Supply & Demand Elemis promotion
Truth in beauty
Noella Gabriel, global president and co-founder, reveals how luxury British skin wellness brand Elemis aims to help spas to reset for success
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elivering highly active ingredients with cutting-edge treatments, luxury British skincare brand Elemis has built a world-class reputation not only for product and treatment innovation, but also for spa training and retailing. Elemis currently works with more than 900 UK spas and salons as well as a growing portfolio worldwide, all of which benefit from its in-spa heritage and mission to innovate in beauty. According to global president and co-founder Noella Gabriel, the brand’s success is due to its passion for spa business. “Spa is a channel that engages our customers in an extraordinary way,” she says. “Our highly transparent formulations are matched by our extraordinary training, 36
retail and treatment delivery – all of which have been developed without compromise for spas.” Having co-founded Elemis with CEO Séan Harrington and Oriele Frank, who is now focused on CSR, product and sustainability, Noella Gabriel joins us to explain how the brand is helping spas to reopen successfully.
“We’re constantly listening to our customers and evolving into Safe-Touch treatments.” Noella Gabriel Global president and co-founder, Elemis
Tell us about Elemis’s vision for 2021. We have always put the customer and their skin health at the heart of what we do. Our vision now is to emphasise our commitment to sustainability from concept to counter. We want to promote innovative products and differentiated services, and accelerate our global digital community by engaging in conversations with our www.europeanspamagazine.com
