Overseas Success Prompts Expansion for Ansell Lighting

As part of its growth and international expansion strategy, leading lighting designer and manufacturer Ansell Lighting has appointed Allan Frederiksen as Head of Sales for the Nordics region.

In this newly created role Mr Frederiksen will be responsible for driving Ansell’s expansion into the Nordic markets. He joins Ansell from with International Lighting supplier SLV, where he was Sales Director and expanding the Nordic market, and prior to this the Danish Fegime wholesaler, AO Johansen, where he spent almost 14 years, seven of which as product manager for its lighting business. Mr Frederiksen will be based in Viborg, central Jutland.

His appointment marks the latest international milestone for Ansell Lighting, which already has two dedicated European showrooms in Madrid and Dublin.

Mark Abbott, Managing Director at Ansell Lighting said: “This appointment is an important strategic step forward for us and another demonstration of our commitment to expanding our presence in Europe. The Nordics is a new market for us, but one which we think offers significant opportunity. Allan has an excellent track record in establishing a sales operation in new territories and we believe he is going to be a pivotal part of our success.”

Meanwhile, Ansell has also announced a new partnership with a company in Ghana. It has appointed Kissart Group as its exclusive in-country distributor.

The new partnership will offer Ansell’s innovative lighting solutions to consumers in the West African nation, where Ansell has operated for more than 12 years.

The Kissart Group, a Mechanical, Electrical, and Plumbing (MEP) company, has previously partnered with Ansell on key projects, including Tamale International Airport and the Covid-19 facility centre at Korle Bu, and was keen to expand the relationship across Ghana.

Nick Prince, International Account Manager for Ansell Lighting, believes the new partnership, which was launched at an event at the Marriott Hotel, Accra in Ghana, aligns with Ansell’s commitment to making a positive impact and providing environmentally friendly lighting services.

He said: “We recognise the enormous potential of Ghana as a growing market. We have been conducting business in Ghana since 2011 and our partnership with Kissart on several prestigious projects has established them as a trusted ally, leading us to establish this long-term partnership. Our goal is to work closely with Kissart to expand our presence in both the project and distribution markets. Ultimately, we aspire to become a household name in Ghana.”

As part of the launch, Ansell Lighting introduced the Octo-Casambi, a Bluetooth mesh system app that allows customers to have complete control over their lighting systems.

Aloysius Attiogbe, Project Account Manager for Kissart Group, said: “We are a Mechanical, Electrical, and Plumbing (MEP) company, and our partnership with Ansell stems from their provision of the highest quality products.

“The smart lighting solutions allow customers to achieve intelligent lighting without the need to replace their entire systems. And we consider this partnership a major milestone because by managing power consumption, we contribute significantly to reducing our carbon footprint. Consuming less power brings us closer to achieving sustainability and environmentally friendly lighting solutions.”

For more information about Ansell visit https://www.anselluk.com/