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Future spa: wellness is a right, not a luxury
In light of recent major changes and disruptions globally, people are craving better health, togetherness and a stronger sense of community.
There is great interest in communal thermal experiences and I believe wellness travel as a whole will change as post-pandemic travellers look for different kinds of adventure in new places. Vodka parties are out, immune booster sauna parties are in!
Health is not so taken for granted anymore. Also, people are starting to understand the difference between health and wellness and they’re actively seeking out ways to improve their sense of wellbeing.
I personally will be very happy once every single person in the world is aware of the fact that wellness is not a luxury, but it is the inherent right of every individual. This has been my motto for almost 15 years.
Belgin Aksoy Founder of Global Wellness Day and creative director at Richmond International
www.globalwellnessday.org