Scandinavian tourism

ALMUÑECAR Tourist Board has set its sights on Stockholm in its latest effort to entice Scandinavian visitors to the beautiful coastal destination. The board launched its campaign on Tuesday, February 21, which aims to promote the destination and improve visitor rates recorded before the pandemic.

The promotional campaign launched at Stockholm Central Railway Station and in Sergels Square, also in the Swedish capital using five giant digital screens as advertisement boards.

Four of the screens are located inside the largest train station in Sweden, with the fifth located in the outer corner of the central Sergels Square. These strategic locations receive large numbers of visitors, and during the 10 days of promotion, the campaign was projected to reach thousands of potential tourists thanks to its quality visuals and attention­grabbing adverts.

Local councillor for Tourism, Daniel Barbero threw his support behind the campaign emphasising the importance of the Scandinavian market for tourism