Selected Works
Creative Service
20 17 20 19
Studio Eloi Surabaya
Abadi Anugrah Putra Re-Branding
Little Ace Queen Social Media |
02
Products
Rookie Humans
03
Branding | Packaging | Social Media
HSM Worship Social Media |
04
Photography | Videography
Kafa Kaftan Branding | Retouching
05
01
DIRECTORY
Board & Brew Branding
|
06
Product
Magna Official
07
User Interface (UI) design
Pura Indonesia
08
Branding | Social Media | Photography
Arteri Studio
09
Branding | Social Media | Photography
Volunteer Other creative works
10
And God looked upon all that He had made, and indeed, it was very good - Genesis 1 : 31
Born in 2017 as Desain.ed and went through a major overhaul in 2018, deeply inspired by the ultimate creator of Heaven and Earth Himself. We are a small team of passionate creatives, based in the second most populous city in Indonesia (read: Surabaya). We are familiar with Branding, Social Media Design. Loves to play with Layout, and Prints. And actively searching for new challenges to feed our passion (and our wallet). The following are some of our works we are proud to showcase. Feel free to reach us to drop a comment, inquiries, or just for sharing and a cup of coffee.
mayday@studioeloi.com
01
ABADI ANUGRAH PUTERA
Previous Outlook
Our client , PT. Abadi Anugrah Putera, is a company that sells engineering tools and one of the first distributors of Norton grinding wheels and industrial abrasive products in Indonesia. Founded and based in Surabaya since 1991. It was previously known as UD. Sedulur, until 2013. The key points that are implemented for this company branding are industrial, solidness, and trustworthiness. Picture above is the only logo reference given by the client, prior to redesign process. There were no brand manual or solid identity system established yet.
Category
Deliverables
Project Status
Corporate branding Re-branding
Identity system Packaging label Photography
Completed
01
Project Progress Through several drafts, and revisions process, the client decide to go with the logo as shown on the right page. Several fun facts about this logo, Firstly, the client is quite into superstition and numerology, and requested to implement number 6 somewhere in the logo. If you look closely at the small bolt, it is in hexagon shape, which is six sided. Second, there is a reason why we maintain the blue color. Since 1991, PT Abadi Anugrah Putra’s customers had familiarized with its previous logo which is in blue. Maintaining the color will help their customer to recognise and get accustomed to this company new identity.
ABADI ANUGRAH PUTERA
C 0
M 0
Y 0
C 88 M 55 Y 0
K 100
K 0
Final Deliverables Here are the final deliverables for PT Abadi Anugrah Putra re-branding project, which consists of stationery sets, packaging stickers / label, simple merchandises such as t-shirt, keychain mug and calendar.
02
LITTLE ACE QUEEN
Little Ace Queen is a journal brand, focusing on self-awareness, mental health, social issues, and sharing about lifestyle. The photo on this page shows one of their journal designed & layouted by Studio Eloi.
Category
Deliverables
Project Status
Social Media Product (journal)
Instagram templates Journal / book design
On going
02
LITTLE ACE QUEEN
02
LITTLE ACE QUEEN
2019
JUNE
IN STA FEED PL ANNING 22 June - Sat
19 June - Wed
#NEVERGIVEUPPLANNER #LAQJournalSeries . Mid-year Planner 2019 - 2020 . Just realized that you need to plan your daily life? Not sure what to do or where to find that start like... Mid-Year-ish? *emoji* . Well, we feel you! And this is for you! . This planner will be your partner in Planning, One step at a time! Suitable for beginners, students, or even adults and entrepreneurs who’s still trying to figure out their schedule stability. . Because we care, we feel you too and we believe that #everywordcounts #everyeffortcounts
6 June - Thurs Our latest creation for you One step further to fulfill our mission for #mentalhealthawareness (Read it more at our story highlights!) . #LAQJournalSeries www.littleacequeen.com
#NANCYSNOTEBOOK #LAQJournalSeries . NANCY’S NOTEBOOK . Highly suitable for those who likes to create your own style of notes, doodles, sketches, mind-mapping, lists, well... in one word, FREEDOM. Providing you plenty of blank spaces to express your thoughts on. . Because we care, we feel you too, and we believe that #everywordcounts #everystylecounts
3 June - Mon Our latest creation for you One step further to fulfill our mission for #mentalhealthawareness (Read it more at our story highlights!) . Fun fact! Do you know that writing can be a very effective activity and tool to induce mindfulness? #LAQJournalSeries . www.littleacequeen.com
These are the sample of drafts given to the client for monthly instagram content planning. This draft includes posting schedule, captions, recommended hashtags, endorsements, and possible approaches, for example, giveaways, trivias, instagram story polling, etc. For further details, check out Little Ace Queen’s official instagram account www.instagram.com/littleacequeen.
03
Rookie Humans is a baby crib sheet brand, based at New Jersey, USA. Inspired by a desire to help parents capture the magic of these fleeting moments with their tiny babies. Collaborating with talented artists, Rookie Humans well known for their creative crib sheets illustration. Check out their official page and instagram at www.rookiehumans.com | instagram.com/rookiehumans
ROOKIE HUMANS
Instagram template
Category
Deliverables
Project Status
Branding Packaging Social Media
Logo Packaging Instagram template
Project Based
04
HSM WORSHIP
Category
Deliverables
Project Status
Social Media Photography Videography
Instagram templates Photos & Video for content
On going
04
HSM WORSHIP
04
HSM WORSHIP
HSMW is a group of Catholic worship leaders, singers, and musicians, part of one of the largest Catholic Youth Community in Surabaya. Studio Eloi is responsible for its social media presents, as well as managing and curating its content. These are some of the sample of Photography works, and Social Media arrangement for @hsm.worship
05
KAFA KAFTAN
Kafa Kaftan is a newly founded ready to wear fashion label that focusing on Kaftan and Women Moslem Wear. This brand based in Surabaya, Indonesia. For further updates, check out their instagram acc @kafakaftan.official
Category
Deliverables
Project Status
Branding Social Media Art Direction
Logo Instagram templates
On going
05
KAFA KAFTAN
06
BOARD & BREW
Board & Brew is a conceptual cafe that provides a new kind of leisure place for both young-adult and adult, where they can go ‘analog’, relax and bond through board games. This cafe also intended to play a role as a platform to repopularize traditional board games amongst current modern and advanced society.
Board & Brew’s logo inspired by Congklak shape. One of Indonesia’s traditional board games. It represents the origin of this cafe, Indonesia, as well as describing its value, to repopularize traditional board games. The shape also representing reversed alphabet of B&B, the initial for the brand name, Board & Brew.
Category
Deliverables
Project Status
Branding
Identity system Illustration Product Design Interior Ambience Online Platforms
Completed
06
Culinary
PANTONE P 68 - 15 C #D83066
Ambience
PANTONE P 127 - 13 C #3EAEA8
Leisure
PANTONE P 24 - 8 C #F08305
MOON BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 @#$%^&*()-_+!?:;“‘,.<>[]{}\|~ MOON LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 @#$%^&*()-_+!?:;“‘,.<>[]{}\|~ REEF BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 @#$%^&*()-_+!?:;“‘,.<>[]{}\|~
Color Palette
Primary & Secondary Typeface
Considering the cheerful and bright theme, as well as psychological aspect, three colors are assigned as the brand signature color.
The primary typeface is Moon Bold, this typeface complement the logo as its logotype.
Culinary represented by pinkish tone, to represent vibrant and appetizing food color. Ambience, with coziness yet fun tone of blue to tosca color. And lastly leisure, with bright orange, representing liveliness and youth.
The secondary typefaces are Moon Light, and Reef Bold. Both of the typefaces are applicable if the primary typeface is not suitable for particular case, for example, namecard, website, and other deliverables.
BOARD & BREW
Illustrations These are three main illustration which elements are used thoroughly for Board & Brew brand universe. The illustration style is inspired from modernist artworks, using colorful semi-retro tone to enhance the “fun” feeling, and basic shapes to make it more modern and minimalistic, as well as convey the meaning of ‘back to basic’, inviting people to play analog games in this digitally advanced era.
06
Interior Ambience The interior arrangement is designed as cozy as possible, for visitors, by replacing some of the chairs with bean bags, and sofas. Using pastel and light wall paint to build up more laid back ambience. Two part of the wall (one beside the entrance and the other at bean bags area) are decorated with the signature illustration of the brand.
SOFA
TOILET
BOLEH BERUPA JENDELA / KACA
OPEN KITCHEN
SERVE
NO -TABLE AREA TEMPAT NYANTAI, LESEHAN
RAK BOARD GAME
WALL-ART
WALL-ART
RAK BOARD GAME ORDER PLACE / CASHIER
BEAN BAGS or BANTAL
06
Online Media The online media would include website, social media platform such as instagram, and facebook page, that will further utilized as marketing tools.
BOARD & BREW
07
Magna Official is an online based jewelry and accessories store from Surabaya, Indonesia. Targetting mid to high income buyers, and those who are into luxurious lifestyle. This redesign project is done under supervision of Avond Studio Surabaya.
MAGNA OFFICIAL
Category
Deliverables
Project Status
UI Design
Website, Mobile App
Completed
07
MAGNA OFFICIAL
08
Project Progress Through several drafts, and revisions process, the client decide to go with the logo as shown on the right page. Several fun facts about this logo, Firstly, the client is quite into superstition and numerology, and requested to implement number 6 somewhere in the logo. If you look closely at the small bolt, it is in hexagon shape, which is six sided. Second, there is a reason why we maintain the blue color. Since 1991, PT Abadi Anugrah Putraâ&#x20AC;&#x2122;s customers had in Indonesia. Established Pura is a Himalayan pink salt brand familiarized with itsinprevious logo which is in blue. January 2017, as a new brand, Pura has successfully Maintaining the color will help customer recognise attracts localtheir market, mainlyto targeting housewives, fitness and get accustomed to this company new identity. junkies, and those who are health-concious. A collaboration project with Avond Studio Surabaya. Check out Pura Indonesiaâ&#x20AC;&#x2122;s instagram at @puraindonesia.
PURA INDONESIA
Category
Deliverables
Project Status
Social Media Promotion
Social Media template Strategy
Completed
08
PURA INDONESIA
08
PURA INDONESIA
These are instagram feed planning for Pura Indonesia, for 31 days in August 2017, with weekly insta story arrangement.
08
PURA INDONESIA
These are the sample of drafts given to the client for monthly instagram content planning. Recommended hashtags, endorsements, and strategy are included. For further details, check out Puraâ&#x20AC;&#x2122;s official instagram account www.instagram.com/puraindonesia
09
ARTERI STUDIO
Category
Deliverables
Project Status
Branding Social Media
Logo Business Stationery Instagram templates
Project Based
09
Arteri Studio is the first home based art studio in Surabaya. Focusing in providing art jamming, art theraphy, and art workshop sessions. Their tagline is â&#x20AC;&#x153;To Unleash Your Inner Childâ&#x20AC;?
ARTERI STUDIO
The following is a compilation of some voluntary works done for several organization, groups, or causes. The works vary from creating promotional poster, multimedia content, weekly announcement instagram post, logo, brochure and many more.
Category
Deliverables
Project Status
Others
Various
Project Based
Heman Salvation Ministry Heman Salvation Ministry is a youth Catholic community based in Surabaya, Indonesia. Most of the voluntary task from this community mostly are event flyers, or posters that would serve both as update to its social media presence (instagram, facebook) and internal announcement. All of the design tasks are assigned by and discussed accordingly with the creative team of Heman Salvation Ministry. www.instagram.com/hsm.community
Updates for Life Ready to Install Let go of your past problems, and failures. Let Him embrace and bless your future.
OVER HAUL
Install Now
KUNARDI HALIM KANTIN LT.2 SVDP CHURCH
JANUARY 29, 2016
St. Vincent De Paul Church 301 Yio Chu Kang Road
Dinner provided from 7 PM Contact Person: Yasin (97547521)
KKIHS Singapore Karismatik Katolik Indonesia Holy Spirit is a Catholic community in Singapore founded by Indonesian Catholics who have resided in Singapore. Most of the creative projects done for KKIHS are flyers that will serve as internal announcement and instagram or facebook posts, and some photography. All works are under supervision of KKIHS Creative team. Contents and designs are discussed accordingly with the team as well. www.instagram.com/pdkkihs
The Dordia The Dordia is a retreat and gathering villa, located at Claket, East Java. This voluntary project covers photography and brochure design for The Dordia newly established Open Art Studio, and the Art Jamming programme. This project is done in order to support the growth of art communities and culture among nowadays society, as well as a stepping stone to introduce about Art Theraphy and its importance for our mental health, how art can deeply affect various aspects in our life. www.instagram.com/thedordia
Branding
Abadi Anugrah Putra Arteri Studio Board & Brew Kafa Kaftan Rookie Humans
Social Media
Arteri Studio HSM Worship Little Ace Queen Pura Indonesia
Others
Magna Official Volunteer Works