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We reveal the European expansion plans for the Banyan Tree Group
We speak to Dharmali Kusumadi, senior vice president at Banyan Tree Hotels & Resorts about the group's European expansion plans. He explains:
We currently have 35 hotels and resorts in various stages of design and construction around the world. However, in terms of European expansion, our next property is scheduled to open in Salzberg, Austria later this year. After that our focus is on southern Europe, especially coastal areas like Portugal and Croatia. There are also plans for further properties in Greece, as well as new developments in Spain, Montenegro and Turkey.
Corfu was chosen as the brand's European flagship because the property itself is a beautiful hillside sanctuary with stunning views of Akra Punta bay and the surrounding mountains, so it was definitely fit to be the first European property to fly the Angsana flag. As it was a case of renovating and rebranding an existing property rather than building a resort from the ground up, the project was less impacted by the country’s financial crisis and the effects of the Covid-19 pandemic.
In addition, we are developing new properties in America, the Caribbean, Africa, the Pacific region and the Middle East, and there are also plans for further growth in Asia, South-East Asia, East Asia and China.