by Eunike Florencia Selected projects Selected projectsfrom from2018-2022 2018-2021
*Some photos in this portfolio are taken from www.unsplash.com and are used for assignment purposes only.
Curriculum Vitae
<-330= My name is Eunike Florencia (Eunike or Keke). I am currently a Graphic Design undergraduate in Tangerang. I am friendly, reliable, passionate, driven, and communicative. I love to help others and most interested in doing illustrations and meeting the clients needs. My personality type is ENFJ-T.
,-./012345262 Eunike Florencia Jakarta, 20th May 1999 Gading Serpong, Tangerang.
-59!26801 -./01234%4$5 Universitas Pelita Harapan (Majoring in Graphic Design)
!0162!6 p: +62 81211714050 e: eunikeflorenciaa@gmail.com be: eunikeflorencia
-./61-./0 Tunas Bangsa Christian High School (Social Science)
/7833/ Adobe Illustrator Adobe Photoshop Adobe Indesign Adobe After Effects Procreate Bahasa Indonesia English
:0.74-;,-.8-1!-.//1-./6 -SMP Internship atPAHOA PT Freshening Terpadu Indonesia for packaging design. - Taught a graphic design tutor :0.74-;,-.8-1!class for beginners. - Internship at PT Freshening - Freelance & Illustrator Indonesia Designer for packaging design. since 2017. - Taught a graphic design tutor
- Internship as Illustrator at Satu Persen class for beginners. Life School. - Indonesian Freelance Designer & Illustrator - Graphic designer at Korean Burger since 2017. Restaurant (K-Bun).
ORGANIZATIONAL EXPERIENCE
2019 Head of Design Division in Ambassadors of UPH
2017 Head of Tunas Bangsa Christian High School Yearbook Committee
Head of Design & Documentation Division in Mari Membaca 3 Event
2015-2016 Part of Tunas Bangsa Christian High School student council as Treasurer
2018 Member of Design & Documentation Division in Sustainable Environment Conservation Part of Mentoring UPH (as Mentor of DKV 3) Member of Design Division in Mentor Gathering Event
2014 Part of PAHOA Junior High School Yearbook Committee 2011-2013 PAHOA Junior High School student council (as Wall Magazine Division & Secretary)
OTHER SKILLS Able to work alone and in groups, organized, able to maintain performance under pressure, responsible, a good listener and people person.
Brand Identity
Renjana | Kopi Waktu | Rebranding Asian Games | Kuka Cakery | Ide Bank
Renjana
This is a college assignment and I was assigned to make 3 alternatives for this brand named Renjana. Renjana is a local furniture retail brand that uses classic handicrafts from Indonesia that at the same time promoting a modern and innovative design. This brand prioritizes a good quality raw materials and a good processing at an affordable price.
renjana
Aa Geo
Aa
Sofia Pro Light
#d88d28 (the light color)
passion, physical comfort, security. #8b351d (the dark color)
warmth, nature, reliability, support. #1c2b58 (the bold color)
trust, efficiency, calm.
renjana
renjana 1/2 X
1/2 X
x
renjana
x
1/2 X
aspire to be authentic
FIRST ALTERNATIVE
The logogram is a symbol of the 4 legs of a table and chair that is placed at the top of the house to represent a house that is filled with glow and joy.
renjana
renjana
renjana
renjana
renjana renjana renjana renjana
The selection of geometric typeface is presented to give a modern touch, combined with a warm brownish color with a warm tone and a blue color with a cooler tone to balance it, giving the brand a classic and economical touch.
Aa
Museo Mardeno #ce762e physical comfort, passion. #9a5529 rest, reassurance, warmth. #e6ded3 (the light/neutral color) neutral, calming, clean. #40241b (the dark color) earthiness, reliability, support.
A A au a
Aspire Aspire to to be be authentic uthentic
X
aspire to be authentic
1/2 X
x
1/5 X
SECOND ALTERNATIVE
In this second alternative, the logogram is a combination of the alphabet R and a symbol of hand forming an okay sign to represent Renjana as a brand that can satisfy the customer needs. The selected sans-serif typeface has unique, clean and simple strokes for a modern effect. Yet the colors chosen are intended to soothe anxiety because Renjana wants to provide a home furniture that can bring comfort and tranquility.
Aa Ballado
#c95628 (the bold color) physical comfort, security, passion. #5b2c0c (the dark color) rest, reassurance, warmth. #e6ded3 (the light/neutral color) neutral, calming, clean.
1/2 X
1/2 X X
X 1/2 X
THIRD ALTERNATIVE
In this third alternative, the logogram is a combination of simplified form of a table and a chair. The logogram and the logotype has the same size of stroke.
The selection of geometric typeface is there to represent a modern and professional brand through its simple and clean strokes. The colors chosen are colors that can soothe anxiety so that people who see it will feel warm and calm even before they decide to buy the products of this brand.
Waktu Kopi
This is a college assignment where I have to practice creating logos with icon, index and symbol. Waktu Kopi is a local coffee shop that wants to reach buyers from the younger generations by providing unique menus with strong Indonesian locality.
Black & White
simplicity, sophistication, modern & timeless
#21473a reassurance, refreshment #efeae8 cleanliness, simplicity, sophistication, efficiency #ad2635 warmth, excitement
The logogram is an icon of a waiter holding a glass with a friendly and calm facial a to represent quality and professionalism, as well as hospitality that is closely related to Indonesian culture. Considering that the target audience is the younger generation, the selection of strokes and forms that are organic and not rigid is considered to be more open and friendly.
Rebranding Asian Games This is a college assignment to rebrand Asian Games 2018. Asian Games is a continental multisport event held every four years among athletes from all over Asia. On 2018, Asian Games was held in Jakarta and Palembang, Indonesia.
ABOUT LOGO
ABOUT MASCOT
The concept for the logo is to portray Energy of Asia as a meteor to show passion and the burning energy. Colors chosen symbolize courage, strength, energy, confidence, wholeness, and loyalty.
The mascot is a bondol eagle named Lang-Lang, a very protected and special animal from DKI Jakarta. It is an agile animal and its existence is an indicator of a clean territory. Lang-lang represents strength, agility, and honesty in competition.
Lang-lang is wearing a vest of Batik Pekalongan as a symbol of unity because Batik Pekalongan is a characteristic of community life that is easy to adapt to the influences of foreign cultures that come to the coast where it develops.
Kuka Cakery This is a college assignment where I collaborate with a Food Technology student to create a branding for their product. Kuka is a healthy soft cake that offers a healthier alternative for dessert because it is lower in fat and higher in protein. The concept is homemade and heartwarming.
Ide Bank This is a college assignment to design a branding for Ide Bank. Ide Bank is a new bank, it is a digital platform for simple payment and smart financial services.
Illustrations
Book Layout
Social Media Content
Thank you for your time. Hope to hear from you soon! e: eunikeflorenciaa@gmail.com p: 0812 1171 4050
