DID YOU KNOW ... Doubling cycling in the EU could sell 10 million more bikes per year?
ECF IS The world’s largest international cyclists’ advocacy umbrella organization, with over half a million members in 72 organizations across 45 countries. Lobbying international institutions to recognize the multifaceted value of cycling and to invest in its growth.
CIC FOUNDING MEMBERS Accell, SRAM, Trek, Selle Royal, Schwalbe, Trelock, DT Swiss To see all current members go to: www.ecf.com/projects-and-networks/cycleindustryclub
Photo credits / Flickr cc: (cover) ECF, (inside-left) ECF, (inside-right) Laurent Tine, (back) Jit Hoong Ng
CONTACT US Kevin Mayne ECF Development Director Tel: +32 2 880 92 74 Mob: +32488909572 Email: industry@ecf.com Elina Baltatzi ECF Outreach Officer Tel: +32 2 808 58 76 Email: e.baltatzi@ecf.com
Rue Franklin 28, B-1000 Brussels Tel: +32 2 880 92 81
www.ecf.com
MORE PEOPLE CYCLING MORE SALES GOOD FOR BUSINESS THE ECF CYCLING INDUSTRY CLUB
INDUSTRY’S ADVOCACY VOICE www.ecf.com
WHAT INDUSTRY LEADERS SAY ABOUT THE CLUB
ABOUT ECF’S CYCLING INDUSTRY CLUB CIC 2020 VISION • Doubling cycling to at least 15% of the modal share in Europe • Increasing funding of cycling to €6 billion
The Cycling Industry Club (CIC) —industry’s advocacy voice in Europe —is working with ECF to extend the influence of bike companies. When you join, you add your weight to the collective strength of other businesses who are working to increase cycling. Every Euro you give us works to grow cycling in Europe which is good for everyone’s business.
“It is clear all bike businesses should be making this commitment to advocacy. To stimulate growth… information exchange between bike manufactures and European stakeholders is essential.”
“This is important for all of us. Advocacy is more than marketing or product development, it is the way we work together to build markets.” Frank Bohle, CEO Schwalbe
Rob Oudshoorn, Board Member PON
“I think it’s our obligation and responsibility to join forces with all of you to make cycling more popular in Europe.”
“I think every European cycling company should join the club in order to increase the importance of the bicycle in cities of the future.” Tony Grimaldi, CEO Cycleurope
Tony Lo, CEO Giant
TOP REASONS TO JOIN CIC • We help governments and cities create more bicycle-friendly spaces, which gets more people cycling.
• More people cycling means more sales of bikes and equipment — and that’s good for business.
• CIC is a cost-effective partnership. As a not-for-profit body, ECF
MEMBERSHIP The club is open to all commercial organisations with cycling and cycling related sales in Europe. Businesses make an annual financial contribution to ECF’s advocacy in the range €1000-€100,000 depending on their cycling related turnover in Europe. Larger payments can be phased by arrangement.
doubles industry input by matching it with EU cash. With these funds we unlock €billions in public expenditure.
• We gave an international audience to cycling innovators, such as bike-sharing, e-bikes and cargo bikes, and we continue to put them on the new technology agenda.
• We’re for jobs. We put the “Cycling Economy” on the international policy agenda and now we are campaigning to create over 200,000 new cycling jobs through our “Green Jobs” initiative.
www.ecf.com