GERMAINE DE CAPUCCINI: STRONGER TOGETHER

A new name and a raft of product launches is just the start for GDC Beauty Group UK

Change is afoot at Germaine de Capuccini this summer and for Clare Dickens, managing director of the newly created GDC Beauty Group UK, this heralds unmatched opportunities.

“Former UK distributor Totally UK was bought by GDC Beauty Group early last year and I’m delighted to announce we have now changed our name to GDC Beauty Group UK (GDC UK) to reflect the collaboration,” explains Dickens.

Clare Dickens Managing director, GDC UK

“We have joined Germaine de Capuccini’s global network of subsidiaries in the US, Belgium, Italy, Columbia, Dominican Republic and Spain – a move that allows us to pool resources across the globe.

“As the newest member of the GDC Beauty Group family, we now have limitless opportunities to grow, evolve and reposition ourselves within the UK market. We’re stronger together.”

Maximum protection, greater care

To start the summer, GDC UK has reinforced its environmental commitment with the launch of Timexpert Sun, a range of 14 broad-spectrum (UVA, UVB, IR-A and HEVL) facial and body sunscreens, after-sun treatments and self-tanners.

While many sunscreens contain ingredients that are harmful to marine organisms, the collection’s new ‘Ocean Respect’ formulas strike a balance between shielding against sun exposure, offering anti-ageing benefits and respecting the oceans.

It’s estimated that up to 14,000 tonnes of sunscreen are released into coral reef areas each year, promoting coral bleaching and consequently coral death, which impacts more than 25% of marine species. But Timexpert Sun’s ‘clean’ formulas contain a high percentage of biodegradable ingredients and are free from silicones, which accumulate in the sea. The formulations are free from microplastics and natural biodegradable silica is used wherever possible. Despite being highly water-resistant, the formulas also limit the amount of ingredients that transfer from skin to the sea.

Each of the 14 products include antioxidants, anti-pollution and soothing agents to target wrinkles, dark spots and calm redness while offering an ultra-light texture and exceptional skin protection.

Advanced skin technology

GDC UK has also launched new products and treatment protocols in its medical-aesthetic Expert Lab range. “Clients are becoming ever more discerning, looking for the latest innovation and genuine results from their spa visits,” says Dickens. “Expert Lab allows spas to offer results-based and skin-changing treatment options that are at the same time luxurious. At GDC we strive to elevate the experience of caring for the skin from routine to ritual, always with measurable results.”

Launching in June, the new Expert Lab Mesoboost ETM System offers next-generation, non-invasive transcutaneous penetration. When combined with specific Lab Solution mixes and sterile active concentrates, Mesoboost increases the absorption rate of ingredients and exponentially improves the skin’s response.

Using meso-chip penetration technology, Mesoboost opens tens of thousands of reversible micro-channels in the epidermis. This allows nutrients quickly and painlessly into the dermis, ensuring the maximum amount of active ingredients are absorbed by the skin without excess product or any discomfort or downtime for the client.

Mesoboost allows therapists to effectively treat multiple skin concerns – including lines and wrinkles, sagging and dehydration – in facial treatments and décolletage and hand procedures.

Optimising results

Finally, GDC UK is expanding the Expert Lab range to meet demand by adding new Lab Solution skincare categories. The Dermocosmetic line will join the range of chemical peels launched with great success last year.

“Used in combination, each of the new Expert Lab products enables skincare professionals to optimise their treatments to achieve maximum results for clients in minimum time,” says Dickens. “Expert Lab formulations base their efficacy on a key principle: overcoming the skin barrier, which is an essential but particularly difficult protective shield to cross.

“The new line offers the most effective active ingredients in maximum concentrations, delivered using high-tech systems to increase effectiveness. Blending technology with cosmeceuticals means 100% customised and 100% adaptable treatments, and the same impressive results as more invasive medical-aesthetic techniques.”

To find out how GDC UK products and treatments can enhance your spa offering, visit: www.germaine-de-capuccini.co.uk