Waldorf Astoria – Edinburgh: A new era for wellbeing and selfcare

A new era for wellbeing and selfcare

General manager of the Waldorf Astoria - Edinburgh, Dale MacPhee discusses the importance of making emotional connections

"We appreciate that spa and wellness demand is growing and will be looking at many new ways to present wellness to guests. The recovery post-lockdowns has probably come back faster and sooner than anyone of us would have imagined, and this has challenged the supply chain, the labour pool and customer expectation. The guest has become more demanding with this too.

"However, the demand for ‘me time’ is growing everywhere in hospitality – in spa, F&B and the level of room category and services that guests want to experience.

"In the last two years people have realised that they want to live for the moment. Every moment is important – and important to enjoy. In the past many would be saving for the future but now people want to experience the here and now.

"Everyone is excited about travel again and wellness is being driven by people’s desire to seek out things that are good for them or simply a treat for them."