16,326
4,197
(
(
(
(
221%)
12%)
16%)
42%)
19
6+
countries represented by sailors onboard the Volvo Ocean 65s 5
nationalities onboard the winning boat Abu Dhabi Ocean Racing on any Leg 5
corporate guests 6
Race Village visitors 8
daily average Race Village visitors 8
accredited media representatives 10
82%
6 of 7
2,451
€ 47.5M
69,032
113
1.2M
7,663 hrs
1.7B
(
(
of the Race’s core fans are ABC1 social class 2
teams won an offshore Leg and an In-Port Race 5
(
58%)
average team media value 2
online news articles 3
5
2.4M
Photo: Riccardo Pinto
4
70,471
countries with online news coverage 3
182B
49.9M
391k
(
(
(
141%)
524%)
111%)
(
potential cumulative audience from online news articles 3
video views on YouTube and Facebook combined 7
app downloads
€ 293M
€ 48.4M
4,874
(
(
TV publicity value 4
36%)
minutes streamed live from the boats via satellite 5
print publicity value 2
487%)
Facebook fans
7
€ 89.3M
economic impact though GDP increase in Spain 1
59%)
of TV coverage
4
16,355
business guests have visited the Volvo Ocean Race headquarters since its opening in 2010 6
7%)
cumulative TV audience 4
269 days
length of the event from the opening in Alicante to the Awards Night in Gothenburg
Sources: 1 PwC 2 Repucom 3 Meltwater 4 Repucom, Teletrax 5 Volvo Ocean Race, Race Control 6 Volvo Ocean Race HQ & Museum 7 Facebook Insights, YouTube Analytics 8 Volvo Ocean Race Events/Local Host Port teams 9 Parse 10 Volvo Ocean Race Media Centre/Accreditations system Percentage comparison is with the 2011-12 Race.
The Race 2014-15 in Numbers
27%)
9
Crowds cheering for Team Alvimedica arriving as the first boat for the pit-stop in The Hague at 2am Friday June 19, 2015.
Volvo Ocean Race
The Racein Numbers 2014–15
guests onboard for Pro-Am, In-Port Races and Leg starts 6