ‘Wolf’, China
1,392
Matt Knighton, USA
3,038M
Chen Jin Hao ‘Horace’, China
1,326
Roberto Bermúdez, Spain
2,918M
Adil Khalid, UAE
1,290
André Fonseca, Brazil
2,496M
Yann Riou, France
1,289
Corinna Halloran, USA
2,284M
Pascal Bidégorry, France
1,260
Amory Ross, USA
2,194M
Cheng Ying Kit ‘Kit’, China
1,236
William Oxley, Australia
2,156M
Team Vestas Wind did not start in five offshore Legs and In-Port Races.
Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater
USA
8,478M
Liu Xue ‘Black’, China
1,513
1
Italy
Xabi Fernández, Spain
1,436
15h
France
4,353
Jean-Luc Nélias, France
30h
China
15,750M 12,858M
Carolijn Brouwer, Netherlands 45h
Brazil
Sam Davies, UK
Francisco Vignale, Argentina
André Fonseca, Brazil
75h
16,825M
Chris Nicholson, Australia
5,680
Iker Martínez, Spain
21,735M
Charlie Enright, USA
8,271
Xabi Fernández, Spain
26,167M
Bouwe Bekking, Netherlands
9,847
Chris Nicholson, Australia
35,199M
Charles Caudrelier, France
10,327
Sam Davies, UK
n=1,336. Online survey from Mar 17 - Apr 30, 2015 at Volvo Ocean Race official website
Ian Walker, UK
13,859
1
Team Vestas Wind did not start in five offshore Legs and In-Port Races.
Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater
MAPFRE Team SCA Team Vestas Wind1
6,000
For more detailed data on Team Media Value see the Data section on page 220 to 227
Team Media Value Team Media Overview/Building Personalities
Team Vestas Wind2
1
MAPFRE Team SCA Team Vestas Wind1
6,341
Team SCA
2
98 %
4,773
Team Brunel
1
99 %
Building Personalities The skippers generate most coverage, but by targeting the home country of each sailor, the sponsor can generate unique media value in key markets.
171
Awareness among core fans
Photo: Vincent Arens
4,000
2,000
Brazil 1
China
France
Italy
Netherlands
Spain
Sweden
UAE
UK
USA
Team Vestas Wind did not start in five offshore Legs and In-Port Races.
Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater
MAPFRE’s Brazilian sailor André Fonseca surrounded by fans in Itajaí after crossing the finish line on Leg 5.
Volvo Ocean Race
170
Teams Twitter1 mentions
173
172
Abu Dhabi Ocean Racing won both the overall Volvo Ocean Race trophy and the In-Port Race Series. That success on the water ensured consistently high levels of coverage throughout. On social media, their striking imagery led to high levels of engagement in their target markets and a cumulative print readership of over 1.2 billion. Number of online articles covering Abu Dhabi Ocean Racing 12
800 7 600
400
9 5
2 1
6
4
3
10
11
8
13
200
October 2014
November 2014
December 2014
January 2015
February 2015
March 2015
April 2015
May 2015
June 2015
July 2015
Date
Number of articles
Main story sample headline
1
Oct 11, 2014
270
Challenge has begun as Volvo Ocean Race fleet sets sail for Cape Town
2
Nov 5, 2014
357
Abu Dhabi Ocean Racing claim Volvo Ocean Race first leg
3
Nov 30, 2014
305
Team Vestas Wind crew safe after rescue
4
Jan 27, 2015
335
Abu Dhabi Ocean Racing second in Volvo Ocean Race Leg 3
5
Feb 28, 2015
396
Abu Dhabi Ocean Racing lead Volvo Ocean Race after tense second place in Auckland
6
Apr. 6, 2015
365
Abu Dhabi Ocean Racing win Volvo Ocean Race Leg 5
7
May 7, 2015
612
Abu Dhabi Ocean Racing take sixth consecutive off-shore podium finish
8
May 18, 2015
281
Race leaders Abu Dhabi Ocean Racing leave Newport on Atlantic crossing
9
May 27, 2015
482
Despite ‘torture’ of Leg 7, Abu Dhabi Ocean Racing’s lead largely intact
10
Jun 11, 2015
487
Abu Dhabi Ocean Racing win 2014-15 Volvo Ocean Race
11
Jun 19, 2015
325
Four teams in hunt to join Abu Dhabi as Volvo Ocean Race podium battle goes down to the wire
12
Jun 22, 2015
719
Volvo Ocean Race: Victorious Abu Dhabi Ocean Racing arrive in Gothenburg
13
Jun 27, 2015
268
Abu Dhabi win Volvo Ocean Race's In-Port series
Volvo Ocean Race
Team Media Value Abu Dhabi Ocean Racing
Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater
Publicatie Datum cm2
Spain
Number of online articles per Leg for Team Alvimedica
Team Alvimedica stopped racing to assist Team Vestas Wind after the grounding incident
4,138
USA
3,492
Italy
Coverage spiked again as they rounded Cape Horn on Leg 5 and reached Newport, the team’s home port, on Leg 6
France
3,336 3,224
Italy USA
3,546
2,870
2,887
Netherlands
2,368 1,982
Brazil
1,462
China
1,459
2,697 2,351
Australia Sweden
1,965
Germany
Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater
928 678 591
One photo. Many media. Millions reached. Was it real or was it staged? However the sailors found themselves in such positions, this photograph of The Flying Dutchmen was a huge win for Team Brunel – racking up reach and engagement across traditional and social media.
Leg 9
Leg 8
Leg 7
Leg 6
Leg 5
637
Leg 4
Netherlands
866
Leg 3
Sweden
1,031
Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater
1,086
1,028
Leg 2
1,038
Leg 1
UK
Pre-race
1,131
1,163
UK
2,450
UAE Australia
1,583
Brazil
2,715 2,517
71,352 Print copies
4,492
Spain
China France
Regio : Nederland Frequentie : 6x per week Oplage : 71.352
Number of online articles from top 12 countries for Brunel
3,772
3,327
Pagina : 20 Advertentiewaarde : € 2.040,00
Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater
4,800 Likes
1,084,945 Impressions
9.9M Unique visitors
BRUNEL + ALLE TOEVOEGINGEN - DETACHERINGSBEDR. GEEN STIJGERS/DALERS/UNIVERSITY alleen voor intern/eigen gebruik
Team Media Value Team Alvimedica/Team Brunel
Number of online articles from top 10 countries for Team Alvimedica
: het Parool : 18 feb 2015 : 345
175
Their forward-thinking digital strategy delivered a high level of engagement on social media and activation around the pit-stop in The Hague delivered outstanding media results. Team Brunel’s campaign targeted the Netherlands and Germany in particular – and their collaboration with Dutch national TV broadcasters NOS and RTL helped them surpass those KPIs.
WGN-TV, USA
Volvo Ocean Race
174
As the youngest team in the fleet, Team Alvimedica arrived with a great story and just the right characters onboard to tell it. They enjoyed consistently strong coverage, particularly around the time of their skipper’s home stopover in Newport, Rhode Island.
Number of online articles covering Dongfeng Race Team
7 2
1
10
6
4
9
5
450
12 11 Number of online articles for MAPFRE in 10 key markets
225
Online news cumulative potential audience reach for MAPFRE in 10 key markets
Spain
6,124 3,327
France October 1 2014
November 1 2014
December 1 2014
January 1 2015
February 1 2015
March 1 2015
April 1 2015
May 1 2015
June 1 2015
June 30 2015
Italy
3,229
Brazil
Date
Number of Articles
Main story sample headlines
1
Nov 5, 2014
464
Volvo Ocean Race – Historic Leg 1 finish as Dongfeng claim second
1,524 1,188
UK Australia
2
Dec 13, 2014
494
Dongfeng score another excellent result after boat-on-boat battle to the finsh in Abu Dhabi
3
Jan 27, 2015
756
Volvo Ocean Race: Dongfeng are first Chinese stage winners
4
Feb 8, 2015
433
Volvo Ocean Race: Dongfeng first out of the blocks again as Chinese boat cheered on by huge Sanya crowds
5
Feb 15, 2015
323
Dongfeng lead the race
6
Feb 28, 2015
461
Dongfeng Race Team come third in Auckland
7
Mar 30, 2015
601
Dongfeng Ocean Race yacht mast breaks in Southern Ocean
8
May 7, 2015
845
From broken mast to 1st place, Dongfeng win leg 6
9
May 18, 2015
338
Dongfeng set sail for 7th leg of Volvo Ocean Race
10
May 27, 2015
554
Leg 7 arrivals: Dongfeng Race Team miss chance to cut deficit at top
11
Jun 11, 2015
441
Tough leg for Dongfeng
12
Jun 22, 2015
612
Dongfeng clinch third at Volvo Ocean Race
UAE
Sweden
Brazil
4,393M
UK
4,299M 3,590M
France Italy
1,032
Netherlands
909
Netherlands
7,644M 6,986M
USA
2,036
China
14,373M 8,725M
Spain
2,465
USA
China
Sweden
659
Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater
2,402M 681M 139M
Dates monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater
Articles and mentions in Brazil per team
6,396
6,302 5,536
Team media value, Dongfeng Race Team
TV
€ 47.3M
Online news
€ 14.0M
China
7,131
Spain
4,581
France
4,466
Italy
3,650
USA
3,601
Sweden
€ 1.6M
Australia
€ 2.3M Dates Monitored: Oct 1, 2014 - Jun 30, 2015
Netherlands
3,469
3,546 2,036
1,856 1,462
1,583
1,776
1,623
2,312 1,028
2,262
TVE, Spain
1,776
Brazil UK
Social media
4,891
Number of online articles in top 10 countries for Dongfeng Race Team
Abu Dhabi Ocean Racing
1,677 1,240 915
Dates Monitored: Oct 1, 2014 - Jun 30, 2015
Team Alvimedica
Dark Colours: Articles Light Colours: Mentions
Team Brunel
Dongfeng Race Team
MAPFRE
Dates monitored: Oct 1, 2014 - Jun 30, 2015 Source: Meltwater
Team SCA
Team Vestas Wind
Weibo, China
CCTV 5, China
Volvo Ocean Race
675
177
Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater
8 3
900
MAPFRE targeted Spain, Brazil and USA as key markets and their strategy was a clear success. With a Brazilian sailor onboard as part of a largely Spanish crew, their production of local language content led to excellent results in Brazil and underlined the value of building a hand-picked team, aligned with target markets and brand values
Team Media Value Dongfeng Race Team/MAPFRE
176
Dongfeng Race Team crossed the start line with one key goal – to write the story of Chinese offshore sailing. They achieved that aim and far more, building the highest media value of all teams and inspiring coverage throughout the world thanks to their open and creative approach to storytelling.
Team SCA media value
Media evaluation
Number of online articles about Team Vestas Wind’s grounding € 62.8M
TV
€ 48.0M
Online news
€ 47.5M
Date
Number of Articles
Main story sample headlines
1
Nov 30, 2014
1,183
Team Vestas Wind grounds on reef and crew abandons yacht
2
May 27, 2015
310
Team Vestas Wind restored to Volvo Ocean Race in Lisbon
3
Jun 11, 2015
549
Podium finish for Team Vestas Wind in Leg 8 during the comeback to the Volvo Ocean Race
€ 9.5M
€ 2.8M Global awareness € 2.5M
€ 7.1M
97 % Teams average
Dates monitored: Oct 1, 2014 - Jun 30, 2015, Source: Repucom
Team SCA
€ 5.3M
Dates monitored: Oct 1, 2014 - Jun 30, 2015, Source: Repucom
60 %
Unprompted
Prompted
Q. Unprompted awareness: Can you name any of the teams taking part in the 2014-15 Volvo Ocean Race? Q. Prompted awareness: Which of the following teams taking part in the 2014-15 Volvo Ocean Race are you aware of? n=1,336. Online survey from 17th March - 30th April 2015 at Volvo Ocean Race official website.
Sky Sports, UK
The Weather Channel, USA
Teams average
Team Vestas Wind
Dates monitored: Oct 1, 2014 - Jun 30, 2015 Source: Repucom
Team Media Value Team SCA/Team Vestas Wind
Social media
Average media value per leg sailed
Volvo Ocean Race
Team Vestas Wind grounding their boat in the Indian Ocean was by no means the end of their story. The mission to salvage the damaged boat, the rebuild process and subsequent relaunch all contributed to a comeback story that will go down in the history books. Despite only participating in four legs, they still scored a high media value.
179
178
As the first all-female crew to enter the Race in over a decade, Team SCA’s story certainly captured the public and media’s attention. Their series, ‘No Ordinary Women’, helped them secure a high level of TV exposure in all 10 key markets.
3,429,873
FIFA World Cup (soccer)
2,399,865
Volvo Ocean Race 1,300,000 1,100,000
Olympic Winter Games
Volvo Ocean Race
491,804
Le Tour de France ‘14
258,935 214,674
Wimbledon Tennis ‘15
Wimbledon Tennis ‘14
210,421
Le Tour de France ‘15
1,493,820
Wimbledon Tennis ‘14
1,478,886
FIBA Basketball Worldcup for men
675,473
Dakar Rally
90,526
Dakar Rally
IHF World Championships (ice hockey)
643,434
US Open Tennis
82,457
US Open Tennis
America’s Cup ‘13
73,952
565,000
FIVB Men’s Volleyball World Championships
563,263
Wimbledon (tennis)
491,000
Facebook total interactions
ICC World Twenty20 (cricket)
458,942
Wimbledon Tennis ‘15
French Open (tennis)
452,000
Volvo Ocean Race
172,210
Source: Repucom/Social Bakers
3,957,291
2,939,682
Dakar Rally
Volvo Ocean Race
212,282
Le Tour de France ‘15
206,075
Wimbledon Tennis ‘15
US Open Tennis
103,388
Wimbledon Tennis ‘14
434,973
Source: Repucom/Social Bakers
175,708,043 156,898,903 117,184,884 114,679,120
Le Tour de France ‘15
Source: Repucom/Social Bakers
111,648,647
US Open Tennis
Facebook likes
2,674,382
Wimbledon Tennis ‘14
2,621,608
Le Tour de France ‘15
2,561,724
America’s Cup ‘13
1,226,826 856,252
Source: Repucom/Social Bakers
YouTube subscribers at the end of the event America’s Cup ‘13
138,887
Wimbledon Tennis ‘15
Adventurous
% 10 0
50%
Environmentally Friendly
World Class
25%
High Quality
Human
Appealing
Source: Repucom. June 2015. n = 1,336. Online survey hosted on Volvo Ocean Race website. Fieldwork: 17th March – 30th April 2015. Q: Which of the following words would you use to describe the following sailing events?
330,477
Dakar Rally
04/01/15-17/01/15
Le Tour de France ‘14
05/07/14-27/07/14
Le Tour de France ‘15
04/07/15-26/07/15
US Open Tennis
25/08/14-08/09/14
Volvo Ocean Race
04/10/14-27/06/15
Wimbledon Tennis ‘14
23/06/14-06/07/14
Wimbledon Tennis ‘15
29/06/15-12/07/15
US Open Tennis
86%
America´s Cup
53%
Vendée Globe
37%
Sydney to Hobart
21%
Route de Rhum
21%
30%
Barcelona World Race
19%
31%
13%
Clipper Round the World
13%
24% Extremly interested Interested
19%
America´s Cup
58,715
20,499
44.8%
Volvo Ocean Race
42,557 Source: Repucom/Social Bakers
29.6%
Vendée Globe
Source: Parse, vendeeglobe.org, americascup.com
15.3% 10.7%
World Match Racing Tour
9.6%
7.5%
6.4%
3%
17.7%
Clipper Round the World
0.6%
0.3% 0.3%
390,697 Extreme Sailing Series
Vendée Globe ‘12-13
23%
Sailing events - awareness (general population)
68,439
Volvo Ocean Race America’s Cup ‘13
31%
20%
Barcelona World Race
Number of app downloads
30%
Extreme Sailing Series
World Match Racing Tour
24% 29%
27%
Fastnet Race
10%
75,642
Le Tour de France ‘15
07/09/13-25/09/13
Volvo Ocean Race
Source: Repucom. June 2015. n = 1,336. Online survey hosted on Volvo Ocean Race website. Fieldwork:17th March – 30th April 2015. Q.: How interested are you in the following events?
87,558
Dakar Rally
Le Tour de France ‘14
Sailing events - interest (among Volvo Ocean Race fans)
115,041
Volvo Ocean Race
Event dates (Repucom/Social Bakers)
Source: Repucom/Social Bakers
N/A
Wimbledon Tennis ‘14
Source: Repucom/Social Bakers
Americas Cup
America’s Cup ‘13
47,465,702
3,236,233
Le Tour de France ‘14
Dakar Rally
57,564,053
Dakar Rally 3,357,934
US Open Tennis
Authentic
Innovative
Le Tour de France ‘14
34,435
Volvo Ocean Race
Team Work
Cool
Volvo Ocean Race
103,975
Wimbledon Tennis ‘15
Source: Repucom/Social Bakers
Facebook - Repucom calculated reach
Dakar Rally
America’s Cup ‘13
Volvo Ocean Race America’s Cup Vendée Globe
958,595
232,986
Le Tour de France ‘14
N/A
1,355,847
America’s Cup ‘13
384,674
Le Tour de France ‘14
2,850,496
US Open Tennis
Wimbledon Tennis ‘14
259,623
75 %
2,992,342
Le Tour de France ‘15
555,194
1,070,090
3,782,743
Wimbledon Tennis ‘14
Wimbledon Tennis ‘15
6,490,323
Sailing events - values (among Volvo Ocean Race fans)
Le Tour de France ‘14
Facebook growth
6,671,722
Le Tour de France ‘15
Wimbledon Tennis ‘15
FEI World Equestrian Games
11,529,386
America’s Cup ‘13
713,642
With the exception of Volvo Ocean Race which took place in 2014 and 2015, all other events took place in 2014. Source: Volvo Ocean Race Events/local Host Port teams, ‘The Global Sports Impact Report 2015’ by Sportcal
Sanya Race Village.
Volvo Ocean Race
US Open (tennis)
1
In the Sports World
YouTube views
Volvo Ocean Race in the Sailing World
Commonwealth Games
181
Facebook shares
Event footfall1
320,000 297,000
7.3%
0.2%
Prompted awareness Umpromted awareness
Source: Repucom June 2015. n = 7,000. 1,000 interviews market representative by Country (Sports DNA report). Countries: France, Netherlands, Spain, Sweden, UAE, UK and USA. Fieldwork: 2 waves. First wave November 2014 and Second wave May 2015
Volvo Ocean Race
180
Photo: Victor Fraile
182
Photos: Amory Ross, Matt Knighton, Francisco Vignale, Charlie Shoemaker, Ian Roman, Ainhoa Sanchez, Brian Carlin, Marc Bow, David Ramos, Amalia Infante,Yann Riou, Victor Fraile, Carmen Hidalgo, Ricardo Pinto
Ex-international footballer Freddie Ljungberg leads out Abu Dhabi Ocean Racing in Gothenburg.
Swedish table tennis legend Jorgen Persson ready to race on Team SCA.
Swedish footballer Christian Wilhelmsson brings his skills to Abu Dhabi.
Celebrities
Brazilian TV presenter and model, Ellen Jabour.
Miss World 2014, Rolene Strauss of South Africa, climbs the mast in Cape Town. Faustine Merret, French Olympic gold medallist windsurfer.
China’s leading professional golfer Lianwei Zhang. Slovakian ice hockey star, Zdeno Chåra of the Boston Bruins, gets mobbed in the Newport Race Village.
Tennis superstar Rafa Nadal visiting the MAPFRE team onboard their Volvo Ocean 65 in Abu Dhabi.
H.R.H. Prince Carl Philip of Sweden takes the mast challenge onboard Dongfeng Race Team.
Four-time Olympic champion Dutch swimmer Inge de Bruijn.
True Blood star Ryan Kwanten.
Former Portuguese soccer international Luis Figo is interviewed by the Race’s media team in Lisbon.
Swedish pop star Icona Pop scales the mast of Team SCA.
H.R.H. Crown Princess Victoria of Sweden, onboard with Team SCA.
World Cup-winning Brazilian footballer, Marcio Santos.
Miss Santa Catarina 2014, Laura Lopes, poses at the top of Dongfeng.
All Blacks rugby legend Jonah Lomu meets Abu Dhabi Ocean Racing in Auckland.
Former Brazil captain Cafu – twice a World Cup winner – is mobbed by fans at the Itajaí Race Village.
MAPFRE sailor Xabi Fernández hands tennis superstar Rafa Nadal the Volvo Ocean Race trophy.
Portuguese international footballer Nuno Gomes swaps places with Abu Dhabi Ocean Racing skipper Ian Walker.
Swedish table tennis legend J.O. Waldner jumps onboard the magenta boat of Team SCA.
Adventurer Mike Horn takes in the view from 100ft up.
China’s leading professional golfer Lianwei Zhang.
China’s Lijia Xu, Olympic gold medallist in the Laser Radial at London 2012, is welcomed aboard the SCA boat.
Francois Pienaar, who skippered South Africa to a historic 1995 Rugby World Cup win, takes the helm of Azzam.
British TV personality Dom Joly.
Olympic gold medal-winning swimmer Ryk Neethling and model Ingrid Moe prepare for a Legacy magazine shoot onboard Dongfeng Race Team.
King Juan Carlos of Spain onboard MAPFRE.
Football ‘galactico’ Luis Figo gets his hands on the coveted Volvo Ocean Race trophy in Lisbon.
H.R.H. Crown Princess Victoria of Sweden, meets H.R.H. King Juan Carlos of Spain on the pontoon in Gothenburg.
Team Alvimedica show Roy Disney around their boat.
New Zealand rugby legends stars Richie McCaw and Dan Carter experience the Auckland Race Village.
Volvo Ocean Race
Corporate Social Responsability Save the Oceans
Save the Oceans
Photo: The Ocean Conservancy
187
186
In the 2014-15 edition, Ocean Summit conferences were held in Newport and Gothenburg. Local initiatives in Itajaí, Newport and other stopovers are growing and help to promote sustainability and a strong focus on protection of the ocean.
189
Photo: Amory Ross
The Race is an excellent platform to promote these messages, using the experience of the sailors and content from the Onboard Reporters to document the status of our oceans. This will continue to be an even stronger focus of the Volvo Ocean Race in future editions.
The sailors have to watch out continuously for plastic getting caught on the keel.
Alicante ran educational programmes at the Race Village, where children learned how long it takes for debris to break down in the oceans.
Volvo Ocean Race CEO Knut Frostad addressing the Ocean Summit in Newport with Team Alvimedica skipper Charlie Enright
Photo: Ainhoa Sanchez
Photo: Ainhoa Sanchez
“The sailors have given us a call to action and we ignore it at our peril.” Professor Dennis Nixon, Department of Marine Affairs, University of Rhode Island “The marine debris becomes blindingly obvious when you’re near areas of major population.” Will Oxley, Navigator Team Alvimedica
The Volvo Ocean Race and the Newport stopover is awarded platinum level certification for clean regattas by Sailors for the Sea.
Volvo Ocean Race
United States Senator Sheldon Whitehouse (Rhode Island) addressing the Ocean Summit in the Volvo Pavilion in Newport.
Corporate Social Responsability Save the Oceans
Photo: Ainhoa Sanchez
Sailors have experienced a massive increase in the amount of plastics and other debris in the seas. In 2011-12 Volvo Ocean Race introduced the Keep The Oceans Clean programme in each of the ports in collaboration with Skeleton Sea.
“Sailing around the world makes you realise just how small our planet is. If we can sail across the widest ocean in just two to three weeks, it means that our planet isn’t that big. We need to protect our seas.” Ian Walker, skipper of Abu Dhabi Ocean Racing
Photo: Ainhoa Sanchez
188
The oceans are our playground and the Race is committed to tackling the global problem of marine pollution.
For over a decade, the Volvo Ocean Race has actively supported the Save the Albatross campaign. Numbers of this majestic wild bird are declining alarmingly, through a combination of commercial fishing practices, loss of habitat, and plastic debris in the oceans.
191
Save the Albatross
“The Sustainability Shipyard is a practical illustration that big sport events can also be opportunities for transformation, education and culture,” said João Bruno Mansor Soares from Quíron Educação.
Photo: Amory Ross
In their office made of recycled containers, they welcomed kids, teenagers and adults to teach them about environment and sustainability. The expression ‘a better world’ is used a lot and the Volvo Ocean Race is their working metaphor.
“You think you’re on your own, then you realise you’re playing in someone else’s playground. Albatrosses are the ultimate ocean wanderers. We must save these magnificent birds from extinction.” Neal McDonald, six-time Volvo Ocean Race veteran
Photo: Ainhoa Sanchez
HRH Prince Charles, Sir David Attenborough, Ellen MacArthur and Simon Cowell are among those backing the campaign.
Future environmentalists in Itajaí. Photo: Ainhoa Sanchez
Photo: Ainhoa Sanchez
The Sustainability Shipyard office in Itajaí.
The Race’s support for the Save the Albatross Campaign is key, not only in terms of raising awareness, but also to help fund the operational costs of setting up an Albatross Taskforce – to educate fishermen to work in a smarter and more environmentally-friendly way.
Before the 2014–15 edition, over 28,000 players took part in a practice leg of the Volvo Ocean Race Game, raising over €15,000 for Save the Albatross campaign.
Photo: Buda Mendes
Photo: Ainhoa Sanchez
"Life is like sailing” – a conference by Lars Grael in Itajaí discussing social projects, offshore racing and the environment.
Race mascot Wisdom is named after the world’s oldest known Albatross. Thought to be 64 years old, Wisdom has logged an estimated 4.5 million flying kilometres in her lifetime – the equivalent of six round-trips to the moon. Race Village waste handling and recycling in Itajaí.
Corporate Social Responsability Save the Oceans
According to maritime folklore, spotting an albatross whilst at sea is a sign of good luck.
Volvo Ocean Race
Photo: Ainhoa Sanchez
190
Brazil’s Agency for Sustainability and Innovation and Chíron Education opened an ‘Estaleiro da Sustentabilidade’, a Sustainability Shipyard in the Itajaí Race Village.
192
193
The Volvo Ocean Race Academy is our commitment to youth sailing worldwide. Since 2008, we’ve given youngsters around the world the opportunity to try sailing at our Race Villages. For the newbies, it’s an introduction to the sport, while for those who’ve sailed before, it’s a chance to meet their heroes and learn from the experts.
Photo: Ainhoa Sanchez
Photo: Ainhoa Sanchez
Leaving a legacy. The goal of the Academy is to inspire the next generation of Volvo Ocean Race sailors. Meet the heroes. Each young sailor is adopted by one of the Volvo Ocean Race teams during the stopover and can meet some of the world’s best offshore athletes, many of whom also started sailing in Optimist dinghies. Around the world. The Academy travels with the race to every stopover.
750 20,000 250
Academy races in 11 countries
The Volvo Ocean Race Academy offers:
young sailors through the Team Racing Clinic
Academy Team Racing Clinic Expert tuition for some of the most promising young sailors around, along with competition in mixed teams of three sailors where at least one must be female.
people took part in Try Sailing umpires attended ISAF training clinics
Corporate Social Responsability The Academy
1,600
ISAF Umpire Training Racing wouldn’t be racing without the rule book so the Academy offers access to local training for umpires and coaches.
Photo: Ainhoa Sanchez
Behind-the-scenes tours Step inside the boats and meet the sailors living this adventure for real.
Volvo Ocean Race Academy in Lorient, France.
Leading ISAF coach Chris Atkins heads up the Academy Team Racing clinics in each stopover.
Try Sailing A great opportunity to try the sport for the first time in boats with 3-6 people onboard and an experienced instructor.
Volvo Ocean Race
The Academy
Academy Team Racing in Cape Town.
Sailing quickly became a passion for Irene, and within a few years she would be competing among the world’s best.
195
Photo: Ainhoa Sanchez
Here’s how the Academy inspired Irene’s rise to the top.
Photo: Agnes Farkas
Photo: Charlie Shoemaker
In 2008, 11-year-old Irene Miras visited the Volvo Ocean Race Village in her hometown of Alicante and was introduced to the ‘Try Sailing’ programme.
The awards ceremony after the Academy Team Racing finals in Newport, Rhode Island. Photo: Ainhoa Sanchez Photo: Ainhoa Sanchez
The medals on display ahead of the Academy awards ceremony.
Abu Dhabi Ocean Racing skipper Ian Walker meets young sailors taking part in the Academy in Auckland.
2008 Tries sailing for the first time at the Race Village in Alicante. Inspired by the experience, she joins her local sailing club. 2009 Finishes seventh out of 64 entrants in the Female Optimist Regional Championships. 2010 Finishes second out of 112 entrants in the Optimist B class Regional Championships in Alicante. 2011 Wins the Academy Team Racing Clinic at the Volvo Ocean Race Village in Alicante with her team, Club Náutico Alicante Costa Blanca. 2012 Finishes second in Female Laser 4.7 class at Spanish Championships in Tarragona. 2012 Becomes European Champion in U16 Laser 4.7 class in Austria. 2013 Wins ‘Most Promising Athlete of 2012’ award, selected by Province of Alicante. 2014 Becomes Spanish Champion in U18 Laser 4.7 class in Tenerife. 2014 Wins silver medal at Laser 4.7 class World Championships in Japan.
Irene tells her story to young sailors in the Volvo Ocean Race Museum in Alicante.
Corporate Social Responsability The Academy
Photo: Ainhoa Sanchez
Photo: Ricardo Pinto
Irene Miras: track record
Tight manoeuvres on show in Sanya.
Kids from the Academy visit Dongfeng Race Team’s Volvo Ocean 65 in Gothenburg.
Irene sailing in the Laser 4.7 Youth World & European Championships 2013 in Hungary.
Volvo Ocean Race
The Volvo Ocean Race Academy fleet in Lisbon.
The ISAF Umpire Clinic in full swing in Sanya.
Photo: Carmen Hidalgo
Photo: Ainhoa Sanchez
The Academy in action at the Race Village in Cape Town.
Photo: Carmen Hidalgo
194
The next generation
197
Photo: Javier Escandell
A total of 3,716 passionate and bighearted volunteers from 69 different countries contributed to the success of the 2014-15 race.
The input of the volunteers was essential to keeping the event running smoothly and making each stopover an unforgettable experience. Here the volunteers pose in Alicante.
Corporate Social Responsability Volunteers
Photo: Marc Bow
Stopover volunteers 2014-15
Wisdom, the Race Mascot, meets volunteers in Alicante. 534
568 486
450
424 376
Volunteers of all ages pack the Viaduct Centre in Auckland.
230
Source: Volvo Ocean Race Events/Local Host Port teams
The Hague
Lorient
Lisbon
Newport
ItajaĂ
Auckland
Sanya
142
Gothenburg
217
190 Abu Dhabi
Cape Town
99
Alicante
Volunteers
Their impact was felt all over the Race Villages, as volunteers introduced and explained the attractions and exhibits, helped visitors find their way around, and worked behind the scenes of prizegiving and award ceremonies to keep everything working like clockwork.
Volvo Ocean Race
196
Photo: Victor Fraile
199
198
As the Race travelled around the world, young creatives submitted their work through Facebook for the chance to win a cash prize and global exposure. There were hundreds of entrants across the globe, and the result was an original piece of art and music for each of the stopovers, inspired by the local host city and the Volvo Ocean Race. Here, we present some of the best – and you can listen to the playlist online at the Volvo Ocean Race Soundcloud channel.
Winners in 2014-15 received €1,000 and had their work showcased in both their local stopover and on the Race’s digital platforms. Winning songs were also used as title music for the TV series, ‘Life at the Extreme’.
Ana Gil, Lisbon
Humna Mustafa, Abu Dhabi
Kristian Ingers, Gothenburg
Jade Ormsby, Auckland
Laober Zhu, Sanya
Vincent Bourilhon, Lorient
Volvo Ocean Race
Making Waves is the Volvo Ocean Race’s international search for the best young musical and artistic talents, aged between 18 and 35, in each of the Stopover countries along the Race route.
Corporate Social Responsability Making Waves
Ryan de Carte, Cape Town
201
200
Hosting a Volvo Ocean Race stopover can provide significant economic benefits to Host Cities. The Race has been collecting data from selected stopovers since 2005, through companies including Deloitte and PwC. Results show there are increasing opportunities to boost economic impact and tourism based on the activities of stakeholders and visitors to the stopover.
Direct economic impacts on production estimated for a number of sports events1,2
€ 103.0M
FIBA Basketball World Cup, Spain (2014) € 59.9M
Volvo Ocean Race in Sanya, China (2012)
€ 38.1M
Golf PGA Championship, Rochester, NY, USA (2013)
€ 37.7M € 29.4M
Volvo Ocean Race Abu Dhabi, UAE (2014)
€ 27.8M
X-Games, Austin, TX, USA (2014)
€ 20.4M
MotoGP, Austin, TX, USA (2015)
0
55
110
“The Economic Impact of the Volvo Ocean Race events is proving to be consistently strong and growing edition by edition.” Jordi Esteve Director of Economics PwC
Figures refer to the direct economic impact in the host countries. Where the country-wide impact was not available, we presented the impact estimated for the host local region. In principle, the country-wide impact can be larger or smaller than the regional impact, since the impact in the rest of the country (outside the host region) can be either positive or negative. In general, these negative impacts are caused by the transfer of people to the host local region from the rest of the country.
Economic Impact
Source: PwC
1
2
The Volvo Ocean Race Village in Auckland before the New Zealand Herald In-Port Race.
Photo: Victor Fraile
For those studies providing results in other currencies than the Euro, we have converted the results to Euros using the average annual exchange rate published by the European Central Bank for the year when the event took place.
Volvo Ocean Race
Economic Impact
Volvo Ocean Race in Alicante, Spain (2014)
For 2014-15, the Race Village was open for a significantly shorter time span, yet the economic impact was still greater than in the previous edition, with an average of more than 30,000 visits per day.
€ 95.6M
1,652
of international visitors will visit Alicante in the future because of their Volvo Ocean Race attendance.
equivalent full-time yearly employment positions (FYE) generated by the Volvo Ocean Race in the Valencian Region.
97% of international visitors recommend Alicante as a tourist destination.
The economic impact of the event in Valencian Community
€ 115.1M
69.9%
203
For the last three editions, Alicante has been the Start Port for the Volvo Ocean Race and since 2010 it has been home to Race HQ.
Source: PwC
The economic impact of the event in Spain
€ 66.3M
The increase in GDP in the Valencian Region
€ 89.3M
The increase in GDP in Spain
314,161
Alicante in numbers 5,137 corporate guests 4,500 participants in kids workshops 2,800 pupil visits from 57 schools 2,000 children participated in Try Sailing 200 free activities
Race Village visitors Source: PwC
Residency of visitors
Photo: Ainhoa Sanchez
Economic Impact on the Valencian Region
+7%
100
€ 95.6M € 89.2M
€ 89.3M
2008-09 17 days
2011-12 23 days
Economic Impact Alicante
National Visitors 42.2%
75
50
International Visitors 57.8%
25
0 Source: PwC
Length of the event
Direct Indirect and Induced
2014-15 10 days Source: PwC
5.5 days Average length of stay for international visitors
The Race Village in Alicante, two days before the start of the Volvo Ocean Race.
Volvo Ocean Race
202
Economic Impact – Alicante
Abu Dhabi hosted a stopover and entered a team in the Race for the second edition in succession. In 2014-15, over 150,000 people visited the Race Village, which was open over the Christmas and New Year periods.
Economic Impact on the Abu Dhabi Emirate
Residency of visitors
50
€ 40.6M
Auckland hosted the event for the second successive edition and the ninth time in the history of the Volvo Ocean Race. Sailing is hugely popular in Auckland, which has also hosted two America’s Cups and is known popularly as the City of Sails.
€ 4.9M2
€ 41.9M1
The economic impact of the event in Abu Dhabi Emirate
Nights generated by Volvo Ocean Race visitors
€ 43.0M
The economic impact of the event in UAE
18000
1
+3.2%
Economic Impact – Auckland
+12% 16,480
Abu Dhabi Emirate 56.5%
37.5
Outside the Abu Dhabi Emirate 43.5%
25
€ 7.1M1 159,011
revenue impact from hotels and restaurants in Abu Dhabi Emirate.
of GDP generated by the Volvo Ocean Race in the New Zealand economy
322,272
Race Village visitors
125%
14,692 € 41.9M
New Zealand’s economic return on investment
420
9000
205
204
Economic Impact – Abu Dhabi
people registered to volunteer for the event for 201 positions Source: F:Resh Info Co
Race Village visitors
12.5 Source: PwC
Source: PwC
0
0
201-15
2014–15
Source: PwC
Photo: Ainhoa Sanchez
Direct Indirect and Induced
2011–12 Source: F:Resh Info Co
23.4%
Year on year increase in hotel revenues in Abu Dhabi for the period when the Race Village was open
40.9%
of international visitors will visit Abu Dhabi city again because of the Volvo Ocean Race
67.5%
2011-12 2014-15
Auckland regional GDP change
€ 3.72M1
€ 3.89M2
New Zealand national GDP change
€ 3.90M1
€ 4.90M2
96%
of Auckland residents attending the event agreed that hosting the Volvo Ocean Race made the city a more enjoyable place to live
92%
of visitors agreed that attending the stopover made their trip to Auckland more enjoyable
Source: F:Resh Info Co
Crowds in the Race Village in Auckland after the New Zealand Herald In-Port Race.
of international visitors recommend Abu Dhabi city as a tourism destination
Economic Impact Abu Dhabi/Auckland
2011-12
City of Birmingham Symphony Orchestra performs the BBC Blue Planet Concert in the Abu Dhabi Destination Village.
Photo: Victor Fraile
1 Euro = 1.2281$ (average ex. rate Dec 12 2014 - Jan 2, 2015)
1
Exchange rate 2011-12: € 1 = NZ$ 1.6016 (average ex. rate Mar 8, 2012 - Mar 18, 2012)
1
2 Exchange rate 2014-15: € 1 = NZ$ 1.4674 (average ex. rate Feb 27, 2015 - Mar 15, 2015)
Volvo Ocean Race
Source: PwC
207
You could be in the lead and make one small mistake and then the whole fleet would overtake you. On the other side it meant that it was an opportunity to get on the podium and win for every single team out there. Six out of seven teams won an offshore Leg and an In-Port race. Photo: Marc Bow
Spectators watching the In-Port Race in Newport from Fort Adams.
Volvo Ocean Race
Racing
Racing
206
The one-design concept contributed to the closest race in our history. More lead changes, closer finishes and smaller margins than ever before.
Place Team
Leg 1
Leg 2
Leg 3
Leg 4
Leg 5
Leg 6
Leg 7
Leg 8
Leg 9
Dongfeng Race Team retired from Leg 5 after mast breakage. Dongfeng Race Team were given a 1-point penalty for non-compliance with Traffic Separation Scheme (TSS) regulations after Leg 7. 3 MAPFRE were given a 2-point penalty after Leg 5 for non-compliance with a class rule and a 1-point penalty after Leg 7 for non-compliance with TSS regulations. 4 The tie between MAPFRE and Team Alvimedica was broken by the results in the In-Port Race Series. 5 Team Alvimedica were awarded one place for supporting Team Vestas Wind during Leg 2
24 29 332 343, 4 344 515 60
Team SCA were given a 1-point penalty for non-compliance with TSS regulations after Leg 7. 7 Team Vestas Wind retired from Leg 2 after grounding in the Indian Ocean. 8 Team Vestas Wind did not start as their boat was being repaired and rebuilt during Legs 3–7.
6
2
Dark colours: Wins Light colours: Podium
Abu Dhabi Ocean Racing
2
7
Abu Dhabi Ocean Racing
1
Team Brunel
2
5
Team Brunel
2
5
Dongfeng Race Team
2
5
Team SCA
2
4
MAPFRE
1
4
MAPFRE
2
6
Team Alvimedica
1
4
Team Alvimedica
2
5
Team SCA
1
1
Dongfeng Race Team
1
Team Vestas Wind
1
7
38,739nm
1 3 2 2 1 2 5 3 5 3 1 5 5 4 3 1 5 2 2 2 1 3 81 1 4 7 4 7 4 4 1 2 4 2 4 3 5 45 3 4 3 5 3 6 1 6 6 6 6 5 6 6 1 7 4 87 88 88 88 88 88 2 6
1
In-Port Race wins and podium positions
Total
Alicante Cape Town Abu Dhabi Sanya Auckland Itajaí Newport Lisbon Lorient Cape Town Abu Dhabi Sanya Auckland Itajaí Newport Lisbon Lorient The Hague Gothenburg 6,487nm 6,125nm 4,670nm 5,264nm 6,776nm 5,010nm 2,800nm 647nm 960nm
1 Abu Dhabi Ocean Racing 2 Team Brunel 3 Dongfeng Race Team 4 MAPFRE 5 Team Alvimedica 6 Team SCA 7 Team Vestas Wind
Dark colours: Wins Light colours: Podium
3
Team Vestas Wind
Source: Volvo Ocean Race, Race Control
Source: Volvo Ocean Race, Race Control
Source: Volvo Ocean Race, Race Control
6 of 7 teams won
7 ties
< 5 minutes
In-Port Race Series1, Volvo Ocean Race 2014–15
an offshore Leg and an In-Port Race
between two or more boats on points overall during the race
Seven times was it less than five minutes between boats on the finish line after an offshore Leg
Place Team
Alicante
1 Abu Dhabi Ocean Racing 2 Team Brunel 3 Team SCA 4 MAPFRE 5 Team Alvimedica 6 Dongfeng Race Team 7 Team Vestas Wind
2 1 4 2 6 3 3 7 1 6 5 4 7 5
Cape Town Abu Dhabi Sanya
Auckland
Itajaí
Newport
Lisbon
Lorient
Gothenburg
3 2 6 2 3 2 4 6 2 4 2 1 5 5 6 1 1 5 1 4 4 4 5 2 6 6 3 5 1 1 2 3 5 3 5 6 2 3 1 5 4 1 5 3 6 6 3 4 83 83 83 83 83 7 7 7
Total 31 32 35 372 372 40 73
The In-Port Race series is used to break any ties on points in the overall race scoring (the offshore legs). 2 As MAPFRE and Team Alvimedica finished level on points in the In-Port Race Series, the tie was broken by counting number of first places, second places, etc. MAPFRE had one more 3rd place than Team Alvimedica. 3 Team Vestas Wind did not start as their boat was being repaired and rebuilt. 1
Source: Volvo Ocean Race, Race Control
Top closest finishes relative to distance sailed
Distance1
Between
Time gap (mm:ss)
1 2 3 4 5 6 7 8 9 10
7,341.1nm 3,061.3nm 5,449.7nm 5,812.3nm 6,137.0nm 6,130.0nm 8,416.6nm 1,220.6nm 6,391.7nm 7,301.3nm
3rd Team Alvimedica and 4th Team Brunel 3rd Team Alvimedica and 4th Dongfeng Race Team 4th MAPFRE and 5th Team Brunel 1st Dongfeng Race Team and 2nd Abu Dhabi Ocean Racing 2nd Abu Dhabi Ocean Racing and 3rd Dongfeng Race Team 1st MAPFRE and 2nd Abu Dhabi Ocean Racing 1st Abu Dhabi Ocean Racing and 2nd Dongfeng Race Team 3rd MAPFRE and 4th Dongfeng Race Team 1st Team Brunel and 2nd Dongfeng Race Team 2nd MAPFRE and 3rd Team Alvimedica
01:16 00:55 01:50 03:25 03:37 04:25 12:04 02:49 16:20 21:36
Leg 5 Auckland – Itajaí Leg 7 Newport – Lisbon Leg 3 Abu Dhabi – Sanya Leg 6 Itajaí – Newport Leg 4 Sanya – Auckland Leg 4 Sanya – Auckland Leg 1 Alicante – Cape Town Leg 9 Lorient – Gothenburg Leg 2 Cape Town – Abu Dhabi Leg 5 Auckland – Itajaí
10 closest finishes relative to distance sailed, 2011–12 vs. 2014–15
10 closest finishes on real time, 2011–12 vs. 2014–15
2014–15 2011–12
Time gap (sec/nm)
0,010 0,018 0,020 0,035 0,035 0,043 0,086 0,138 0,153 0,178
2014–15 2011–12
Time gap (mm:ss)
0,500
40:00
Racing
MAPFRE Team SCA Team Vestas Wind
(sec/nm)
Source: Volvo Ocean Race, Race Control
Actual distance sailed by the first boat in the close finish.
1
Overall points Abu Dhabi Ocean Racing Team Alvimedica Team Brunel Dongfeng Race Team
209
Offshore Leg wins and podium positions
35:00 0,375
30:00 25:00
Middle of the fleet on points 0,250
20:00 15:00
0,125
10:00 05:00
Leg 1
Leg 2
Source: Volvo Ocean Race, Race Control
Leg 3
Leg 4
Leg 5
Leg 6
Leg 7
Leg 8
Leg 9
Leg 1
2
3
4
Source: Volvo Ocean Race Events/Local host port teams
5
6
7
8
9
Leg 1
2
3
4
Source: Volvo Ocean Race Events/Local host port teams
5
6
7
8
9
Volvo Ocean Race
208
Overall scoring, Volvo Ocean Race 2014–15
16
Team SCA1
Leg 1: Dongfeng Race Team
15 13
Leg 3: Abu Dhabi Ocean Racing
Team Brunel
13
Leg 4: Team Brunel
12
Team Vestas Wind2
337.70 460.00 550.84 484.30
Leg 6: Dongfeng Race Team
10
Leg 7: Team Brunel Leg 8: Dongfeng Race Team
An all female crew is allowed three more crew members onboard, so in total 12 crew members including the Onboard Reporter. 2 Team Vestas Wind did not start in five offshore Legs and five In-Port Races. 1
Leg 9: Abu Dhabi Ocean Racing
473.06 250.32 320.80
The fleet rounding the first mark after the start of Leg 2 in Cape Town.
Photo: Ian Roman
Source: Volvo Ocean Race, Race Control
Total number of crew changes during the race Dongfeng Race Team
20
Team SCA1
20
MAPFRE
Team Vestas Wind2
2
12.77kn 12.75kn 12.63kn
MAPFRE Team Alvimedica
5 2
13.03kn
Abu Dhabi Ocean Racing
7
Team Alvimedica
Team Vestas Wind1 Team Brunel
12
Abu Dhabi Ocean Racing
Average speed around the world – speed over ground
Team SCA Dongfeng Race Team1
Source: Volvo Ocean Race, Race Management
An all female team is allowed three more crew members. If one adjust Team number of crew changes relative to the male team crew numbers, Team SCA would have made 15 crew changes. 2 Team Vestas Wind did not start in five offshore Legs and five In-Port Races.
SCA’s
1
12.55kn 12.36kn 12.21kn Team Vestas Wind does not include Leg 2-7 and Dongfeng Race Team does not include Leg 5 as they retired from these Legs. Their averages are therefore comparable with the rest of the fleet.
1
12kn Each crew member on Abu Dhabi Ocean Racing being awarded with a IWC watch as winners of the IWC Schaffhausen 24-hour Speed Record Challenge.
Source: Volvo Ocean Race Events/Local host port teams
Shortest elapsed time around the world1 Max 10 sec average speed over ground for each team
Dongfeng Race Team
23/03/15 Leg 5
Team SCA
30/03/15 Leg 5
Team Alvimedica
30/03/15 Leg 5
Abu Dhabi Ocean Racing
30/03/15 Leg 5
Team Brunel
23/03/15 Leg 5
32,80kn
Abu Dhabi Ocean Racing Team Brunel
146d 16h 9m 21s 146d 22h 9m 17s
MAPFRE
32,00kn
Dongfeng Race Team retired on Leg 5 and Team Vestas Wind retired on Leg 2. Therefore these are not included as their elapsed time is not comparable.
1
147d 6h 48m 28s
Team Alvimedica
31,80kn
148d 11h 28m 50s
Team SCA
31,10kn
152d 1h 29m 50s
Racing
Source: Volvo Ocean Race, Race Management
Team Brunel
211
517.40
Leg 5: Abu Dhabi Ocean Racing
11
Team Alvimedica
541.70
Leg 2: MAPFRE
MAPFRE
Abu Dhabi Ocean Racing
Photo: Maria Muina
Dongfeng Race Team
IWC Schaffhausen Speed Record Challenge, best 24-hour run per Leg in nautical miles
Photo: Ian Roman
145d
30,30kn
Source: Volvo Ocean Race Events/Local host port teams
Team Vestas Wind
22/11/14 Leg 2
MAPFRE
23/03/15 Leg 5
29,80kn
25kn
Shortest sailed distance around the world1
28,30kn Source: Volvo Ocean Race, Race Control
The IWC Portuguese Yacht Club Chronograph Edition “Ocean Racer”. Abu Dhabi Ocean Racing
Leg 5, Auckland-Itajaí, 2011-12 vs. 2014-15
Leg winner 2014-15: Volvo Ocean 65 - Abu Dhabi Ocean Racing Leg winner 2011-12: Volvo Open 70 - Puma Ocean Racing
Team Alvimedica Team Brunel
Average speed over ground1
Speed on rhumb line
Sailed distance
Elapsed time
16,10kn
14,40kn
7 287,1nm
18d 23h 30m 10s
MAPFRE
15,90kn
14,10kn
7 522,1nm
19d 18h 9m 50s
Team SCA
15kn
13kn
7 000nm
15d
44,000nm
1 Great Circle distance/elapsed time | Source: Volvo Ocean Race, Race Control
Dongfeng Race Team retired on Leg 5 and Team Vestas Wind retired on Leg 2. Therefore these are not included as their sailed distance is not comparable.
1
Source: Volvo Ocean Race Events/Local host port teams
44,731nm 44,851nm 44,960nm 44,984nm 45,360nm For more detailed data on Racing see the Data section on page 220 to 227
Volvo Ocean Race
210
Total number of crew members who sailed onboard during the race
History
Team Brunel followed by an armada of RIBs after the pitstop re-start in the The Hague.
213 Volvo Ocean Race
212
Photo: Ainhoa Sanchez
Overall victory goes to Abu Dhabi Ocean Racing and Ian Walker.
Photo: Rick Tomlinson Photo: Oskar Kihlborg
Photo: Roger Lean-Vercoe/PPL
The race is run in new Volvo Open 70s and is dominated by New Zealander Mike Sanderson on ABN AMRO ONE.
Photo: Bob Fisher/PPL
Sept 8, 1973: The first edition begins in Portsmouth. 324 pioneering sailors take part.
Flyer
Flyer II
Mexico’s Ramón Carlin skippers Sayula II to victory.
L’Esprit d’Équipe
Steinlager 2
New Zealand Endeavour
215
Photo: Oskar Kihlborg
The eighth edition brings a name change, as the Volvo Ocean Race is born.
Racing History
Another American, John Kostecki, masterminds a perfect campaign on illbruck.
Yamaha
EF Language
illbruck
ABN AMRO ONE
Ericsson 4
Groupama 4
Azzam
Volvo Ocean Race
1973–74
New Zealand sailing legend Peter Blake finally wins at the fifth attempt as his crew on Steinlager 2 secure a clean sweep.
Photo: Roger Lean-Vercoe/PPL
1989–90
Van Rietschoten successfully defends his title on Flyer II – despite suffering a heart attack during the course of the race.
France’s Franck Cammas completes a stunning comeback win with a crew featuring five different nationalities.
2001–02
1997–98
1993–94
2008–09 The race moves to a three-year cycle. Ericsson 4 and Brazilian skipper Torben Grael score a commanding overall victory.
2005–06
America’s Paul Cayard takes victory on EF Language and wins the Whitbread Round the World Race for the Volvo Trophy.
1985–86 1981–82
1977–78
Sayula II
Tracy Edwards skippers the first all-female crew. They win both the Southern Ocean legs in their division.
2011–12
Photo: Oskar Kihlborg
France’s Lionel Péan, aged just 29, wins on L’Esprit d’Equipe. Dutch industrialist Conny van Rietschoten triumphs on Flyer.
Photo: Jamie Lawson-Johnston/PPL
Photo: Bob Fisher/PPL
Photo: Barry Pickthall/PPL
Britain’s Clare Francis becomes the first female skipper.
Photo: Roger Lean-Vercoe/PPL
Photo: Bob Fisher/PPL
Ross Field triumphs on Yamaha in the new Whitbread 60 class, while fellow Kiwi Grant Dalton sees NZ Endeavour home in the maxis.
2014–15
Photo: Ian Roman
SCA become the first all-female team to win a leg of the race in 25 years when they come home 1st in Lorient.
Photo: Ian Roman
It began life as the Whitbread Round the World Race in 1973 and over 12 editions and 42 years it has defined the concept of ocean racing, while introducing a host of technical and design innovations. Here we trace the milestones of the Volvo Ocean Race.
Photo: Marc Bow
214
History
217 Finish
Finish
Southampton
Portsmouth
Finish
Stockholm
Gothenburg Finish
Start
Start
Southampton
Portsmouth
Finish
Start Vigo
Finish
Galway
Start
Baltimore
Alicante
Boston
Kiel Lorient
Qingdao
Fort Lauderlade
The Hague Rotterdam
Newport Abu Dhabi
St. Petersburg
Lisbon
New York
La Rochelle
Sanya Miami
Cochin Singapore
Itajaí Fremantle
Cape Town
Punta del Este
Sydney
Punta del Este Auckland
Melbourne Wellington
Mar del Plata Hobart
Whitbread Round The World Race
1973–74
1977–78
1981–82
Volvo Ocean Race
1985–86
1985–90
1993–94
1997–98
2001–02
2005–06
2008–09
2011–12
2014–15
Rio de Janeiro
Racing 12 Round the World Races
Saõ Sebastiaõ
Volvo Ocean Race
216
12 Round the World Races
The website is redesigned and optimised for mobile users.
New one-design era begins with identical boats featuring Cobham SAILOR Broadband and using Inmarsat’s I-4 satellites.
219
From wrinkled charts and weekly radio reports back to land, to the satellite navigation and super fast live video streaming of today, the Volvo Ocean Race has blazed a trail in communications and technology. 2011-12: Full live TV production of In-Port Races and Leg Starts.
In 2010, the Race moved into a new home, and a state-of-the-art Race Control room, in Alicante, Spain.
New Volvo Open 70 boats provide a big boost in speed.
New owners and a new name – the eighth edition is the first Volvo Ocean Race.
2005–06
For the first time, there are no purely private entries, with every team backed by major sponsors.
Volvo Ocean Race Experience proFirst live vides an interactive experience in tracking of the the Race Villages, boats. including simulators and cinemas.
Leg arrivals broadcast live online.
In-Port racing is introduced.
SAILOR Fleetbroadband and Inmarsat satellite services make possible the first video calls.
2001–02 Boats are tracked for the first time by the Argos satellite system.
1981–82
First mobile services launched with race positions via text message.
The 10th edition visits India, Singapore and China for the first time.
First 3D film and a 3D cinema in the race villages.
1997–98 The first TV footage is microwaved off the boats close to land. 1993–94
1977–78
Teams use an onboard High Frequency telephone to give their positions once a week.
Scoring moves from race on time to race on points to tighten the competition. The first Race website becomes one of the world’s biggest single sports event sites.
The teams have sailors onboard producing and sending back media content. The first images and videos come from the oceans via Satcom A.
The app gets live content and 24/7 video streaming.
2008–09
1989–90
1973–74
Boats share services via The Boatyard.
2011–12
1985–86
Navigation in the early races is by sextant and dead reckoning.
2014–15
2008-09: The first official Onboard Reporters capture, edit and transmit video, stills and text from all boats.
The first fixed cameras are stationed on board along with Inmarsat satellite dishes.
1997-98: One of the first digital photos shows Innovation Kvaerner skipper Knut Frostad treated for an eye injury
The introduction Opening of first of Pro-Am races. Volvo Ocean Race Museums, in Alicante and later Gothenburg.
Racing Innovation
In London, British Telecom establishes a five-telephone yacht link-up to put the sailors in touch with the public for the first time.
The first Volvo Ocean Race App launches.
Volvo Ocean Race
218
Innovation
Itajaí
Lorient
20,000
50,000
50,000
15,000
37,500
37,500
10,000
25,000
25,000
5,000
12,500
12,500
0
0
0
221
Cape Town
Race Village visitors, Alicante
Adults (> 15 yrs) 267,331
Source: Volvo Ocean Race Events/Cape Town Host Port Team (Monitored Nov 1-19, 2014)
Source: Volvo Ocean Race Events/Itajaí Host Port Team (Monitored Apr 3-19, 2015)
Age of visitors was only counted in Alicante and not in any other stopover. Source: Volvo Ocean Race Events/ALC Host Port Team (Monitored Oct 2–11, 2014)
Tue 16.6
Sun 14.6
Mon 15.6
Fri 12.6
Sat 13.6
Thu 11.6
Tue 9.6
Wed 10.6
Sun 19.4
Fri 17.4
Sat 18.4
Thu 16.4
Tue 14.4
Wed 15.4
Mon 13.4
Sat 11.4
Sun 12.4
Thu 9.4
Fri 10.4
Tue 7.4
Wed 8.4
Sun 5.4
Mon 6.4
Fri 3.4
Sat 4.4
Tue 18.11
Wed 19.11
Sun 16.11
Mon 17.11
Fri 14.11
Sat 15.11
Thu 13.11
Tue 11.11
Wed 12.11
Sun 9.11
Mon 10.11
Fri 7.11
Sat 8.11
Thu 6.11
Tue 4.11
Wed 5.11
85%
Mon 3.11
15%
Sat 1.11
Children (< 15 yrs) 46,830
Sun 2.11
1
Source: Volvo Ocean Race Events/Lorient Host Port Team (Monitored June 9-16, 2015)
1
Top 10 days, Race Village visitors 1. The Hague Re-start pitstop Saturday, June 20
67,393
2. Gothenburg In-Port Race Saturday, June 27
The Hague
Newport & Miami
Abu Dhabi 30,000
30,000
70,000
22,500
22,500
52,500
15,000
15,000
35,000
7,500
7,500
17,500
0
0
0
64,535
3. Gothenburg Friday, June 26
60,028
4. Auckland In-Port Race Saturday, March 14
59,290
Sat 20.6
47,657
0
Sat 11.10
Thu 9.10
Fri 10.10
Tue 7.10
Wed 8.10
Sun 5.10
Mon 6.10
Fri 3.10
Sat 4.10
Thu 2.10
Source: Volvo Ocean Race Events/Sanya Host Port Team (Monitored Jan 24 - Feb 8, 2015)
Source: Volvo Ocean Race Events/Alicante Host Port Team (Monitored Oct. 2–11, 2014)
Sat 9.5
Sun 8.2
Sat 7.2
Fri 6.2
Thu 5.2
Wed 4.1
Tue 3.2
Sun. 1.2
Mon 2.2
Fri 30.1
Sat 31.1
Thu 29.1
Wed 28.1
Tue 27.1
Sun 25.1
Mon 26.1
Sat 24.1
15,000
Source: Volvo Ocean Race Events/Lisbon Host Port Team (Monitored May 25 - June 7, 2015)
Source: Volvo Ocean Race Events/Gothenburg Host Port Team (Monitored June 21-28, 2015)
Data
0
Sun 28.6
0
Sat 27.6
30,000
Sun 17.5
10,000
Sat 16.5
10,000
Fri 15.5
15,000
Thu 14.5
45,000
Wed 13.5
20,000
Tue 12.5
20,000
Mon 11.5
30,000
Sun 10.5
60,000
Fri 8.5
30,000
Thu 7.5
30,000
Alicante
Wed 6.5
45,000
Race Village visitors each stopover (dates refer to 2014-15)
Tue 5.5
40,000
Mon 25.5
40,000
Fri 26.6
Gothenburg
Thu 25.6
Lisbon
60,000
Source: Volvo Ocean Race Events/Local host port teams
Wed 24.6
Sanya
Tue 23.6
45,424
Mon 22.6
Volvo Ocean Race Experience footfall
Auckland1 60,000
90,000
Volvo Ocean 65 Cross section Dome – Total Boatyard viewing deck1 Leaderboard photomachine
45,000 60,000 30,000
15,000
Leg start was delayed to after the Race Village was closed due to a cyclone. Source: Volvo Ocean Race Events/Auckland Host Port Team (Monitored Feb 27 - Mar 14, 2015)
1
Sat 14.3
Fri 13.3
Thu 12.3
Wed 11.3
Mon 9.3
Tue 10.3
Sun 8.3
Sat 7.3
Fri 6.3
Thu 5.3
Tue 3.3
Wed 4.3
Mon 2.3
Sun 1.3
Sat 28.2
0
30,000 Fri 27.2
2014-15 2011-12 First boat arriving 2014-15 First boat arriving 2011-12 In-Port Race 2014-15 In-Port Race 2011-12 Leg start 2014-15 Leg start 2011-12 Footfall 2011 incl. Coldplay concert
0
Alicante
Cape Town
Abu Dhabi
Sanya
Auckland
Itajaí
The Boatyard viewing deck was not present in Lorient and The Hague as these were no-maintenance and haul-out stopovers. Source: Volvo Ocean Race Events/Local host port teams
1
Newport
Lisbon
Lorient
The Hague Gothenburg
Volvo Ocean Race
10. Alicante In-Port Race Saturday, October 4
0
Fri 19.6
Thu 18.6
Sun 17.5
Sat 16.5
Fri 15.5
Tue 12.5
Wed 13.5
Mon 11.5
Sun 10.5
Sat 9.5
Fri 8.5
Thu 7.5
Wed 6.5
Tue 5.5
Fri 2.1
Sat 3.1
Thu 1.1
Tue 30.12
Wed 31.12
Mon 29.12
Sun 28.12
Fri 26.12
Sat 27.12
Thu 25.12
Wed 44.12
Tue 23.12
Sun 21.12
Mon 22.12
Sat 20.12
Thu 14.5
Source: Volvo Ocean Race Events/The Hague Host Port Team (Monitored June 18-20, 2015)
Source: Volvo Ocean Race Events/Newport Host Port Team (Monitored May 5 - 17, 2014)
Source: Volvo Ocean Race Events/Abu Dhabi Host Port Team (Monitored Dec 12, 2014 - Jan 3, 2015)
Sun 21.6
9. Lorient In-Port Race Saturday, June 14
Fri 19.12
49,650
Thu 18.12
8. Alicante Start Leg 1 Saturday, October 11
Tue 16.12
49, 879
Wed 17.12
7. Itajaí Saturday, April 11
Sun 14.12
55,634
Mon 15.12
6. Gothenburg Sunday, June 21
Fri 12.12
58,208 Sat 13.12
5. Alicante Thursday, October 9
Data
220
Race Village Visitors
TV Media numbers for 10 key markets1
Engagement rate Average Engagement rate
20%
Country Abu Dhabi Team Team Dongfeng MAPFRE Team SCA Team Vestas Ocean Alvimedica Brunel Race Team Wind Racing 601
592
591
575
595
574
15%
Exposure2
23:46:00
21:04:59
15:51:02
22:29:36
19:27:02
33:38:07
15:39:38
Audience 3
13.5M
10.7M
10.4M
9.1M
11.7M
8.2M
7.2M
Brazil
10%
5%
October 1 2014
0%
December 1 2014
November 1 2014
January 1 2015
February 1 2015
March 1 2015
April 1 2015
May 1 2015
June 1 2015
June 30 2015
Source: Supermetrics. Oct 1, 2014 - Jun 30, 2015
Accredited Media National and foreign accredited media per stopover 509
National media Foreign media
355 302
320 278
273 233
224 183
229 175
151
127
96
78
113
73
68
59
31 Alicante
Cape Town
271
Abu Dhabi
Sanya
Auckland
Itajaí
Newport
Lisbon
49
Lorient
The Hague
Gothenburg
Source: Volvo Ocean Race Media Center/Accreditations system
Number of countries represented by accredited media per stopover
Top 10 stopover countries, accredited media
Alicante
Netherlands
42
Cape Town
25
Sanya
364
Portugal
339
France
10
Newport
329
USA
20
Lisbon The Hague
384
China 22
283
South Africa
22
Lorient
412
Spain
17
Auckland Itajaí
Brazil
23
Abu Dhabi
538
15 12
190
Race Total
542
Value 4
€ 0.4M
€ 0.3M
€ 0.3M
€ 0.4M
€ 0.3M
€ 0.5M
€ 0.3M
China
1,228
1,175
1,205
1,350
1,217
1,173
1,041
Broadcasts
Exposure2
44:24:45
44:15:16
27:34:12
51:02:07
41:55:02
60:16:03
29:28:19
Audience 3
518.8M
414.7M
459.4M
814.1M
524.6M
447.6M
335.0M
Value
€ 9.8M
€ 8.1M
€ 6.8M
€ 18.1M
€ 10.6M
€ 11.5M
€ 5.1M
France
Broadcasts
797
749
760
803
759
791
730
Exposure2
36:44:01
29:27:02
22:58:05
37:26:42
33:08:40
47:10:04
15:57:29
Audience 3
40.1M
31.7M
36.7M
44.9M
39.1M
38.5M
16.3M
Value
€ 0.9M
€ 0.6M
€ 0.5M
€ 1.0M
€ 0.7M
€ 1.4M
€ 0.4M
Italy
Broadcasts
750
710
738
741
715
697
744
Exposure2
39:01:08
33:18:12
24:25:33
40:38:04
34:03:01
42:12:07
14:42:01
Audience 3
13.1M
10.8M
11.5M
13.0M
10.8M
10.2M
14.7M
Value
€ 1.5M
€ 1.2M
€ 1.0M
€ 1.5M
€ 1.1M
€ 1.5M
€ 1.1M
Netherlands
Broadcasts
809
781
863
811
788
797
793
Exposure2
37:42:31
31:27:35
28:41:07
39:36:15
33:44:12
47:04:22
16:11:09
Audience 3
40.4M
35.2M
52.3M
36.8M
38.9M
32.5M
29.8M
Value
€ 1.7M
€ 1.6M
€ 2.4M
€ 1.8M
€ 1.5M
€ 2.6M
€ 1.6M
Spain
Broadcasts
1,204
1,157
1,196
1,211
1,268
1,162
1,101
Exposure2
55:57:03
45:35:08
31:06:20
52:33:41
45:52:01
82:30:31
44:27:43
Audience 3
56.4M
51.1M
44.8M
55.1M
80.7M
36.7M
25.9M
Value
€ 1.1M
€ 0.9M
€ 0.7M
€ 1.0M
€ 2.1M
€ 1.2M
€ 0.5M
Sweden
Broadcasts
553
545
544
550
540
553
527
Exposure2
23:05:09
21:23:13
14:00:07
22:56:11
19:50:38
32:11:22
12:17:47
Audience 3
7.6M
7.2M
6.5M
9.4M
6.1M
8.4M
6.1M
Value
€ 0.2M
€ 0.2M
€ 0.1M
€ 0.2M
€ 0.2M
€ 0.4M
€ 0.1M
UAE
Broadcasts
1,341
1,086
1,122
1,121
1,161
1,067
1,045
Exposure2
53:16:23
44:12:02
30:53:19
48:00:57
42:14:28
60:14:38
29:40:29
Audience 3
19.8M
17.2M
17.5M
17.3M
18.4M
16.3M
15.7M
Value
€ 3.2M
€ 2.5M
€ 1.8M
€ 3.0M
€ 2.6M
€ 3.5M
€ 1.8M
UK
Broadcasts
276
221
238
239
244
287
204
Exposure2
06:32:55
05:36:43
03:38:01
06:12:59
05:16:30
22:44:02
03:55:46
Audience 3
7.5M
4.7M
3.6M
4.2M
3.9M
9.6M
4.7M
Value
€ 0.2M
€ 0.1M
€ 0.1M
€ 0.1M
€ 0.1M
€ 0.6M
€ 0.1M
USA
Broadcasts
787
772
816
763
827
758
794
Exposure2
36:25:08
35:08:51
21:21:44
36:25:37
32:03:25
51:13:43
20:27:50
Audience 3
39.2M
36.0M
38.1M
33.3M
38.2M
33.7M
52.3M
Value
€ 1.4M
€ 1.4M
€ 0.8M
€ 1.4M
€ 1.2M
€ 1.7M
€ 1.2M
Rest of the World
Broadcasts
13,455
12,615
13,013
13,331
13,151
12,626
11,620
Exposure2
535:52:20
488:49:46
305:26:38
529:31:48
450:15:30
678:19:42
308:04:08
Audience 3
268.0M
221.4M
233.5M
254.3M
248.7M
207.1M
187.4M
€ 18.4M
Value
Sweden
176
Total
Broadcasts 21,801
UAE
172
Exposure 2
892:47:23
800:18:47
525:56:08
886:53:57
757:50:29
1157:34:41
510:52:19
Audience 3
1024.3M
840.6M
914.2M
1291.6M
1021.2M
861.9M
695.2M
€ 38.7M
€ 32.7M
€ 26.5M
€ 47.3M
€ 36.2M
€ 48.0M
€ 23.7M
28
Gothenburg
Broadcasts
51
Source: Volvo Ocean Race Events/Local host port teams
Source: Volvo Ocean Race Media Center/Accreditations system
Accredited media, geographical distribution per continent
Top 10 non-stopover countries, accredited media
Value
€ 15.7M
€ 12.0M
€ 18.6M
€ 15.7M
€ 23.1M
€ 11.6M
20,403
21,086
21,495
21,265
20,485
19,141
Data
Facebook engagement rate based on reach
223
Teams’ media value
Brazil, China, France, Italy, Netherlands, Spain, Sweden, UAE, UK, USA. Exposure in hours:minutes:seconds. Cumulative audience. 4 Publicity value. Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Repucom 1
2
UK
Oceania 2%
152 150
Germany
Africa 5%
127
Italy 72
Russia
Asia 13%
67
Turkey 52
Belgium America 18%
Source: Volvo Ocean Race Media Centre/Accreditations system
Europe 62%
48
Switzerland Australia
3
32
Poland
30
Denmark
29
Source: Volvo Ocean Race Media Centre/ Accreditations system
Volvo Ocean Race
222
Social Media
225
Country Abu Dhabi Team Team Dongfeng MAPFRE Team SCA Team Vestas Ocean Alvimedica Brunel Race Team Wind Racing
Country Abu Dhabi Team Team Dongfeng MAPFRE Team SCA Team Vestas Ocean Alvimedica Brunel Race Team Wind Racing
Brazil
Articles
1,856
1,462
1,583
1,776
2,036
1,623
1,028
Brazil
Articles
110
93
96
101
122
105
65
Mentions
6,302
3,469
3,546
5,536
6,396
4,891
2,312
Exposure
188
145
143
183
214
206
99
Audience2
4,269M
3,976M
4,197M
4,637M
4,393M
4,131M
3,673M
Audience2
30.4M
24.4M
27.7M
29.9M
36.8M
28.7M
18.0M
Value 3
€ 0.5M
€ 0.3M
€ 0.3M
€ 0.7M
€ 0.5M
€ 0.4M
€ 0.2M
Value 3
€ 133,747
€ 137,355
€ 116,219
€ 160,773
€ 250,014
€ 231,726
€ 110,175
China
Articles
1,931
1,459
1,982
7,131
1,524
1,357
759
China
Articles
158
90
99
307
91
74
44
Mentions
Exposure
9,260
1,054
4,272
29,830
1,431
4,790
2,460
228
122
124
778
130
156
63
Audience2
18,061M
13,292M
18,994M
64,949M
14,373M
13,432M
6,348M
Audience2
163.7M
96.1M
104.6M
332.6M
99.6M
82.5M
55.4M
Value 3
€ 2.5M
€ 1.0M
€ 1.5M
€ 8.6M
€ 1.0M
€ 1.9M
€ 0.7M
Value 3
€ 73,838
€ 39,019
€ 40,693
€ 296,878
€ 42,408
€ 73,839
€ 23,607
France
Articles
3,700
2,870
3,336
4,466
3,327
2,779
1,915
France
Articles
77
48
60
87
54
76
52
Mentions
Exposure
8,107
3,702
4,283
9,437
4,824
5,323
2,829
107
90
89
266
81
191
70
Audience2
3,280M
2,973M
3,512M
4,672M
3,590M
2,647M
1,838M
Audience2
57.9M
37.3M
47.3M
76.5M
46.4M
92.4M
41.1M
Value 3
€ 0.2M
€ 0.1M
€ 0.2M
€ 0.7M
€ 0.1M
€ 0.2M
€ 0.1
Value 3
€ 65,434
€ 138,574
€ 71,300 €
301,209
€ 73,461
€ 776,848
€ 67,826
Italy
Articles
3,901
3,327
3,224
3,650
3,229
3,439
1,942
Italy
Articles
65
60
64
61
43
59
54
Mentions
Exposure
13,171
9,239
8,041
11,019
9,184
10,964
6,308
122
106
104
92
60
183
118
Audience2
3,280M
2,852M
2,434M
2,867M
2,402M
2,802M
1,611M
Audience2
164.5M
127.6M
152.3M
139.9M
101.4M
130.9M
103.2M
Value 3
€ 0.5M
€ 0.5M
€ 0.3M
€ 0.4M
€ 0.4M
€ 0.8M
€ 0.3M
Value 3
€ 107,874
€ 91,172
€ 86,502
€ 72,502
€ 42,710
€ 530,820
€ 71,648
Netherlands
Articles
1,241
637
2,386
915
659
1,079
875
Netherlands
Articles
198
88
373
154
102
108
76
Mentions
Exposure
3,441
1,568
7,185
2,284
1,845
2,885
2,067
284
147
984
223
155
215
154
Audience2
1,386M
323M
2,335M
1,204M
681M
890M
476M
Audience2
69.9M
30.2M
130.5M
62.2M
36.0M
39.7M
36.2M
Value 3
€ 0.1M
€ 0.1M
€ 0.7M
€ 0.1M
€ 0.2M
€ 0.1M
€ 0.1M
Value 3
€ 132,245
€ 98,917
€ 391,668
€ 83,288
€ 141,177
€ 127,303
€ 107,151
Spain
Articles
3,573
4,138
4,492
4,581
6,124
4,483
2,880
Spain
Articles
898
419
592
630
1,451
467
290
Mentions
Exposure
14,856
8,845
10,167
11,421
26,089
9,897
5,144
1,331
582
800
858
3,398
902
416
Audience2
4,309M
5,444M
5,791M
6,098M
8,725M
6,059M
3,946M
Audience2
360.3M
227.2M
297.4M
274.2M
596.0M
234.8M
145.8M
Value 3
€ 0.5M
€ 0.4M
€ 0.3M
€ 0.4M
€ 1.4M
€ 0.4M
€ 0.2M
Value 3
€ 98,618
€ 88,807
€ 122,370
€ 68,970
€ 642,022
€ 146,101
€ 47,256
Sweden
Articles
1,472
866
928
2,262
909
2,357
813
Sweden
Articles
105
71
84
177
62
135
60
Mentions
Exposure
2,936
1,632
1,878
5,502
1,641
8,086
1,314
156
90
110
362
77
403
78
Audience2
4,222M
151M
165M
467M
139M
4,699M
1,452M
Audience2
45.0M
34.0M
33.4M
75.3M
28.0M
65.9M
30.4M
Value 3
€ 0.1M
€ 0.1M
€ 0.2M
€ 0.3M
€ 0.1M
€ 0.6M
€ 0.0M
Value 3
€ 46,230
€ 22,140
€ 27,779
€ 102,230
€ 14,583
€ 170,515
€ 19,411
UAE
Articles
1,054
412
591
634
403
368
308
UAE
Articles
810
224
294
309
221
236
171
Mentions
Exposure
13,718
808
1,210
1,628
930
1,113
642
2,993
350
514
599
315
484
292
Audience2
9,395M
7,266M
9,759M
10,519M
7,644M
6,486M
5,155M
Audience2
192.0M
47.7M
67.2M
72.0M
49.2M
52.6M
39.5M
Value 3
€ 3.2M
€ 0.5M
€ 0.6M
€ 0.6M
€ 0.5M
€ 0.7M
€ 0.2M
Value 3
€ 633,419
€ 64,197
€ 88,474
€ 101,449
€ 41,205
€ 155,666
€ 46,703
UK
Articles
1,232
1,038
1,163
1,677
1,188
1,250
922
UK
Articles
34
11
13
16
8
19
15
Mentions
Exposure
6,919
3,264
3,055
5,532
4,084
5,298
2,241
104
22
19
36
9
36
28
Audience2
4,858M
4,204M
5,152M
6,032M
4,299M
8,585M
4,948M
Audience2
30.9M
3.6M
10.1M
7.1M
4.1M
11.1M
6.2M
Value 3
€ 1.0M
€ 0.3M
€ 0.3M
€ 0.5M
€ 0.3M
€ 2.5M
€ 0.4M
Value 3
€ 64,015
€ 8,956
€ 5,900
€ 6,214
€ 1,444
€ 11,441
€ 3,262
USA
Articles
2,540
3,492
2,887
3,601
2,465
2,874
3,223
USA
Articles
76
99
41
59
44
70
43
Mentions
Exposure
11,342
7,495
4,078
6,793
5,675
14,622
3,584
163
255
73
152
96
192
78
Audience2
9,170M
7,960M
7,976M
13,008M
6,986M
7,464M
6,467M
Audience2
22.7M
38.3M
7.4M
10.8M
5.9M
25.7M
26.5M
Value 3
€ 1.1M
€ 0.7M
€ 0.3M
€ 0.8M
€ 0.5M
€ 1.0M
€ 0.2M
Value 3
€ 97,983
€ 281,334
€ 28,734
€ 93,717
€ 44,243
€ 268,701
€ 40,021
Rest of the World
Articles
5,013
4,426
5,195
6,064
4,543
4,581
4,774
Rest of the World
Articles
305
217
249
268
231
268
218
Mentions
Exposure
23,684
12,400
14,036
17,778
12,871
17,253
12,276
748
489
475
488
477
766
487
Audience2
6,439M
5,500M
6,568M
12,940M
7,727M
5,368M
4,092M
Audience2
112.6M
68.1M
79.7M
88.4M
70.5M
89.0M
55.8M
Value 3
€ 1.3M
€ 0.8M
€ 0.8M
€ 0.9M
€ 1.4M
€ 1.0M
€ 0.3M
Value 3
€ 197,738
€ 124,401
€ 149,066
€ 264,385
€ 130,249
€ 338,548
€ 108,278
Total
Articles
27,513
24,127
27,767
36,757
26,407
26,190
19,439
Total
Broadcasts 2,836
1,420
1,965
2,169
2,429
1,617
1,088
Mentions
Exposure
1,883
113,736
53,476
61,751
106,760
74,970
85,122
41,177
6,424
2,398
3,435
4,037
5,012
3,734
Audience 2
68,670M
52,906M
66,883M
127,393M
60,959M
62,563M
40,006M
Audience 2
1,249.9M
734.5M
957.5M
1,168.9M
1,074.0M
853.6M
558.0M
Value 3
€ 11.0M
€ 4.9M
€ 5.5M
€ 14.0M
€ 6.4M
€ 9.5M
€ 2.5M
Value 3
€ 1,651,141
€ 1,094,872
€ 1,128,705
€ 1,551,615
€ 1,423,516
€ 2,831,508
€ 645,338
1 2 3
Brazil, China, France, Italy, Netherlands, Spain, Sweden, UAE, UK, USA. Cumulative potential audience. Publicity value.
Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Repucom
€ 89,837
Central & Europe North America South America € 133,747
€ 653,707
Brazil, China, France, Italy, Netherlands, Spain, Sweden, UAE, UK, USA. Cumulative potential audience. Publicity value.
Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Repucom
Number of online news articles where a sailor is mentioned (top 10 sailors from each team)
Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Repucom
Africa & Asia Pacific Middle East
Abu Dhabi Ocean Racing € 675,867
2 3
Print media value per region per team
1
Data
Print numbers for 10 key markets1
€ 97,983
Ian Walker, UK
14,826
Roberto Bermúdez, Spain Matt Knighton, USA Adil Khalid, UAE
2,242 2,128
Charlie Enright, USA Amory Ross, USA Alberto Bolzan, Italy
1,290
Will Oxley, Australia
1,070
10,327
Bouwe Bekking, Netherlands
12,609
1,707
Pablo Arrarte, Spain
1,664
Andrew Cape, Australia
912
Stefan Coppers, Netherlands
676 671
1,118
1,393
Team Alvimedica
€ 84,778
€ 44,773
€ 137,355
€ 546,632
€ 281,334
Mark Towill, USA
€ 103,748
€ 48,703
€ 116,219
€ 831,301
€ 28,734
501
Rokas Milevičius, Lithuania
Team Brunel
Justin Slattery, Ireland
307
Dave Swete, New Zealand
329
Gerd-Jan Poortman, Netherlands
656
Dongfeng Race Team
€ 225,442
€ 301,460
€ 160,773
€ 770,223
€ 93,717
Phil Harmer, Australia
288
Stuart Bannatyne, New Zealand
303
Dirk de Ridder, Netherlands
311
Simon Fisher, UK
MAPFRE
€ 60,369
€ 46,833
€ 250,014
€ 1,022,057
€ 44,243
Luke Parkinson, Australia
281
Sébastien Marsset, France
298
Javier de la Plaza, Spain
254
Team SCA
€ 217,115
€ 78,704
€ 231,726
€ 2,035,262
€ 268,701
Alex Higby, UK
202
Nick Dana, USA
264
Jens Dolmer, Denmark
243
Team Vestas Wind
€ 64,164
€ 34,050
€ 110,175
€ 396,928
€ 40,021
Daryl Wislang, New Zealand
162
Ryan Houston, New Zealand
237
Louis Balcaen, Belgium
219
Volvo Ocean Race
224
Online news numbers for 10 key markets1
Xabi Fernández, Spain
13,859
Martin Strömberg, Sweden
5,680
Iker Martínez, Spain
2,756
Number of online news sources where a sailor is mentioned (top 25 sailors)
4,353
Liu Xue ‘Black’, China
1,709
Francisco Vignale, Argentina
Jang Jiru ‘Wolf’, China
1,392
André Fonseca, Brazil
Chen Jin Hao ‘Horace’, China
1,326
Jean-Luc Nélias, France
1,436
Yann Riou, France
1,289
Michel Desjoyeaux, France
1,103
Pascal Bidégorry, France
1,260
Antonio Cuervas-Mons, Spain
1,039
Cheng Ying Kit ‘Kit’, China
1,236
Guillermo Altadill jr., Spain
921
Bouwe Bekking, Netherlands
Kevin Escoffier, France
1,018
Rob Greenhalgh, UK
856
Damian Foxall, Ireland
Rafael Trujillo, Spain
Sam Davies, UK
830
735
2,863
Ian Walker, UK
2,037
Charlie Enright, USA
1,358
Charles Caudrelier, France
1,339
Chris Nicholson, Australia
1
Sam Davies, UK
Chris Nicholson, Australia
9,847
8,271
Carolijn Brouwer, Netherlands
1,513
Wouter Verbraak, Netherlands
Anna-Lena Elled, Sweden
1,131
Brian Carlin, Ireland
748
Corinna Halloran, USA
953
Nicolai Sehested, Denmark
309
Libby Greenhalgh, UK
1,403
1,333 1,184
677
Iker Martínez, Spain
632
Liu Xue ‘Black’, China
520
Chen Jin Hao ‘Horace’, China
478
Cheng Ying Kit ‘Kit’, China
464
1,233
Adil Khalid, UAE
460
Pablo Arrarte, Spain
442
303
Carolijn Brouwer, Netherlands
425
893
Tony Rae, New Zealand
Dee Caffari, UK
618
Robert Salthouse, New Zealand
288
Jang Jiru ‘Wolf’, China
419
Sara Hastreiter, USA
409
Peter Wibroe, Denmark
239
Sophie Ciszek, Australia/USA
412
398
Simeon Tienpont, Netherlands
Will Oxley, Australia
188
Sally Barkow, USA
382
Maciel Cicchetti, Argentina
166
367
Tom Addis, Australia
Liz Wardley, Australia
Wouter Verbraak, Netherlands
402
Matt Knighton, USA
395
115
Team Vestas Wind did not start in five offshore Legs and In-Port Races. Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Meltwater
1
Amory Ross, USA
392
Simon Fisher, UK
389
Martin Strömberg, Sweden
388
Francisco Vignale, Argentina
354
Pascal Bidégorry, France
348
Jean-Luc Nélias, France
332
Libby Greenhalgh, UK
329
Max 1 hour average speed over ground
Leg 1: Dongfeng Race Team
8,416.6kn
Leg 2: Dongfeng Race Team
6,391.7kn
Leg 3: Team Alvimedica
5,800.12kn
Leg 7: Team Brunel
23.8kn
1,220.6kn Source: Volvo Ocean Race, Race Control
IWC Schaffhausen Speed Record Challenge, best 24-hour run per team in nautical miles
Leg 1: Abu Dhabi Ocean Racing
14.0kn
Leg 2: Team Brunel
11.3kn
Leg 3: MAPFRE
Leg 5: Abu Dhabi Ocean Racing Leg 5: Team SCA
9.8kn
Leg 4: Team Brunel
13.1kn 16.2kn
Leg 5: Team Brunel Leg 6: Dongfeng Race Team
Team Vestas Wind did not start in five offshore Legs and In-Port Races. Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Meltwater
23.8kn
22kn
Highest average speed on each Leg
1
24.1kn
Team Vestas Wind
Source: Volvo Ocean Race, Race Control
Abu Dhabi Ocean Racing Team Alvimedica Team Brunel Dongfeng Race Team MAPFRE Team SCA Team Vestas Wind1
24.6kn
MAPFRE
844.0kn
Leg 9: Dongfeng Race Team
26.5kn
Team SCA
3,050.9kn
Leg 8: Team Vestas Wind
26.6kn
Dongfeng Race Team
7,287.1kn
Leg 6: MAPFRE
27.9kn
Team Brunel
6,130.0kn
Leg 5: Abu Dhabi Ocean Racing
Team Alvimedica Abu Dhabi Ocean Racing
5,394.3kn
Leg 4: MAPFRE
1,019
Xabi Fernández, Spain
Shortest distance sailed for each Leg
227
226 Charles Caudrelier, France
13.9kn 13.5kn
Leg 7: Team SCA Leg 8: Team Brunel
10.0kn
Leg 9: Team Alvimedica
550.8 502.5
Leg 5: Team Alvimedica
545.5
Leg 1: Dongfeng Race Team
541.7
Leg 5: Team Brunel
541.0
Leg 5: MAPFRE Leg 1: Team Vestas Wind
534.9 522.7
11.9kn 0kn
Source: Volvo Ocean Race, Race Control
Source: Volvo Ocean Race, Race Control
Max 10 sec average true wind speed
Special awards, Volvo Ocean Race 2014-15
Data
Racing Crew changes accumulated throughout the race
Abu Dhabi Ocean Racing Team Alvimedica Team Brunel Dongfeng Race Team
MAPFRE Team SCA Team Vestas Wind1
15
Team SCA
24/03/15 Leg 5
54.50kn
Abu Dhabi Ocean Racing
01/04/15 Leg 5
Team Brunel
30/03/15 Leg 5
Dongfeng Race Team
23/03/15 Leg 5
46.00kn
Team Alvimedica
01/04/15 Leg 5
45.75kn
MAPFRE
23/03/15 Leg 5
50.50kn 47.25kn
10
5
Team Vestas Wind did not start in five offshore Legs and five In-Port Races. Source: Volvo Ocean Race, Race Control
IPR10
Leg 9
IPR9
Leg 8
IPR8
Leg 7
IPR7
Leg 6
IPR6
Leg 5
IPR5
Leg 4
IPR4
Leg 3
IPR3
Leg 2
IPR2
Leg 1
Team Vestas Wind IPR1
0
19/11/14 Leg 2 25kn
1
Source: Volvo Ocean Race, Race Control
43.25kn 38.25kn
Hans Horrevoets Rookie Award Sophie Ciszek/Team SCA TCA Abu Dhabi Seamanship Award Team Alvimedica Roaring Forties’ Trophy (fastest elapsed time between the Cape of Good Hope and Cape Horn) Abu Dhabi Ocean Racing (80 days 02 hours 31 minutes 30 seconds) Cape Horners’ Association Burgee (first past Cape Horn) Team Alvimedica
Volvo Ocean Race
20
b) Brand TV Publicity Value is generated by multiplying the media rate against the exposure of each brand. Each brand needs to be clearly visible on screen for at least one second and be at least 80% legible: Brand TV Media Value = Media Rate x Brand Exposure. This analysis applies to team main sponsors.
b) Brand Print Publicity Value is generated by multiplying the CPT1 of the publication against the Readership, the exposure of the brand and an impact scaler.
c) Team TV Publicity Value is generated by the same calculation as Brand Media Value. However, the exposure is the coverage of the team on screen, and not the branding. If any member of the team, or an image of the boat is visible, whether there is branding or not, this is logged for each relevant team: Team’s TV Publicity Value = Media Rate x Team’s Time On Screen.
1.1. Television 1.1.1. TV News: Repucom used a sample of 47 international channels to monitor news. Additionally, Media Watch in the UAE monitored 13 channels and Kantar Media in China monitored 65 channels to search for news and secondary programming. Civolution, the digital watermarking company, tracked global coverage to give a representative pick-up outside the pre-determined channels. 1.1.2. TV Weekly Show: ‘Life at the Extreme’ ran over 39 episodes, released to broadcasters each week over the course of the Race. Repucom tracked the show until Jul 31 2015 using the full global distribution list confirmed by Sunset+Vine, the programme’s makers and distributors. 1.1.3. TV Publicity Value is calculated based on the duration of the clipping or programme, rather than the exposure of the brand. This provides an event figure encompassing all brands, teams and partners, whether branding is visible or not. Repucom has a library of over 50 markets with metered audiences and uses these to generate a media rate. If there is no confirmed audience available, Repucom applied an estimated audience using its extensive library of market data, and applied the channel advertising spot rate to the programme. Audience totals stated are for individual viewers.
1.2. Online News Meltwater News supplied Repucom with relevant content to analyse. The monitoring period was Oct 1 2014 - Jun 30 2015. Relevant articles were available for Repucom to download from the Meltwater News portal. Additionally Volvo Ocean Race sent a limited number of articles throughout the race directly to Repucom to be included in the analysis. 1.2.1. Online News Publicity Value is calculated based on the size of the article (for online news all articles are listed as 100% of the page as the articles cover the full width of the screen) rather than the exposure of the brand to generate a value of the event. This provides an event figure encompassing all brands, teams and partners, whether branding is visible or not. Repucom was supplied with monthly readership figures through the Meltwater portal, which Repucom weighted to generate daily figures. The specific Online News Publicity Value methodology for Volvo Ocean Race Event and Brands is explained below: a) Event Online News Publicity Value = Advertising CPT1 of the website x Unique Daily Readership x Size of Article
TV Publicity values have been calculated using a Premium Audience Uplift based on AB Adult viewing figures. This has been derived for the following reasons: To recognise the premium audiences attracted by the Volvo Ocean Race 2014-15. To account for sailing’s premium audiences through the creation of an over-indexing ratio based on audience composition when compared with other major global sports.
b) Brand Online News Publicity Value is generated by multiplying the CPT1 of the website against the Unique Daily Readership, the exposure of the brand and finally an impact scaler.
The approach to this method is as follows. The average over-index ratio is based on four criteria taken from Repucom’s Global Research Study – Sports DNA across 20+ countries. The average of these four criteria is then compared with other major global sports. The results define the uplift. Aside from golf and rugby union, which over-index to a similar degree as sailing, all other sports perform similarly with regards to audience demographics. The average over-index ratio was applied as a percentage uplift to the Publicity and Brand Value.
The impact factor is an accumulation of several factors based on: – Type of content (pictorial or text) – Size of photo – Branding Location Size – Number of other brands within the photo
Brand Online News Publicity Value = Advertising CPT1 of the website x Unique Daily Readership x Brand Exposure x Impact.
a) TV Event Publicity Value = Media Rate x Duration of Programme
1.3. Print Volvo Ocean Race managed the print content for Repucom to analyse through its own media team and stakeholder input. All relevant articles were uploaded to a portal for Repucom to download, which occurred leg by leg. As this was an in-house content collection programme, and not conducted through a professional collection agency, only a sample of global print media is likely to have been represented, which makes the results conservative. The monitoring period for print news ran from Oct 1 2014 - Jun 30 2015.
The Media Rates are calculated by two methods. If there are metered audiences for a particular channel, the rate is generated by multiplying the CPT1 of the channel by the average audience of the programme. If there are no metered audiences available, the rate is generated from a spot rate of the channel. There are two calculations which affect the weighting of this spot rate. Times of day (Peak/Non-Peak times) Programme type (Highlights, Magazine, News)
1.3.1. Print Publicity Value is calculated based on the size of the article, rather than the exposure of the brand, to generate a value of the event – for example, 75% of the page. This provides an event figure encompassing all brands, teams and partners, whether branding is visible or not. Repucom has an extensive library of circulation and readership figures that can be applied to each publication.
Media Rate (with metered audiences) = CPT1 x Audience Media Rate (without metered audiences) =
The specific Print Publicity Value methodology for Volvo Ocean Race Event and Brands is explained below:
The specific TV Publicity Value methodology for Volvo Ocean Race Event, Brands and Teams is explained below:
Data Credentials
229
a) Event Print Publicity Value = Advertising CPT1 of the Publication x Readership x Size of Article.
Brand Print Publicity Value = Advertising CPT1 of the Publication x Readership x Brand Exposure x Impact x Scaler. The impact factor is an accumulation of several factors based on: – Type of content (pictorial or text) – Size of photo – Prominence of branding – Location within publication – Number of other brands within the photo The scaler defines whether the publication is a general title or a specialist title and weights this accordingly. 2. Social Media Repucom analysed Volvo Ocean Race coverage on Facebook, Twitter and YouTube. Repucom gathered input from multiple data sources (including Simply Web, Social Bakers, For Sight, Facebook Insights) to obtain impressions data and then analysed all social media posts and digital content. Reach means unique reach of posts, tweets or video (i.e. text, image, video) on the social media channel.
Repucom Repucom is the leading research and consultancy company in international sport business. Repucom has more than 20 offices and 1,400 employees worldwide and 30 years of experience with 1,700 clients globally.
PwC PricewaterhouseCoopers has longstanding and widely recognised experience in impact assessments in the sports and leisure sector. The team conducts surveys, prepares financial estimates and customises economic impact models to quantify the economic impact in selected stopovers in the Volvo Ocean Race
Sysomos Sysomos Inc. is a Toronto-based social media analytics company. The company's flagship product, Media Analysis Platform, mines and analyses content from social media or usergenerated content to create a picture of media coverage.
Meltwater Meltwater provides digital intelligence to over 23,000 companies from 50 offices around the world. The Meltwater tool tracks more than 170,000 global news sources online in 190 countries and 100 languages, ranging from major news outlets to blogs, social media, trade publications, local and regional journals, weeklies, TV and radio transcripts.
Teletrax TV Data UK Limited Teletrax is the leading provider of technology and solutions to identify, manage and monetise media content. Teletrax has an extensive portfolio of digital watermarking and fingerprinting technologies based in the areas of TV Analytics and TV Synced advertising (Teletrax), Audience Measurement and Second Screen Synchronization.
F:Resh Info Co F:Resh Info Co is a leading provider of pre and post-event evaluation services in New Zealand. The company carried out the Economic Impact study for the Auckland Stopover based on a number of data sources including face-to-face interviews at the main entrance to the Race Village, a post-event online survey and analysis of financial data and tourism information.
For posts containing brand exposure, Repucom applies an Exposure Factor (EF) weighting using Repucom’s EF methodology and an exclusive technology solution. This includes quality of the exposure (i.e. position, size, format, number of hits, duration) in any possible form (i.e. copy, image, video). A relevant CPM 2 is applied by platform. Repucom has partnered with Horizon Media to obtain blended CPMs for all major social media platforms. This is consolidated and entered into Repucom’s social and digital valuation calculator. 3. Media Coverage NOT included Media coverage that has NOT been included in the media valuation programme includes: – Other social media channels: Instagram, Google+, LinkedIn, WhatsApp, etc. – Chinese digital and social media channels: Weibo, WeChat, etc. – Volvo Ocean Race Channels: Official website, Tracker, Apps, etc. – Video on demand TV digital channels: Red Bull TV, LeTV etc. – Port branding and on-site visibility: Banners, Flags, Pavilions, etc. – Radio broadcasting. – Teams’ own communication channels. No valuation extrapolation or estimate has been included in the media valuation, which must therefore be taken as conservative.
For TV, CPT is the 30-second advertising cost of reaching 1,000 viewers through a programme. For Online News and Print, CPT is the advertising cost of reaching 1,000 readers through an article.
1
CPM = the price to serve 1 thousand digital ad impressions on a given platform.
2
Methodology and Data Credentials
1. Traditional media: The traditional media valuation programme measured TV, print and online news. Monitoring focused on 10 key markets – Brazil, China, France, Italy, Netherlands, Spain, Sweden, UAE, UK and USA – but where noted additional values from other markets have been included. Coverage, unless otherwise stated, was monitored from Oct 1 2014 - Jun 30 2015.
Channel Specific Spot Rate, weighted by programme Start Times and Type.
Volvo Ocean Race
228
Methodology
231
Oct 1, 2015 – Jun 1, 2017 Race Report 2014-15 published Oct 2015
Oct 2015
Winter storage and maintenance, Alicante
Internal and client activities with Volvo Ocean 65s
Nov 2015 – Mar 2016
Summer
New simplified rules 2017-18 published Q4 2015
Onboard Reporter Training
Jan 2016
Volvo Ocean Race 2017-18 Volvo Ocean 65 fleet refit New race sail designs delivered Q1 – Q2 2017
Summer
Apr 2016
Jul 2016
Oct 2016
Jan 2017
Jul 2017
Oct 2017
Jan 2018
Photo: Ainhoa Sanchez
Apr 2017
Start, Volvo Ocean Race Oct 2017, Alicante
Apr 2018
Drone footage taken by the Onboard Reporter onboard Dongfeng Race Team.
Jul 2018
Every Onboard Reporter will be equipped with sophisticated drones enabling spectacular filming from outside the boats. Photo: Ricardo Pinto
Photo: Ainhoa Sanchez
Photo: Matt Knighton
The Volvo Ocean Race will return in 2017-18 with a proven race format using the one-design Volvo Ocean 65s, an even stronger guest experience programme and new and innovative media solutions. The entry barrier is on a sustainable level and the Race has unwavering support from owners Volvo Group and Volvo Car Group.
The Volvo Ocean 65 one-design fleet will be used again in 2017-18.
The route will be similar although with some new developments. Alicante, Cape Town, Auckland, Newport, Lisbon, Cardiff and Gothenburg have been announced. The final route will be known in Q1 2016.
The Boatyard will continue in 2017-18 after a successful introduction. More shared services will be included to increase efficiency and cost savings.
Inmarsat launched their Global Express satellites during 2015 enabling the new high-speed data link for the boats which at times may increase the transfer speed up to 10 times.
360 VR camera setup with multiple GoPro cameras connected for simultaneous recording.
The first 360 VR video published on YouTube.
Photo: Ainhoa Sanchez
Volvo Ocean Race and Team SCA collaborated with Scopic to produce the first 360 VR video production using up to 18 cameras onboard Team SCA on Leg 5. In 2017-18 we are likely to see more 360 VR productions.
Photo: Christian Klieman
2017–18
Photo: Yann Riou
The guest experience programme for the sponsors will include all current activities but also see new features even outside the racing period.
Oct 2017 – Jul 2018
Winter
Photo: sUAS News
Q1 2016
Photo: Inmarsat
Q4 2015
Qualifying and test regatta 1 week in Aug-Sep 2017 (Europe)
Methodology and Data Credentials 2017-18
Final route 2017-18 announced
Photo: Sam Greenfield
Debrief stakeholders 2014-15
360 still photography from the skippers press conference in Auckland, New Zealand. The successful Onboard Reporter (OBR) project will continue to develop more reporters and introduce improved recording and editing technology onboard the boats. To take the OBR project to the next level it has been decided to start training in mid-2016.
Volvo Ocean Race Museum visitors in Alicante using Oculus Rift VR headsets to experience the 360 VR videos.
Volvo Ocean Race
230
New boat construction available at Persico
Photo: Victor Fraile
232
Our Team
The 175-strong team at Volvo Ocean Race SLU who organised the 2014-15 Race thank all the stakeholders for the partnership and their support.
Head office: Volvo Ocean Race S.L.U. Muelle no 10 de Levante Puerto de Alicante 03001 Alicante, Spain For further information please contact: The Commercial Team at Volvo Ocean Race Email commercial@volvooceanrace.com Tel +34 966 011 100 Design: Atelj茅 Altmann Printing: Quinta Impresi贸n SL
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