Euroscreen Highlights: Walking on Sunshine

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Walking on Sunshine Apulia Film Commission Cristina Piscitelli


WALKING ON SUNSHINE


WALKING ON SUNSHINE APULIA FILM COMMISSION AND PUGLIAPROMOZIONE

• Apulia Film Commission and Puglia Promozione are regional agencies whose objective is to support regional development • The aim of their co-operation on Walking on Sunshine was to promote Apulia


WALKING ON SUNSHINE APULIA FILM COMMISSION FIGURES • Vertigo Films benefitted from Apulia Film Commission’s National/International Film Fund • Locations in south Puglia: Lecce – Nardò – Torre San Giovanni (Ugento) • € 270.629,00 grant • € 1.237.528 production spend in Puglia Region


WALKING ON SUNSHINE APULIA FILM COMMISSION FIGURES • Shot in Apulia from 2 to 29 October 2013 • 27 crew members were local • Three hotels and four apartments used for crew accommodation • Three catering companies • Four local sponsors: beach wear (Lecce), jewellery (Lecce), sports wear (Matino-Lecce), scuba diving equipment (Collepasso-Lecce)


WALKING ON SUNSHINE APULIA FILM COMMISSION FIGURES • • • • •

2 grip rental companies – Lecce 2 stationery stores – Lecce 1 copier company – Cavallino – Lecce 1 car rental company – Cavallino – Lecce 1 travel agency - Lecce


WALKING ON SUNSHINE – BOX OFFICE • UNITED KINGDOM RELEASE DATE: 27 JUNE 2014 BOX OFFICE: $ 2.071.453,00

• ITALY RELEASE DATE: 4 SEPTEMBER 2014 BOX OFFICE: $ 506.834,00

• SWEDEN RELEASE DATE: 27 JUNE 2014 BOX OFFICE: $ 104.373,00


WALKING ON SUNSHINE WE ARE IN PUGLIA PROMOTIONAL CAMPAIGN

• PUGLIA PROMOZIONE, the Regional Tourism Agency, created a bespoke campaign to promote Puglia through WALKING ON SUNSHINE

• Movie poster promoted hashtag #WEAREINPUGLIA


WALKING ON SUNSHINE WE ARE IN PUGLIA PROMOTIONAL CAMPAIGN

• WE ARE IN PUGLIA campaign was launched in Munich, London and Dublin underground stations and on buses • The advertising campaign in all three cities invited audiences to visit movie locations


WALKING ON SUNSHINE WE ARE IN PUGLIA PROMOTIONAL CAMPAIGN

During the premiere night the promotional slogan WE ARE IN PUGLIA was widely displayed: • Dancers’ t-shirts • VUE Cinema movie poster • Promotional boards used for press • Cinema screen before projection • During the party after projection


WALKING ON SUNSHINE WE ARE IN PUGLIA PROMOTIONAL CAMPAIGN VERTIGO FILMS and PUGLIA PROMOZIONE launched an audience competition with the chance to win a trip to Puglia to visit the movie locations


WALKING ON SUNSHINE WE ARE IN PUGLIA PROMOTIONAL CAMPAIGN


WALKING ON SUNSHINE WE ARE IN PUGLIA PROMOTIONAL CAMPAIGN


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