Accor's Health to Wealth concept launches

Emlyn Brown, global vice-president, well-being at Accor, and Anni Hood, founder of Well Intelligence discuss the global hotel group’s latest initiative

As a world-leading hotel group, Accor has long been at the forefront of wellness hospitality provision and to reinforce this position its new Health to Wealth concept dives deep into the defining issues for wellbeing today.

The thought-provoking podcast series was created by the Accor well-being team and curated by Anni Hood, founder of Well Intelligence, a UK-based international business advisory group that champions the cultural importance that wellbeing investment offers.

Designed to change the conversation around wellness, it offers informative interviews with some of the world’s most inspiring individuals who are creating their own paths in wellness, grass-roots activism, nutritional health and technology.

Accor Health to Wealth launched with a series of though-provoking podcasts

Talking to those in the know As lead interviewer on the podcast series, Hood engages in in-depth conversations with a wide range of guests including ‘Ice Man’ and author Wim Hof, who discusses the power of breath, and Saasha Celestial-One, founder of Olio, the global food sharing app that is transforming food waste.

Other topics in the series include changing values and global macro forces; fitness, resilience and countering stress; how our body sense is governed by neuroscience; the importance of personal data; and the AI revolution in healthcare.

“Intentionally, the curation and content will accelerate the recognition of wellbeing relevance as a priority in everything that matters most, and steward the associated culture shift,” says Hood. “This means how we live, how we do business, how we work, how we address inequity and equality, and how we prevent the climate crisis from escalating further.”

Anni Hood - Well Intelligence

Next-level wellbeing Emlyn Brown, global vice-president, well-being at Accor says the Health to Wealth initiative elevates the group’s established role in providing wellness options for its guests. “As a global leader of hospitality, Accor has led the industry in moving wellness matters beyond the traditional walls of spas and fitness centres into everything we do, from hotel operations to food and beverage, room design and so much more.

Emlyn Brown, global vice-president, well-being at Accor

“We are excited to debut Health to Wealth and take our mission of care to the next level, convening a diverse group of innovative minds to act as a positive force for change that we hope will inspire mental and physical wholeness and a greater sense of wellbeing in what is a very complex and ever-changing world.”

The Health to Wealth series is soon to be followed by an entrepreneurial start-up challenge in Paris in collaboration with VivaTech, and an insightful white paper later this year exploring recent research in the areas of psychological and physiological health, societal structure and responsibility as well as global shifts, responses and predictions.

Hood believes that the importance of these topics will continue to grow as there is a burgeoning demand for more robust mental, emotional and spiritual health support. “Long Covid – being termed ‘the pandemic after the pandemic’ – is another area that is expected to escalate,” she says. “Stress and burnout as work patterns restabilise and populations adjust to the rising cost of living and male health and wellbeing will need more nurturing, attention and compassion,” she concludes.

www.healthtowealthbyaccor.com www.wellintelligence.com