OSKIA: Nutritional skincare at its best

We talk to Georgie Cleeve, founder of the nutri-cosmeceutical beauty brand OSKIA, about how it is evolving from its bases in London and Wales

Award winning luxury beauty brand OSKIA specialises in bio-cellular skin nutrition to promote beautiful, healthy skin. Launched in 2009, the brand is a proud partner of some of the UK’s leading spas. We asked its founder, Georgie Cleeve about the importance of sustainability in skincare.

Georgie Cleeve, founder, OSKIA

How did OSKIA begin?

I discovered the healing powers of cellular nutrition following a personal journey with a new nutrient derivative that was introduced into the market by our family equine nutritional supplement business over 40 years ago. Not only did this super-nutrient heal my chronic knee damage, but it also transformed my hair, skin, nails, and therefore confidence.

I have spent 15 years working with a team of nutritionists, doctors, dermatologists and skincare experts, developing novel technologies and perfecting the concept of nutritional skincare to offer a cosmeceutical range that is an absolute pleasure to use.

Tell us about the concept of nutritional skincare?

Nutritional skincare uses cellular nutrients to rebuild the skin’s health and functionality. The results are clearer, healthier, stronger skin which can better withstand the environmental concerns of our daily lives and the natural ageing processes.

Is OSKIA focused on sustainability?

Our packaging is sustainably sourced and our ingredients are natural, naturally derived or bio-identical, meaning they are identical to nature but grown in a lab – no farming, no water consumption, no pesticides and no harvesting of rare plants. We have also launched a recycling programme for our spas and retailers.

What’s next for the brand?

Being a family-owned business, we have always grown in a manageable way. We’re lucky enough to work with some of the UK’s most exclusive five-star spas. We’d love to continue with the same authentic, personalised approach, gradually branching out to more beautiful locations.

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To find out more about OSKIA’s nutritional skincare offering, visit: www.oskiaskincare.com