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Futuristic glasses

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RESEARCH carried out on behalf of Specsavers Ópticas by Curated Digital, revealed that futuristic styles are here for 2023. The London ­ based digital consultancy spe cialising in data driven and insight­led marketing found that there was a 3,250 per cent increase in searches in Spain for the term ‘futuristic glasses’ from January 3 to February 3. This reflects a similar trend in the UK, where searches on Pinterest for futuristic glasses were up 70 per cent and searches for dystopian outfits and avant ­ garde outfits were up 215 per cent and 225 per cent respectively.

The trend was identified as part of the informative report State of Eyewear 2023, reviewing both search data and trends being seen on the catwalk and on the high street. The report explains that they expect sci­fi and cyber eyewear to take centre

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