Top tips on summer skincare retail

The founder of Jacqueline Ross Spa Consultancy offers her seasonal sales advice

Change your mindset

Use different language to achieve better results. As the skincare expert, you recommend and introduce products, you don’t sell or retail.

Perfect your consultancy

An informed consultation with your client gives you key information to introduce a product to support them. For example, if they are lacking energy, recommend an exfoliator or bath salts.

Be confident in your product knowledge

Continue to take the initiative to update yourself on new product innovations, benefits and ingredients.

Be consistent in your efforts

Commit to carrying out a consultation on every client, every time.

Complete the circle

Recommend products your client needs, not what you have used in their treatment. Never give up recommending so that you give your clients the choice to buy.

www.jrspaconsultancy.co.uk