Proverb’s Gym + Stretch Box Concept aims to boost treatment revenue

Bridging the gap between the fitness studio and the spa, Proverb’s Gym + Stretch Box Concept aims to encourage more gym goers into the treatment room.

Engineered to improve longevity, movement, injury prevention, recovery and performance, sessions can be delivered either in the gym by personal trainers or in the treatment room by a therapist. Stretching and mobility routines are designed primarily for the gym while massage, body scrubs and facials can also be made available in the treatment room.

“The Proverb Gym + Stretch Box Concept combines our experience in professional sport, treatment training and product design,” says Proverb founder Luke Sherriff.

The concept creates a continuity of treatment and care from one space to the next, helping to connect the client journey between the gym and spa while also generating revenue. The Gym + Stretch Box Concept aims to provide support for individuals’ training goals, offering a USP for spas and the possibility of increasing treatment spend.

The brand’s offering has already launched in spas and gyms including FIVE and Caesars Palace in Dubai, UAE, and Wentworth Club in Surrey, UK. www.proverbskin.com