Euroscreen Highlights and Achievements

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Achievements of the Partnership November 2014


THE PARTNERSHIP • • •

Film London (UK), Lead Partner

• •

Fondazzjoni Temi Zammit (Malta)

• • • •

Maribor Development Agency (Slovenia)

Apulia Film Commission (Italy)

Bucharest Ilfov Regional Development Agency (Romania) Lund University Department of Service Management (Sweden) Municipality of Ystad (Sweden) PRO MALAGA (Spain) Rzeszow Regional Development Agency (Poland)


EUROSCREEN AIMS • Put screen tourism on the regional policy agenda • Develop greater understanding of the screen sector’s economic impact on tourism • Increase opportunities for collaboration between screen and tourism sectors


OUR JOURNEY • Creating partnerships and improving cooperation • Identifying best practice, sharing experiences and building capacity

• Developing resources


OVERALL PROJECT ACHIEVEMENTS

Inclusion of screen tourism in regional policies

Launch of ‘Quantifying Location Placement Value’

Publications: ‘Baseline Study' and ‘Case Studies’

• •

Strong regional partnerships Online database


HIGHLIGHTS FROM THE REGIONS THE JOURNEY OF A VERY DIVERSE PARTNERSHIP


PROMALAGA Establishing Malaga as the screen tourism capital of Spain working with Malaga Film Office and Spanish Film Commission


BUCHAREST REGIONAL DEVELOPMENT AGENCY First Bucharest Movie Map Closer collaboration with Romanian film studios Castle Film & Media Pro


YSTAD MUNICIPALITY Recognition as screen tourism expert beyond Sk책ne

Development of Ystad Studios as a visitor destination


MARIBOR DEVELOPMENT REGIONAL AGENCY New partnership with Slovenian Film Commission

Development of online locations library for Maribor


FTZ MALTA Improved cash rebate for productions including Maltese cultural elements

Cooperation between Malta Tourism Authority and Malta Film Commission


UNIVERSITY OF LUND Publication of ‘The Attraction of Screen Destinations’ report

Contributing to multiple international academic conferences in over six EU countries


APULIA FILM COMMISSION Partnership and joint campaigns by Puglia Promozione and Apulia Film Commission Local film tourism photography exhibition


RZESZĂ“W REGIONAL DEVELOPMENT AGENCY Strong regional cooperation with a focus on film, promoting unique locations Providing support to productions


FILM LONDON Screen tourism included in the Mayor’s Cultural Strategy and forms part of his Cultural Tourism Vision for London 2015 Partnership with VisitBritain


TAKING THE PARTNERSHIP TO THE NEXT LEVEL • Further strengthen regional cooperation • Develop screen tourism products and partnerships with SMEs • Cross-sectoral research and impact assessment


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