A garden trade show for fireplace retailers? Could you target the outdoor market at Glee?

With more fireplace retailers stocking fire pits and outdoor heating options, exhibiting at a large garden trade show could make sense.

You could also visit purely to source new exciting products and make connections with outdoor equipment manufacturers or distributors.

Taking place at the Birmingham NEC from the 27th to 29th of June, the halls at Glee will once again be home to exhibitors showcasing the latest designs in BBQs and outdoor lifestyle influences within the dedicated Outdoor Entertaining sector.

Glee’s late June timing is designed to offer significant benefits to buyers, with thousands of existing and new products exclusively launching at the show together providing the perfect opportunity for buyers to preview the latest collections and place orders for the upcoming gardening season. With summer right around the corner, Glee is also the first opportunity within the 2023 buying calendar to source outdoor furniture, garden heaters, and decorative items or finalise top-up orders for immediate delivery into store.

The power of the outdoors

There is no doubt that the outdoor living movement has exploded recently as outdoor spaces have been embraced with new interests. Gardens have become, more than ever, a place to relax, escape, work, eat, exercise, and play. Recent research by YouGov for the HTA (2021) revealed that nearly half of UK households (42%) use their gardens to entertain family or friends with garden parties and barbecues. The HTA also showed that sales in the outdoor living department at garden centres were 19.88% up in 2022 compared to 2021, indicating that this momentum is showing no signs of stopping.

Social hotspots

Fire pits, chimineas, log burners and patio heaters have proven to be the must-have garden accessory and that trend is set to continue into next year as people enjoy their gardens for longer. According to an Amazon survey, 32% of people plan to buy a fire pit in 2023, making it a popular outdoor cooking and heating appliance.

Pinnacle Agri is a newcomer to Glee and its show stopping product is the Firestorm Patio Heaters which use eco-friendly wood pellets to create a dazzling, smokeless flame within a glass tube, perfect for those that like the modern aesthetic. Fandango Products will be bringing back its safe and easy-to-use Kindling Cracker firewood splitters. They are also the UK distributor for Espegard’s fire pans and accessories, which with their simple and functional design for warmth and cooking will win over fire pit lovers everywhere.

Don’t miss Glee Fire, Grill & Chill

For the second year in a row, many of these outdoor heating solutions, barbeques and firepits will be in action within Glee’s dedicated Fire, Grill and Chill area. Relocated to a prime location at the front of the NEC near the Hall 6-8 and Hall 20 entrances, this area will be the go-to place for leisure buyers to source 2024 ranges, as well as provide the backdrop to the Glee Party on Tuesday 27th June, to which all exhibitors and visitors are invited.

DEFRA EXEMPT ECODESIGN! A+ Rated | Highest rated system

EcoDesign Woodburning email: sales.uk@schiedel.com - website: www.schiedel.com/uk

• Available as a combined stove and chimney package.

• Schiedel twin wall compatible.

• Can be installed in Smoke Control Areas.