2 minute read
international property scene in Spain
LAUNCHED in 2020 by Sirena and her husband Anssi, the couple had already built a prosperous realestate chain in the Nordics, and aimed to bring their unique approach to new markets in Spain.
“We always believed that whichever area we got into, we’d shake up the market,” explains Strand Properties cofounder Sirena Kiviranta.
“The property industry seemed it was operating on outdated principles, and we could see many ways to improve things for both buyers and sellers.”
For Sirena, it begins as soon as the potential buyer enters a property. She maintains that in the first five minutes, the critical impression is made:
“We aim to make anyone looking for a new home feel content and comfortable as soon as they walk in. This means showing the property at its advantage, paying attention to the details and perhaps even adding a few stylish finishing touches. But it’s also about the level of help the agent can offer.”
Sirena made sure that Strand differentiated themselves from other agencies by offering informative materials and strong photography, enabling sellers to present their property in the best possible light, giving buyers a glimpse of how their new homes could look and feel.
Comfort and confidence
The qualityfocused approach is paying off, today Strand is one of the fastestgrowing realestate agencies in Europe. Strand has opened a new office in each year of its existence, and their team includes 50 dedicated and multilingual professionals.
“We know all the best services,” says Sirena, “from cleaners to gardeners, and we can take care of everything. We have our own interior designers, and partner with a number of flooring, furniture and fittings companies to provide our customers with the best possibilities at the best prices.
“It’s the level of service we’d want for ourselves,” Sirena emphasises. “This is the idea that guides our offering most strongly.”
Helping dreams become reality Strand has established a reputation as a leader in the field when it comes to representing property, and delivering strong credibility and trust to the proceedings.
With tens of thousands of properties available, Strand is proud to cater to all, and each sale is prioritised with the same respect and dedication. The feeling of committed, knowledgeable service is palpable in every viewing, and every transaction.
Happy landings
Strand’s relationships with its buyers and sellers extend the typical conclusion of a successful purchase. Acutely aware of the fact that their buyers will often find themselves entering a new locale in a country where they don’t yet speak the language, the company aims to help integrate new arrivals into the community.
“When you come to a new place, you’re lost,” says Sirena, “but when you buy or sell through Strand, you become part of the family. For families with children, for example, it can be a real blessing to be introduced to the local community, but the same applies to anyone. We’re all about making connections between likeminded people to make sure that everyone feels at home.”
Providing a golden membership card to every client, Strand opens up access to a wealth of different amenities. From exclusive parties in collaboration with some of the best restaurants in Marbella to networking gettogethers between business owners over a round of golf, Strand go out of their way to bring people together.
“The property market had been the same for so long,” says Sirena. “It was time for a change, and we are still thinking of more ways to improve the experience for our customers. There is much more to come.”
