No more meat

planet. He continued by saying that we must learn to eat in a way that takes into account the limits of the planet with the world only able to sustain 10 billion people if we reduce our meat consumption.

Asked whether he was concerned about what the change meant for the chain he said that he hoped it would improve Lidl’s image in the market, especially among younger people. Referring to the wider population he said it was about motivating people to eat products other than meat. As a result, Lidl would be holding more themed weeks to promote meatless products.

Timing is perhaps good for Lidl to announce the change with the cost of meat soaring and becoming less affordable for many.