Account sharing ends

STREAMING giant, Netflix is to crack down on account sharing, and in Spain this is expected to have a colossal impact on the company’s fortunes. Figures suggest that more than 60 per cent of users in Spain use shared accounts.

The American company has voiced its opposition to password sharing and intention to change the system for several years now, but a new announcement on Thursday, January 19 said that account sharing will be a thing of the past from the end of the first quarter of 2023.

The measure has been tested on the Latin American market, and saw thousands of people cancel subscriptions. Netflix recognised it was an unpopular measure following the pilot scheme, but is looking for more ways to clamp down on password sharing as they estimate 100 million users watch through shared accounts globally.

Netflix is also seeking to boost its revenue, and believes a new account model will achieve this.

Approximately 60 per cent of Netflix users in Spain use shared accounts between different users and devices.