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Futuristic glasses
RESEARCH carried out on behalf of Specsavers Ópticas by Curated Digital, revealed that futuristic styles are here for 2023. The London based digital consultancy spe cialising in data driven and insightled marketing found that there was a 3,250 per cent increase in searches in Spain for the term ‘futuristic glasses’ from January 3 to February 3. This reflects a similar trend in the UK, where searches on Pinterest for futuristic glasses were up 70 per cent and searches for dystopian outfits and avant garde outfits were up 215 per cent and 225 per cent respectively.
The trend was identified as part of the informative report State of Eyewear 2023, reviewing both search data and trends being seen on the catwalk and on the high street. The report explains that they expect scifi and cyber eyewear to take centre stage in 2023, inspired by cinematic epics such as Avatar and Dune. The dystopian core of this trend and the dark and daring aesthetic was reflected on the catwalks in shows by Givenchy, Celine and Dior and searches peaked during Paris Fashion Week. The report highlighted a number of trends and commented, “Over recent years, eyewear fashions have been dominated by decade nostalgia with retro nods to the oversized 70s square shapes, cat eye revivals and the 2000s comeback. And, although we still predict some of this homage to continue such as the persistence of Y2K and oval styles this year the past truly will be the past with a new wave of futuregrade glasses. Taking centre stage will be space themed, alien like shapes and chunky maximalist esque frames.”
Betty Henderson
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