Wi l d w o o d F u r n i t u r e
C o m pa n y
Brand Guide Prepared by Europa Babbini
Mission
5
Primary Marks
7
Secondary Marks
9
Banners
11
Typography
12
Graphic Elements
15
Color System
17
Deliverables
18
4
sleek. approachable. sustainable. artisan. timeless. homegrown.
Wood furniture focused on craft, sustainability, and functionality. Integrating local reclaimed material into the everyday environment of home.
The Wildwood brand embraces the “neo-localism� movement with both material and process. The brand needs to be approachable and authentic. The logo is simple and sleek. The colors aren’t abrasive and are meant to appeal to the sensibilites of the modern, younger middle-class consumer.
mission
5
6
The primary logo can function independently from type in situations where company name would become illegible, such as small scale use and woodburning on the bottom of the products. This mark can also be used in horizontal formats with text. The circular logo mark with text is intended for vertical placements.
primary marks
7
8
The secondary marks are shades of maroon and can be texturized. These marks should be used for promotional collateral such as mailers and catalogs. These should not appear online.
secondary marks
9
10
These banners can be used in print or online.
banners
11
Wi l d w o o d F u r n i t u r e
C o m pa n y
The Wildwood brand embraces the “neo-localism� movement with both material and process. Focused on craft, sustainability, and functionality, Wildwood aims to create works of art.
Integrating local, reclaimed material into your home has never looked so good.
12
typography
T e l e g r a F i c o
Telegrafico 2:1 Head:Subhead Ratio Tracking: 510
a b c d e f g h i j k l m n o p q r s t u v w x y z
Iowan Old Style Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ
Iowan Old Style Roman Body Text Tracking: 60
abcdefghijklmnopqrstuvwxyz
Iowan Old Style Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ
Iowan Old Style Italic Subhead and Tagline Tracking: 60
abcdefghijklmnopqrstuvwxyz
13
14
The tool icons are primarily intended for use on the company website. They may be used on small scale print collateral as minor accents.
Graphic Elements
15
16
Cool Mud CMYK 45,47,89,40 RGB 103,89,43 PMS 450
Timberline CMYK 21,81,100,30 RGB 150,62,27 PMS 484
Soil CMYK 45,47,89,60 RGB 76,66,26 PMS 448
Mesquite CMYK 21,81,100,60 RGB 101,37,1 PMS 4625
Color System
17
18
deliverables
19
20
21