LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013
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LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013
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INDEX INTRODUCTION TO THE BRAND ........................................................................................................................................................................pg.06 BRAND IMAGE DEVELOPMENT .............................................................................................................................................................................pg.16 A BRAND, A WORLD ..................................................................................................................................................................................................pg.31
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INTRODUCTION TO THE BRAND
LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013
RATIONAL PROJECT
Lovin’Italy. Simplicity, elegance, high quality. Italian cuisine has always been the symbol of previous values in the world, and Lovin’Italy is a further demonstration. Through careful analysis, we have tried to graphically make the best identity visual that was valid under all points of view: Lovin’Italy, in fact, is a symbol of elegance and high quality, but it is a fast food restaurant, so also young, modern and cosmopolitan. Below we will view the brand, the path of its development and the multiple applications to which it lends.
LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013
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B/W BRAND AND MAXIMUM REDUCTION PERMITTED
LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013
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GREYSCALE BRAND AND MAXIMUM REDUCTION PERMITTED
LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013
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COLOUR BRAND AND MAXIMUM REDUCTION PERMITTED
LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013
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NEGATIVE BRAND AND MAXIMUM REDUCTION PERMITTED
LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013
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LOGOTYPE AND INSTITUTIONAL COLOUR
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CONSTRUCTIVE OF THE TOP PARTICULAR OF THE BRAND
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ADJUSTMENT OF THE CHARACTERS USED FOR MONOGRAM
PRE ADJUSTMENT POST ADJUSTMENT
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CONTAINMENT GRID OF THE BRAND AND MODULAR RELATIONS BETWEEN THE PARTS
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INSTITUTIONAL FONT
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BRAND IMAGE DEVELOPMENT
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VISUALIZE THE IDENTITY
Create a strong visual identity, of impact and valid on the market. These are the foundations basis for the Lovin’Italy Brand Identity. As they say, the eye wants its part, and with Lovin’italy there will be no disappointments. Attention to detail, in its entirety: from business cards to flyers advertising, from the envelope to the badges for staff, from the envelopes for letters to the menu, nothing was left to chance.
LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013
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BUSINESS CARDS
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BUSINESS CARDS TECHNICAL SPECIFICATIONS
TEXT BODY Names 11 pt General Info 9 pt
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LETTERHEAD
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LETTERHEAD TECHNICAL SPECIFICATIONS
TEXT BODY 9 on 11 pt
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ENVELOPES
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ENVELOPES TECHNICAL SPECIFICATIONS
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DOCUMENT HOLDER
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DOCUMENT HOLDER TECHNICAL SPECIFICATIONS
CONSTRUCTION NOTES 1 - Hot glue in the lower part of the area to die cut 2 - Holes for elastic closure 5 mm diameter
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A BRAND, A WORLD
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GADGET
MUG
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CUTLERY
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GADGET
PLACEMAT
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NAPKINS
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GADGET
HOTCUP
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SHOPPER
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AN INNER WORLD...
Waiting to be discovered. Through a global characterization, the customer will be encouraged to discover the Lovin’Italy world, and to taste all the dishes of choice in that it serves.
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...AND ONE OUTER...
An exterior mood, as well as internal. Lovin’Italy, among its services, can also provide a convenient take away for customers who have more of a hurry. And not only that, for those who want to enjoy even at home the real Italian taste, Lovin’italy has top quality products you can buy.
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...TO BE ALWAYS PRESENT.
Advertising in the round. A wide poster campaign will help to spread the news of the upcoming openings of Lovin’Italy restaurants, intriguing potential customers to come and try the tasty products. In the meantime, a functional web service will provide to the client the pleasure to preview the reastaurant and book our delicacies from home.
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