Global tourism extravaganza

THE International Tourism Fair in Berlin (ITB) officially kicked off on Tuesday, March 7 and representatives from Mijas’ tourism industry were ready to take on one of the largest tourism fairs in the world!

Over the three days of the fair, 4,500 representatives from 150 countries came together in the German capital with one goal in mind: to capture the attention of the German tourist market.

The fair is particularly significant for the Costa del Sol’s tourism industry, with more than 600,000 German visitors arriving at Malaga airport each year. Mijas is ready to show off its unique charms to the world, including its third most important market, German visitors.

Councillor for Tourism, José Carlos Martín, explained that the town is attending the ITB with the same enthusiasm they’ve shown at other fairs, such as FITUR and the World Travel Market.

The German market is crucial for Mijas, as the town looks to attract visitors who are interested in the unique rural setting and sustainable tourism options. Forecasts for this year’s tourist season are positive, with tourism expected to be the driving force of the town’s economy once again.