Less meat

By Peter McLaren-Kennedy

LIDL is reported to have said it will drastically reduce its meat offerings in the coming years and it will ramp up its ‘veggie’ offerings.

Christoph Graf, Chief Buyer for Germany, told a news source at the end of ‘Green Week’ on Saturday, February 4 that the need for climate protection was dictating the change. Echoing the words of climate protesters he said that there is “no alternative” because there is no second planet.

He continued by saying that we must learn to eat in a way that takes into account the limits of the planet with the world only able to sustain 10 billion people if we reduce our meat consumption.

Asked whether he was concerned about what the change meant for the chain he said that he hoped it would improve Lidl’s image in the market, especially among younger people.

Referring to the wider population he said it was about motivating people to eat products other than meat. As a result, Lidl would be holding more themed weeks to promote meatless products.