A ‘customer is king’ approach to park management software solutions

Those are just some of the words used to describe Elite Dynamics’ holiday and residential park industry focused IT business solutions.

By listening to and spending valuable time with our customers, we are able to continually evolve and grow our products to make their lives, their employee’s lives, and their customer’s lives easier. That’s why an ever-growing number of holiday park and resort customers are choosing to transfer to Elite Dynamics’ flagship solution, EliteParks, for their park management software solutions. EliteParks is the only Microsoft endorsed end-to-end solution in the industry that can run all of a park’s business processes complete with integrated finance. From reservations and on-park operations including managing and mobilising housekeeping and maintenance teams, to sales and lead management and financial controls, EliteParks gives park owners every tool they need to transform their businesses.

Easing the ‘pain points’

Designed by a highly passionate team of people who live and breathe the holiday and residential park industry, and have an in-depth understanding of customer pain points, EliteParks removes any need for park operators to run more than one system. Gone are the days of paying for disjointed, disparate systems that don’t talk to each other, EliteParks is a fully integrated park management solution on one single platform. With the added benefit of being available in the cloud, EliteParks can also save operators money on the ongoing management and maintenance of costly infrastructure like servers. It integrates with industry specialists and OTAs including Hoseasons, Pitchup, and Rentals United (for Booking.com, Trivago, and Airbnb), to support shared availability integration and dynamic pricing.

Elite Dynamics works with more than 300 holiday and residential parks and resorts across the UK and North America, and we make it our mission to ease and eradicate their pain points. Here are just a few examples of some regularly occurring issues and how we address them:

Lack of real time reporting & visibility and transparency of data

How often have you found yourself inputting the same data time and time again into different platforms, searching continually for month end figures, or correcting input errors when figures don’t add up? With EliteParks, you enter the data once – you don’t have to export it, manipulate it, or import it. Every business process is streamlined and intertwined giving huge efficiency savings. Think of the difference it could make to have information available at the touch of a button to help you make operational decisions that impact the business quicker. See instantly which caravan and lodge stock is available for sale and hire or what your income forecast will be for the next six months compared with the same time last year. Have visibility of real time profit and loss reporting without lengthy importing and exporting of data. Or operationally, imagine the time saved by mobilising maintenance teams with tablets to accurately input meter readings at hundreds of units, which will then automatically generate and send out invoices. We’re talking many, many hours’ worth of time efficiencies.

Different operational areas don’t talk to one another

EliteParks creates seamless links between sales, bookings, maintenance, housekeeping, finance, and reception with factual, real-time information. From a bookings perspective, EliteParks ‘drag and drop’ functionality enables holiday parks to move bookings around and really maximise the grid – like a modern day Tetris! And because bookings and finance are integrated, once a booking is completed, the money is automatically moved from the balance sheet into P&L (profit & loss), saving hours of work. From a deal perspective, EliteParks handles the deal paperwork automatically, integrates to DocuSign and stores it back into the system or on SharePoint. Processes are automated and efficiency between departments is effective. From a housekeeping perspective, if housekeeping teams identify a problem, they take a photo and immediately allocate a task to the maintenance team to fix.

Once fixed, the unit can be automatically released for check-in. Simple, effective use of technology leaves you no doubt that everything will be ready for your customers’/owners’ arrivals - helping you continually meet and exceed expectations.

Double bookings

EliteParks makes double bookings nothing more than a distant bad memory for holiday park operators. Thanks to intelligent integrations with industry specialists including Hoseasons, we’ve never had a holiday park customer experience a double booking. The shared availability integration into Hoseasons is a real winner.

Not maximising on-park income

If you run a park with any additional revenue streams – and that could be anything from a small on-site restaurant or takeaway – to golf courses, spas, marinas, and other activities or events, you’ll want these to integrate with your park management system. Integrations with CRM and other EliteApps enable you to engage with and entice customers to prebook encouraging more on-park spend. By always working with our customers to deliver more park specific process efficiencies and functionality, we’ve introduced ‘Membership’ and ‘Activities’ modules into EliteParks for things like gym memberships and bookable classes and activities. Then integrations with EPOS and third-party gateways like Trybe, Trevalis, or Opayo brings everything together.

Always replacing keys to units and / or barriers

Integrations with companies who provide contactless electronic locks and access management systems will make it much easier for your customers and owners to gain access using mobile keys at any time of day or night. One simple tap for entry and no more costs to continually replace missing keys. It’s a win win!

We see first-hand every day how our IT business solutions make a positive difference to our customers’ bottom line by improving efficiencies, reducing costs, increasing revenue streams, and growing customer engagement and satisfaction levels. And as an accredited Microsoft Solutions Partner, our solutions also benefit from the extensive global Microsoft Appstore where third-party solution extensions are instantly available for download as plug ins to further enhance tech functionality.