Intro to VISUAL COMMUNICATION 1
PROCESS
Contents
INTRODUCTION PROJECT: ONE TEXT AND IMAGE STUDIES
PROJECT: TWO IDENTITY SYSTEM
CONCLUSION
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Final work displayed 3
Introduction
This Process book contains my thinking process for making solution from mixing type and image to describe an object to making a brand identity design. The first project assignment was to pick on interesting object to use as the focus of the assignment. My object is Spinning Reel, which is used for fishing. Second project is making a brand identity design from imagianry business. Final design includes logo, letterhead, and business card.
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Project 1 STAGE AND LIGHT WORKSHOP: OBJECT SHOOTING
Angle
Shadow
Shape
Unique
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Project 1 10X10 TEXT AND IMAGE STUDIES
Connotation
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Denotation
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Project 1 18X24 TEXT AND IMAGE STUDIES
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DRAWING RESEARCH
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Project 1 GEOMETRIC SHAPE + TYPOGRAPHY RESEARCH
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IDEA SKETCH FOR POSTER
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Project 1 POSTER: ROUGH DRAFT + FINAL
ROUGH
FINAL
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Project 2: identity system MIND MAP + RESEARCH
Location
http://www.city-data.com/city/St.-Clair-Shores-Michigan.html
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COMPETITIVE ANALYSIS My Company
Lakeside Fishing Shop Founded in 1968. Provides fishing needs with a
Overview
complete line of fishing tackle and equipment.
Location
Strengths Weaknesses
Gander Mountain
Mnay stores located around detroit metro area. It has reasonable price with good service.
Jefferson Ave.
25110 Jefferson Avenue
43825 West Oaks Drive
St. Clair Shores, MI
St. Clair Shores, MI 48081
Novi, MI 48377
have best designer
Located close to Lake St. Clair
Variety selections of fishing gears
not popular
Few Selections, Poor Website
Far from the Lake
EX) Shimano Reel: $50-300 Products/Price
EX) Abu Garcia: $40
EX) Shimano Reel: $50-100
Abu Garcia: $30-200 Quantum Smoke and more‌
Marketing
none
Website
Website, Weekly Ad Circular, Social Media
Color + Type Studies
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Project 2 LOGO ROUGH + FINAL
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FINAL
HOOK & COOK
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Project 2 BUSINESS CARD + LETTER HEAD
Eugene S. Park CHEIF EXECUTIVE OFFICER t +1 313 777 1004 f +1 313 777 2108 www.hookandcook.com hi@hookandcook.com
HOOK & COOK
t +1 313 777 1004 f +1 313 777 2108 www.hookandcook.com hi@hookandcook.com
HOOK & COOK
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123 Jefferson Ave. St. Clair Shores MI 48081
123 Jefferson Ave. St. Clair Shores MI 48081
t +1 313 777 1004 f +1 313 777 2108 www.hookandcook.com hi@hookandcook.com
HOOK & COOK
123 Jefferson Ave. St. Clair Shores MI 48081
February 24, 2009 John Smith Smith Studios 10000 Street Road Hometown, NY 00000 Dear Mr. Smith, The body of your cover letter should tell the employer the name of the job you are seeking, what makes you a good candidate for the position and how you plan to get in contact with the employer in hopes of obtaining an interview. The body of the letter is broken down into the following sections: In the first paragraph you want to mention the name of the job you are seeking and you should also mention any mutual contact you have within the company. This should be a short paragraph so that the intent of the letter stands out. If there is not a specific job, then simply state that you are seeking employment. In the first paragraph you want to mention the name of the job you are seeking and you should also mention any mutual contact you have within the company. This should be a short paragraph so that the intent of the letter stands out. If there is not a specific job, then simply state that you are seeking employment. Use a closing such as 'Sincerely,' or 'Respectfully Yours' Eugene Park
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Conclusion The result of this project was various way to inform about the object using illustrations, photo, and typography. In addition leraning process of how brand identity being formed from research and sketch. If I had to do this project again, there are some things I would do differently. The most important thing is I would consider the beginning process seriously. From this course I learn how beginning research could affect the design to have a meaning. Having a philosophy in the design makes the brand shine not just by how the design looks.
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