Graphic Design Portfolio
Euri Oh
Fall 2015 – Spring 2016
Euri Oh
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Hello Profile My name is Euri Oh and I am interested in making life more enjoyable. A fuss free life is what I am after. Simplifying words and images is what I do best. Making things fun to interact with is the essence of what I enjoy the most.
Introduction This portfolio showcases eight selected works that were completed from Fall 2015 to Spring 2016 at Portland State University. The following projects vary from booklets, magazines, posters and branding.
Contact 10580 SW 82nd Ave Portland, OR 97223 Email: euri@pdx.edu Phone: (503) 984-9539 Instagram: @e.j.o Student ID #: 910262733
Euri Oh
Contents
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ART 224
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Calling Brio Vinyl Covers
12" and 7" vinyl cover and label designs
ART 200
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A Week's Worth
A data visualization booklet about my music consumption
ART 225
ART 210
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TypeCon 2016
A program booklet and promotional poster
Poster Series
A series of three risograph printed posters
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ART 210
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Lumps 'n' Humps A 12 month calendar with india ink figure drawings
ART 254
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Nippy Milky Soda Branding and packaging for a beverage line
ART 225
ART 224
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'Ono Choco Packaging for Hawaiian chocolate bars
Objects Magazine & Process A magazine about the objects in my backpack
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Calling Brio Vinyl Covers Project goals Design 12" and 7" vinyl covers Intended audience 路 Musicians, hip hop lovers, and creatives 路 Ages 16-24 Solutions and concepts To capture the essence of Amin茅's electronic/hip hop/African tribal blend, I painted a chaotic abstract pattern for the 12 inch. For the single, I called upon his lyrics to create a maze motif. For his logo, I took inspiration from a scar on his arm.
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Vinyl Covers
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Vinyl Covers
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TypeCon 2016 Project goals Make a program booklet for TypeCon 2016 Intended audience 路 TypeCon 2016 attendees 路 Ages 20-50 Solutions and concepts This project allowed me to be more experimental with type. Since the event was TypeCon, I let the typefaces speak for themselves.
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FRI 12:15 PM Lunch break 2:45 PM
Type in 20: Typography: A Matter of Life and Death Richard Hunt In a medical environment, the correct dosage and specific medicines is essential to a successful outcome. Typography, whether on paper or on screen, is normally part of a communication chain that can lead to harmful or fatal errors. Errors that are trivial in other circumstances become crucial. Legibility studies historically either focus the ability for the viewer to distinguish one alphabetic form from another, or focus on speed, retention, and ease of reading of text. 3:25 PM
Type in 20: Greek Yogurt & The Melting Pot of Food Packaging in America Terrance Weinzierl Grocery shopping is difficult for me, as I’m seduced by the thousands of typographically rich packages, labels, and brands, which are constantly changing. In this lighthearted presentation, I talk about the food trend with Greek yogurt and how it is reflected in food packaging. How Greek does it need to look? Everything from ancient Greek pastiche to distorted Myriad appears on the shelves. I’ll set the visual landscape by showing examples of typographically successful packaging like: Bolthouse Farm’s lettering by Jill Bell, Industrial Revolution-looking smoked bacon, and the quadruple outlined and outer-glowing sugar cereal. I’ll also touch on successful pieces that don’t use ‘Chop Suey lettering’ and show examples of how you could design a package for Thai Tomato Coconut soup, for example, and not need to resort to cliche Latin that looks like the Thai script.
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TYPECON 2016
3:45 PM Coffee break 4:00 PM
Type in 20: D Sarang Kulka
This paper aims highlight their in refers to typefac amount of text a have a distinct fe While one gets to with good visual book covers and One realizes that inconsistent. The and ill-designed them copy featu 4:20 PM
Thinking Typ Brian Warren
Typography is br work better and typography to in as increasing co We will discuss b step along the w them into our we
TypeCon 2016
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Lumps 'n' Humps Project goals Create a 12 month calendar Intended audience 路 Young professionals 路 Art enthusiasts 路 Ages 18-35 Solutions and concepts This calendar showcases the beauty of figure drawings. The type is kept delicate, saving the spotlight for the illustrations.
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' Ono Choco Project goals Design packaging for 'Ono Chocolate Intended audience 路 Sweet tooths, minimalists 路 Ages 15-50 Solutions and concepts 'Ono is all about elevating Hawaii's seasonal fruits and chocolate to create a sophisticated palette. To best represent that, I focused on keeping the packaging simple, with a surprise inside.
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'Ono Choco
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A Week's Worth Project goals Make a data visualization that shows an aspect of my personal daily habits Intended audience 路 Everyone and anyone! Solutions and concepts Instead of making a infographic poster, I created an easy to digest booklet all about my daily music consumption within a week's time.
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A Week's Worth
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Poster Series Project goals Design a poster with a hand lettered phrase Intended audience 路 Students, artists and designers 路 Ages 16-24 Solutions and concepts To take my original design further, I made two more posters with encouraging phrases. Every phrase is printed in a different color, making each of them collectable and special.
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Poster Series
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Nippy Milky Soda Project goals Create a beverage and brand it Intended audience 路 Kids and sweet beverage lovers 路 Ages 4-12 Solutions and concepts This project started out with an idea for a brand story. This paved the way to brand this beverage with a charming personality.
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Objects Magazine & Process Project goals Create a book about emotions Intended audience 路 Young women 路 Ages 17-25 Solutions and concepts What was once a simple picture book, turned into something completely different. A magazine was the best way to present my illustrations in a practical way.
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Objects Magazine Process
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Inspiration & Moodboarding
OBJECTS FOUND IN MY BACKPACK STYLE Memphis/New Wave OBJECTIVE Illustrate the emotions I feel about each object through the use of color and form KEY ATTRIBUTES Silly, fun, flavorful, groovy, experimental, pattern based, geometric, wavy, young, rebellious, 80’s, funky
COLOR PALETTES AND EMOTIONS Secure
Regretful
Vain
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Process
Thumbnails
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Objects Magazine Process
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Pattern Making
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Initial llustrations
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Objects Magazine Process
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Illustration Revisions
THE REVISION PROCESS During this step, I took my favorite elements from the initial drawing stage and incorporated them together. From the class critiques, I got feedback that my illustrations did not work together as a system. To unify them, I repeated the same background elements and kept the same line weights throughout all the objects that were drawn.
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Process
Paper, Binding & Concept Exploration
THE EXPLORATION PROCESS Before this project, I had no prior experience with thinking about layout, grid, or telling a story in a booklet context. The first print out was not successful because I had not thought about how this book would be used in context. To make good use of my illustrations, I needed to tell a story. This is why I decided to combine my illustrations with relevant articles. The photos on the bottom row show my first attempt at creating this magazine.
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Objects Magazine Process
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Project Evaluation
This publication is about the objects in my backpack and the emotions they trigger within me. Each object is illustrated and accompanied by an article that speaks about the emotion that it represents. This magazine’s audience are women ages 17-25. Each illustration is composed of a color palette consisted of three colors. The colors are chosen to match the emotion that the illustration represents. For example, for the “regret” illustration, I chose a dark purple to resemble the dampened mood of buyer’s remorse. To make the purple stand out, I paired it with a contrasting green. I selected Clearface, a warm, curvy serif typeface for my headers to mimic the wavy patterns. For my body copy and secondary headers, I took a risk and chose two san serifs, Karla and Apercu. I chose Karla because it has the same approachable personality as Clearface. Apercu was used for the quotes to add texture to the page, without being distracting. Although using three typefaces in one magazine is “pushing it”, they all work together harmoniously and do not compete with one another. The style of illustration harks back to the era of my
childhood (1990s). My target audience is able to connect and relate the vibrant colors and wavy patterns since they have likely also witnessed this era unfold. The background elements of the illustrations are kept consistent to keep the spotlight on the object that is featured. The written content of each spread speaks about the emotion that I feel for every object. For the pocketknife illustration, the chosen emotion was “secure”. To help support my concept, I chose an article about the fear of walking home alone as a woman. This article is directly related to how I feel about my pocketknife and why I carry it around with me. To improve this magazine, I would rethink and expand the overall concept of the magazine. The overarching theme of this publication could be about emotions and how one deals with them day to day. Perhaps the spreads that I have now could be a section of this publication. For every issue, this section could feature a designer and interview them about the objects they carry in their bag/ backpack. With these changes, the magazine would be more substantial and serve a broader audience.
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Objects Magazine Process
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Objects Magazine Finals
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Thank You!
Euri Oh
"I am interested in making life more enjoyable. A fuss free life is what I am after. Simiplifying words and images is what I do best. Making things fun to interact with is the essence of what I enjoy the most." EURI OH
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