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NYC & Madrid
MADRID and New York are making progress on the implementation of a tourism promotion agreement. On Friday, January 20, the second day of the International Tourism Fair (FITFUR) in Madrid, Madrid’s councillor for Tourism, Almudeno Maillo, met with the heads of Marketing and Business Development of New York City.
At the meeting the foundations were laid to strengthen the joint promotion of highimpact tourism and gastronomy, sharing the strengths of both cities in these segments.
New York and Madrid will also collaborate on policies on which both destinations are already working intensively: decentralisation and product diversification. The cities, which have been twinned for 41 years, will also forge closer ties in the cultural and entertainment fields.
Madrid and New York have a lively and longlasting friendship that has flourished in recent years as Spain and the United States become more connected than ever. Though their official sis tercity partnership was established in 1982, their relationship began in the early 1900s with the arrival of Spanish sailors at the port of New York.
