The Franchise Partnership
Who we are Company Background Eurocentres has a long history as an international language provider with roots going back to 1948. The Eurocentres Foundation promotes understanding between people and bridges national, cultural and social barriers. Our mission is to prepare individuals to study, work and live successfully in a foreign language and culture. We provide premium quality courses to students from all over the world – in more than 40 destinations across the globe – looking to boost their careers and personal growth by obtaining excellence in language skills. We have developed the most important programmes incorporating English language teaching with 21st Century skills and are committed to motivating and inspiring students wherever they are: at home, abroad and online.
Company Profile Seven key factors make us unique: 1. Eurocentres was one of the first English language schools to open in the UK in Bournemouth in 1948 and remains committed to providing the best learning experience to all its students from around the world 2. We have had a unique relationship with the Council of Europe since 1968; we work as a consultant in the Language Policy Unit influencing global policy 3. We have a leading role developing the Common European Framework of Reference for Languages (CEFR) – available for 40 languages – with the most important update published in 2017 redefining the landscape of teaching and assessment 4. We have a unique approach to teaching adopting a fully integrated mixture of online and face-to-face learning. This is supported by our online campus developed through 70 years’ worth of know-how and expertise 5. We invest into research and development leading the industry in language training innovation 6. We have a worldwide footprint with operations on six continents and in seven languages giving a broader reach for our brand than any other language providers 7. Eurocentres is the best group of schools in the United Kingdom according to external inspection results With recent operations opened in Colombia and Saudi Arabia we are continuing to increase our presence in growing markets.
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Our Business Priorities Eurocentres focuses on five business priorities: excellence in customer experience, innovation, attractive course offer, business responsibility and global influence. Those priorities help to create value and profit. They also unite people and business partners around the world under the Eurocentres brand.
We are driving excellence in the customer experience Eurocentres’ commitment to providing customers with innovative products and excellent services ensures brand loyalty making us the number one choice for students and business partners alike
Innovation is in our DNA Eurocentres’ environment is underpinned by research and development keeping the performance of products and all areas of the business at the highest level, enabling us to stay ahead of the game, translating trends into business
We have a superior product offer Eurocentres gives its partners competitive edge by leveraging research to deliver programmes that meet the demands of today’s customers and their needs of tomorrow
We do business responsibly Eurocentres believes in the importance of building a sustainable company that strikes a balance between global presence, growth and profitability as well as corporate and social responsibility
We have global influence Eurocentres is a global leader in language and skills teaching setting international standards
Make money & make a difference Become part of a global network of language and education centres that are synonymous with excellence, cutting-edge developments in education technology and outstanding support. Own and operate centres in your country teaching English language with 21st Century skills supported by systems and people with an international reputation for being at the forefront of education in today’s world. Make a difference to the lives and careers of people in your country and enjoy great financial rewards by joining a US$ 200 billion industry with ROI of up to 30% and more.
Who are we looking for? Our franchise partners come from all walks of life, have a strong interest in business and understand the fundamental role that education has in today’s world.
Some of our partners are: Entrepreneurs / edupreneurs and private investors looking for a new and rewarding opportunity Owners of vocational training, IT training or Business and Management training centres looking to expand and complement their offer Language travel agents looking to diversify into domestic language training in their country/region What they have in common is passion, business know-how and strong drive to achieve success. For more information, please visit: eurocentres.com/en/franchiseopportunity
Experience in the sector is not essential as we will assist you every step of the way. We will help you to identify and recruit the right people to make your operation a great success.
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What you will get from us Elements of Eurocentres Support
Eurocentres is committed to the success of our franchise partners’ businesses. As our partner, you will have the ability and determination to lead your team from the front. You will be responsible for the development of the brand and delivery of a quality international educational experience through face-to-face and online learning. We understand that local know-how is crucial to a successful partnership and business success. What we bring is a wealth of experience in school operations, language teaching and learning and a 20-year history as a franchisor over a number of countries and contexts.
Quality Assurance
For the implementation we will provide you with a comprehensive package of training required to set up your training operation from scratch. Following this, you will receive extensive and continued support. We have many years of experience in the industry and our operational knowledge is second to none. We really know our business inside out, from the top down.
Research & Development
Training
Marketing
Selecting
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More information available at: eurocentres.com/en/franchiseopportunity
One of many success stories Background to becoming a franchise partner
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I have a background working in the language travel industry and also run a language travel agency. I worked with Eurocentres sending students to their study abroad destinations over many years. I always knew the customers I sent to Eurocentres would be guaranteed an excellent experience due to the really high quality of programmes and management that Eurocentres delivers. Nowadays, fewer people have the time to study abroad for extended periods due to work and family commitments but they still require English language skills training. In Colombia, these skills are a real differentiator, they guarantee a better standard of living through increased job opportunities and career progression. There is a huge domestic market for this type of training and it seemed like a natural step to become a language training operator. For me, it’s really important to give something back to Colombia. The way I found I could do this is by providing the best quality English language skills training with Eurocentres, the experts in language teaching.
Christian Mejia Zuniga, Eurocentres Colombia Christian holds the franchise licence for Eurocentres in Colombia and is responsible for the development of the territory.
An added bonus of being a Eurocentres is that if a student studying with us in Colombia wants to do an intensive study abroad trip, there’s already a network of schools that they can choose from. What’s great about this is that because Eurocentres has a standardised academic system, a student can move easily between Eurocentres schools. They can then come back to their classes in Colombia all with the aid of the online campus my.Eurocentres.
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Support
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Running a business was familiar territory; however, running a language training operation was not. From the initial discussions, the drafting of a business case, the recruiting of staff, to the launch of the initial centre, Eurocentres was there every step of the way providing guidance and support. Following this, we’ve had a consultative and collaborative review in order to fine-tune certain aspects of the operation for the local market while retaining the quality of the Eurocentres approach. We also review the business plan on a regular basis which has really helped capitalise on market opportunities and get the business growing.
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Flexibility
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What I really appreciate about Eurocentres as a franchisor is their considered flexible approach. Through the annual business plan reviews and market analysis, we have been able to manoeuvre and expand the business into the corporate and higher education sectors. These were key profitable markets for us to enter in Colombia and our online blended learning approach with my.Eurocentres gives flexibility to deliver programmes to our customers in a manner which is convenient to them.
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Our Programmes English with 21st Century skills training
21st Century skills
Eurocentres has been a consultant to the Council of Europe since 1968 for language teaching and learning. This expertise informs the Eurocentres’ dynamic coaching of learners in practical communication skills for study, mobility and lifelong careers, exploiting the very latest in teaching advancements with the complete integration of online and face-to-face methodologies. As English is the leading lingua franca of education, research and commerce worldwide, Eurocentres programmes are designed to empower learners to become confident and effective communicators in international settings.
Eurocentres programmes ensure a clear focus on transferrable 21st Century skills, with coaching in key areas of international communication and employability:
As a Eurocentres Franchise Partner your team will be able to deliver the best courses available in your market.
Talent development and flows Build key skills for global team work Promote effective exchange of ideas Easily adapt to new situations and environments Global Citizenship Identify and understand people’s values, differences and perspectives Enhance mutual understanding within and between international communities (professional, social and academic) Leadership Build confidence and strategies to lead in English Coordinate group work and achieve successful outcomes
An online campus to combine online and face-to-face teaching & learning. All Eurocentres programmes benefit from 24/7 access.
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Values and Principles At Eurocentres we are PROUD of how we deliver our mission and business priorities. Our guiding values and principles of Personalisation, Reliability, Ownership, Unity and Dedication drive all areas of our business and are the foundation to our relationships with customers and partners. P - ersonalisation:
e focus on individual development and value W diversity
R - eliability:
We do what we promise
O - wnership:
We take action & responsibility to achieve our aims
U - nity:
We work together towards defined goals
D - edication:
e deliver sustainable, innovative and W effective solutions
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Franchise Partnership We continuously look for ambitious, like-minded individuals or organisations wishing to invest in English training by opening Eurocentres operations in new markets. More information on our franchise opportunities is available here: eurocentres.com/en/franchiseopportunity Contact: partnernetwork@eurocentres.com Tel. +44 20 7963 8480