Achievements of the Partnership November 2014
THE PARTNERSHIP • • •
Film London (UK), Lead Partner
• •
Fondazzjoni Temi Zammit (Malta)
• • • •
Maribor Development Agency (Slovenia)
Apulia Film Commission (Italy)
Bucharest Ilfov Regional Development Agency (Romania) Lund University Department of Service Management (Sweden) Municipality of Ystad (Sweden) PRO MALAGA (Spain) Rzeszow Regional Development Agency (Poland)
EUROSCREEN AIMS • Put screen tourism on the regional policy agenda • Develop greater understanding of the screen sector’s economic impact on tourism • Increase opportunities for collaboration between screen and tourism sectors
OUR JOURNEY • Creating partnerships and improving cooperation • Identifying best practice, sharing experiences and building capacity
• Developing resources
OVERALL PROJECT ACHIEVEMENTS
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Inclusion of screen tourism in regional policies
•
Launch of ‘Quantifying Location Placement Value’
•
Publications: ‘Baseline Study' and ‘Case Studies’
• •
Strong regional partnerships Online database
HIGHLIGHTS FROM THE REGIONS THE JOURNEY OF A VERY DIVERSE PARTNERSHIP
PROMALAGA Establishing Malaga as the screen tourism capital of Spain working with Malaga Film Office and Spanish Film Commission
BUCHAREST REGIONAL DEVELOPMENT AGENCY First Bucharest Movie Map Closer collaboration with Romanian film studios Castle Film & Media Pro
YSTAD MUNICIPALITY Recognition as screen tourism expert beyond Sk책ne
Development of Ystad Studios as a visitor destination
MARIBOR DEVELOPMENT REGIONAL AGENCY New partnership with Slovenian Film Commission
Development of online locations library for Maribor
FTZ MALTA Improved cash rebate for productions including Maltese cultural elements
Cooperation between Malta Tourism Authority and Malta Film Commission
UNIVERSITY OF LUND Publication of ‘The Attraction of Screen Destinations’ report
Contributing to multiple international academic conferences in over six EU countries
APULIA FILM COMMISSION Partnership and joint campaigns by Puglia Promozione and Apulia Film Commission Local film tourism photography exhibition
RZESZĂ“W REGIONAL DEVELOPMENT AGENCY Strong regional cooperation with a focus on film, promoting unique locations Providing support to productions
FILM LONDON Screen tourism included in the Mayor’s Cultural Strategy and forms part of his Cultural Tourism Vision for London 2015 Partnership with VisitBritain
TAKING THE PARTNERSHIP TO THE NEXT LEVEL • Further strengthen regional cooperation • Develop screen tourism products and partnerships with SMEs • Cross-sectoral research and impact assessment