Four ways the wellness industry will change in 2022

As the demand for healing healthcare and integrative programming grows, we highlight the four most influential trends shaping the wellness industry

Preventative healthcare and mental wellbeing came into sharp focus during the pandemic as everyone reflected on their personal health. Spa and wellness providers responded with innovation and collaboration, pushing the boundaries of product development, treatment protocols and medical expertise. European Spa has identified four key trends that are propelling the industry forward:

CBD goes mainstream

CBD oil and its derivatives have been widely available for a few years and this year saw its use go mainstream with collaborations that fused spa treatments with ingestible ingredients to bring this most ‘of the moment’ wellness trend into guest rooms and treatment areas.

Rise of the super supplements

Sales of nutritional supplements, long the preserve of pharmacies and health stores, have also exploded in the spa setting. Not only have traditional spa brands developed their own versions of health and beauty supplements, but leading medi-wellness clinics have also developed their own ranges.

Health in focus in the age of Long Covid

Medi-wellness spas across the globe have curated programmes specifically for the needs of guests experiencing Long Covid, with a range of remedial programmes to treat its varied symptoms.

Matters of the heart

Finally, in a world where mental health and wellbeing conversations are finally taking place more openly and prominently, we have seen the continued rise of retreats offering emotional support to help build resilience in the face of personal trauma and adversity.

As wellness travel has restarted around the world, guest expectations have increased and the market has responded accordingly. Read on to discover how: