Dear Mr. Gap, Here are a few logo ideas to consider, in replacement for your Helvetica thingy. Please note, though, most of these I’d like to get at least $25 each for, as I spent a good 30 minutes working on all of these. Hey, I just thought...maybe you’d like to use one each month? Just a thought.
TERESE NEWMAN
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2010
Gap I mean, really, did you even consider Arial?
TERESE NEWMAN
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2010
GAP CONCEPT: Simple, least amount of effort says, “don’t waste your time...” It took me 30 seconds to design this in the much-used TIMES ROMAN. I decided to forgo planning, thinking, overanalyzing, heck, analyzing period. I just DID IT. Hey, that rings a bell. I should get paid for this. TERESE NEWMAN
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2010
GAP
Myriad - because it’s a default on my computer.
TERESE NEWMAN
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2010
gap In 1990, when I bought my first MacPlus, I thought Brush Script was cool. Note special positioning of the blue square, so slightly touching top of P’s extender, denoting Gap’s “gentle touch” of its target market. TERESE NEWMAN
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2010
CONCEPT: The barbell look, because we love being ‘tween what’s current.
TERESE NEWMAN
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2010
gap CONCEPT: Pretty much speaks for itself.
TERESE NEWMAN
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2010
CONCEPT: Apple Chancery makes a comeback. Remember when you used to think this was a true designer typeface? What is Apple Chancery anyway?
TERESE NEWMAN
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2010
GA P CONCEPT: The “Gap” - I’m almost proud of myself for this. Clever? No. Wait ‘til you see the next one..wait for it..
TERESE NEWMAN
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2010
GA P CONCEPT: The “Gap” - Huh? Whaddaya think? Get it????
TERESE NEWMAN
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2010
CONCEPT: The “Gap” - Betcha thought I was all out of good ideas, huh?
TERESE NEWMAN
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2010
CONCEPT: The “Gap” - Izza ona roll....
TERESE NEWMAN
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2010
CONCEPT: The “Gap” - Okay, I’m spent on the whole “gap” concept. It’s not fun anymore.
TERESE NEWMAN
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2010
CONCEPT: Pushing the edge - I’m totally obsessed with things that push out the sides of squares. It’s one of those things I do all the time. No charge for this one.
TERESE NEWMAN
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2010
CONCEPT: “Sesame Street” to connect with youngsters.
TERESE NEWMAN
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2010
Who needs the square, anyway?
TERESE NEWMAN
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2010
CONCEPT: I think you know what this represents. Let’s get rid of all those boring chinos and bland shirts and rage it. Take a walk on the Western side y’all.
TERESE NEWMAN
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2010
G
P A
CONCEPT: “A” New Slant. Trade Gothic Extended is a beautiful alternative.
TERESE NEWMAN
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2010
CONCEPT: “A Square” - Can you spare a square? Ha-ha, do you remember that? This concept is clean, crisp, understated, yet highly recognizable. It says, “This is It.” Branding at its best. TERESE NEWMAN
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2010