4 minute read
The scent of success: ALQVIMIA
The scent of success
Blending the power of natural beauty and aromatherapy, ALQVIMIA has a reputation for holistic healing. We find out how its artisanal products benefit spas
Established in 1985, ALQVIMIA is an aromatherapy-based cosmetics range that offers a unique approach to wellness. Founded by philosopher, perfumer and meditation master Idili Lizcano, the brand has pioneered a range of natural cosmetics based on the potency of essential oils.
“We are committed to offering natural and holistic cosmetics based on essential oils of the highest excellence and efficacy,” says Drolma Lizcano (pictured above), CEO of ALQVIMIA and daughter of Idili Lizcano. “We work every day to be a fairer, more socially and environmentally friendly company.”
Lizcano heads up the team tasked
with promoting the brand’s mission. “The ideal of creating products that improve people’s physical and emotional wellbeing is the driving force behind our work,” she says.
With a strong international presence, the brand is currently found in hotels, spas and selective retailers across more than 20 countries.
From the country to the city
Based in the village of Tortellà in the Garrotxa region of Girona in Spain, ALQVIMIA is literally surrounded by nature at the foot of the Pyrenees. Its headquarters include an adjoining workshop and academy where the team conduct training and workshops.
The company’s biodynamic garden and farm, located in the Garrotxa, grows medicinal plants used in its resultsdriven range. A nearby R&D factory is a modern operation where new pieces of the collection are created, stored and distributed globally.
ALQVIMIA’s flagship store and spa in Barcelona is an oasis of beauty and wellness where the products feature in a premium range of holistic rituals, face and body treatments, energy testing and emotional wellness therapies.
Natural beauty
Pioneering natural and holistic cosmetics for almost 40 years, ALQVIMIA has been at the forefront
of product development, with a keen focus on the therapeutic and emotional benefits that treatments can offer guests. This ideal remains a central focus for the team.
“Our secret is that we don’t think of our products only for the body but also for the mind,” says Lizcano. “It’s a holistic concept. In addition to the effect on the skin, scents can affect the emotions.”
The brand’s extensive collection includes more than 220 products – 140 bodycare, 50 facial care, and 30 experience boxes, which have been developed as home wellness rituals to support clients’ daily wellbeing.
A point of difference
As a company, ALQVIMIA has great respect for nature and its cycles, sourcing flowers and plants that are distilled into essential and vegetable oils. Its unique handmade production process combines ancient wisdom, skill and technology to guarantee
quality and freshness. Packaging can be recycled or is made from recycled materials, and the team keenly promotes the region’s local economy with a focus on ethics and sustainable production throughout its supply chain. Perhaps the most iconic product is the brand’s debut, The Queen of Egypt Body Oil. Featuring frankincense and myrrh, this body oil deeply nourishes, fights skin ageing, regenerates and smoothes the skin, while boosting self-esteem and confidence.
The brand’s current best-seller is Body Sculptor Body Oil, a body-firming product blended with extract of cardo santo, hazelnut and wheatgerm oil.
Spa is the soul
Lizcano says ALQVIMIA views the spa as the soul of any hotel – the place where hospitality has the chance to upgrade to true wellbeing.
The brand’s spa offering is a range of experience-based rituals combining facial, body and energetic-emotional
treatments that promote holistic selfcare. The authentic sensory experiences promise a transformative effect on the mind, body and spirit. Its treatment menu also includes eight facials and 11 body treatments.
Excellence through teamwork
ALQVIMIA offers its spa partners support with online and offline communication tools, design and social media materials, as well as in the planning and organisation of events and presentations. Product and treatment training is free.
With a deep understanding of spa, the ALQVIMIA team ensures its exceptional holistic treatments are delivered with a deep understanding of how they work.
To find out more about how ALQVIMIA products and support can benefit your spa, visit: www.alqvimia.com
