BC Softwear launches SupremeSoft Deluxe and Pure Spa Deluxe towels and robes

BC Softwear launches SupremeSoft Deluxe and Pure Spa Deluxe towels and robes

Renowned industry-wide for its spa textiles, BC SoftWear has announced the launch of SupremeSoft Deluxe and Pure Spa Deluxe, a new luxury range of linens and robes.

As well as premium extra-large treatment towels, available with or without head holes, an Oxford-style pillowcase and an extra-large spa duvet, the company’s most luxurious robe yet will be available with or without an extra-wide collar for added comfort.

The robes will feature streamlined ‘trouser pockets’, rather than more traditional patch pockets, and will have piped embroidery around the collar, cuffs, pockets and belt. Treatment towels will have rounded edges and binding around the hems for a spotless finish.

Barbara Cooke, founder and managing director, BC Softwear

Meeting demand for luxury

“We’re launching this new range to meet a huge spike in demand for larger, more deluxe linens and robes,” says BC SoftWear’s founder and managing director, Barbara Cooke. “Our five-star spa partners are requesting extra-large treatment towels in an ultra-luxurious heavier weight, plus opting for bespoke personalisation, to really ‘up’ the sumptuousness of their offer. This range has cleaner, neater lines thanks to bespoke piped binding; the extra heavy weight means it feels truly extravagant.”

BC SoftWear has also added a new colour, sage green, to its white, pebble and slate grey versions. For each item in the range there is the option to select bespoke embroidered logos and labels, as well as unique piping or binding. The company has plans to add a deluxe blanket to the range. The high-end offering will feature in white at the new Guerlain Spa at Raffles London at the OWO when it opens this year. www.bcsoftwear.co.uk