Type Specimen by Eunice Neo

STRATEGY & TYPE SPECIFICATION LOST & FOUND POMPEII

Eunice Yee Wen Neo ISTD 2014

CONTENTS Strategy Grids (Verso) Typeface Cover Content Page Titles Header & Body Copy Expressive Typography Folio & Referencing Imagery Credit Images Illustration Colours Finishing Content References

04 06 10 13 14 15 16 18 20 21 22 26 27 28 29

STRATEGY

This publication is about the ancient city of Pompeii that was destroyed by the famous volcano of Mt. Vesuvius and the rediscovery of the lost city. The reason I chose the history of Pompeii for this publication is due to the fact that I am very interested in the ‘lost city’ the first time I watched a documentary on the subject. Also, it has been featured frequently in popular cultural performance since its modern rediscovery. Therefore, the aim of the book is to explore and enhance our understanding of the life history and culture of Pompeii. Besides that, it also allow audience to know more about the city. Primary target audience will be passionate history readers and secondary audience will be students. My initial idea was to create a historical book; however I found that it is too boring to be a normal book and it is also difficult to arouse the interest of the reader. Therefore, I have developed the idea further, using the scanimation effect as a part of my design which is inspired by an interactive book-object - Poemotion. This is to make it more interactive and stimulates the reader’s interest while reading. Basically, the concept of ‘lost & found’ is derived from the typeface, Metro Nova. This is a typeface that had disappeared for some time and was recreated by a Japanese designer, Toshi Omagari. From the research, the original fonts were created by William Addison Dwiggins, which was quite popular in the 1950s due to its classic “sans serif” design. In order to bring out the historic city of Pompeii, Bodoni was selected in this publication, as well as its typefaces that evoke a feeling

of elegant and classic. Furthermore it is also a typeface first designed by Italy typographer Giambattista Bodoni. The mixture of different typefaces I picked has added great significance to develop the concept of my publication and I found them working quite well together and they sat beautifully on the page. The feel and general tone of this book is to be clean and minimal, design has been spaced out to give more time for reader to digest the content well. The selected images have been chosen for this book to provoke historical feeling in the reader, therefore I have created the visuals in grayscale with colour halftone effect to bring out the concept of the book . In order to make it easy to navigative and attention-grabbing, red colour has been selected as the theme colour to represent both blood and fire in colour, it is associated with war and hazard, which will bring out the ruins of Pompeii and present a strong emotional feeling of the disaster. In this publication, there are 4 different chapters which contain the historical background and lifestyle of Pompeii, how was the last day in Pompeii and how the city was discovered and excavated. Besides that, different chapters contain different illustrations and employ the scanimation effect.

In conclusion, this book explore the lives of the ordinary people of Pompeii through typographic and illustrative interpretation.

GRIDS (VERSO)

3 6

1 2 3 4 5 6 7

Size of publication

162mm x 229mm

Top margin Outside margin Bottom margin Inside margin Column width Gutter Baseline increments

10 mm 15 mm 20 mm 25 mm 22 mm 3 mm 12 pt

GRIDS

The use of a 5 columns gave the possibility to organise the pages with different sizes of text and the arrangement of the images and spaces.For the horizontal alignment I mainly used the baseline grid.

At Pompeii broad categ (freedman) towns with but withou wouldnâ&#x20AC;&#x2122;t be the jobs tha foul and dir the fullerie and busine dirty and n operation a owning of b of bars and

oil and win by the weal make oil yo by the weal fisherman t for their ma

ompeii was a city of 20,000 residents. In many ways it was very progressive: Pompeii had indoor running water, a thriving marketplace and a structured government. The homes of the wealthiest citizens reveal beautiful works of art, particularly frescoes and paintings of the gods and goddesses of ancient Rome. Pompeii also contained public baths, cobblestone streets, sidewalks and many private shops where its residents could purchase almost anything they wanted.

ART & ARCHITECTURE

In the first century AD, Pompeians

used the formal, austere atrium as a showplace to impress visitors with

began to build upper storeys onto buildings and carve small apartments

grand decorations of moulded plaster

out of larger houses. This may have

painted to imitate polychrome marble

been an attempt to cope with a

century Bc, may h

blocks. All manner of business was conducted in the atrium, so it was

growing population, to house the families of emancipated slaves, or

of Apollo stands at its north end, b

designed to display the family’s wealth,

simply to create rooms for rent.

about 80 Bc, a tem

piety and lineage. Beyond the formal atrium lay the peristyle — a garden

Decoration in the atrium and the surrounding rooms also became more

the southwest co which mythology

surrounded by colonnades which was

showy, perhaps when older houses

a less formal, more richly decorated part of the house, a place to relax

came into the hands of self-made men who had no ancestry to boast

Roman temples w the god or godde

or dine. Many houses were built

of. After the aqueduct was built,

most churches to

POMPEIAN STYLES THE PEOPLE’S POMPEII

i the populations were broken up into three gories: Slaves, those freed from slavery ) and the freeborn. The freeborn ruled these h the freed slaves coming in directly after them, ut the slaves the freeborn and freed slaves e able to function. The slaves would perform at they are given most of these jobs being rty eg. stepping in urine to clean clothes in s. The Freed slaves usually took up the jobs esses that the freeborn and wealthy consider not worthy of operating these jobs being the and running of fulleries, the operation and bakeries, running Tavern/inns, and the running d prostitution. The Wealthy freeborn ran the

ne industries. These industries had to be run lthy freeborn for to make wine you land and to ou need land. The Garum industry is also run lthy freeborn with an emissary waiting for the to make port so that the fish could be bought asters.

The so-called First Pompeian Style

he PomPei

Graeco-R Zeus), Jun

The oldest templ

fashionable homeowners also constructed

the worshippers. processions and

elaborate garden areas,

front of the temp

as found in the House of D. Octavius Quartio,

to perform these way to know whe

which boasts fountains,

divination, which

watercourses, pavilions

animals and the d

and formal plantings

ate in order to int

in this style between the third and

extending the length of its vast garden. In smaller houses

In addition to the

second centuries Bc, a time when the

where space was limited, fantasy

shrine or lararium

aristocracy still held sway.

landscapes were painted on blank walls to open up imaginary vistas and

performed to app the house. The la

After the establishment of the

give an impression of space.

on these shrines

Roman military colony in 80 Bc, the illusionistic Second Style, which

In the last years of the city, the rich and

opened up the walls with columns and

complex Fourth Style returned to the

architectural vistas, became popular. Towards the end of the first century

earlier fashion of ‘opening’ walls using illusionistic decoration, but with an

Bc, illusion was abandoned and the

even greater emphasis on creating a

delicate and exquisite Third Style was in vogue.

fantasy world.

drinking horns an

DAILY LIFE IN POMPEII

rchaeological excavations of Pompeii represent an exceptional source of information about daily life in Pompei and in Roman Empire under the rule of Emperor Tito. Historians wrote about daily life in Roman times, a routine that was not different from the one of our grandparents. Life was made of simple actions and it was actually far from our “stressful” life.

HORA QUART (08:13 - 09:29

Streets were crowded, market was full o and citizens bought what they needed. walked, talked, discussed about proble

HORA SEPTIM (12:00 - 13:15

HORA PRIMA DIURNA (04:27 - 05:42)

Since there was no electricity, people had to live according to the “rhythms” of the sun. They got up very early in the morning to start their work. Only a few houses had water so most citizens had to go to take water at public fountains. Water was very important, this is why it was used with great parsimony. For their personal care and to wash themselves,

This was the moment for relax. Sometim offered to the town an exhibition of gla people went to the amphitheatre. This w violent show: we could not appreciate i people consider the gladiators and thei the football matches of today. Fans fou

Romans went to thermal baths. For breakfast, they ate bread and cheese, maybe with vegetable or anything left. Barber’s shops opened at sunrise: these shops were also a place to chat and relax.

After a terrible fight between fans from from Nocera that provoked several dea gladiators were prohibited for several ye them to satisfy a request by Poppea, wh Pompeii. This is also the perfect momen of bread, cake, fish, fruits, etc.

HORA SECUNDA (05:42 - 06:58)

31 Everyone was at work, from noble merchants to slaves. Shops were open, markets were ready, farmers were in the fields. Everyone was performing his/her personal job.

TYPEFACE

For the publication I have chosen to use a sans serif and a serif : Metro Nova and Bodoni as both of these typefaces are conceived in harmony with the concept of the publication which is lost & found, Pompeii. The typeface used for the contents mainly is Metro Nova. While Bodoni has been used for the heading and expressive type.

Bodoni Book

Bodoni Roman

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567891

Bodoni Book Italic

Bodoni Italic

Bodoni Bold

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567891

TYPEFACE

Bodoni Bold Italic

Metro Nova Pro Regular

Metro Nova Pro Light

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567891

COVER

1. Metro Nova Pro, Black, 35 pt, aligned centre C:50 M:50 Y:50 K:100 2. Bodoni, Bold, 26 pt, aligned centre C:0 M:100 Y:100 K:0

1 2

CONTENT PAGE

All the fonts are sitting on the baseline grid. 1. Metro Nova Pro, Regular, 25 pt, C:0 M:100 Y:100 K:0

3. Bodoni, Bold, 10 pt, Tracking 50 C:0 M:100 Y:100 K:0

2. Metro Nova Pro, Regular, 30 pt, C:0 M:100 Y:100 K:0

4. Bodoni, Italic, 9 pt, Leading 12pt C:0 M:100 Y:100 K:0

THE LOST CITY

THE LIVING CITY

THE LAST DAY

THE DISCOVERY

CONTENTS

About Pompeii History of Pompeii Art & Architecture Religion & Burials

The Peopleâ&#x20AC;&#x2122;s Pompeii Daily Life In Pompeii Work & Play Shops & Businesses

The Destruction of Pompeii After The Eruption

The Excavation Influence On European Culture Pompeii As A Source Pompeii Today

TITLES

Each of the title come with different background of design. These background effect was created by myself.

1. Bodoni, Roman, 200 pt, C:0 M:100 Y:100 K:0 2. Bodoni, Roman, 25 pt, C:0 M:100 Y:100 K:0

THE LOST CITY

HEADER & BODY COPY

1. Bodoni, Bold, 9 pt, aligned right C:0 M:100 Y:100 K:0

3. Metro Nova Pro, Regular 8 pt, Leading 10pt, Drop caps Lines 3 C:0 M:100 Y:100 K:0

2. Metro Nova Pro, Light, 8 pt, small caps C:50 M:50 Y:50 K:100

4. Metro Nova Pro, Light, 8pt C:50 M:50 Y:50 K:100

ABOUT POMPEII

ompeii, italian pompei, is famous being the â&#x20AC;&#x153;city that disappearedâ&#x20AC;?. It is an ancient city of Campania, Italy, 14 miles southeast of Naples, at the southeastern

base of Mount Vesuvius. It was built on a spur formed by a prehistoric lava flow to the north of the mouth of the Sarnus (modern Sarno) River. Pompeii was destroyed, together with Herculaneum, Stabiae, Torre Annunziata, and other communities, by the violent eruption of Mount Vesuvius in aD 79. The circumstances of their destruction preserved their remains as a unique document of Greco-Roman life. Pompeii, Herculaneum, and Torre Annunziata were collectively designated a UNESCO World Heritage site in 1997. Pompeii supported between 10,000 and 20,000 inhabitants at the time of its destruction. The modern town of Pompeii lies to the east and contains the Basilica of Santa Maria del Rosario, a pilgrimage centre.

HEADER & BODY COPY

1. Bodoni, Bold, 9 pt, aligned left C:0 M:100 Y:100 K:0

3. Metro Nova Pro, Light, 8pt, Leading 10 pt C:50 M:50 Y:50 K:100

2. Bodoni, Bold, 45 pt, sitting on baseline grid C:0 M:100 Y:100 K:0

THE EXCAVATION

1924 2003

Spinazzola was succeeded by one of the most dynamic and controversial archaeologists in the history of the excavation of Pompeii - one Amedeo Maiuri. Maiuri uncovered the city's walls, and found a large necropolis along its southern walls - while his excavation of the Via di Nocera allowed him also to explore Regio

I and Regio II. This, however, was carried out using inaccurate methodology, with inadequate instruments, and the project suffered from chronic underfunding, so the houses were not well restored and were eventually practically abandoned. Maiuri also uncovered the Casa del Menandro and Villa dei Mister, and he undertook stratigraphical research under the AD 79 level, in his search for the origins of Pompeii. Alfonso De Franciscis became director of excavations in 1964 - his period in charge was characterised by an emphasis on the restoration of buildings that had already been uncovered. Only the magnificent Casa di Polibio was uncovered in this period.

EXPRESSIVE TYPOGRAPHY

Expressive type 1 1. Bodoni, Bold, 60 pt, 90째 rotated C:0 M:100 Y:100 K:0

3. Bodoni, Book Italic, 10pt, 90째 rotated C:0 M:100 Y:100 K:0

2. Bodoni, Bold, 60 pt, 90째 rotated C:0 M:100 Y:100 K:0

4. Bodoni, Bold, 60 pt, 90째 rotated C:0 M:100 Y:100 K:0

EXPRESSIVE TYPOGRAPHY

Expressive type 2 1. Bodoni, Bold, 62 pt, justify vertically, multiply effect C:0 M:100 Y:100 K:0

THE SHEER BEAUTY & EXTENT OF THE RUINS OF POMPEII

of uncovering the houses from the top down - a better way of preserving

Bya 1860 of in the western part of the town andthe hadproject. then left hole -much shaped had been excavated. the form of the plant or person - in

everything that was discovered.

that ash after putrefaction. Michele Ruggiero, Giulio De Petra, Ettore Pais

e finishing of excavations

n of the buildings. In the most

ve beenIncarried out outside the this way the data collected recine, during near the Sarno, could be theriver excavations

and Antonio Sogliano, continued Fiorelli’s work in the following years, and during the last 20 years of the century began to restore the roofs of

FOLIO pici hasused been touncovered. help with the restoration &

of the ancient buildings and of

their - although ncovered ininteriors Pompeii, but it is the most REEFRENCING

the houses with wood and tiles - in order to protect the remaining wall

important wall paintings tore what has already been and mosaics still continued be stripped and 66 hectares of urbantoarea transported to Naples. ously considered that the

paintings and mosaics inside.

eft under the volcanic debris,

portant part of our past for

HISTORY OF POMPEII

63 Mount Vesuvius erupted on 24th August, AD 79 . A vivid eyewitness report is preserved in two letters written by Pliny the Younger to the historian Tacitus, who had inquired

Bodoni, pt,the Elder, commander of the about theBook, death of 9 Pliny Roman fleet at Misenum. Pliny the Elder had rushed from aligned right Misenum to help the stricken population and to get a close C:0 M:100 Y:100 K:0

Person frozen in time, Plaster casts of victims

Mount Vesuvius, best known of the eruption that destroyed the city of Pompeii

Bodoni, Book, 9 pt, aligned left C:0 M:100 Y:100 K:0

view of the volcanic phenomena, and he died at Stabiae. Site excavations and volcanological studies, notably in the late 20th century, have brought out further details. Just after midday on 24th August, fragments of ash, pumice, and other volcanic debris began pouring down on Pompeii, quickly covering the city to a depth of more than 9 feet (3 metres) and causing the roofs of many houses to fall in. Surges of pyroclastic material and heated gas, known as nuées ardentes, reached the city walls on the morning 25th August and soon asphyxiated those residents who had not been killed by falling debris. Additional pyroclastic flows and rains of ash followed, adding at least another 9 feet of debris and preserving in a pall of ash the bodies of the inhabitants who perished while taking shelter in their houses or trying to escape toward the coast or by the roads leading to Stabiae or Nuceria. Thus Pompeii remained buried under a layer of pumice stones and ash 19 to 23 feet (6 to 7 metres) deep. The city’s sudden burial served to protect it for the next 17 centuries from vandalism, looting, and the destructive effects of climate and weather.

All the references are 90° rotated Bodoni, Book Italic, 10 pt, Leading 13 pt, 90° rotated C:50 M:50 Y:50 K:100

20 17

IMAGERY

Image effect Grayscale, colour halftone, Radius : 4 Pixel Screen Angles (Degrees) : 45, 45, 45, 45

Example 1

Example 2

CREDIT IMAGES

Source • http://www.travelthruhistory.tv/burning-desire-visitpompeii-italy/sizes/l • http://www.studyblue.com/notes/note/n/arhi201chapter-7-roman-empire/deck/4905533 • http://en.wikipedia.org/wiki/Villa_of_the_Mysteries • http://www.edge-online.com/tag/total-war-rome-2/ • http://manmonster.centerblog.net/rub-vesuve-vol an-.html • http://www.bbc.co.uk/history/ancient/romans/pom peii_art_gallery_07.shtml • http://www.fact.co.uk/whats-on/pompeii-live-fromthe-british-museum • http://phillipkay.wordpress.com/2012/05/11/ancientlaughter-petronius/ • http://www.flickr.com/photos/megangi er/4854348693/ • http://www.gardenhistorymatters.com/2012/01/ roman-gardens.html • http://www.independent.co.uk/life-style/food-anddrink/features/dinner-at-the-pompeii-takeaway-theempires-feasting-was-legendary-but-what-did-ordi nary-romans-eat-8588878.html • http://www.romansociety.org/imago/searching-sav ing/pompeii.html • https://www.flickr.com/photos/bob_bobs son/3124892827/sizes/l • http://museum.wa.gov.au/pompeii/daily-life • http://en.wikipedia.org/wiki/Vesuvius_in_Eruption_ (Wright_painting)

• http://www.wisegeek.org/what-were-the-10-largestearthquakes.htm • http://artnc.org/works-of-art/eruption-mt-vesuvius • http://en.wikipedia.org/wiki/The_Last_Day_of_Pom peii • http://www.filmjunkies.de/film/980/fotos/pompe ji-67693.html • http://www.dayofarchaeology.com/author/sarahhay/ • http://jacquelincangro.wordpress.com/tag/pompeii/ • http://infraredatelier.wordpress.com/2012/03/15/italy1012-post-3/ • http://hdwallpappers.com/nature-volcanoes-excava tions-at-the-foot-of-mount-vesuvius-pompeii-wall paper/ • http://mkalty.org/pompeii/

Illustration

All illustration have been drawn by myself and played with scanimation effect. Each chapter of the publication has contain different illustration.

COLOURS

The main chosen colours for this publication are black and red. Black has been used for the body text in order to let the reader can easily to read the contents. Red has been used for the heading, expressive type. It brings text to the foreground. Use it as an accent colour to grab the reader attention.

Colour 1 C:50 M:50 Y:50 K:100

Colour 2 C:0 M:100 Y:100 K:0

FINISHING

The finishings have all be hand made, it consisted of : â&#x20AC;˘ Box cover â&#x20AC;˘ Scanimation page * Book binding The paper used in four different weights for the box cover, book cover, inside pages and scanimation pages. Sew binding, red thread is used fot the book binding. Paper stock : Red plastic coloured transparency paper (Box cover)

Fabriano white ecological artist paper (Book cover, scanimation page) 200 gsm

Fabriano white ecological artist paper (Inside pages) 120 gsm

Transparency paper (scanimation page)

CONTENT REFERENCES

Websites • http://www.britannica.com/EBchecked/topic/469420/ Pompeii • http://www.explainamation.com/pompeii/about.htm • http://www.historicaltravelguide.com/ruins-ofpompeii-italy.html • http://www.history.com/topics/ancient-history/ pompeii# • http://www.pompei.it/pompeii/daily-life-pompeii.htm • http://museum.wa.gov.au/pompeii/daily-life• http:// www.scribd.com/doc/54252701/Social-Structure-inPompeii-and-Herculaneum • http://www.bbc.co.uk/history/ancient/romans/ pompeii_portents_01.shtml • http://www.napoliunplugged.com/pompeii-the-lastdays-part-i.html • http://www.britishmuseum.org/whats_on/past_ exhibitions/2013/pompeii_and_herculaneum/ pompeii_live/eruption_timeline.aspx • http://www.explainamation.com/pompeii/about.htm • http://www.eyewitnesstohistory.com/pompeii.htm • http://www.bbc.co.uk/history/ancient/romans/ pompeii_rediscovery_01.shtml#four • http://pompeiisites.org/Sezione.jsp?titolo=History+of +the+excavation+of+Pompeii&idSezione=1003 • http://science.nationalgeographic.com/science/ archaeology/pompeii/ • http://curiosity.discovery.com/question/lost-city-ofpompeli-discovered

CONTENT REFERENCES

Online Video • http://www.discovery.com/tv-shows/discoverypresents/videos/understanding-volcanoes-imagesfrom-pompeii.htm • http://museumvictoria.com.au/melbournemuseum/ discoverycentre/pompeii/about-the-exhibition/ eruption-of-vesuvius/ • http://www.penkat.com/video/73 • https://www.youtube.com/watch?v=lCdkjpagnPw • http://history.howstuffworks.com/30122-assignmentdiscovery-mount-vesuvius-destroys-pompeii-video.htm • http://natgeotv.com/uk/rome-revealed/videos/ doomsday-pompeii Documentary • Pompeii : The Last Day, 2003. [video]

Registration Number 078-087