SWISSLINE: Swiss skincare excellence

We speak to Swissline CEO Christophe Lesueur about the brand’s reputation for excellence in medi-spas, luxury medical clinics and high-end retailers across 30 countries

For almost 35 years Swissline’s premium Swiss-made skincare range has been adopted by wellbeing professionals from doctors to beauty experts. With the brand’s products now available in 30 countries around the world, we asked Swissline CEO Chrisophe Lesueur what makes it so well loved in spas.

Christophe Lesueur, CEO, Swissline

What differentiates Swissline from other luxury skincare brands?

Swissline puts skin biology at the heart of product development by addressing silent inflammation – the root cause for so many diseases from heart disease to diabetes and even premature ageing.

We take a 360-degree approach to collagen refurbishment by including not only soluble collagen in our products, but collagen-boosting peptides and growth factors to increase the skin’s own collagen production. Additionally, our products incorporate the most and the purest cosmeceutical molecules.

What does the brand offer spas?

Our award-winning professional products and treatments, which incorporate the most advanced ingredients and technology. As a niche brand with a select distribution, we can quickly address our spa partners’ individual training, sales, marketing and PR needs. We have the flexibility to develop trial promotions, signature treatments and co-branded products. We also regularly support our spa partners in our corporate advertising campaigns and trade exhibitions.

What training and support do you offer to your spa partners?

We offer an in-house training department as well as a training app for spa partners, complete with treatment protocols, ingredients files and training tools. We also provide marketing and social media activities tailored to each property.

How is the brand growing?

Our treatments are now available laila@theorganicpharmacy.com www.theorganicpharmacy.com in five-star hotels including Carlton Cannes, Château de La Gaude and Sofitel Quiberon Thalassa Sea & Spa in France; The Shelbourne in Dublin, Ireland; Park Gstaad in Switzerland; and Fairmont Tazi Palace in Morocco. Our immediate focus is on growing our network in the USA, UK and France.

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To find out more about Swissline’s five-star spa partnerships, visit: www.swissline-cosmetics.com