about CAKEKAKO

Featuredlocalsmall business:

From what once was just a hobby, to now becoming a huge hit … what a journey it has been! Kezia Angelique started her small business in May 2020 because she had always loved baking, and having nothing else to do, she started to sell the cakes she baked under the name “ cakekako” .

When Kezia was just starting her journey she discovered that some cakes are more difficult to make than others. Kezia mentioned that baking a chiffon cake is pretty challenging - if the eggs are not absolutely perfect then the chiffon would fail - but as time went on she has learnt all the possible mistakes and how to prevent them beforehand. Kezia also faced time management issues as she was, and currently still is, a university student. At first she had to manage everything on her own, like baking, decorating, admin, absolutely everything, regardless of the fact that she had no background in business.

Of course, having to juggle all of that plus her studies was absolutely exhausting, but now Kezia has people to help her such as her mom who would help her in baking and with the admin. In due course, Kezia learnt how to manage her time more wisely and also all the ins and outs of expenditure and income. Kezia mentioned that what she enjoyed most about starting her own company was being able to share her journey with others, and to also receive exposure, with lots of people wanting to endorse and collaborate with her. Through this, she also made many new friends who also share an interest in baking. Kezia’s advice for people who are thinking about becoming an entrepreneur is to be confident; she was once not so sure about her decision because her friends rarely supported or bought her product, but she overcame this by realizing that the world does not revolve around her and the key to that is self-belief and confidence!

To find new ideas or inspiration, Kezia browses social media and looks at cafes in Korea and Thailand. Her greatest inspiration is Pamela Wirjadinata, the owner of Uri Studio, Syca, and Posh the label. Kezia aspires to be like her someday, and be able to manage 3 successful businesses at once. Another inspiration for her is @wlmblkk, a Thailand-based cake shop, on Instagram.