GERMAINE DE CAPUCCINI: A revolutionary brand

From hands-on unique protocols to advanced cosmetic technology, there's more to Germaine de Capuccini than you may realise

Since Totally UK became GDC Beauty Group, and part of Germaine de Capuccini’s (GdC) global network of subsidiaries, GdC has also launched game-changing products such as Timexpert Sun and Timexpert Hydraluronic. We asked UK managing director Clare Dickens about the many strings to the company’s bow.

Claire Dickens, managing director, Germaine de Capuccini, UK

Tell us how GdC came to be?

I’m proud to say the brand will be 60 years old next year. GdC was created by Carmen Vidal, in 1964. She envisaged a brand that would provide a professional, results-driven range but also offer other aspects of business advice, as a commitment to women.

She offered training, support and marketing. It’s a unique starting point for a brand. Her main goal remains our chief purpose today – to develop treatments and products with advanced cosmetic technology that are recommended by beauty professionals. The customer is always at the core.

What makes GdC stand out?

GdC is a brand that really delivers, from concept and R&D to manufacturing and delivering experiential products and treatments. Our brand works globally in more than 80 countries, with subsidiaries in six of those, and an array of five-star hotel, spa, wellness clinic and salon clients.

Each subsidiary provides guidance on what the end consumer is looking for at a local level to HQ. This ensures GdC’s product and protocol development is always inspired by relevant trends in each region.

Alongside products and aesthetics, GdC offers a full holistic experience. Every treatment encompasses breathwork and stretching, and works with the senses. It’s never just a facial or a massage. GdC blends luxury and wellness with innovation; always helping aestheticians marry all of these things in a prescriptive, personalised way for every client.

Tell us about the products and services under the GdC umbrella.

We’re probably best known for our innovative skincare products. For every spa treatment and product created, GdC focuses on scientific backing, efficacy, texture, the experience clients enjoy during the treatment and results they take home.

We offer clinical-led treatments such as chemical peels alongside aesthetic equipment and a full range of aromatic oils and body rituals. Often people aren’t aware that we provide massage candles, waxes, body wraps and scrubs as well as our results-driven facials and facial products.

Everything we do targets results and works with the senses. We create unique, hands-on protocols incorporating small tools and immersive practices, such as facial yoga, gua sha and cryotherapy.

GdC has a diverse portfolio. We welcome a variety of skincare businesses and their various needs. By understanding who they’re looking to attract and at what price point, we can provide a bespoke offering.

New from GdC for 2023

• The Pomegranate Collection, launched in May, includes the Pomegranate and Rose Face and Body Envelopment, a 90-minute summer ritual experience. It includes a unique mousse and powder exfoliation using Body Exfoliating Powder, which creates a mousse when mixed with our new Pomegranate Body Massage Cream. The ritual finishes with a Pomegranate Body Wrap and a rosehip oil and rose petal facial.

• A Time to Pause is a new face and body ritual aimed at rebalancing the mind, supporting and restoring good sleep while treating the signs of ageing.

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To find out about Germaine de Capuccini or to partner with the brand, visit: www.germaine-de-capuccini.co.uk