Grown Alchemist: Rethinking exclusivity

We examine how lab-chic brand Grown Alchemist is coming up with unique and innovative ways to elevate the profiles of its partner spas

Urban lifestyle brand Grown Alchemist is more than just a luxury spa partner. A firm favourite of celebrities and influencers, the brand helps spas to elevate every element of their offer, far beyond the treatment menu.

“What sets Grown Alchemist apart is the excitement around the brand and our innovative collaborations,” explains Harrison Gregory, general manager UK & EMEA. “As well as the results-driven facials and body treatments you’d expect from a high-end partner, we work to create one-of-a-kind brand activation events, press trips and influencer collabs. Grown Alchemist is doing something different to raise our partner spa’s profiles.”

Skincare Lab at Nobu

To launch its partnership with Nobu Hotel London Portman Square, Grown Alchemist created an exclusive Skincare Lab in a ‘white box’ space for three months. Bringing the brand’s ethos, essence and vision to life, the Skincare

Lab was accompanied by a series of experiences, including an overnight stay with Grown Alchemist treatments, bespoke welcome amenities and a specially curated Nobu x Grown Alchemist Detox Bento Box.

The brand also launched an IV drip therapy facial in partnership with REVIV, giving guests the option to have an intensely hydrating and detoxing IV infusion during their treatment.

“Partnering with Nobu set the tone for what’s to come. It’s our mission to continue to push the boundaries in spa and beauty,” says Gregory.

Gut health at Goodwood

To launch another of its partnerships, with The Goodwood Hotel, Grown Alchemist ran a gut health retreat for press, celebrities and influencers, offering a talk with celebrity nutritionist Stephanie Moore, a personal nutritional

consultation, a group breath walk and a digestive yoga class.

“Our streamlined treatment menu is bespoke to each spa’s needs. We train staff in efficacious touch-treatment protocols, designed to incorporate the latest in techniques, tools and touch points – a modern approach to a sensorial spa experience,” says Gregory. “And then we work with you to launch the partnership in an exciting and exclusive way.”

To find out more about partnering with Grown Alchemist, visit: https://grownalchemist.com/uk/ spa-partnerships